Primal Man Project
Our mission is to empower men to live aligned to their evolutionary design and become unstoppable
3 reasons you’ve lost purpose ⬇️
Men are going backwards
Men in history built nations through hard work and vision
Men today chase money, while their souls wither
As fortunes rise, meaning crashes
You’re not failing
You’ve simply sacrificed your purpose for a paycheck
3 reasons you’ve lost purpose ⬇️
1️⃣ Chasing material gains
The relentless pursuit of money blinds you to deeper, more fulfilling goals. When financial success becomes your sole focus, you lose sight of what truly matters. Purpose is sacrificed on the altar of wealth.
2️⃣ Neglecting passions
By prioritizing financial security over personal interests, you suppress what drives you. This abandonment of passion erodes your sense of fulfillment and direction. True purpose is found in following what ignites your spirit, not just what pays the bills.
3️⃣ Short-term thinking
Immediate rewards and quick fixes overshadow long-term goals and dreams. This shift to instant gratification undermines the pursuit of meaningful achievements. Purpose requires patience and commitment, not fleeting pleasures.
Ready to reclaim your purpose?
Your Purpose and Vision is in the domain of the King Archetype.
Take our Masculine Blueprint survey to help you understand how to cultivate your King.
Comment “PRIMAL” to get yours 🔥
I'm looking for a few good men...
..
In just 12 days my team and I opening the doors to to The Forge
We’re looking for a handful of the right men
Ready to be held to a high level of accountability in making massive changes in their health, wealth and relationships
We had 10 spots and we’ve already filled 5
This isn’t for everyone and we don’t take passengers so the offer is
Join us for 2 weeks, for free
See if The Forge is a what you’ve been looking for
And get access to:
- Industry leading coaches
- A simple self mastery learning framework & content, and
- A community of good men, holding you accountable to doing the work
If you want more info, comment “FORGE”
and I’ll hook you up with all the details to join 🫱🏼🫲🏽
-Jason
P.s. If you know someone you think would benefit from this, share this post
I’m confident they'll be thankful you did.
3 reasons why your resilience is slipping ⬇️
Men are going backwards
Men used to face death in their environment almost daily
Men today hit the snooze button 3 times before they get up and need a Wim Hof routine to have a cold shower
As comfort and convenience takes over, resilience decays
You don’t need to face death everyday to be worthy as a man, but you are leaving most of your potential on the table
You’ve become complacent in a life of ease without hardship\
3 reasons why your resilience is slipping ⬇️
1️⃣ Lack of structure
Without a clear plan, it’s easy to fall into unproductive habits. Structure provides direction and focus, making discipline achievable. Without it, you’re drifting aimlessly.
2️⃣ Immediate gratification
The lure of quick rewards undermines long-term goals and discipline. Instant pleasures distract you from the hard work needed for success. Discipline requires patience and persistence, not instant fixes.
3️⃣ Absence of accountability
Without someone to hold you responsible, it’s easy to let discipline slip. Accountability partners or systems help you stay on track and motivated. True discipline thrives on commitment and external support.
Ready to become unstoppable?
Resilience is in the domain of the Warrior Archetype.
Take our Masculine Blueprint survey to help you understand how to cultivate your Warrior.
Comment “PRIMAL” to get yours 🔥
Discover your Primal Design ⬇️
Men are going backwards.
Traditional cultures often had no words in their languages for depression or anxiety.
Today, 280 million people a year are diagnosed with depression, and more than half a million take their own lives every year.
As society advances, our mental health declines.
We are not broken
We simply are disconnected from your Primal Design
Here are 3 reasons why your mental health sucks:
1️⃣ Purposeless
A man without a purpose is lost. Every man must have a purpose that is helping him to create meaning in the world. This purpose is not just his family or money. It is a purpose that fulfils his soul. This purpose is in his bones and inspires him to get up and get after it.
2️⃣ Nice Guy Tendencies
Men who are “nice guys” are push overs. They say yes more than they say no. A man who says no, is not a nice guy, he is a good man. When a man can live his life as a good man others respect who he is and the boundaries he sets. This man can get up and get after his goals without feeling like he owes anything to anyone.
3️⃣ Poor Habits
A man who can’t control his bad habits is a weak man. From fast food and binge drinking to over exercise and lack of sleep, bad habits destroy mental clarity. A man who is discipline with his habits will help him smash goals fast while feeling clear doing so.
