Reimaginers

There’s a difference between seeing an opportunity and seizing one. Why can’t right now be the moment where everything began to change?

It feels really good to make something significantly more affordable in a time where everything seems to be getting more and more expensive.

What you’re seeing is a one time fee that gives you access to Turning Points forever.

All the resources
All the frameworks
On demand learning
Ability to pick my brain
Enjoy the extra modules I add
And the 🤖Robot-Reimaginers🤖 to come

There is *so much value* right here at your fingertips. This is far more impactful than other courses you see at this price point.

My clients have used it to:
Land dream clients like Uber
Get Free PR in major TV, Radio, Print and Digital - without doing any PR outreach, the media came to them
Be seen as the pinnacle of their industry
Get exciting
Discover their life’s work
Give their business a competitive edge
Significantly advance their brand strategy skills
Get very creative with their brand
Save time working on their business
Launch fast growth digital products and side hustles
And way way way more.

I’ll see you inside!

❤️❤️❤️

I’m moving through a weird time in my life. I’ve been hanging out in this liminal space for about a year and half now. What was is no longer. What will be has yet to come.

It’s been disarming and has forced me to make massive internal shifts in preparation for this next stage.

I love synchronicity. As I’ve been blindly navigating my way through this time of upheaval and reorganization, the universe has brought me exactly what I need at every moment to help me along the way.

I’m a part of this amazing group of female entrepreneurs,. Over the summer the group transitioned from being a local PNW thing to global and with that I was introduced to this magical woman in Australia, Melissa and her brand .

Melissa is truly a visionary and she created this magical course called Turning Points, a digital vision quest.

It’s been so inspiring and helpful for me to tap into my deeper sense of purpose and dream up this next version of my life. I’m obsessed and so excited to see where this vision quest leads me.

[3/3] With the Shadow as their guide, Eunice learns to embrace the different parts of their flawed self, and to acknowledge and accept the parts of themselves they have long denied or repressed. Here they realise the truth of The Doubt. Not an illness but a powerful ally on their journey of self-discovery, leading them to a deeper understanding of themselves and the world around them.

As Eunice integrates their shadow selves into their conscious awareness, they feel themselves shift into a more introspective and aware individual. It’s at this moment they discover the most spectacular wellspring of creativity and power. This wellspring is the true form of The Doubt, and is known by all beyond the border as The Catalyst. The Shadow presents Eunice with a small tear-shaped bottle to collect these magic waters.

As soon as they collect the waters, the shadow rises all around them. Higher and higher, until it sits over the sun to become an eclipse. At home, the people are filled with a deep sense of satisfaction they have never known. On this, their first eve, they speak long into the night. The most exquisite tears flow, a symbol of the nourishment that it is to know and be known.

If humanity leans deeply into the wisdom in the archetype of the shadow… 10 years from now, we’ll see a greater understanding and acceptance of our inner darkness, as well as a willingness to confront and transform it. This will lead to a more self-aware and introspective society, one that values authenticity and growth over superficiality and conformity. To be aware of the world is to first be aware of ourselves. To accept each other is to first accept ourselves. This work begins with the willingness to face the shadow before we can receive the gifts of growth it has to offer. By first reimagining our Shadow, we can catalyse growth of a new world.

(2/3) Upon meeting the Shadow, it simply and immediately departs into the darkness and mystery beyond. Feeling vulnerable, Eunice is frightened of what they might find in the shadows, but steps into the haze.

Together they venture deep into the darkness, facing their fears and confronting their deepest insecurities. Eunice discovers that the shadows hold not only their darkest impulses and desires, but also their greatest potential for growth and transformation.

As they journey ever deeper, they come across a treacherous cave filled with twisted and distorted shadows. The Doubt whispers in their ears, telling them they are not strong enough to face the darkness within. At first Eunice listens to The Doubt and begins to turn back. This is when they realise that to go back is to live the same unfulfilled life they have always known. They press on.

(1/3) What can shadows teach us about insecurity and fear?

In a land where the sun never sets and shadows are banished, the people live in a state of constant light and happiness.

Over time, whispers arose that something was missing. The people began to feel restless and unfulfilled, but pushed these feelings aside for fear that they were cursed with a sickness known as "The Doubt."

Afraid of The Doubt, young Eunice sets off on a voyage to the edge of the world. Here, a mysterious figure who lives in the darkness beyond is rumoured to guide willing souls to receive the wisdom of the unknown.

