Influo
Influencer Marketing Management - Where technology meets service for influencers, creators, brands and agencies. Curated network of influencers and creators.
Let Influo be your co-pilot to your destination in influencer marketing. We fuel your brand with the technology features and specialised services you need. Connect with creators, build a community of ambassadors around your brand, and find the perfect match for your brand in our database of validated influencers. One centralised system to build and manage your influencer relations. Connect with cr
18/05/2022
How do you optimally deploy your content on different formats?
After reviewing the latest statistics, we were able to gain new insights into how to place what type of content where depending on any channel with the best possible results. 📈
Here are some conclusions and tips we drew from the numbers:
- The frontrunner at the moment is videocontent, afterward comes the carousels and last the single photo content
- If you surround yourself with internet trends and funny challenges you create the perfect environment for new, fresh and authentic influencer generated content
- Influencer generated content is very important as it provides additional involvement
- After numerous likes and followers, it is important to maintain that community by investing and interact with them
Want to learn more about these topics or see specific examples? Then check out the new article at the link in bio now! 👀
18/05/2022
Which KPIs to track when measuring the success of influencer campaigns 📈
Undoubtedly, influencer marketing has been – and still is – booming these last few years. But its success is hard to define compared to other types of marketing. This makes the world of social media metrics and KPIs an overwhelming one to venture into. We’re happy to help you navigate. 🙃
Before starting, you must decide the goal(s) for your campaign – as with any type of marketing. Brand awareness? More traffic to the site? A social boost? It’s essential to know the key objectives of your campaign because then you can narrow down the relevant metrics to track its success and evaluate the strength of your social strategy. You don’t know the impact of your online presence until you have the data to back it up! ✔️
We would advise you to focus on ‘impressions'. ‘Impressions’ stands for the total number of times the campaign’s content was displayed/shown to people. ‘Impressions’ is thus the more meaningful option as it helps you assess how the audience responds to your content. And, more importantly: whether your social strategy is working.
Our Influo experts are always happy to help you with analyzing the results of your campaigns. 👥
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04/05/2022
Don’t forget to check out our new campaigns on Influo! 👀
Every week there are new campaigns for you to pitch on. Did you know there are also a lot of private campaign going on?
Here are a few tips that make u pitch as a pro:
- Be creative
- Tell the brands how you would translate the campaign to your followers
- Let them know why you have affinity for the brand
- Pitch some concrete ideas
- Act friendly en enthusiastic
P.S. Do not forget to keep your media kit up to date to have a higher chance on collaborations! Good luck! 🍀
04/05/2022
Cheers to all of you! 🥂🌞
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25/04/2022
Presenting you: THE INFLUO TEAM 💙
Influo is a technology company with a young, versatile, and ambitious team.
Influo works passionately with one simple goal: to bring influencers, creators, and brands closer together.
Since 2015, Influo has facilitated more than 20.000 collaborations between brands and influencers, and we want you to be one of the main driving forces to get us to the next level!
The Influo team’s primary goal is to become the largest European influencer marketing marketplace. We have a one-for-all mentality and are not fond of the corporate mindset of working in a cubicle.
Becoming a part of the Influo team means you will join a fun environment! Within a diverse and inclusive work environment, you’ll get an entry ticket to a team consisting of smart, ambitious, and supportive human beings.
Who will be our new colleague? Office with a view on the Korenmarkt in the city center of Ghent and working with the best team you can wish for.
Pros: too many to sum up
Cons: you'll not be able to make Friday evening plans anymore... our after works are too much fun to skip 😏
25/04/2022
How to create an Influencer Network 👥👥👥👥
There is no denying, building an influencer community and network is an investment that requires time, effort, work, and energy, but when done correctly, it can boost your brand enormously. Influencer marketing works best when a brand owns their relationships and community. This overwhelms a lot of marketers in theory, and they resist adopting this type of marketing when, really, every brand is capable of building a network of influencers right now.
If it was easy, everyone would do it, but Influo is here to help you reach your best ability! As to any healthy relationship, it takes time to build a valuable mutually beneficial connection, that is no different than your partnership with an influencer. Brands seek to create genuine relationships with the influencers that are the best fit for their brand and therefore need to customize and tweak their strategies.
Feel free to contact our Influo experts to discuss the best practices for your influencer marketing strategy. 💬
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Join the Influo team! 👥🗣
We hate the word “job”, but we do love the word “career”. And that’s exactly what our work offer for you is about.
We offer you ⬇️
the kind of work which doesn’t need a triple espresso to motivate you to start the day ☕️
an opportunity to express your own skills as well as to learn new ones 🔝
an entry ticket to a family consisting of smart, ambitious and supportive human beings 💙
the chance to put your energy towards things adding up to something meaningful 🗣️
Current vacancies 👀
- Senior Strategic Influencer Marketing Expert
- Medior / Senior Sales Manager
- Junior Influencer Campaign Manager
- Junior Sales
- Front-end Developer
Feel the match? Then come join us! 💥
More info via link in bio. Apply now!
20/04/2022
Here are five reasons why you need an always-on influencer program 🧐
A professional, flexible content lab 🤳
Influencer marketing and content creation go hand in hand. It’s what makes influencer marketing especially appealing to the 50 percent of B2C-marketers whose top challenge is creating engaging content.
More than a team effort 👥👥
The key to success is when influencers are actively involved in the entire organization, and not just posting stuff about the current ongoing campaign. When they engage actively with different departments for different purposes and you achieve a close community like that, you’ll have found the true meaning of influencer marketing. That also means your influencer marketing ROI will skyrocket even further.
