Effie Ana Design

The Visual Identity Design for the eco amenities brand who are committed to protecting the environment, promoting sustainable business practices & encouraging the use of eco-friendly products.

Hope you are well!
Effie x

The visual identity design for the e-commerce brand that will be offering products for the outdoors from short day trips to travel - that are durable & practical for the family life they lead, yet exude style with sustainability.

The identity is supported with a stylised custom brand pattern & illustrations - symbolic to represent what the target audience love to do, which brings them joy, harmony along with creating beautiful memories & fuel their soul - nature / outdoors, adventures & travel.

Brand words: family, outdoors, educated, integrity, sustainable, stylish.

Mockups by:

Effie x

The visual brand identity design I had the pleasure of working on for an all inclusive luxury postpartum concierge service - that offers mothers everything she needs during that first year to not only survive the first year of postpartum but to thrive.

The brands custom pattern illustration inspired by the brand name ‘eden’ - the illustration of a mother & her baby in her arms, surrounded within a peaceful garden of butterflies & roses representing a place of calm, nurture, positivity, connection & wellness.

Brand words: Feminine, Luxury, Authentic, Comprehensive, Nurturing

Effie x

The visual brand identity design for a skincare wellness brand includes custom illustrations & pattern influenced from the brand icon logo & elements.

The brands aim is to create effective skin care products, with simple steps, ultimate moisturisation while providing an elegant skin feel. Driven from nature with refined technology.

The custom brand illustrations represent the balance of science with wellness, nature & aromatherapy.

Brand words: Stylish, value, effective

Effie x

The Visual Brand Identity Design for a kids fashion clothing label offering simple urban basics for everyday play.

Brand Words: Simple, Urban, Cool, Fashionable, Functional.

Hope you are well!
Effie x

The tea visual brand identity + packaging design concept.

The creative direction influenced by the brand tagline 'Escape + Unwind'.

A relaxing, fresh warm colour palette inspired by the origin of the brand - Moroccos warm sunsets along with the refreshing flavours of the tea Orange & Mint.

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The visual brand identity design for a hypnobirthing brand - empowering women to have a calm, supportive & positive birth.

Brand Words: Calm, empowering, warm

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The logo & brand visual identity design for an imprint jewellery brand.

Forever Imprint Jewellery creates unique personalised jewellery pieces that captures an impression of a loved ones foot, hand or fingerprints & turns into a precious jewellery piece of your little one to cherish for years to come.

Brand Words: Unique, sophisticated, handmade, bespoke

Effie x

The brand / visual identity design for Mágissa I had the pleasure of working on.

Mágissa is a coach / priestess offering services & products aligned to women who wish to go on a self discovery journey to connect deeply to their spiritual gifts and reclaim who they truly authentically are.

Brand Words: Awakening, authentic, deep, spiritual.

Effie x

Beauty Packaging + Visual / Brand Identity Design for the brand Ammu I had the pleasure of working on.

Ammu Beauty is a brand offering 100% natural potent herbs and superfoods that will transform the skin with nutritiously-dense face masks.

Brand Words: Chic, Organic, Sophisticated, Natural, Calm

Effie x

The brand identity + packaging design for a skincare brand - helping its target audience get beautiful, glowing skin & feel safe using skincare while also maintaining a healthy hormonal balance.

The brands icon inspired by Aphrodites scallop symbolising love, beauty, pleasure, passion, procreation - the lines also represent glow, balance & flow.

Brand Words: Relaxing, feminine, strong, authentic

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The logo & brand identity design I had the pleasure of working on for a jewelry brand based in Germany.

They offer trendy, affordable jewelry along with being ethically produced.

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The logo & brand identity design for an Australian fabric, leather bag & accessories brand.

Inspired by nature - Ethically made, natural & sustainable materials.

Brand Words: Earthy, Natural, Feminine, Organic & Friendly

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The logo & brand identity design for my client a Psychologist based in Netherlands, I had the pleasure of working on her 2nd brand.

A colour palette chosen to represent the brand that is warm, authentic & grounding.

The brands letters 'SD' form together to create a strong monogram icon logo representing connection, balance & harmony.

Effie x

Brand Identity Design for Queenfish. A womens fishing clothing brand.

Queenfish are committed to creating quality products which are functional, fashionable & make women feel great when they are wearing them. There mission is to create a community of women who love to fish & explore. Products designed for women, by women.

Brand Words: Adventurous, earthy, fashionable, classic, durable.
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The brand identity + packaging design for a candle conceptual brand.

The brand inspired by the sea - the collection of candles that bring a relaxation feel for your home.

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The brand identity design for a wellness remedies brand.

Ginger & mint are products that help ease stomach upset - the brands mission is to help empower women to be comfortable to make decisions prior to seeing their provider.

Brand Words: Unique, efficient, sophisticated, innovative, modern

Effie x

The brand identity design for an esthetician.

Roman Esthetics provides high quality skincare services & treatments to improve the health, appearance of her clients skin while boosting their confidence.

Brand words: high-end, professional, authentic, trustwotthy & friendly.

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The brand identity + packaging design for a ceramics / pottery conceptual brand.

The brand creates small batch, hand made ceramic pieces that are unique & beautiful in their own right.

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The brand identity design for a psychologist - who will be offering meaningful support for mothers, parents & young children.

Brand Words: Authentic, helpful, professional, inspiring, strong

Effie x