Sure Store

Buy or die! Melbourne's home of good stuff! Sure!, Nike, Stussy, Vans, Carrots, Saucony, Jason Markk, Deuce, Radio Eyewear, 40s & Shorties, The Good Worth &.

Co., Ichpig, The Snake Hole & more...

I'm a store!

25/06/2024

ALL SNEAKERS $99.95! MID YEAR CLEARANCE - https://mailchi.mp/thesurestore/99sneakers

20/04/2024

Shop the durable Telford Low from a timeless silhouette designed for skateboarding.

In store and online now | 273 Little Lonsdale Street | WWW.THESURESTORE.COM 🏡

Photos from Sure Store's post 17/04/2024

Shop the latest Atlas Embroidery Crew and more from 🔥🥶

In store + online now!

273 Little Lonsdale Street 🏡 | WWW.THESURESTORE.COM

Photos from Sure Store's post 27/03/2024

New arrivals from 🕷️ in store + online now!

273 Little Lonsdale Street 🏡 | WWW.THESURESTORE.COM 📲

Photos from Sure Store's post 16/03/2024

Peep the latest from in store + online now 🦍💫 WWW.THESURESTORE.COM

Photos from Sure Store's post 15/03/2024

New drop of T-Shirts are in store + online now 🏔️

WWW.THESURESTORE.COM | 273 Little Lonsdale Street 🏡

09/03/2024

Fresh arrivals of our Little Lonsdale St. Heavyweight, Boxy T’s and Long Sleeves are in store + online now! 🧶✨

WWW.THESURESTORE.COM

07/03/2024

Check the latest Aria 95 from 💫

This iconic model was way ahead of its time from the 90s, with all the comfort of a modern day sneaker.

Available in store + online now!

WWW.THESURESTORE.COM

01/03/2024

Fresh round of T-Shirts hitting in store now! 🎱WWW.THESURESTORE.COM

Photos from Sure Store's post 17/02/2024

Our ode to our longest serving GOAT employee (yes he came with us to new store!) ✨🏀

Shop the latest mix of North Carolina and classic Chicago colours in store + online now.

WWW.THESURESTORE.COM | 273 Little Lonsdale Street 🏡

Photos from Sure Store's post 21/01/2024

While we’re getting hyped for at the Atheneum Monday night here’s some of our fav Birdman inspired stickers on the wall.

If you’re going drop by before the show.

Photos from Sure Store's post 20/01/2024

V-Neck Windshirts have been restocked in black & royal.

In-store & SureMelbourne.com

Photos from Sure Store's post 11/01/2024

New range of goods from including the boxy fit Cobra Chord Logo Embroidered T’s 🔥✨

In store + online now!

WWW.THESURESTORE.COM | 273 Little Lonsdale Street 🏡

31/12/2023

Thanks for amazing year. Stay safe & we’ll see you next year for our 15th anniversary!

28/12/2023

VOTE ADAM DAVIES 4 TRICK OF THE YEAR! - https://mailchi.mp/thesurestore/voteadam

Photos from Sure Store's post 26/12/2023

classics $39.95 check your size!

Online & in-store 10am - 9pm today!

www.suremelbourne.com

Photos from Sure Store's post 26/12/2023

That was huuuge! 🔥🔥🔥

Thank you to everyone who came down today, lined up and copped, we’re so grateful for you all 🤩

An even bigger thank you to our team for their tireless efforts all year and for getting the job done today ❤️‍🔥

The sale will be continuing the next few days so if you missed out, don’t worry, we’ve got you!

WWW.THESURESTORE.COM

Happy holidays and much love to everyone 😍

From the Sure Team

Photos from Sure Store's post 25/12/2023

Online now / doors open 10am - 9pm Boxing Day!

www.suremelbourne.com

Photos from Sure Store's post 25/12/2023

SURE BOXING DAY SALE NOW ON! - https://mailchi.mp/thesurestore/boxingday23

24/12/2023

Don’t freak. We’re here until 7 tonight!