So much has shifted in foodservice and I'm thrilled to be sharing it at Foodservice Suppliers Association Australia Today & Tomorrow Conference. It's time to close the door on pandemic anxiety and walk through the door to everything that comes next. 2024–2034 is a wild new chapter.

The thing with foresight and trends that is so often overlooked, is that the trends themselves are just preferred strategies to have some other, different need met. The shifts in those fundamental needs, and why one trend takes off when another doesn't is the key that unlocks all the critical insights as to what opportunities are going to be most relevant to your organisation – and how to seize them. Minnie (CEO of FSAA), Venessa (Co-Founder of FoodLogic) & I had an animated chat about this very point!

"The future is already here, it's just not very evenly distributed." – William Gibson (Excellent sci fi writer – Did you know the defence force use sci fi writers to inform strategic foresight? Ask me about it...)

Get ready to discover incredibly interesting innovations that are rapidly gaining traction that you've never heard of before. Get excited for an expanded understanding on what the drivers are, what the new trends will be, and how as a supplier to foodservice industry you can shape the opportunities that are just around the corner, to align with the world as you want it to be. Strap in!

Get ready to reimagine your business strategies with our guest speaker, Melissa Pepers, CEO of Reimaginers, at the FSAA Today & Tomorrow Conference.
Melissa, a Business Designer known for her innovative approach to strategic foresight, will be delivering an engaging session titled "Reimagining the Plate: A Decade of Disruption in Foodservice Trends".
Join us to unlock the potential of breakthrough innovations in the foodservice industry.
Register today as tickets will sell out fast!
https://Todayandtomorrowconference.eventbrite.com.au?aff=oddtdtcreator

[3/3] Something magic this way comes.

[2/3] Something magic this way comes.

[1/3] Something magic this way comes.

Another round of wireframing for Prophecies today!

It’s been a hairy business design challenge that I’ve LOVED getting deep into.

The goal is a simple and intuitive experience. An app that’s a delight to use and easy from the first time.

Under the hood it’s a complex ecosystem that needs to bring together conflicting priorities.

There’s my business goals. There’s 3 segments with their own business goals. Then there’s where the app fits into those journeys.

How can 3 very different parties feel confident about their decisions, find what they need, and get their nuanced needs met?

What needs to happen to increase the match rate?

What analytics to inbuild, record and track so that I have the early data to improve that match rate?

How to make it possible to allow ideas to be bought and sold at scale when it’s not legally possible to buy or sell an idea? How to make it easy for creators to list an idea, feel confident it’s worth the effort, without having to patent it or build it in a business first? How to make it easy for buyers to explore due diligence, conduct capabilities analysis and be confident an idea is worth prioritising significant time and capital in? How to create successful idea matches between 3 sets of people who have extremely different language, understanding, problems, goals, and priorities?

How to balance the needs of global IP law, scalable and growth oriented financial models, tech capabilities with the specific requirements of what I know an innovation ecosystem needs to work? Staying aligned and unwaveable on the role I want Prophecies to play in the world doesn’t just simplify decision making, it’s also made it REALLY hard to work out what next when I’ve reached countless dead ends over the last decade.

Hearing the ideas from creators and dreams of the buyer groups has been exciting and humbling. I know they’re meant to come together. I know it’s been long overdue to be able to trade ideas at scale across the world. I know ideas are best shared.

And now I can really see the way forward. The complete functional prototype is done, I’m now fine tuning aesthetics and finer details ready to translate into code! Eeeeep!

True story from my earlier business in freelance design 🤣

Even if you love what you do, working mostly “in it” is a sure fire way to make it feel like work. A bit like making your favourite song an alarm.

Being able to nourish and expand your life in exciting new directions is an “on the business” task that isn’t just ‘more marketing’, another rebrand, or getting your emails to inbox zero.

On the business work is how you pivot from where you’re at today, to an influential future where you get to build on what works, leave what doesn’t and design yourself the most rewarding vehicle for your impact.

DM me PIVOT for more information on how working with me can help you 🔮

Part message that came through in a meditation. Part I wanted to play with this look.

I’ve found a lot of fulfilment from the perspective of new beginnings. It seems to me that a new beginning is a state of mind available any time.

✨🌞✨

In my relationships it recognises that everyone I know is continually evolving, expanding – becoming new. The perspective of new beginnings comes with the joy of getting to know the new them that is emerging.

