360 Dental Marketing

Content is king in SEO but will using AI generated easy content affect your dental SEO?🧐

Google recently released a core algorithm update that states any low-quality or unoriginal content will be penalised, resulting in a 📉 ranking.

While AI is an amazing tool to have under your belt, here are some pitfalls to watch out for:
💀Content duplicity
💀Chances of low-quality content
💀Risk of inaccurate information
💀Usually, is not an emotive style writing

While AI can be a great tool, we cannot afford to take it as an end in itself when it comes to SEO for our clients. A good car is not sufficient to win the race, it also requires an equally proficient driver behind the wheel.

Falling behind in your SEO? 👉Contact us to see how we can help.

If you were at ADX Sydney and caught Prabin's session, big thanks for attending! We hope the session was in optimising your marketing efforts to generate more high-end treatment patients.

Looking for help in growing the number and quality of your patients? We are here to help!

We are excited to announce that Prabin our founder and trusted growth partner will be speaking at ADX Sydney in March 2024!

📚 Topic: How to attract cosmetic, implants and ortho dental patients
📆 Date: Saturday 23rd March
🕝 Time: 2:00 PM - 2:45 PM
📍 Location: Avant Dental Learning Lab

Check out the program at the link.
We look forward to seeing you there!

https://www.adx.sydney/program.html?utm_content=sked_659dd09e22b9ef27dc7caedd&utm_medium=social&utm_name=sked&utm_source=facebook

to our last ADX Sidcon 2022 visit. We had a great time catching up with our clients and industry partners. Looking forward to attending this year's soon. 😊



Prabin Gautam

👀 Are you looking to take your dental practice to the next level?

We're thrilled to be a part of ADX SIDCON again, where our director Prabin will be sharing the secrets to achieving your growth goals! 💪 Join the Learning Lab session on Day 4:

✨How to Attract Cosmetic, Implants and Ortho Dental Patients
🗓 23rd March, Sat, 2:00 PM - 2:45 PM
📍Avant Dental Learning Lab

Whether you want to attract more patients for any treatment, fill your associate dentists' schedules, or increase high-end cases like veneers and dental implants, Prabin will be on hand to answer your questions. 🚀

See you at the ADX 2024!

The willingness of patients to spend 💲on dental treatments has been significantly reduced in current times – no doubt.

The increased costs, looming recession fears, and the recent damages (if your target area is around the recent flood and tornado affected areas) obviously mean that a majority of patients would want to curb their spending unless it’s an urgent case.

👉But this does not mean it is the only reason why you are seeing a decline in the number of your recent appointments.

Could it be that your clinic instead needs to fix either of these 5️⃣ potentially fixable issues?💭

Get in touch with us: https://360dentalmarketing.com.au/contact

We are excited to announce that Prabin our founder and trusted growth partner will be speaking at ADX Sydney in March 2024!

📚 Topic: How to attract cosmetic, implants and ortho dental patients
📆 Date: Saturday 23rd March
🕝 Time: 2:00 PM - 2:45 PM
📍 Location: Avant Dental Learning Lab

Check out the program at the link.
We look forward to seeing you there!

https://www.adx.sydney/program.html?utm_content=sked_659dd09422b9ef27dc7cae2d&utm_medium=social&utm_name=sked&utm_source=facebook

Just six weeks until Australia's premier dual dental events - SIDCON and ADX Sydney, we're excited to announce that Prabin Gautam will be part of the CPD program!

📚 Topic: How to attract cosmetic, implants and
orthodontic patients
📆 Date: Saturday 23rd March
🕝 Time: 2:00 PM - 2:45 PM

We're looking forward to seeing you there!

Register for ADX Sydney now ➡️
https://www.adx.sydney/registration-page.html

Go Green, Go Big!💚
Yay for our new branding transformation in progress.

Our wonderful client – Dr Leanne Tran along with her husband Dr Wei-Jin Tay are proud owners of two legacy dental clinics in Victoria under the Central Dental Group umbrella– one in Frankston (50 years old) and the other one in Elsternwick (approx. 100 years old).

While they have been constantly updating their clinics to integrate modern and efficient technology to meet their changing patient needs and comfort, they wanted professionals to modernise the branding assets they inherited from the previous owners. Keeping the love of sustainability intact, we are delivering neat, minimalistic and elegant branding assets including her logo, website, professional imagery and stationery. ☺️

Almost time to go live with their new SEO-focused website and generate quality patients through it.💪

Check out Prabin's visit to our fantastic client, Bite Dental Studios in Brisbane, Australia! Their office is truly something special, featuring an acrylic display showcasing the practice's rich history. It's an incredible visual journey, illustrating how the brand and practice have evolved into the amazing place it is today. 🌟🦷

We're your trusty guides in the world of content creation, helping you showcase your incredible work! 🌟✨ Picture this: we lend a hand in guiding you on how to capture your masterpieces, so we can whip up amazing content for your future patients to discover during their research journey. 🧐

It's not just content; it's about storytelling! 🚀 This fantastic journey is the perfect way to show prospective patients why they should trust you with their precious smiles. We're here to assure them of your incredible skills and the stellar results they can expect. 😁 Let's tell your story together!



https://360dentalmarketing.com.au/?utm_content=sked_65adb8547db5c8120d4d0a5d&utm_medium=social&utm_name=sked&utm_source=facebook

Let's dive into some key tips to make your Google Reviews work wonders for SEO.

