WebSavvy

Evolving with the times! A client partnership led to a revamped Google Ads structure. Granular ad groups, targeted ads, and machine learning magic - it's all about adapting for success! 💡

WebSavvy and took a bit of a laptop break last week and had a blast at our Paint & Sip session with
A fun and creative way to unwind. Cheers to more fun events that bring us closer, both in and out of the office 🎨🍷 Can't wait to get these works of art on the office walls!

Like this post if you think this should be WebSavvy's new mascot! We are the GOATs of Digital Marketing....🏆

In-House Training: AI in Agency.

AI is here to stay! Embrace its potential to make your agency more productive and profitable. WebSavvy had a cool and casual in-house training run but one of our own, on the topic of AI in Agency and how we can use it to our advantage for our clients 🤖

FEAST-ERDAY !! 🥳
Bring a plate to work day last week held up to all expectations! Minimal work was completed after lunch and everyone needed a nap.

A massive thank you to for their lovely review and for being with us for over 10 years! 🌟 We're grateful for your continued trust and partnership. Here's to many more successful years together! 🙌

Excited to explore how Merchant Center Next's latest improvements will revolutionise product management, simplify issue resolution, and elevate performance reporting! 🚀

It's that time of the year! 🥶

Here at WebSavvy HQ we swapped our laptops for aluminum foil and unleashed our inner artists! 🎨🦘 From prawns to Ned Kellly, our team crafted some wild and wonderful ""Australian icons.""

Who knew foil could be so inspiring? 🌟 Cheers to our creative, out-of-the-box thinkers for making trivia night unforgettable! 🥳

Meta is adopting a new optimisation score!
What's yours?

Most of the recommendations are to use 'automatically optimize ads' - which allows Meta to change the location of headlines, add a banner to the image and music in appropriate placements. So far, not one client is happy with these adjustments 😬.

Will this encourage people to adopt to get their score 'higher'?
WebSavvy hopes not!

Getaway with a purpose: Retail Fest edition! 🌴
A few of the team made waves, sharing expertise on panels and building bridges in the world of online retail.
Here's to those new connections, fresh perspectives, and endless growth opportunities! 🛍️✨

Unsure how to use Google Search Console performance to improve your marketing strategies? 🤔
Device insights can help provide direction for optimising your landing pages and conversion funnels with data-driven decisions.

If you are left wondering what to do next, please reach out to our team of Digital Marketers via the linktree in our Bio.

Don't sleep on Pinterest! A few golden nuggets from our Head of Growth (Trev) - on why Pinterest is an under-appreciated ad platform in APAC.

📌 Pinterest is great if you have a female audience
📌 You can get a bit of search data too
📌 The attribution tool allows you to look back - a great top of funnel feature!
📌 It's also just a nice platform, with useful things and no noise. (the Pinterest staff are great too!)

To celebrate and educate, this International Women's Day, WebSavy and Reform Digital delved into the 'why' behind the day, explored this year's theme - Inspired Inclusion - and its significance for us as a company.

Our team embraced the opportunity to express gratitude for the remarkable women they work with and put their knowledge to the test with a spirited game of Kahoot!

From subtle fixes to spearheading strategy, thank you to the women who carry our teams forward every day. To those who help us connect the dots and turn our coworkers into a community. 💜💜💜

We took a break from the computer screen to conquer the green – our team knows how to take on the bowls 🌿🏆 (well some of them... others... less so...)

We had a lot of fun joining HackGames 2024 as judges.
Witnessing such innovation and creativity unfold was a stellar time! 🌟

WebSavvy gets to be part of the excitement at Retail Fest on the Gold Coast this April! Swing by our stand for a firsthand look at the future of Digital Marketing.
Or catch us on a few of the panels! 🛍️✨

Just one example of how insightful our platform specialists are!
They bumped our clients Black Friday revenue from $330K to $420k in just 2 hours by introducing a small but impactful addition to their strategy, resulting in a big win.

What's the best way to go?

There are so many opinions on what works better or where you should shift your budget. The problem is that there's no '1 size fits all' solution - so make sure you're looking at your own data. And if you need help, we love the diversity of approaches and help our clients use their data to expand strategies and tailor an approach that is bespoke to their business!

Big shoutout to all the Google Partner Agencies unveiled so far 🤝.
Best of luck to those striving for a Google Premier Partnership🤞.
These outstanding agencies represent the top 3% excelling in client growth, retention, product diversification, and annual spend.

had a massive Black Friday period last year – posting double digit growth year-on-year and they didn’t just smash their target. They beat their stretch target by more than 20% 🤩🤩

Cheers to a leak-proof strategy! We helped .com.au increase their monthly revenue by a splashing 5000%.🔩📈

After kicking off the sale season, a lovely note from a new client - Replica Furniture 💕💕

Some of the WebSavvy team are in Sydney right now! Fingers crossed for us in the Premier Partner Awards! 🤞🤞

Unlock the power of awareness marketing in AUS. Our latest blog post dives into the four essential ways to evaluate your marketing channels: Reach Potential, Demographic Fit, Psychographic Fit and Practical Fit. Read now to make your marketing strategy a more perfect fit! 🎯🚀

Read Now!
https://www.websavvy.com.au/blog/4-ways-to-evaluate-a-channel-for-awareness-marketing/

The Sheet Society have a dedication to excellence that has made them a beloved name in households across Australia and beyond. Their collaboration with WebSavvy has been instrumental in amplifying their online presence and reaching a wider audience.

Our recent case study hones in on what we decided to tweak into 2022 to improve on our stellar results from the 2021 Black Friday, Cyber Monday, and Boxing Day.

The plan was to create distinct full-funnel campaigns tailored to specific locations, each with its own unique budget. Why? ‘Cause budgets are like fingerprints – unique’. See more of the nitty gritty on how we did this by heading to the full case study on our website.

We had some pretty awesome wins, including remarkable year-over-year revenue growth of 44% for Meta and 16% for Google in AU, driven by a substantial 131% YOY increase in global reach due to the global expansion and supported by the successful introduction of the broadcast strategy.

Additionally, our tailored ads excelled, achieving higher quality scores and relevance, while we efficiently managed spending and increased intent in the PMax campaigns. Notably, our remarketing campaigns emerged as the top revenue generators of the year, with Discovery leading in sales.

Our journey in 2023 has already built upon the accomplishments of this previous years strategy and if you head to the full case study on our website you can see what we learned in order to continue achieving our goals for BFCM 2023.

We're thrilled to share that we're finalists for the Brand Awareness and Lead Generation Awards at the Google Premier Partner Awards 2023! 🏆

Exciting Announcement 🥁 Industry titans merge with Reform Digital's acquisition of WebSavvy!

We're thrilled to announce that WebSavvy is joining forces with Reform Digital to expand our service offerings in Digital Marketing. As Industry leaders we'll be combining strengths, expertise and vision 💪

Committing to our foundational principles, WebSavvy's leadership team remain unchanged, guaranteeing a smooth transition period and sustained exemplary results for all our clients ❤️

Read More about this on our blog - link below!
https://www.websavvy.com.au/blog/industry-titans-merge-as-reform-digital-announces-acquisition-of-websavvy/