SEO Melbourne.com

SEO Melbourne worked hard on both on-page optimisation and content siloing and categorisation to obtain the number #1 ranking for soundproofing Australia wide.

Our robust and thorough SEO campaign increased Megasorbers rankings for these keywords. #1 for ‘Soundproofing’, #1 for..Read more here: https://bit.ly/3gXZVLB

Blockchain, Bitcoin, Ethereum, Crypto, Alt Coins, Dogecoin, Cardona, Steemit etc.. etc… If all this internet talk is getting a little too much for you, we hear you. To say the internet is in raptures over cryptocurrency, would be an understatement. Without getting too deep and hyperbolic, isn’t it great to have a potential revolution at play given the current state of the world? It, in some ways allows us here at SEO Melbourne to sleep a little better at night, knowing that a more open internet is on the horizon. Potentially a web3.0 // hopefully*. So how will cryptocurrency, decentralisation, or at a deeper level open protocol affect SEO and search strategy? Read more here: https://bit.ly/3yqHnth

SEO Melbourne provided customised SEO consulting services to optimise AAPathways’ site for search engine friendliness. At the end of our campaign, 20 out of 21 targeted keywords ranked on the first page of Google results. These rankings are accurate as of April 29th and may not reflect current rankings as Google’s results are fluid. Nonetheless, close to half of Campaign keywords have consistently performed well, ranking within the top 5 search results.

Read more here: https://bit.ly/3znEACw

Here at SEO Melbourne, we get a lot of clients coming to us asking us about the differences between Squarespace Vs WordPress when it comes to SEO. More generally they are asking us how to SEO Squarespace? And how to SEO WordPress?

Squarespace and other drag and drop website builders (e.g. Wix and Weebly) are popular with business owners because of their user-friendly format which makes it easy for almost anyone to create a professional looking website without needing to hire a developer. However, when it comes to optimising your site for SEO, Squarespace SEO does have some limitations when it comes to how you can optimise your site content to rank in Google.

Read more here: https://bit.ly/3BbAjlY

SEO Melbourne helped to increase new online patients by 62%. We also worked specifically on 20 medical centres and every medical centre experienced lifts in rankings and as a result traffic and consequently new patients.

SEO Melbourne worked on Healthscope’s UX (user experience), UI (user interface), metadata and overall search strategy. Coupling this with a creative approach to SEO, we obtained lasting results for a great client.

link: https://bit.ly/3z2p52A

Getting to the first spot on Google is great and all, but you won’t stay there long if you can’t put together a readable, enjoyable article. If your perfectly optimised blog post doesn’t read well, visitors aren’t going to stick around and flick through the rest of your site.

If your content is engaging, well-worded and grammatically spectacular however, your readers are going to trust what they read; they might comment, share, buy, or view further articles. On the other hand, an introductory paragraph riddled with misplaced apostrophes and sentences that meander away into the abyss is a sure-fire way to turn readers away in their droves.

Read more about readability and SEO https://seomelbourne.com/seo-optimisation/readability-seo-tools-useful/

On-page customer experience is key to keeping visitors on your website. After all, no business want to lose prospective clients due to poor loading speed or interactivity. This is where Google’s Core Web Vitals, specifically Largest Contentful Paint comes in! It is able to measure when the largest content element on your website becomes visible to the viewer.

There are multiple causes of poor LCP including ‘slow server responses’, ‘lagging loading times’ or ‘client side rendering’ and all of these can become barriers to the ‘2.5 second loading speed goal’!

Well, there are a couple of ways through which you can tackle these issues and aim for a good loading speed. Read our latest blog post where we dig deep into this and provide you with 4 solutions to tackle poor LCP. Link: https://bit.ly/3wigoza

At its 2021 I/O Conference, Google announced its next update to its search engine. Multitask Unified Model or ‘MUM’ will have a database of 75 languages and is likely to be 1000 times stronger that its predecessor BERT. While there is no set release date on this futuristic model, it is expected to roll out in the near future. It is definitely dramatic step, closer to the idea where searching for a topic becomes more conversational than systematic.

Read our latest blog post to know more about how it will change SEO. Link: https://bit.ly/3qkvXEU

If you are looking for SEO services, contact us on (03) 9013 4544 to set your business up for success in 2021. All our campaigns are customised to the needs of your business, and we at SEO Melbourne are always focused on providing ethical and long-lasting SEO results.

As the world continues to battle the COVID-19 pandemic, online learning is here to stay. In order to support teachers, students & parents in this, Google has recently launched a new schema markup- Practice Problems Structured Data. This new markup allows educational websites to display their content as rich results in the form of quizzes with ‘multiple choice’ formatted questions, focusing on math and science topics.

Read our blog post to learn more about this new markup, how to implement it on your website & measure performance. Link: https://bit.ly/2Tzsc2b

If you are looking for SEO services, contact us on (03) 9013 4544 to set your business up for success. At SEO Melbourne, all our campaigns are customised and our strategies are all white-hat.

Hang in there, Melbourne! ❤️
It has not been easy but we will be a stronger community coming out of this period.

This is a great time to pick up a new skill as not travelling to work can save all of us a bit of time. Check out our SEO Podcasts and videos on digital marketing which will help you either learn a new skill or level up your existing knowledge.
https://seomelbourne.com/seo-videos/

Following our post on Google’s EAT principle, in this post, we discuss these 3 factors, i.e. Expertise, Authority, & Trust in detail. We also look at what Your Money Your Life (YMYL) content is and why it is an extremely important factor to consider when putting information out there.

If you are looking for SEO services, contact us on (03) 9013 4544 to set your business up for success in 2021. All our campaigns are customised to the needs of your business, and we at SEO Melbourne are always focused on providing ethical and long-lasting SEO results.

The importance of quality content for higher Google SERP rankings cannot be overemphasised! But what determines quality content?

This is where Google's EAT (Expertise, Authority, & Trust) principle comes into play! These 3 factors play an extremely crucial role to help Google ensure that it is not only delivering RELEVANT information to its users, but also CORRECT information.

Simply put, this is Google's way of protecting its customers from low-quality content that could potentially be detrimental to them! Especially when it comes to information related to healthcare, finance, and security.

Stay tuned as we will be discussing these 3 factors in our next post!

If you are looking for SEO services, contact us on (03) 90134544 to set your business up for success in 2021. All our SEO campaigns are fully customised to the needs of your business and truly ethical in nature.

SEO RESULTS ALERT 🚨

Our team at SEO Melbourne provided Linenly with SEO Consulting services, helping their e-commerce business rank on the 1st page of Google's search results & achieve significant growth in organic traffic. All within 5 months of the start of our campaign with Linenly 🌟

We are extremely passionate about helping our clients achieve their digital marketing goals. For every client, we implement strategies fitted towards their SEO needs. To achieve your marketing targets, call us today on (03) 9013 4544 and get to where you need to be tomorrow!⁠
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Read more about the strategies and the results that we achieved for in our case study: https://bit.ly/2RhzMxI

Google’s algorithms are increasingly paying attention to on-page experience. The Google Core Web Vitals roll out in May 2021, takes into consideration a website’s loading speed measured by the Largest Contentful Paint (LCP), responsiveness measured by First Input Delay (FID), and visual stability measured by Cumulative Layout Reach (CLR). In simpler terms, they determine what type of experience visitors get when they land on your website

As a website owner, you will want to keep the three metrics of Core Web Vitals in mind moving forward to not only secure a good ranking for your site but also to ensure that your business’s on-site experience is optimised for capturing new leads.

Read our latest blog post where we discuss in depth about Core Web Vitals. Link: https://bit.ly/3b6ngaW