Bluu Media

🌲Merry Christmas. May the holiday season be filled with love, joy and much needed downtime for all. Stay safe.

Great copy and design in any marketing has the uncanny ability to entice and delight.

And when a company - in this case a local Shire cafe in Engadine with a welcoming rustic atmosphere - creates a menu with such fabulously cheeky, delightful and delectable descriptions, you can’t help yourself but want to order everything on the menu.

Which is why I love going with some of my BFF’s. I get to sample tastings from everyone else.

How amazing do some of these concoctions sound?

☕️ HOT TURKISH DELIGHT - liquid rose hot chocolate
🧋 SWEET CHEEKS - a true tropical delight of coconut water, mango nectar, passion fruit and frozen mango
☕️ LAVENDER LATTE - this is a stress free zone people, enjoy the experience!

It's true. Engagement in marketing is certainly not as enticing as reach.

✅But in reality, engagement is crucial in turning reach into conversion.

Thus, developing a relationship and creating opportunities for your customers, allowing them to discover who you are, building trust, ultimately convincing them to buy your product or service.

📢 The FIVE BALLS OF LIFE metaphor is part of a closing speech by Google CEO Sundar Pichai

He said:

“Imagine life as a game in which you are juggling some five balls in the air.

You name them work, family, health, friends and spirit. And you’re keeping all of these in the air.

You will soon understand that work is a rubber ball. If you drop it, it will bounce back. But the other four balls – family, health, friends and spirit – are made of glass.

If you drop one of these, they will be irrevocably scuffed, marked, nicked, damaged or even shattered.

They will never be the same. You must understand that and strive for balance in your life.”

▶ AND SO THE MESSAGE WE ARE TO DEDUCE AND PRACTISE FROM THE FIVE BALSL ARE:

✔️ Life is short and with the speed of technology controlling our life, it’s getting hard and harder to find balance.
✔️ Aim to manage your work and productivity efficiently during your working hours.
✔️ Give ample time to devote to family and friends.
✔️ Take time out for appropriate rest to replenish the system and the soul.
✔️ Take care of your health and heed any warning signs.



Image Credit: Photo by Ellen Qin on Unsplash

Spring Forward this Sunday with Daylight Saving ⏰

Not only has Summer arrived but the promise of freedom post Covid-19 brings great new hope.

Here are also some great things about Daylight Saving:

✔️ more light to enjoy your evenings
✔️ more time to do what you want or need to
✔️ less energy consumption as you’re using more natural light
✔️ studies have shown there are fewer accidents as we’re driving less in the dark

Don’t forget to turn your clocks forward 1 hour at 2am on Sunday 4 October and enjoy your Spring Forward ⏰