Red Herring Digital

It's spooky season here in the office! 🎃🧛👻🌛🍬

We asked our team what scares them the most as a digital marketer and here are their responses...

The biggest sale event of the year Black Friday (or as we call it, the Shopocalypse) is coming up on 29th November and if you haven't planned your marketing, time is quickly running out.

We've put together some of our recommendations for product and service based businesses to build momentum now, instead of coming up with something last minute.

Read the full list of tips at redherring.net.au/2024/10/15/are-you-ready-for-the-shopocalypse-your-guide-to-surviving-black-friday-2024/

Some snaps of our recent photoshoot for Champion Teamwear AU-NZ showcasing the lifestyle and features of their customisable jerseys, shorts and training apparel.

Thankfully the spring weather held up!

If your marketing team are struggling to stay up to date with industry knowledge, and find yourself constantly playing catch up, (we hear you!) then this one's for you 🫶

We've put together exactly how you can build a high-performing marketing team and the best practices for success

Read the full blog at redherring.net.au/2024/09/25/how-to-build-a-high-performing-marketing-team-best-practices-for-success/

How to Build a High-Performing Marketing Team: Best Practices for Success - Red Herring Digital In 2024’s fast-paced digital landscape, staying on top of current trends, new technology, and shifting consumer expectations is a necessity. And leveraging

Raise your hand if you've been personally overwhelmed by digital marketing metrics (like why we care about bounce rate) 🙋‍♂️

The Red Herring Digital team have put together exactly which metrics you need to worry about based on your business goals.

Read here: https://redherring.net.au/2024/08/22/measuring-success-which-marketing-metrics-you-should-actually-care-about/

We're celebrating our 9th birthday this month, and we couldn’t have done it without you! 🎈

We’re excited to see what we can achieve with the businesses we work with and our partners as we head into our 10th year of Red Herring Digital.

Team lunch but make it aesthetic 📸

We thought we'd turn the camera on ourselves for once - we're so often behind the screens as digital marketers - so enjoy our montage of An Afternoon Out in Footscray sharing artistic moments with the team.

New website reveal 🤩

When PLC Group asked us to help them expand and engage with their ideal clientele, we knew a website refresh was in order.

We repositioned their brand with quality photography, added engaging content for individuals and businesses, and categorised their service offerings.

You can visit their new website at plcgroup.com.au

AI and its role in creativity have been hot topics over the last year as copyright material, machine learning and algorithms challenge our morals.

But is jumping onto the AI tools really the best thing for your business?

Well, yes and no.

The team at Red Herring Digital have put together insights on how you can leverage AI without the weird fingers, robotic voices and unexpected responses.

https://redherring.net.au/2024/06/20/the-creativity-crisis-ai-and-you/

The Creativity Crisis - AI and You - Red Herring Digital By now, you’ve probably used or seen some form of AI. From creating impressive digital masterpieces in Midjourney to crafting content and driving personalised

We love getting behind the camera to tell the stories of your business 📸

From moody coffee, to behind-the-scenes action shots, mouth-watering food and happy customers.

It was a pleasure to capture these photographs
Willis and Anderson
Kindred Bandroom
Yarraville Village

EOFY. Yup, it's that time of year again.

It’s crucial to create a strategy ahead of time and prepare for EOFY sales so your brand can maintain consistency across marketing channels rather than solely prioritising sales.

Read our tips in our latest blog here: https://redherring.net.au/2024/05/28/dont-let-eofy-campaigns-ruin-your-brand

Hey 👋 we’re Red Herring Digital, a full-service digital marketing agency helping businesses scale.

Allow us to reintroduce ourselves.

We specialise in Google Ads, Website builds, SEO, Social Media and Content Creation.

Our team can help you identify and achieve your marketing and business goals, while ensuring your brand continues to resonate with your customers.

So welcome aboard and let’s navigate the seas of digital marketing together 🧭

Red Herring Digital ~ Pioneering Digital Marketing Since 2015 We are a Melbourne based digital marketing agency, that truly understands what businesses need today to succeed tomorrow. Call us on 1300 646 118.

This has been THE big question for digital marketers recently...and the answer may surprise you! 😮

We provide our SEO insights in our latest blog: https://redherring.net.au/2024/05/01/what-is-seo-and-do-we-even-need-it

Red Herring Digital ~ Pioneering Digital Marketing Since 2015 We are a Melbourne based digital marketing agency, that truly understands what businesses need today to succeed tomorrow. Call us on 1300 646 118.

Overheard at Red Herring Digital 👂

If you’ve been into our office over the last month, this is what you are most likely to have heard from each of our team 😆

There are only two moods in SEO… 😁😫

Search Engine Optimisation is an intricate and ever-changing part of digital marketing involving careful research, staying on top of trends, technical expertise and content expertise.

SEO informs content for websites, blogs, social media so you can be seen over your competitors on search engines 🏆

For 30 years, cookies have been a way for marketers to see how audiences interact with digital content 🍪

But with new laws in place and the death of cookies fast approaching, here’s what many experts are turning to:

Contextual marketing.

We’ve put together an overview of what contextual marketing is and how you should start leveraging it here 👉 https://redherring.net.au/2024/03/15/your-cookies-are-going-in-the-bin/

Your Cookies Are Going In The Bin - Red Herring Digital Have you heard? Third-party cookies are going for good. For years, marketers have been using cookies as tracking tools to collect data about web users'

We’re proud to continue our ongoing partnership with Williamstown Football Club.

We can’t wait to see what this season brings! 💙💛

Here's what we've been up to in February! 🐟

1. Alana's brand guidelines for KINTO
2. Tom & Phil wearing the same outfit
3. Sagar celebrating his SEO results with a cup of tea
4. Team photoshoot for our website and ads
5. Williamstown Football Club golf day

's viral TikTok featuring the Stanley cup amassed over 95 million views. But what are the downsides of virality for brands and the industry? 🤔

Read our hot take on going viral: https://redherring.net.au/2024/02/26/is-going-viral-all-its-hyped-up-to-be/

Red Herring Digital ~ Pioneering Digital Marketing Since 2015 We are a Melbourne based digital marketing agency, that truly understands what businesses need today to succeed tomorrow. Call us on 1300 646 118.

We've been starting 2024 right with strategy sessions, audits and planning for our clients 💥

These are imperative for determining the best plan of attack to meet business and revenue goals, and what services will be most beneficial.

Whether it's navigating paid ads, optimising websites and SEO, launching creative campaigns, or crafting engaging content for social media – we've got it covered.

Red Herring Digital ~ Pioneering Digital Marketing Since 2015 We are a Melbourne based digital marketing agency, that truly understands what businesses need today to succeed tomorrow. Call us on 1300 646 118.

Want to elevate and refine your feed? We’ve got you!💥

We recently revamped the Love House Dining Instagram account to enhance it’s appearance and showcase the best of what they have to offer.

See the original on the right.