DataSauce Digital Marketing

: Meta held a Performance Marketing Summit for all Paid Social enthusiasts, and of course – that included DataSauce.

Here are our top five takeaways on the Metaverse:

👉 Creative is the new targeting
👉 Last click attribution may be undervaluing your Meta ad efforts by 47%
👉 3 in 4 shoppers are on the lookout for sales during the holidays
👉 78% of Instagram users have used Reels in the last 7 days
👉 Meta is in the midst of rebuilding its ad stack for an evolving privacy landscape… (And if you watch this space, we’ll keep you posted!)

Here’s our monthly Ketchup of the Month alert… Except this time, with a twist 👀

For the first time in DataSauce x Sticki history, we’ve got a TIE 🪢

Which might be a testament to how hard our entire team works, but back to our 2️⃣ champions – Congrats Mika and Giulia for emerging joint #1 🧡

Smashing it solo across her accounts last month, Mika was pitching new ideas with her left hand and scaling accounts with her right. An absolute gun that’s in the office before the sun’s up, her name’s found its rightful place on our KOTM trophy again 🏆

As for the queen of influencer management, our Giulia could easily go head-to-head with some of Hollywood’s top publicists 🎬 One of her nominations put it best: “Giulia should consider a career in hostage negotiation” because the way she handles deals? Insane.

If you haven’t been painstakingly monitoring all 30+ of our team’s personal LinkedIns ( ⁉️ 😔 💔 ), you might not know that it’s been promotions season at DS-HQ.

🎉 Congratulations are in order, though in no particular order except left to right, top to bottom ⬇️

🍾 Rachael, Head of Commercial @ Sticki & DataSauce
🍾 Crestabella, Senior Data Analyst
🍾 Dayna, Senior Digital Strategy Manager
🍾 Mika, Digital Strategy Manager
🍾 Dylan, Senior Digital Strategy Manager
🍾 Siann, Senior Digital Strategy Manager
🍾 Bridget, CRM Lead
🍾 Poppy, Head of Operations @ Sticki & DataSauce

🎉 Congratulations! 🎉 About what and to whom?

tldr; after another huge financial year, our data science team pulled together an EOFY wrap-up of our clients’ industry performance ⏪ And the results are in on who emerged the top three amongst B2C industries (in terms of total sales growth)

Electronics 📱 Food 🍔 and Lifestyle 💐 were the verticals whose sales grew the most YoY.

And it’s probably also a testament to our expertise (if we say so ourselves) 😛

You’re looking at the face of STEPPING UP 👟 Congrats to our Digi Dan, tennis champ 🎾 and the winner of Ketchup of the Month for June ’23 🏆

Always eager to learn with one of the best attitudes on the block, we’ve watched Dan grow leaps and bounds this past month, to now managing accounts with ease and his signature charm.

It’s yet another success story that’s come out of our award-winning internship program 😉 (Link in bio for more info on our DataSauce Academy!)

And as Siann passes down the crown, it’s worth mentioning that this dynamic duo was behind the SOLD OUT 🎟 status of the upcoming Nike Melbourne Marathon 🏃‍♂️ But more on that to come…

Another year, another STELLAR result for our friends at IMG Events 💙

We were so excited to work on this year's Melbourne International Flower and Garden Show, and we don’t mean to brag 😉 but our team grew (see what we did there?) the account to new heights 🌹

🔎 Read our annual MIFGS case study – Link in bio.

Announcing a sweet, special treat 🍫

An extra apt one at that, because we’ve officially hit our FIRST anniversary with the experts in anniversaries – 💝

It’s been a terrific ride with the luxury chocolatier, and our partnership thus far can be described in the same way you’d talk about the finest of chocolates: smooth (in terms of the collaboration between ourselves and Godiva), bold (in terms of the strategies we’ve employed together), and just oh-so satisfying.

Happy 1️⃣ year to our love story, and special shoutout to Marta for being such a pleasure to work with 🥂 To many more!

It probably isn’t a surprise that our favourite florist client 🌸 🌸 had a bustling, busy last week.

The lead-up to Mother’s Day (and the day itself) meant order after order of scent-sational blooms for the brilliant, powerful and dedicated women in our world 💚 And at the same time, Daily Blooms also held an incredible pop-up along vibrant Chapel St.

Of course, we paid a visit 🏃💨

🌻 From designing bouquets to tutorials on arranging vases, building hampers and heaps more, the space was a kaleidoscope of colours and sweet fragrances – an atmosphere of only love and laughter.

