Smartline Personal Mortgage Advisers

So, we created a franchise business with smarter software and recruited some of the most experienced and knowledgeable advisers from the banking world. Instead of advertising to the masses, we focused our energy and resources on providing remarkable service to every single one of our clients.

In June 2017, REA Group – owner of realestate.com.au – purchased a major stake in Smartline. The strategic partnership is a great fit for both businesses and our like-minded values have helped us build a stronger market position. In July 2019, REA Group purchased the remaining stake and now has 100% ownership of Smartline.

Smartline today – unique in the Australian mortgage industry

Strong national footprint – 300+ expert advisers

A well-established, trusted brand – we have helped 300,000+ Australians to secure loans

Highly successful, satisfied franchisees – more than 80% of Smartline Advisers are still with us after three years, a statistic well above all other mortgage-broking groups

Excellence in client service – 4.9/5 average client rating and 96%* of our clients say they would refer us

Awarded numerous mortgage, finance and franchise industry awards

Fully accredited members of the Mortgage & Finance Association of Australia and Australian Financial Complaints Authority

A strong supporter of charities and local communities, with over $2 million donated to date

Australia’s Top Franchise – 10 years out of 11

We provide a wealth of support to help our franchisees succeed and deliver a level of service that clients love, return to, and tell their friends about. As a result, we’ve been awarded Australia’s Top Franchise 10 times since the awards began 11 years ago.

*Based on the Smartline Client Settlement Survey from 1/1/18-31/12/18.