O.B. Designs

Did you know we stock OB in the USA 🇺🇸??
We have a USA consumer website, a warehouse, lots of wonderful agents (see tags) and a USA team!

So whilst we are gearing up for heatwaves 🥵 beach 🏖 time and summer holidays here in Australia, our USA friends are wading through snow, chugging hot chocolates ☕️ and cuddling up to Elmer Owl 🦉 and Iggy Penguin 🐧!

Retailer Spotlight:

Meet the supercute gift 🎁 store based in Somerville in Victoria. With Homewares, bath & body, clothing & accessories and of course OB, you’ll find everything you need for yourself and your friends and family!

Thanks to Jemma and her team for the OB love ❤️

Have you tried our dummy chains? 🍼👶🏽

Food grade Silicone, durable for strong growing hands, ethically made and sustainable!

Choose from 4 colours; lemon 🍋 peach 🍑 ocean 🌊 or mint 🍃

Merry Christmas 🎁 🎄 and Happy Holidays to all our OB community… suppliers, retailers, customers, ambassadors, agents, warehouse team… the list goes on… we are a family business and we care so much about being sustainable ♻️ and ethical and making super soft, adorable toys 🧸 to delight your little ones. Enjoy your Christmas! 🎅🏽

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Everytime you shop with a small business make a difference. Shop local this Christmas 🎄 We support local business!

What’s your Halloween 🎃 👻 Name?
1. Witch 🧙‍♀️ or devil 👿?
2. Your first pet’s name?
3. Spiders 🕷 or Snakes 🐍

Ours is “Witch Inky Snake”…. What’s yours?

Comment below 👇🏽

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Have you entered our OB x Wandering Folk competition? You could win $500 (a $300 wandering folk picnic rug & cooler bag and a $200 voucher from OB)

🧺 Set up a picnic party with your OB toys 🧸
📷 Take a pic for socials
📱 Tag &

Entries Close October 15!!

Thanks to for these supercute pics of her kids OB toys 🐳 🦀 in their bedrooms!

We partnered with Courtney to offer her members a discount to shop OB. Like OB, Courtney lives in the Byron Bay region, shares a focus + philosophy of supporting ethically made, sustainable choices but still appreciates good design!

You can join Courtney’s private membership program and get a discount on OB till end of day tomorrow (sept 30)!

Meet Frankie Fox 🦊 A firefighter 🔥 by trade who also loves acai bowls + is passionate about climate change!

Frankie is a classic OB character who has been loved by so many kids… Frankie comes as a soft toy, comforter + soft rattle toy.

Shop Frankie today to delight your little one….

Have you ever heard of a surfer 🏄‍♂️ playroom? Neither has we but this is what it looks like featuring all the OB Underwater Critters Gang! Thanks for sharing We LOVE IT!!

We love working with for her gorgeous pics with her adorable son Xavier! Here’s some of our fave moments featuring;
🐙 little reef octopus
🐳 Hurley Whale
🐨 Emery Emu
🦘 Kip Kangaroo
🐶 Duke Dog
🐰 Ziggy Bunny
🐚 Ocean silicone teether shell
🌊 Ocean dummy chain
🥥 Coconut silicone bowl & spoon
🌊 Ocean silicone bib

All available now online!

Have you met Tyler The Turtle? 🐢

Tyler is a Pro Surfer 🏄‍♂️ and likes travelling and Luaus 🏝

Tyler belongs to the Underwater Critters Gang and loves nothing more than cuddles and beach hangs….

Tyler comes with a little version so you can play Mums + Babies!

Shop Tyler The Turtle now…
🐢 Byron Bay based
🐢 Family owned
🐢 Ethical + Sustainable
🐢 Safety Tested

Problem: Losing dummys (expensive, annoying + frustrating for your grumpy little!)
Solution: Eco-Friendly Dummy Holders (affordable, eco friendly + oh so practical!)

How do they work?
Simply attach them to your baby bag, pram or carseat using the flexible silicone strap and open up the round silicone holder to pop the dummy in.

♻️ Designed to last and made in 4 colours (lemon, blush, ocean + mint) these holders are made from 100% food grade silicone + are ethically made like all OB products!

Have you met our Octopuses? 🐙
Super soft and cosy, these underwater critters make great cuddle buddies for your little people.

🐙 Cove is a painter 👩‍🎨 and likes sudoku + beach combing

🐙 Goldie is a coder and likes knitting 🧶 and ink drawings

🐙 Reef (aqua) is a Pianist 🎹 and like sandcastles + holidays

Just a supercute Koala 🐨 sitting on a shelf surrounded by ethically made toys designed to delight your little….

🐨 Australian Roots
🐨 Premium Materials
🐨 Ethical + Sustainable
🐨 Safety tested
🐨 Family Business

Pic credit;

Are you coming to ? Kate and Luke will be there and we would love to meet you there!

O.B Designs. Australian Roots. Premium Materials. Ethical + Sustainable. Always.

Born + Bred in beautiful Byron Bay…

OB Designs is inspired by the shores of Byron Bay… where sustainability and ethical manufacturing is the standard because when you live in a pocket of the world that’s this beautiful why wouldn’t you want to preserve it?

📢 ATTENTION VIP MEMBERS…

📧 Check your inbox for a special 30% off clearance promotion

Not a member? Sign up online to take advantage of this deal…

👶🏽 Stock up on baby gifts now + save money on our range of ethical + sustainable toys 🧸

🛒 Add to cart before Midnight June 8th

We take the SAFETY + ENVIRONMENT very seriously at OB Designs (whilst looking cute and feeling cosy!)

Baby Shower Gift Ideas!​​​​​​​​​​​​​​​​​​Have a baby shower coming up? We've got the perfect gift ideas! All our products are sustainably sourced and ethically made so you can be rest assured you're giving a gift that is planet friendly and made to last!

Pick from our beautiful soft toys or create a hamper (we love the nappy caddie from ) with a range of our teething and stacking toys, toddler tableware and muslin swaddles.

If you're already a mum what did you love receiving at your baby shower?