Here’s Jonty with a stunning bunch 🌺 Golden retrievers love flowers!

You know you’re in the presence of talent when the talent (finally) goes perm and in a week, they emerge Ketchup of the Month in a landslide victory 🌶

Meet Lauren 👋 Creative maestro and expert in all things design, our newest Senior Content Producer has transformed our in-house creative capacity in ways we can’t even begin to describe.

But we’ll try — Lauren’s portfolio is the crème de la crème of portfolios. From product photography to branding development, videography and every other genre of design imaginable, Lauren brings over 7️⃣ years of marketing experience to the table. She’s worked with some of Australia’s largest and most sophisticated brands, and her content was just featured in Broadsheet last week.

And that’s a pretty regular occurrence for Lauren 🤷

It’s clear to us that our creatives of late have truly gone up a notch, and feedback from clients reflect the same sentiment 🧡 DataSauce grows day in and day out, and it’s people like Lauren who take us to greater heights in all we have to offer.

Need a little oomph added to your ads, site, products, socials, or emails? We’re ready if you are.

A sneak peek into last Thursday night’s 5-9 after our 9-5 🥂

Between Gorgias, DataSauce and friends (aka. some fantastic brands across multiple verticals within the eCom world), we got together to enjoy a night of great food, great conversations, great people and great learnings from the industry’s very best.

🙏 Thank you to Gorgias for hosting the event with us, and to for offering a stunning venue and delish menu to boot.

🎂 Anniversary Alert 🎂 Not for one, but two of the performance marketing world’s greatest Account Managers 🏆

This month marks 3️⃣ years of Aaron Mudford (& Sons) in our HQ, a true force to be reckoned with and the hands that manage some of our largest accounts. Once labeled a God amongst men by clients, we’re fully in agreement of Az’s expertise and know that a big part of the DataSauce story starts with him involved 🤝

As for Mr. Charismatic himself, our first year with Dylan has been nothing short of extraordinary – just like the calibre of work and infectious energy he brings into the office every day ❤️ Clients love him, we love him, the camera loves him 📸 And right from day dot, Dylan’s been a superstar we knew we couldn’t wait to spend heaps more years with.

Congrats again to Aaron and Dylan 👑

👉 Word on the Google street is DataSauce has achieved Premier Partner status once again 🍾

Our sauces (😜) at Google say that we’re the second fastest growing independent agency in Australia, after another year of generating stellar results and accelerating our clients’ business growth through the power of Search 🔎 We’ve diversified our portfolio to constantly apply the latest and greatest in all things Google, and maintained top tier optimisation scores across the board 💯

This has reflected in us retaining our Google Premier Partner status in 2023 — keeping DataSauce part of the top 3% of all participating agencies in the country 🇦🇺

With Kento, our legendary Head of Search 👑 at the reins, our team has grown immensely in the SEM department, and we’re thrilled to take this title into 2023 (and beyond!) 🚀

And this badge of honour isn’t just a win for us. Our clients will continue receiving the highest level of support, plus direct access to the latest Google tech and products 😎

Thank you for the unwavering support and we can’t wait to keep the good news coming 💪

No matter how much our agency grows, some traditions stay the same.

Like how we celebrate every little win, and celebrate every asset in our team with 🌶 Ketchup of the Month 🌶

January’s winner? 🥁 DYLAN — for pushing boundaries and embodying the S.A.U.C.E. every day, with his dedication to every task and account he works on. With his years of experience, Dylan brings to the table a wealth of knowledge that our entire team benefits from, and there’s no doubt he is 100%

✅ Straight Up ✅ Ambitious ✅ United ✅ Committed ✅ Experimental

Congrats again to our first KOTM of 2023 🎉

DataSauce Digital Marketing updated their business hours.

🎨 CLIENT SUCCESS 🎨

Are you ready for one of the greatest CRM stories of all time? 👀

Much like a lot of your favourite fairytales, this one entails the following: 1️⃣ A celebration 2️⃣ A bit of 11:11 magic 3️⃣ A seemingly impossible challenge 4️⃣ A team of hard-working helpers, and 5️⃣ A very happily ever after…

In our latest case study, we dive into our partnership with .pens — a local supplier of premium arts and craft products that’s been bringing creativity back into Aussie homes, away from the screens 📺

👉 While Jodi and Richard, co-founders of the brand, have trusted us with their business and marketing strategies in more ways than one, our biggest win so far comes from the department 🚀 Specifically on the 11th of November, where we helped run a four hour flash sale with 40% sitewide discounts for Life of Colour’s 4th birthday 🎂

About an email campaign that generated unprecedented results, we’ll walk you through the journey of this triumph (incl. insights into how community is integral for eCom businesses) 💡

Having achieved a 656% increase in YoY revenue attributed to Life of Colour’s best performing email campaign from 2021 to 2022, this must-read case study is just a click away 🔗 Link in bio.