Ready to gain clarity and start living by your Primal Design?
Clarity is in the domain of the King Archetype.
Take our Masculine Blueprint survey to help you understand how to cultivate your King.
Comment “PRIMAL” to get yours 🔥
Men are going backwards ⬇️
Men once held generations of culture in our stories, songs and traditions
Men today can’t tell you what their heritage is or where they came from
As society evolves, our connection to we are has faded
You’re not lost
You’ve simply disconnected from who you are and where you came from
3 reasons you don't have purpose ⬇️
1️⃣ You’ve Lost Touch with Your Values
In the pursuit of success, you’ve lost sight of what truly matters. Purpose comes from living in alignment with your core values. If you’re disconnected from them, your life feels empty, no matter what you achieve.
2️⃣ You Lack Brotherhood
Men aren’t meant to walk alone. Without a tribe, you drift. Purpose is forged in the company of those who challenge and inspire you. Surround yourself with men who push you towards creating something greater.
3️⃣ You’re Not Committed to a Higher Calling
Purpose isn’t found in comfort or convenience. It’s found in a mission that matters and demands your best. If you’re not committed to something meaningful and bigger than yourself, you’ll always feel lost, no matter how hard you work.
Ready to discover purpose?
Discipline is in the domain of the King Archetype.
Take our Masculine Blueprint survey to help you understand how to cultivate your King.
Comment “PRIMAL” to get yours 🔥
Men are going backwards ⬇️
Men used to brave the elements with nothing but a campfire and some animal skins
Men today can’t sleep without climate control and memory foam
As comfort increases, resilience declines
You’re not fragile or infirm
You’ve simply adapted to a society that over-values comfort
Men are going backwards ⬇️
Men once cultivated deep relationships through kinship and shared fables, songs and stories around the fire
Most men today connect through a phone screen, memes and BS chit-chat about the game
As technology connects us, superficiality draws us apart
You’re not shallow or alone
You’ve simply not experienced the power of deep connection
3 reasons why we’re addicted to phones ⬇️
1️⃣ Dopamine addiction
Every notification triggers a hit of dopamine, reinforcing the need to check your phone constantly. This cycle creates a dependency on the quick rewards of digital interactions. The more you indulge, the more you crave, making it hard to focus on anything else. Turn off notifications and when you have the impulse to check your phone, research shows that delaying gratification will interrupt the dopamine dependency cycle.
2️⃣ Endless distraction
Social media feeds, news updates, and endless content keep your mind in a perpetual state of distraction. Each swipe and click pulls you further from real-life responsibilities and interactions. This constant stimulation prevents you from engaging deeply with any single task or thought. Use the Do Not Disturb feature on your phone to prevent distraction and set blocks of time for uninterrupted deep work.
3️⃣ Validation trap
Likes, comments, and shares create a false sense of worth that hinges on external approval. This pursuit of validation shifts your focus from personal growth to seeking approval from others. The more you chase these digital affirmations, the more you neglect your own needs and goals.
Use a daily journaling practice to capture your daily wins and provide self validation of your success.
Ready to create better habits and discipline?
Discipline is in the domain of the Warrior Archetype.
Take our Masculine Blueprint survey to help you understand how to cultivate your Warrior.
Comment “PRIMAL” to get yours 🔥
How to make a bagillion dollars in the next 30 days!
Use this ‘little known secret’ to print money they don’t want you to know…
We’ve all seen the routine….
. They don’t work.
We know they don’t work. So why do so many people click them?
Because we want to believe.
We want the magic pill.
We don’t want the truth, because it isn’t sexy.
The truth is, there are no shortcuts.
After almost a decade busting my ass to figure out what actually works when it comes to helping men be better.
Better fathers, better leaders, better husbands
Not just talking about it, but actually doing it.
Hundreds and hundreds of reps.
Here’s what I’ve learned.
✅ Men need a simple framework to understand their gaps
✅ A roadmap of proven actions they need to take to close them
✅ And solid men to hold them accountable to acting
That’s it.
Not sexy.
Not magic.
Simple.
But not easy.
That’s exactly what we’ve created in The Forge.
No fluff, no bu****it, no crystals — just straight-up results from action approach to men's work.
We didn’t create this to impress anyone or win any awards— we created it because this approach works.