Google Reviews are great for visibility: Keywords in Google Reviews count!

Be Responsive: When you receive a review or comment, be sure to respond. Even if it's negative feedback, thank the patient for reaching out and work together to find a solution.

Fake Reviews: Acknowledge fake reviews and the fact that you can't find the patient in your system so that any users who read them understand the review is spam. Also be sure to report this to Google.

Aphra Guidelines: Follow best practices when responding to reviews.

Keywords Matter: Even in reviews, keywords play a vital role. While you can't disclose specific treatments, thanking patients for considering you as their preferred dentist in (suburb) can be a strategic move.

Keep up the fantastic work! Your patients will appreciate the effort. 🌟



https://360dentalmarketing.com.au/does-the-number-of-google-reviews-determine-your-dental-seo-performance/?utm_content=sked_65a719c59b2f4f1820131230&utm_medium=social&utm_name=sked&utm_source=facebook

Here's a condensed and friendly version:

🔍 Top Dental SEO Keywords and Why They Matter:

🦷 "Dentist near me" and "Dentist in [suburb name]": For those seeking clinics nearby.
🦷 "Emergency" and "After-Hours Searches": For urgent situations.
🦷 "Specific Services" and "Specializations": Especially crucial for parents.
🦷 "Insurance" and "Affordability": Addressing cost concerns.
🦷 "Clinics" and "Hospitals": Ensuring visibility beyond services.
🦷 "Appointments" and "General Searches": Ready to book and explore!

Remember, using these keywords strategically can greatly enhance your dental practice's online presence! 🦷💡

Otherwise, read the full article on our blog.



https://360dentalmarketing.com.au/top-keywords-that-are-effective-for-dental-seo/?utm_content=sked_65a719bd9b2f4f1820131179&utm_medium=social&utm_name=sked&utm_source=facebook

"I want to take a moment to express my heartfelt appreciation to our remarkable 360 Dental marketing team. Their dedication and hard work have truly transformed our practice.

Their excellent job in revamping our website and their hands-on approach to every detail of our rebranding efforts have been nothing short of extraordinary."

Nishant Vaishnav
Ashton Avenue Dental



https://360dentalmarketing.com.au/?utm_content=sked_65a4c53a13d96e227d07e638&utm_medium=social&utm_name=sked&utm_source=facebook

We are excited to announce that Prabin Gautam our founder and trusted growth partner will be speaking at ADX Sydney in March 2024!

📚 Topic: How to attract cosmetic, implants and ortho dental patients
📆 Date: Saturday 23rd March
🕝 Time: 2:00 PM - 2:45 PM
📍 Location: Avant Dental Learning Lab

Check out the program at the link.
We look forward to seeing you there!
https://www.adx.sydney/program.html

Anisha Gautam

Let’s face it. DAs shortage is a big deal for dental clinics across Australia. 😬

Finding skilled staff, mainly Dental Assistants is one of the biggest challenges for practice owners. To solve any problem is to first address it as a problem and work together towards a solution.

Australian Dental Association NSW is currently looking to interview 4 DAs in Sydney on this matter. So, why not nominate your champion and get a chance to feature your clinic in the ADA?😊

Limited spots available, so hurry now and message us if you are interested.

⭐⭐⭐⭐⭐ A great five star review from practice owner Nishant of Ashton Avenue Dental. We are so proud of how this project has come out and are even happier to see the success that has come from their new brand and website design.



https://360dentalmarketing.com.au/?utm_content=sked_657a4ff2d481c837dd75669f&utm_medium=social&utm_name=sked&utm_source=facebook

It's all about working smarter, not harder! Here's a sneak peek from our blog, 'Dental SEO Logic: Aim for More Than Just One Suburb':

Opting for the Right Competition: We advocate for entering races where success isn't a foregone conclusion, potentially in less competitive neighboring suburbs.

Suburb-Specific Pages: Crafting specialized pages for nearby suburbs bolsters your SEO. This way, you're not only visible in your own area but also in the surrounding regions.

Steer Clear of Doorway Pages: We abstain from using doorway pages. They don't offer genuine value to patients and are primarily for manipulating search engine results. Our focus is on delivering authentic, pertinent information!

Spotlight Your Services: It's essential to feature your services prominently. After all, you want to be front and center when people search for service-related terms. So, ensure your website offers comprehensive details!



https://360dentalmarketing.com.au/dental-seo-logic/?utm_content=sked_657a4fe8eb238e3cab23cf04&utm_medium=social&utm_name=sked&utm_source=facebook

Boost your dental content's credibility:

1. Showcase Your Dental Credentials and Success Stories: Establish your authority in the dental field.

2. Highlight Special Certifications and Awards: Give due recognition to your accomplishments.

In healthcare, trust is paramount, and transparency builds it. So, don't hold back in displaying your expertise—your potential patients seek not just a dentist, but a dental home.



https://360dentalmarketing.com.au/?utm_content=sked_657a4fcaaf60f56559c9bec4&utm_medium=social&utm_name=sked&utm_source=facebook