🙏 CLIENT ANNIVERSARY 🙏

We’ve officially crossed off 1️⃣ YEAR with Uniting Vic.Tas], a community services organisation that strives to enliven people in need across Victoria and Tasmania, through a wide array of services and programs designed to empower and inspire.

Amid the recent frenzy of offers, discounts, and large bold text in hot pink fonts calling out “X% OFF STOREWIDE”, we’re thankful for our pro bono partnerships – like with Uniting Vic.Tas, and how they continuously help us find a balance between everything that’s important.

No matter how much growth we enjoy as an agency, compassion and a respect for community remains at the heart of DataSauce.

Thank you Uniting Vic.Tas] 🇦🇺 for the opportunity to be involved, and here’s to many more years of working to make a difference 🌱

#🙏 CLIENT ANNIVERSARY 🙏

We’ve officially crossed off 1️⃣ YEAR with Uniting, a community services organisation that strives to enliven people in need across Victoria and Tasmania, through a wide array of services and programs designed to empower and inspire.

Amid the recent frenzy of offers, discounts, and large bold text in hot pink fonts calling out “X% OFF STOREWIDE”, we’re thankful for our pro bono partnerships – like with Uniting, and how they continuously help us find a balance between everything that’s important.

No matter how much growth we enjoy as an agency, compassion and a respect for community remains at the heart of DataSauce.

Thank you Uniting 🇦🇺 for the opportunity to be involved, and here’s to many more years of working to make a difference 🌱

Whenever we look at our partnership with Google, it’s all good news and good vibes ☀️

After another huge quarter, our Head of Search Kento was proud to report that as an agency, our Google media spend had grown 167.2% YoY.

🚀 A testament to the beautiful relationships we’ve built in our partnerships, the successes we’ve all enjoyed, as well as the increasing trust between ourselves and the brands we work with.

And having just come out of BFCM season, even more growth seems to be on the cards…

Sometimes the best people to learn from sit right next to you every day 🧠 We’ve been holding fortnightly Masterclasses in our HQ for a while now, and have had the pleasure of hearing some of our very own experts present on their respective expertise 📕

From GA attribution insights to the almighty powers of TikTok search, emotional marketing and personalisation in CRM (etc.) Our entire team’s all the wiser from sessions like these 😌

With learnings beyond the technical being discussed, touching on soft skills have seen us grow as people – not just digital marketers.

Heaps more sessions in the works 💥 And there’s even been talk about these being our BEST Lunch & Learn series yet 🏛️

It’s BFCM season and we’ve been busy on the tools ✍🏼

While today is supposedly *THE* big Friday, we all know building up to a sale isn’t a one-off thing. Like any great performance, it requires preparation, momentum, and publicity to generate that hype 💯

And as of this week, DataSauce has effectively generated 🔥 OVER $5M 🔥 in total sales across all our Klaviyo managed accounts. Just in November alone, and the month’s not over yet!

(P.S. This only covers email, and the SMS side 📲 of our CRM expertise is just as spicy...)

✅ These results were generated through the likes of VIP access and other bespoke campaigns, which helped each of our accounts communicate with their existing customers and leads in ways best tailored to their brand 🛍

Keen to learn more about DataSauce’s CRM offering that might soon become your business’ best friend? 👀 Visit the link in our bio, and stay tuned for some helpful resources to come.

🌴 CLIENT ANNIVERSARY 🌴

Having trouble finding paradise? Get transported with our client, Mister Zimi]’s latest Summer ’22 launch, ISLANDS 🍹

We’ve just crossed our first year with the Byron Bay designed women’s resortwear brand 👗 and are proud to share several big accomplishments ticked off along the way ✅

Within the first quarter of our partnership, Mister Zimi] saw their SEM revenue more than doubled 💥 without compromising organic searches!

Paid search increased 726% whilst total search increased by 52% – and over the year, we’ve hit even greater milestones together, consistently hitting over a 15 ROAS month on month 😉

And because this success story can’t just be summarised in a caption, read more in our partnership case study ⬆️ Link in bio!