The Forge is an online learning and accountability community
Designed to help men create
👊 Sustainable MOMENTUM,
👊 Strong MINDSET,
👊 Life MASTERY, and
👊 Genuine MATESHIP
And we’ve assembled the A team to get this done.
8 coaches. All savages in their fields.
An elite former soldier who did special forces selection 3 times
A relationship coach who’s saved dozens of marriages
A business coach who’s launched multiple 6 figures businesses
A former banker who’s managed the finances of sporting stars
A mindset coach who’s worked with ASX listed company executives
A health coach who ran ultra marathons barefoot
A mind body spirit coach who has journeyed more realms with more plants that you can name
Men who will SHOW you HOW to be better, in every domain of your life.
Until now, The Forge was only available to men within our community.
But we’re opening the doors for 10 more men.
Here’s what they’ll get:
☉ An online learning framework that tailors your learning journey to teach you what you need to learn, no overwhelm
☉ Accountability from a tight-knit online and in person brotherhood of good men, no excuses
☉ The proven tools, in depth training and ongoing support you need to level up in all areas of life
So if you’re ready to stop chasing the magic pill and start doing the unsexy reps,
I’m opening up my calendar this week for men to have a look at HOW our framework works,
Comment 'Hit me' below and I'll send you my link
If you know someone who needs this, forward it to them.
Let’s go
Jason Bluett
p.s. This is picture of me with a microphone and only people who know stuff get microphones.
So, I must know what I'm talking about.
This is a hype post to sell you something. Actually, tell about something I'm going to sell you later today.
It's supposed to build excitement, anticipation and tell you that something is coming....... WATCH THIS SPACE!
And I see this used EVERYWHERE, and it's pretty meh
But...
I am actually pretty excited and proud of something a team of coaches and I have been working on at Primal for the last 8 months
It's the culmination of about 5 years of work I've done at Primal helping men be better.
Better husbands, partners, leaders and men.
When I got started into men's work in 2018 there was a LOT of different podcasts, audiobooks, courses, seminars, masterminds etc
Now, there is a farkin metric s**t tonne of 'work' men can choose from to have more success in their lives
So this year I set out to create the simplest and most effective program I could to help men get the results they want in their health, wealth, relationships and success,
👍 More reliably,
👍 More simply,
👍 More affordably
So, if this sounds like something you're interested in, keep an eye out for another post later today
I'll lay it all out
Because, excitement!
🤘
Men are going backwards ⬇️
Men once traveled across the oceans using finger lengths from stars to navigate
Men today are can’t find their way out of a car park without mobile signal and their GPS app
As technology advances, adventure dies
You’re not broken
You’ve simply to a society that lacks adventure
3 reasons men aren’t resilient ⬇️
1️⃣ Comfort Addiction
Modern conveniences have made challenges seem unbearable, weakening your ability to endure hardship. The more you rely on easy solutions, the less you build mental and physical toughness. True strength comes from facing and overcoming adversity.
2️⃣ Disconnection from Nature
A life spent indoors and insulated from natural elements diminishes your primal instincts and fortitude. Nature tests your limits and builds your character, while modern comforts shield you from the challenges that strengthen you. Reconnecting with nature reignites the warrior spirit within.
3️⃣ Instant Gratification
Quick fixes and instant results have eroded your patience and persistence. This constant need for immediate rewards stunts your growth and ability to tackle long-term goals. Resilience is forged through persistence, not through shortcuts.
Become unstoppable ⬇️
Resilience is in the domain of the Warrior Archetype.
Take our Masculine Blueprint survey to help you understand how to cultivate your Warrior.
Comment “PRIMAL” to get yours 🔥
How to find purpose beyond a paycheque ⬇️
Men are going backwards
Men used have a purpose in life beyond a paycheck
Men today go to jobs they hate to buy things they don’t need to impress people they don’t know
As society advances the human experience decays
You are not broken
You simply molded yourself into the machinations of a meaningless machine
Look for what lights you upside and give it to the world
You were made for more
Here's how to support your brothers ⬇️
Men are going backwards.
Men used to stand side by side in battle
Men today tear each other down from behind screens.
The personal trainer, the entrepreneur, the artist—these men are pursuing their purpose
The world is in desperate need of men who celebrate each other.