In my business it is the vantage point of play. Beginnings are free, exciting and full of possibility. Why not take that energy into every project, every day!?

There is a lot on my plate at the moment between writing strategy documents, consulting with my visionaries inside turning points, emerging trend research, and building Prophecies. I feel like I’m inbetween two big phases and what felt so certain and stable a month ago is not so clear now.

I can see the distant horizon, a few steps in front of me, and not much inbetween the two.

I’ve noticed lately some aspects of my work that were once effortless started feeling difficult and forced. A good time to take a step back and try new approaches. New beginnings.

There is freedom and peace from knowing and trusting that it’s been an exciting journey and clearly what’s next will be exciting too.

That’s the reward this perspective gives– freedom.

In my life, the perspective of new beginnings makes everything feel intentional, joyful and new. Every time gets to be the first time.

I’d love to know what you think of this?

It seems like such a small shift but I feel so much more accepting, relaxed and satisfied even though I have no idea what everything will look like a month or two from now! If I look back to a few years ago that type of uncertainty would have hit very different.

I’ve come a long way, and I bet you have too.

Creative team making me feel great and look boss:
MUA
Hair
Location
Photographer .studios.au

Is your business full of potential, but feels like it's being held back?

Do you want to break free and make a difference in the world?

Maybe you feel like your current identity just isn't the right fit?

When you're in a situation like this, it's common to turn to brand strategists, designers, copywriters, and marketers for help improving your communications. While they can be great at adjusting the interface between a business and its brand, that isn’t what suffocated potential needs.

These professionals are not experts in the next era of your business. They are not qualified to show you how to break into new territories, which approaches to innovation will help you thrive, which new potentials to explore first, or how to do it without unnecessary stress, frustration, and confusion.

To truly thrive, your business needs to be designed with the future in mind. 🔮

That means taking a step back and re-evaluating your entire business model, your vision and north star, and your approach to innovation.

Only then can you create a brand that truly reflects the full potential of your business and sets you apart from the competition. So don't settle for a quick fix that won't last. Aim for a business that's built to succeed in an uncertain and volatile future.

PS. This river in Charlie and the Chocolate Factory was filled with real cream and went off quickly. So most of the filming was done in rancid chocolate water 🤮

Are you in a niche already?

Then you'll know business strategy doesn't:
• Get the potential out of your unique capabilities
• Teach you to anticipate and avoid the challenges only you face
• Ensure copycats and similar businesses don't steal your income
• Show you how to get better at the thing you do

That's where business design has so much to offer. It's designed for businesses that want to pivot to become incomparable *and* for unique businesses to squeeze every single drop of the potential they already have.

The best place to start is watching my free masterclass How To Reimagine Your Niche.

It will flip how you think about niches totally on its head, and leave you excited and buzzing with the next steps to take.

Watch via the link in bio

International Women’s Day (IWD) is fast becoming a marketing event that is more for-profit than for-women.

Yesterday I had a protest/art idea for a tax receipt that women could put in what they have personally paid to participate in IWD.

The link is in my bio - please add your amount and share around so we can refocus the conversation on the numbers that matter.

“Individually we are one drop. Together, we are an ocean.” – Ryunosuke Satoro

reimaginers.io/pages/iwd-invoice

🚩🚩🚩 I just got served this ad…

Please do your research before signing up to courses/programs or working with consultants and coaches.

Scroll back in their feed - are they an overnight ‘expert’? Google them - what’s their history in this area or did they appear out of nowhere?

Have they mentioned selling programs before making the content? Don’t let a procrastinators rush job guide your crucial business decisions.

What is the persons qualifications, methodology, process? Have they ever experienced what they’re teaching you?

Do they show that they care about you and your life or are you just a number?

Put this somewhere you’ll see it:

✨✨✨ I ask everyone I consider taking advice from the following: can you give me an example of how you helped someone with a situation very similar to mine? How were they like me and how were they different? What gaps did you fill for them and why? What were the results? ✨✨✨

Otherwise… you could be paying for a regurgitation of free blog articles you can read online 🥴

Oh hi 👋

Today I’ve been immersed in working on Prophecies. One of my two babies.

I’m sitting at courtesy of my membership to and onboarding myself to Giant’s program. It takes a village and these are some beloved pillars of mine right now!

I’ve set myself some lofty goals. Goals tied to what I know is going to move the needle most in bringing my marketplace to life.