You’re now in the presence of Local Heroes 🚀

A little fun fact about our team: 84% of us began this journey through the DataSauce Academy, also known as our top tier internship program 👨‍🎓 And last week, we took home the GOLD in a joint win with RMIT.

For our commitment to nurturing emerging talent — that is now at the heart of what makes DataSauce, DataSauce — we’ve just been awarded the ACEN Local Hero national award 🏆

ACEN is Australia’s professional association for Work Integrated Learning 🇦🇺 And through our long-term partnership with RMIT (which not only includes internship opportunities turned ongoing employment, but curriculum design and frequent presentations as guest speakers), we’re extremely proud to accept this trophy that’s now made our office its home ❤️

There’s no better feeling than helping budding designers, marketers and data analysts specialise in what they love 🤝

So, if you’re interested in the best placement this field has to offer, get in touch today 📧 You might just find yourself a beautiful new career, and a beautiful-er family to boot!

Part client introduction and part anniversary feature, join us as we celebrate our first year with Cargo Crew - Modern Uniform] 👔

Our client is obsessed with designing modern uniforms that staff want to wear! For confidence. For happiness. For all shapes and sizes. For big businesses. For small businesses. For you. Cargo Crew - Modern Uniform] is the Uniform For The People 🌍

The possibilities are endless when it comes to colour customisations, logo embroidery, personalisation and styling services with Cargo Crew, and it’s been a real joy working with Australia’s leading uniform company 🦘 celebrating 20 years in business.

Interested in bringing a little more pizzazz to your workplace? You know who to call...

🗣 CLIENT SUCCESS STORY ALERT 🗣

Through our partnership with and .io, we’ve revolutionised omni-channel reporting like you’ve never imagined... 🚀

We see it all too often 😕 For brands with both eCom and physical store presence, HOW can we effectively track the impact of social ads?

After deploying Lexer’s CDXP technologies, we received some incredible insights which resulted in store sales attributing an increase of 195% back to paid ONLINE ads 📱 and offline conversions also increasing blended ROAS up by 255% 🤯

Oh, and did we mention that in the recent LCMAs (Lexer Customer Marketing Awards), Aquila won both First Prize and People’s Choice? 🏆

More than enough reason to put those shoes on and head over to our latest case study. Link in bio 👣

Have you started getting Sticki? ⏱️ sticki]

It’s been close to a month since we launched our newest sister agency, specialising in Performance-Driven Influencer Marketing for DTC brands.

We already know that content is EVERYTHING 🌍 So, sticki] is your one-stop shop for all things UGC and influencer marketing.

Made for brands. Made for creators. Made to stick.

Create your brand’s very own custom content studio today, and find out more at sticki.com.au (or via the link in our bio!) ⬆️

It’ll be the life-saver you never knew you needed.

Of all the agencies out there, we had the pleasure of being featured, interviewed and given airtime in Hungry Talks 🗣️ RMIT’s student-run, online seminar series that dives into the rich world of advertising 🖥️

Episode 8 tackles working in an agency vs. client-side, and who better than Poppy to offer our professional, insider input?

Watch her in her element - on camera and on the basketball court. More available on the Hungry Talks YouTube channel 🧡 Find the link in our bio!

On Sunday, our DataSauce running club 🏃‍♂️ came together to support our client in yet another one of their extraordinary events - the Nike 💪 Months of intensive training together led up to this run that was one for the history books, and it’s made us better, stronger, faster and closer than ever 🍾

From a campaign standpoint, generating over 35 ROAS across both Search and Socials was also a huge win beyond the rush of crossing the finish line, and it’s safe to say we’re proud for a whole bunch of reasons today 🏆

Special shoutout to Dayna, Poppy, Mike, Bridget, Kento, Aaron and Jonty for this massive accomplishment ❤️

💌 YOU’VE GOT MAIL 💌 (again...)

If you’ve been keeping tabs on DataSauce activity for a while, you might remember our Klaviyo Master Gold Partners announcement.

Update: We’ve now gone PLATINUM ⭐⭐️⭐

Only a handful of agencies in the APAC region are part of this ultra exclusive Klaviyo Master Platinum Partners circle, and we’re now equipped with even more prioritised access to Klaviyo leadership AND on-demand access to partner support teams - across both email and SMS 📲

This is also the perfect opportunity to introduce Bridget 🏆 Our new CRM specialist who has brought killer insights and ideas to the table from her very first day.

