Megantic

Our EOFY celebrations were a perfect blend of fun and team bonding!
To commemorate the end of an exciting year, we indulged in our competitive side with a fun day at TRAPT Escape Rooms followed by dinner and drinks well into the night.

It was a wonderful way to celebrate our achievements and strengthen our team relationships.

Flip through the photos to see what we got up to...

Welcome back to the eCommerce Express Digest. Here’s what you missed in June 👇

- The elephant in the room: Google’s API documentation leak

- Negative feedback to Google’s AI Overviews rollout in the US

- Google Ads are now being mixed in with organic results

- New stats have been released about returns abuse and 39% of Australian consumers admitting or know someone who does

- More new stats have been released about the upcoming EOFY, with Aussie shoppers are expected to spend $10.1 billion, up 8.6% from last year

Special thanks to Aramis and Kristina for compiling this list.

Check out the blog for more information at

eCommerce Express Digest - June 2024 - Megantic® Aramis Damond and Kristina Trood discuss the top news in eCommerce and SEO from June 2024.

Yesterday, we invited Chris Byrne, the Player Development and Welfare Manager at Essendon Football Club, to visit and teach us how Essendon are prioritising mental health and wellbeing.

We learnt about the various initiatives they run and how they have a whole team dedicated to player wellbeing, on and off their field.

Thank you to Catherine and Andrew for organising this Lunch and Learn.

In the last month they've seen 25 new keywords on the first page
+11% more visibility in the search results
and over 160 total keywords ranking in the top 3 positions

Any guesses which client has seen these results?

It's Kryolan Professional Make-up!

They are one of our clients who signed on with the eCommerce Accelerator Program (a partnership with Megantic, Deakin University & the Victorian Government).

Kryolan are in the professional makeup space and are taking the number 1 spot in search results for "professional fake lashes", "professional lip stain" and "professional makeup Australia".

Join us as we gear up for Australia’s premier event in eCommerce and digital technology – the Online Retailer Conference & Expo!

Save the date: July 24th and 25th at the ICC Sydney. It's two days dedicated to exploring the latest in eCommerce, digital tech, and marketing insights.

Curious about eCommerce SEO? Swing by Stand C113 and let's chat. Scott & Matt will be offering complimentary website analyses on the spot, along with some cool merch and giveaways!

Connect with industry experts and solution providers like our partners at 18th Digitech, BigCommerce, Blue Sense Digital, Convert Digital, Dotdigital, Global-e, Gorgias, Insider, Instant, Klaviyo, Matter Design, Moustache Republic, Podium, Reviews.io, Shopify, Searchspring, She-com, Shopline & Yotpo.

We're all set to share insights and ideas to elevate your eCommerce game! See you there at !

Businesses have access to more data than ever before. However, turning this data into actionable insights and implementing effective strategies can be a complex and overwhelming process.

By analysing customer purchase history, browsing behaviour, and demographic data, your eCommerce store can segment your customer base and personalise marketing campaigns based on individual preferences and interests.

Additionally, by integrating data analytics into its order fulfilment process, you can optimise inventory management, reduce shipping times, and enhance the overall shopping experience for customers.

Vandana, one of our Technical SEO Project Managers, was asked how businesses can leverage big data and AI for business insight. Her answer has been featured on Dynamic Business.
🔗 https://dynamicbusiness.com/leadership-2/lets-talk-business/lets-talk-how-to-leverage-big-data-and-ai-for-business-insights.html

If you'd like to work with Vandana on your eCommerce SEO, email Megantic at [email protected]

Let's Talk: How to leverage big data and AI for business insights Join us for this week's edition of Let's Talk, where our experts will discuss how to leverage big data and AI to transform your business.

We are thrilled to share that our recent achievements at the Global Agency Awards have been featured in eCommerce News Australia 🎉

🏆 Awards We Won:
- Best Agency Culture
- Best eCommerce Agency
- Best SEO Agency

This recognition underscores our commitment to excellence, innovation, and our dedication to fostering an inclusive and empowering workplace.

We are especially proud to highlight our gender diversity, with a 50.4% female team, and our initiatives to support women in tech through mentoring partnerships with Mac.Robertson Girls' High School and Deakin University.

A big thank you to our incredible team for their hard work and passion, and to eCommerce News Australia (TechDay) for sharing our story.

Check out the full article here: https://ecommercenews.com.au/story/megantic-wins-three-major-awards-at-global-agency-awards

Megantic wins three major awards at Global Agency Awards Megantic triumphed at the Global Agency Awards, winning Best Agency Culture, Best eCommerce Agency, and Best SEO Agency, underscoring its dedication to excellence.