I want to interview 60 people and build my prototype.
⛰️ 20x Creators - people who wish they could sell the brilliant ideas they can’t make
⛰️ 20x Builders - those people that can make any business grow, but wish they could build something special and exciting instead of flipping boring businesses.
⛰️ 20x Enterprises - companies with the power to shape the future who want access to brilliant, viable, and ready to execute innovations.

Prophecies is a global-first marketplace for business ideas. It’s where people will go to see the future first.

If you are, or you know someone that matches the description on my interview list - please get in touch. The cute face pictured in Teams Waiting Room above needs a quick interview with the leaders of tomorrow 👉 who care about innovation today.

This will be invaluable in helping me address some of the more challenging aspects of an idea that for a decade I’ve been told “isn’t possible” but have finally found a way to make it what I know it could be.

Thank you - I love you all!

An unfocused business feels like:

SPRAY AND PRAY
Because your communications look like someone cut a different picture and paragraph from every book in the library and attempted to pass it off as one story (hello using random articles and inspo to inform each strategy separately).

OVERWHELM
You have lots of ideas and no clarity around which ones will work for your needs. Which one to do next. Or how to make those decisions. You know your customers are confused.

UNCERTAINTY
You don’t know where the missing pieces are, how to fill them, what to do besides ‘more marketing’ to grow, if you should release a new product, which advice to take, whether what you execute is good or bad before others decide. Your anxiety is spinning around in these thoughts.

Focusing your business looks like:
→ Having a clear direction forward
→ Knowing which ideas will work
→ Confidence in how you spend time
→ A brand that draws paychecks in
→ Freedom to choose a life you love

When you stop outsourcing your power to others (word of mouth)… your future can become anything you want it to be.

When you lean in to everything you’ve been avoiding (getting legit)… you get the confidence that only comes from challenging diminishing patterns.

And when you start pioneering your own path in business… standing out is easy and your life opens up in incredible ways.

That’s the real gift of business design. 🔮

When I’m IN? I’m in for the long run.

I'm willing to delay immediate gratification if it means more abundance later. I invest in myself now, confident that I'll reap ten times the rewards. Present Mel often dances through the house in gratitude for the support of past Mel.

I love dreaming of all the potential experiences I could have in life. Deciding which ones I'm drawn to and taking action to make them happen is very energising.

🔮 When designing your future, there’s one thing that’s certain:

While it’s important to imagine and desire a life of your own making. If you are to bask in the shade of this tree, you need to consider the seeds you’re sowing now.

To actively pull this possibility into the present and make it tangible, what do you need to do right now?

“How I Learned To Paint Silver Linings” – A mini guide for approaching turbulent times.

I know many of us have had a wild few years and only just beginning to return to an inner normalcy.

My favourite part of that is all the optimism and excitement for what’s to come. But getting to that stage quickly isn’t always so easy.

I wanted to share with you my insights on approaching challenges that are beyond your control. These actions and beliefs let me lean in to growth, minimise negativity, and stay peaceful.

Now up on the Reimaginers blog via my link in bio. 🔮

Save thousands with my game-changer AI prompt templates.

A great way to make your business stand out in 2023, with wow-factor images.

You can get it now at 👉 zaap.bio/reimaginers

Working on the business is wayyyy better than in it.

👉 Don’t have time? That’s your problem, not an excuse to stay overwhelmed!

👉 The truth is, if you want to solve this problem it will get a bit worse before it gets better.

👉 BUT that’s VERY temporary! Breaking this cycle is easier than you imagine.

Get it right once, then never look back.

Most people join Turning Points not just for the business and life benefits, but as a symbolic commitment to their new era.

A Turning Points style of new era will:

🔮 Show you what impact you will be remembered for

(better than focusing on how to juggle your way to the next deadline)

🔮 Teach you where that impact will create the best payday with people who want you

(Your target market is not everyone, it is a strategic decision only a business owner can make)

🔮 Shift your lifestyle to one that feels free and life-giving because you designed it for you

(no more drowning in your obligations to other people’s timelines)

🔮 Give you the most emotionally persuasive brand that inspires you with how to grow it every day

(With my unique brand strategy - and I’ve grown brands you use on a daily basis)

🔮 Getting paid for all of the above. You can have it all.

Invest in rising out of your ‘old you’ mess, and step into the version of you that leads with mind-blowing clarity of vision.

Follow the link in my bio to begin Turning Points now 🙌

Hands up if you’re ready for your new era!