With years of CRM experience and Klaviyo certifications under her belt, stay tuned for more milestones and wins we know are on the way 🏃🏼‍♂️

Happy 3rd Anniversary to the DataSauce OG himself 🧡

The man, the myth, the legend, Jonty is our king of all the ins and outs of Paid Socials - and who’d be surprised? He’s been here longer than the rest of us 👑

Made under pressure, our chief Diamond 💎 has recently progressed to heading up the Dragons 🐉 squad as well, now tackling even bigger things of overseeing every account under our agency’s care.

Loved by all, we’re excited to see where else our resident golden retriever takes us over the next few months, years, or maybe even decades...

‼️ IT’S OFFICIAL ‼️

Our glowing Google Premier Partner plaque just came in the mail and before it finds its forever home on our wall, we’re getting it dolled up in our studio.

What this means is exclusive perks and prioritised support services for all clients under our agency’s care… And a constant reminder of just how much we love Google 💚

Being part of the top 3% of all Australian agencies that qualify for it (based on skill level, spend growth, and account health) is no easy feat, but as we always say - there are no limits to Pushing Boundaries Together 💪🏽

Add a little bit of ✨spice✨ to that. Lunch just got a whole lot better with a sprinkle of our fave spices from our spiciest client, !

Want to bring your Tuna & Rice lunch up from 2.5 to a 10? Try the Gewürzhaus Chilli Salt.

🔥 THIS JUST IN 🔥

CPMs rose 13.5% this month for 80% of our accounts and peaked over the election weekend.

Competition both off and online heats up as political and independent parties spent record numbers on Facebook ads alone.

This just in 🗣️ Ads that employ UGC see a 200% increase in CTR and a 68% in ROAS 🤯

User-generated content has been revolutionising the digital marketing game… And all the biggest brands are jumping on.

Seeing real people offer real insight into your products is now the way to sell and compel, and (when communicated right) can triple your click-throughs while having your costs 👀

In our latest blog post, we explore how to best employ UGC to make the biggest splash.

Read on now - Link in bio!

Facebook and Google have been the marketer’s best friends for a LONG time. But sometimes, a promising personality can come along to make you realise: I’ve gotta expand my circle… 🏃🏻‍♂️💨

TikTok has proven itself the next big thing for brand and sales building - and we have the numbers to prove how powerful it is.

Click the link in our bio to learn why any business not on TikTok in 2022 is leaving big 💰 on the table.

Facebook and Google have been the marketer’s best friends for a LONG time. But sometimes, a promising personality can come along to make you realise: I’ve gotta expand my circle… 🏃🏻‍♂️💨

TikTok has proven itself the next big thing for brand and sales building.

We have the numbers to prove just how powerful it is - Click the link in bio to learn why any brand not on TikTok in 2022 is leaving big 💰 on the table.

Another month, another winner 🎉

Siann Nutting is nothing if not Straight Up, Ambitious, United, Committed and Experimental 🙌 The embodiment of all our SAUCEY values, is there Nutting she can’t do?

From the rest of the DS team, all hail our March ’22 KOTM 🧡

Woolworths - We have arrived!

Today marks our first official retail launch of our award-winning, highly coveted DataSauce Sauce in over 1,000 Woolies stores Australia-wide.

The perfect companion to any meal, our 5 flavours are sure to ignite your tastebuds (a flavour awakening if you will) 🔥 You don’t want to miss this.

Thanks so much to the team at South Melbourne for helping us get into stores & making our sauce accessible for all. Move aside eCom, bricks & mortar are back and hotter than ever! 👊🏻

🤫 Pinterest gave us the hottest of goss - their take on future trends for 2022.

If you’re a fellow digital marketing enthusiast, swipe on to see some favourites we’re putting our money on, and before you see these everywhere… Remember you heard it here first 🔮

💌 YOU’VE GOT MAIL 💌

To: Valued Reader

From: Klaviyo Master Gold Partners (DataSauce)

Not so subtle brag - we’ve been sending out thousands of emails and now we’re bringing home the gold. With our new great title of Klaviyo Master Gold Partners comes great responsibility... But we’re thrilled to be unlocking new features for our clients, all while enhancing our e-commerce email marketing skills.

Interested in optimising your email marketing? Send an email to [email protected] or get in touch via our website now!

👀 2022 TREND REPORT 📈

In our latest blog post, we predict the marketing trends of 2022.

From the nostalgia revival (Wiggles winning the Hottest 100, anyone?) to the rise of mixed reality and realtime shopping, adopting these trends early will be a key driver to your marketing success.

Link in bio to read on.