78% of targeted keywords are ranking on page 1 of Google results
10 new keywords ranking on page 1
Website visits through the organic channel have increased 🡩

Any guesses which client has seen these results?

It's the men's shoe company, AQUILA!

Aquila are ranking highly on the first page of results for the HUGE keyword "Black Boots Men's". This keyword has an average of 3,600 people searching every month.

Drilling down in a more specific keyword, Aquila are also ranking for "chelsea boots for men" with 5,400 searches per month AND for "chelsea boot" which has a staggering 14,800 searches every month.

We are DOMINATING the first page of results with Aquila!

"At Megantic, we've seen firsthand the impact of our culture initiatives on employee productivity and happiness. By prioritising inclusivity and support, we've created an environment where everyone feels valued and empowered to contribute their best work,” says Megantic General Manager, Jeremy Hanger.

We are so proud to announce our recent gold medals at the 2024 Global Agency Awards for SEO Agency of the Year, eCommerce Agency of the Year and Best Agency Culture.

Despite the Megantic team being spread globally, we are united by a shared goal: to deliver what is best for the team and our clients. These prestigious awards are proof that our work is seen as one of the best in the industry globally.

“Economic uncertainty can be daunting for SMEs, however, utilising smart digital marketing strategies can help counter economic volatility.

"Don’t just bank on costly ads – make sure your website and content are SEO optimised so that the best potential customers can find you organically without paying for exposure.

"A great strategy is to create top quality, useful content that informs and inspires your target audience. This establishes you as a thought leader and builds trust, fostering brand loyalty even when times are tough.

"Finally, leverage social media to connect with your audience, respond promptly to comments and messages, and build a strong online community.

"SMEs that use these strategies can build stronger relationships with customers and prospects, navigate the economic weather and be ready to step into the sunshine when it comes.”

Dale, one of our Technical SEO Project Managers, was asked how businesses can thrive in uncertain times and his answer has been featured on Dynamic Business.

🔗 https://dynamicbusiness.com/leadership-2/lets-talk-business/smes-expert-guide-to-thriving-in-uncertain-times.html

If you'd like to work with Dale on your eCommerce SEO, call Megantic on (03) 9001 9997.

SMEs: Expert guide to thriving in uncertain times In this week's edition of Let's talk our experts provide practical strategies designed to help your SME not just survive challenging times

"Meditation, because some questions can’t be answered by Google" - Dale Underwood
We have finished our Mindful May challenge, and our team have truly seen and felt how the addition of a weekly mindfulness activity has changed their weeks.

"Loving the positive shift from the Tai Chi and breathing exercises. My Team is feeling more focused and present." says Rudy.

Sinvi agrees and expressed how she has gone from from "mind full to mindful".

After so much positive feedback, we have decided to participate in The Push-Up Challenge to raise money for mental health and Lifeline. More details to come!

We're proud to announce that two of our experts were featured in an article on Dynamic Business, a leading publication in business and marketing!

The article, titled "Marketing without the thousand dollar price tag," discusses effective digital marketing strategies that can be implemented even with a limited budget.

Vandana shared that using data and analytics is important to understand your performance and to decide what to prioritise a limited budget. "Analyse data insights to prioritise budget allocation towards channels with the highest return on investment (ROI). For instance, if SEO efforts drive substantial revenue, consider increasing resources allocated to content creation, product optimisation, and technical SEO enhancements."

While Emily zeroed in on how content marketing can be reused in multiple ways. "Content marketing is a great option for budget-friendly marketing because you can create one piece of long-form content and reuse it in many other ways. For example, you can create a podcast and video the session to upload to YouTube. Next, edit the video into short snippets to upload as TikToks or Instagram Shorts. Finally, you can create a blog based on this content, and then shorter blogs or Linkedin posts about each individual topic."

Check out the article to read their full insights and see what other experts had to say.

🔗

Marketing without the thousand dollar price tag: Let’s Talk Join us as our experts uncover the secrets to successful digital marketing on a shoestring budget in this week’s edition of Let’s Talk.

Online Retailer Conference & Expo offers Australia’s LARGEST range of eCommerce and tech solutions under one roof. We're excited to be exhibiting again this year.

This event connects thousands of eCommerce, digital, and marketing professionals with the best solutions, latest tech and insights plus the content that matters.

Engage with Australia’s expert solution providers, including our partners 18th Digitech, BigCommerce, Blue Sense Digital, Dotdigital, Gorgias, Instant, Klaviyo, Matter Design, Moustache Republic, Podium, Reviews io, Shopify, Shopline & Yotpo.