22/12/2023

Open late all weekend & loaded with fun stuff. Come through.

Photos from Sure Store's post 22/12/2023

An ironic answer to the “what to get them” puzzle.

Open late all weekend!
Fri 9pm
Sat 9pm
Sun 7pm

Photos from Sure Store's post 21/12/2023

We're thrilled to feature a new run of t-shirts featuring 's classic 90's prints.

Cheers Tobin they turned out so sick.

In-store & www.suremelbourne.com

Photos from Sure Store's post 13/12/2023

Welcoming to Sure! 🔥

Shop a selection of goods from their latest range in store + online now ✨

273 Little Lonsdale Street 🏡 | WWW.THESURESTORE.COM 📲

Photos from Sure Store's post 13/11/2023

Delighted to have our old mate Gareth Reynolds () drop past today.

Gareth’s touring all over Australia and is absolutely hilarious. Swipe over for tour dates!

If you need some action for your earbuds his with is all time.

Photos from Sure Store's post 11/11/2023

Pre Summer footwear clearance no in full effect!

Check the site or drop past to suss your size! Every pair reduced up to 75% off.

Limited time!

SureMelbourne.com

07/11/2023

Slap up some stickers from and more! ✨💥🐉

In store + online now!

273 Little Lonsdale Street | WWW.THESURESTORE.COM

Photos from Sure Store's post 03/11/2023

SURE MELBOURNE SNEAKER CLEARANCE - EVERY PAIR UNDER $150 - www.SureMelbourne.com https://mailchi.mp/thesurestore/sneaker-clearance

Photos from Sure Store's post 27/10/2023

Ronny Chieng, Girl Skateboards 30th, Adam Davis Pro Part!

3 Decades Of Girl Skateboards x Deckaid Art Show Tour 24/10/2023

Take an exclusive look around the 3 decades of Girl.

3 Decades Of Girl Skateboards x Deckaid Art Show Tour In 1993 a group of very talented friends thought they had a better way to do a skateboard company. 30 years later, they had an art show. They were clearly ri...

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Our Story

Shop the best from Sure, Nike, Stussy, New Balance, Butter Goods, 40s & Shorties, Good Worth, HUF, Carrots, X-Large, Common Dust, MOST, Chinatown Market, FELT, SW69, Simple, & more...

Open 7 days a week


  • Monday 10am-6pm

  • Tuesday 10am-6pm

  • Wednesday 10am-6pm
  • Videos (show all)

    You’re a prince Ronny Chieng!https://thesurestore.com/search?q=Ronny
    New @ichpig now online & instore!Heavyweight action to keep you cozy out there.
    #Stussy running hot. Open until 9 tonight in the new store! www.thesurestore.com
    What’s black & white & swooshed all over? New season @nikesportswear!In-store & online.www.thesurestore.com
    🍗 Absolutely Crispy 🍗Light Years - the new adidas skateboarding clip by @boltonfilms features some absolute steez from o...
    Check the YouTube as we open the vaults for the PSC Skateboarding Frankston Comp from 1998.Enjoy a classic Sunday aftern...
    After a “bumpy” couple of years, we’ve got some really exciting stuff to announce in 2022! But, we’ll be straight up, we...
    Throw back to @adamdavies tramstop kicky... wild.
    Went past the @neighborsskateshop block party in Leimert Park and was treated to a sick mini ramp session with @ishodwai...
    The Daria T is back in stock! Get the embroidered goodness while you can! $49.95By our very own @dari.safari.www.TheSure...
    We were lucky enough to attend the closing reception for @ed.templeton’s latest show “The Spring Cycle” at @robertsproje...

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    Address


    273 Little Lonsdale Street
    Melbourne, VIC
    3000

    Opening Hours

    Monday 10am - 7pm
    Tuesday 10am - 7pm
    Wednesday 10am - 7pm
    Thursday 10am - 9pm
    Friday 10am - 9pm
    Saturday 10am - 7pm
    Sunday 12pm - 6pm

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