If you see someone doing something dope, support them
Leave a comment or a like if this resonates 💪
We're going backwards ⬇️
Men used to use shared experiences to create connection with others
Men today need 4 beers, 2 shots and a pick-up artist playbook to start a conversation
As society progresses, connection regresses
You are not broken
You simply adapted to the norm of the modern drinking culture
The world is in dire need of men who prioritise genuine connection
Find things you love doing and people to share it with
Julio's transformation on the 3 Day Retreat 🔥
You are not introverted ⬇️
Men are going backwards
Men used to spend every night telling stories and connecting around the fire
Men today stay up until 3am hiding behind phone screens and xbox remotes
Society validates this behaviour
You are not introverted or autistic
You simply adapted to world of isolation and disconnection
The world is in dire need of brotherhoods and mens communities
Stop lone wolfing it, get off your screens and find a tribe
Tim's transformation on the 3 Day Retreat 🔥
We are not evolving ⬇️
Men are going backwards
Men used to celebrate their lives with ritauls that held meaning
Men today might celebrate holidays invented by retailers
As society evolves, our culture decays
We're not broken
We simply adapted to a world that worships consumption
Stuarts experience on the 3 Day Spear 🔥
We're dying from overeating ⬇️
Men are going backwards
Men used to used lives that needed them to have the physiques of athletes
Modern men are more likely to die from overeating then anything else
You are not broken
You simply adapted to a life of excess consumption with too little effort
The world is in need of men who take responsibility for their health
Your ancestors didn’t die so you could sit on the couch
Mike's transformation on the 3 Day Retreat 🔥
Men are going backwards ⬇️
Men used to conquer new lands on horseback together.
Men today troll posts on IG from their mothers' basement.
Hanging s**t on men who are trying to improve themselves.
The skinny dude in the gym, the fat guy jogging around the block, the broke dude starting a side hustle.
These men are getting after it.
The world is in dire need of men who lift each other up.
Help and empower your brothers.
We're on the same team.
Men used to work from dawn to dusk without complaint ⬇️
Modern men can't get out of bed without a 2hr morning routine and their mindfulness app
You are not broken
You simply adapted to the seduction of modern comforts
The world is in dire need of resilient men
Find comfort in your discomfort
This is part of being a man ⬇️
It's like you kind of gotta f**k it all up a little bit.
I think part of learning is dying. I think part of learning is you gotta die a little bit.
Cause what is learning?
Learning is me giving up on my old s**t, my old ideas.
Those ideas have to die for me to be open to some new s**t.
And so, me learning how to be a better man, I had to die a little bit.
And I was lucky to have some good dudes in my life at the time when it hit, for me to be able to fill it with the right s**t.
Men are going backwards ⬇️
Men used to charge into battle on a diet of stale bread and rainwater
Men today need 3 cups of coffee and a redbull to sit at a desk
As technology progresses, our spirit decays
You're not broken
You've simply adapted to the hamster wheel of your life
The world is in dire need of men who take massive action
Find the battle worth fighting for
Simon's transformation on the 3 Day Retreat 🔥
You are not autistic ⬇️
Men are going backwards.
Men used to find strength in solitude and reflection.
Men today find anxiety in silence.
As the noise increases, our peace decays.
You're not neurodivergent or autistic
You've simply adapted to a society that worships distraction
Click here to claim your Sponsored Listing.
Bringing men back to our design
As humans we evolved for hundreds of thousands of years to live a certain way, today we are a long way from that design.
We lived in harmony with ourselves, our bodies and our environment. We eat natural and nourishing food and moved and used our bodies to hunt and play. We were designed to live alongside a tribe who shared our lives, our loves and our loss. We connected deeply with the natural world and understood the medicine of nature.
More isolated and disconnected than ever, we’re crammed into high risers living life under lights, working jobs that don't fulfill us, our feet barely touching the ground for months at a time. Sanitized and sterilized, pasteurized and homogenized. We’ve lost a big part of who we were meant to be. There must be a better way... a life lived as we were designed ...
Our mission is bring men back to that design by training, taming and feeding our bodies, honing and resonating with our minds, warming and opening our hearts and humbling ourselves at the feet of our soul’s wisdom. To understand and embrace who we were meant to be body, mind, heart and soul and become more authentic, connected, purposeful and powerful men.
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Upper Mount Gravatt, QLD
4005
Upper Mount Gravatt
Personal Life Coach, Hypnosis Practitioner, NLP Master Practitioner, NLP Trainer, Bowen Therapist