It's two days, 24 - 25 July, at the ICC Sydney.

Join Matt, Scott and the Megantic team at Stand C113 to elevate your eCommerce experience at 2024.

Visibility in search results is up 🡩 by a huge +133%
Non-branded keywords grew 🡩 by +82%
Total keywords are up 🡩 by +79%

Any guesses which client has seen these results?

It's Exhaust Shop!

They are one of our clients who signed on with the eCommerce Accelerator Program (a partnership with Megantic, Deakin University & the Victorian Government).

Yesterday we invited Hugh from Gorgias to speak to our team and lead a Lunch & Learn session.

Gorgias is one of our partner agencies that we recommend to clients who are looking for a helpdesk. Their goal is to "empower brands to grow through AI-powered CX (customer experience)" and they work with over 15,000 brands globally.

Some of our shared clients include Milligram, Kookai and Matchbox.

Thanks for sharing more about Gorgias with us Hugh!

IT'S NATIONAL VOLUNTEERING WEEK
National Volunteer Week is Australia’s largest annual celebration of volunteers. Did you know that in 2020, over 5 million Australians (or nearly 25% of us) volunteered?

For we have organised a company-wide half-day of volunteering next week.

This year’s theme ’Something for Everyone' showcases the diversity of opportunities available through volunteering. After completing a survey of the causes most important to us, we discovered that food insecurity was an overarching theme.

We'll be attending FareShare Australia and volunteering in the kitchen. Our tasks will include a wide variety of things, such as food preparation, baking pastries and packing meals.

Thank you to FareShare for this opportunity and Catherine for arranging it.

Enhancing the visibility and performance of your eCommerce product pages is CRUICIAL for driving organic traffic and increasing conversions.
So we have partnered with Shopline to publish an article to explain exactly that.

The Anatomy of a Product Page is an article that discusses the EASY ways to keep your product pages up to date with SEO best practises.

There are actionable tips to drive organic traffic and increase conversions. Don't miss the sneak peaks into our work with Peter Jackson to bring their new website to life on the Shopline platform.

Ready to take your eCommerce product pages to the next level? Check it out
https://au.shopline.com/blog/the-anatomy-of-a-product-page

Thank you to Heath and Emily for writing this article.

In this blog, we explore the nuances of Shopify’s URL structure compared to other eCommerce platforms and dive into the custom code developed by our team to optimise it.

URLs on Shopify are typically dynamic, meaning they change with various user interactions, such as selecting filters like colour or size. Unfortunately, this type of URL poses a significant challenge for SEO and visibility in search engine rankings.

In this blog, Emily delves into the importance of optimising your URLs and how Megantic's custom code is used to make is simple on Shopify.

Read more at

Shopify’s URL structure & Megantic’s custom code - Megantic® Shopify's URL structure means than URLs are created with dynamic filters. Megantic's custom code remedies this for improved SEO. Read more.

Our very own Mark Tran, SEO Account Manager, was recently asked to weigh in about the importance of finding the right people to work with.

“I’ve been working with my team to guide our eCommerce clients on focusing on their top products—those in high demand where they have a competitive advantage. The goal is to tap into their sales teams, who directly interact with customer orders and inquiries, to understand customers’ concerns and questions," he says.

"Then, they create concise, easy-to-read Q&A content for those product pages that helps both customers and salespeople. These pages can then be shared with sales teams and used to respond to customer inquiries effectively.”

Discover more on Dynamic Business at the link:

Let’s Talk: Growth hacking strategies to skyrocket user base and revenue Our experts will unveil some of the most powerful techniques businesses and our clients have used in the past year to smash their growth goals.

All clients in the eCommerce Accelerator Program, a partnership with Megantic, Deakin University and the Victorian Government, have now graduated to the ongoing optimisation phase.

We have seen a MINIMUM of 39% growth in the first three months across five main KPIs:
• Keywords ranking on page 1 🡩 +39%
• Website visits/sessions 🡩 +40%
• Conversion rate 🡩 +60%
• Transactions 🡩 +107%
• Revenue 🡩 +96%

Let's see a few examples...

Ripe Maternity, selling maternity fashion.

In September, a record high in organic traffic was achieved as Google reindexed the website with its new structure and categories.

This means that Google can now better match Ripe Maternity’s products to searcher intent. Resulting in an increase in the number of keywords ranking in the top 3 positions on Google. In turn increasing the clicks to the website.

We've seen similar results with Photobook Shop.

Year on Year, traffic has increased by over 55% to a record high.

Jumping to a different industry for Exhaust Shop, we have grown their keywords in the top three positions by 23% and their Year on Year revenue by a massive 807%.

Thanks Deakin University and Victorian Government for working with us on this program.

Yesterday night Emily and Mark attended the May SEO Collective Meetup hosted by Peter Macinkovic with guest speaker Brie Moreau.

Here's what Mark thought of Brie's presentation: "I found Brie's presentation interesting as link building is still a controversial topic for many."

"He briefly outlined his approach to ranking a competitive site, focusing on content, engagement rate optimisation (ERO), and link building. He emphasised using specific tactics like enhancing user interactions (clicks, hovers, scrolls) to improve SEO and advised on acquiring links from genuine authoritative, high-traffic pages, rather than relying on guest posts or buying links."

These SEO event provide an opportunity for our team to gain insights from other perspectives about strategies and engage in conversations about Google updates. We'll be back again next month!

Welcome back to the eCommerce Express Digest. Here’s what you missed in April 👇

- The AusPost eCommerce Industry Report 2024 reveals that online retail is here to stay with 8 out of 10 households making a purchase online

- Online Sales Events (such as Black Friday and EOFY) are accelerating in popularity.

- Home owners, 50+ and Gen Z’s have the most expendable income.

- Google Performance Max announced the rollout of innovative AI features aimed at optimising ad performance across various channels

Special thanks to Kristina Trood for compiling this list.

Check out the blog for more information at

eCommerce Express Digest - April 2024 - Megantic® Kristina Trood discusses the top news in eCommerce and SEO from April 2024, including Auspost's eCommerce Industry Report 2024.

*MAY MINDFULNESS IS BACK*
May Mindfulness is a yearly tradition for the Megantic crew. We spend the month focusing on mindfulness and prioritising mental health.

For May 2024, we will have one group session per week led by an online instructor for a total of four sessions for the month.

Each group session will last only 15 minutes and will take place on Thursday mornings before our whole team meeting.

Here is the schedule for the upcoming sessions:
🧘 On May 2nd, we will have a Tai Chi session.
🧘 On May 9th, there will be a Breathwork session.
🧘 On May 16th, a Yoga session is scheduled.
🧘 Finally, on May 23rd, we will have a Meditation session.

The purpose of these sessions is to help the team improve their mindfulness skills, which can be applied both at work and in their personal lives. Additionally, for each attendee, we will donate $5 to Lifeline, to help others who may be struggling with their mental health.

For the fourth year, our mentoring program with The Mac.Robertson Girls’ High School has been a huge success 💫

Six students were mentored by our SEO experts Kristina, Frezel, Dale, Emily & Xavier.

“It was so fulfilling for me," says Frezel Enriquez. "I would’ve loved to have this type of opportunity when I was in high school to give me a sense of direction for my future.”

The students had equally positive feedback, expressing that the program "teaches us things that school doesn't" and they "came out of this program with new knowledge and insights into the workforce".

We hope to continue our partnership with The Mac.Robertson Girls’ High School and continue to empower women in digital in the coming years.

Check out the blog below to learn more about the program

Megantic Mentor High School Students in SEO - Megantic® Megantic have been mentoring high school students in life, the job market and SEO for four years. See what the students learnt in 2024.

There’s no doubt that writing blogs is important for marketing today by helping businesses to engage with their audience, showcase expertise, and ultimately boost conversions.

So what do the experts say are the best strategies to write blogs and articles that get your business noticed online?

Our Marketing & Digital Specialist, Emily Bencsics, was featured among other industry experts to share tips on creating content that not only grabs attention but also boosts sales.

Her advice?

“Adding blog content that 'sizzles' means writing engaging content that meets the reader’s needs. To do this, you need to know more about your reader ... only when you have this information, can you write content that meets their needs."

Read the rest of her contributions and other experts at Dynamic Business

Writing sizzling blog content that gets your business noticed Discover how to craft content that captivates your audience, turning silence into engagement and making your business the talk of the town.

While we were at Retail Fest, we organised a dinner to meet with some of our valued clients and soon-to-be clients.

We know how important it is to get to know the people you're working with - no one wants to work with strangers!

We spend all day together but don't have that luxury with many of our clients, especially those who are based in other states. Whenever we get the chance, we make time to meet up after events or even travel specifically to visit clients.

The night was filled with dinner, drinks and laughs as we got to know each other on a more personal level, build trust and strengthen the relationship.

We'll be there! Matthew Bovey will be flying up to Gold Coast again to attend the iMedia Online Retail Summit Australia next week.

Say hi and pick his brain about what type of marketing you need to grow your eComm site.