The time in-between campaigns turns out to be the most valuable 🔝
When your influencers are not posting on the campaign briefing you gave them, it might be a perfect time to ask them what they think about the latest campaign or upcoming campaigns. It’s like talking to a consumer who is also a sector expert. If they could tell you what was wrong with the latest briefing or campaign messaging, you would like to know, right?
Measurement, evaluation and optimization 📈
Marketing technology might help you to work efficiently and keep track of statistics, management still needs to get behind a way of evaluating, as goes for all kinds of investing.
Building relationships 💙
When you have a genuine relationship with your most important influencers, these influencers will help you and your company at the most crucial points your company will experience.
Need some more help? Head over to our Hub to learn more about influencer marketing, or contact us for advice tailored to your brand.
20/04/2022
What’s so good about giving the influencers the freedom to create content in their own tone of voice? 🗣️
Think of it as a translation exercise that will make you see the difference between brands telling their story and having your story told by others. It might seem like a small nuance at first, but this exact difference is the reason why influencer marketing is so powerful. You have to be able to let go of having complete control over the messaging style and content style. But once you’ve crossed that bridge, it’s a fun and playful way of making sure your story actually gets out there and that it tells the story you would like consumers to talk about.
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05/04/2022
Skiing into the weekend with for ⛷️💙
29/03/2022
We're definitely feeling the Spring vibes.
What's your favorite sunshine activity? ☀️
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29/03/2022
Meet our expert speakers, they will share information and knowledge useful to everyone in the influencer marketing industry. 🗣
Junior Malela - Social Media Strategist Colruyt Group
Klara Verzele - Influencer Marketing Expert at Influo
This webinar focuses on the differences and advantages of Instagram and TikTok. Which platform is better for your influencer marketing campaign? Find out in our webinar!
Register via link in bio.
The webinar is entirely free and open to everyone! During the webinar, you will also be able to ask any questions you may have or add your thoughts on each topic. 🎤
23/03/2022
The sun is shining and it’s Friday, a perfect combination. What are your weekend plans? 🌞
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23/03/2022
Join our webinar on Tuesday April 5th at 11 am and learn everything you need to know about the differences and advantages of Instagram and Tiktok. 💙
We’ll be discussing things like whether it is more interesting for brands to invest in creators on Instagram or on TikTok, the difference between content creation and how the platforms are evolving!
Our expert speakers will be sharing their experiences and knowhow about the two platforms. If you’re wondering which platform is more suitable for your next influencer marketing campaign, it is very recommended to partake in the webinar.
Our expert speakers:
Junior Malela - Social Media Strategist at Colruyt Group
Klara Verzele - Influencer marketing expert at Influo
The webinar is entirely free and open to everyone!
During the webinar, you will also be able to ask any questions you may have or add your thoughts on each topic.
You can register for the webinar via the link in our bio! 👀
If you’re somewhat active in social media, you know that video – and more specific Instagram Reels - is the place to be right now. Apart from just being fun, they have more benefits than you can count. Want to make top tier content? After reading these tips and tricks, you’ll be making Reels that’ll leave your followers reeling (you know we had to include this pun).🙃
Read full article via our hub to be a star at making Reels. 👀
Extra pro tips 💥
Turn on the high-quality upload in your settings! Profile > settings > account > data usage > turn on high quality uploads. Or turn the option to use less data off.
If you’re thinking about uploading TikToks to Reels: don’t! Instagram will immediately decrease your reach. The app has made it clear that they only want high-quality, original content, no reposts.
16/03/2022
Influencer-generated content, or IGC, offers you a constant stream of high-quality authentic content for your own branded marketing channels. Almost 93% of brands already use content marketing to up their social engagement.
So it’s no wonder that brands are constantly on the lookout for new ways to repurpose content. 👀
On which channels should you repurpose the content?
Influencers are the key to the customer’s heart, so don’t hold back on using IGC. Flaunt it on all of your branded marketing channels.
- Social media
- Online ads
- On your website
- Newsletter and customer mails
- Print
When you want to use the content they created for other purposes, such as ads, print, or in other marketing channels, make sure to communicate about this to the creator and renegotiate the terms of your collaboration. 📃
Influo offers you a platform to connect with influencers that can make high-quality content just for you. Set up your campaign now and benefit from amazing influencer-generated content! 💙🚀
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08/03/2022
Happy international women’s day to all the women out here 👯♀️👯♀️👯♀️
We’re very proud to have such strong women as a part of our Influo community. Not only our creators, but also the amazing women working at Influo. We’re very grateful for every single one of you, and today we celebrate YOU.
International women’s day is a very important day where we highlight women’s incredible achievements, raise awareness and encourage others to advocate for gender equality.
Tag the women you look up to in the comments below and let them know you’re thinking of them a little extra today. 💙
We’ll start, we want to thank our amazing interns !
28/02/2022
What a great time to be a creator! Because while we can’t be totally positive about everything Facebook – sorry, Meta - does, one thing is for sure: they keep rolling out great features. Their latest update, Instagram Collabs, massively changes the game for branded content. Want to know how to supercharge your engagement? Keep reading! 🧐
We previously wrote about Instagram and their plans for the future, and honestly, they’re killing it. ‘Collabs’ is another incredibly solid and smart update. Similar to Reels, there are truly no cons to this new feature. In fact, it’s a total gamechanger.
What does the ‘Collabs’ feature do? 💬
Obviously, branded content in itself is nothing new - influencers and brands have been collaborating since the beginning of the app. But thanks to this new feature, you can now co-author your joint content.
That’s right, no more double posts or reposts: ‘Collabs’ lets you invite another account to collaborate so that your shared, co-authored content can appear on both profiles simultaneously, with both of your handles appearing above the post.
So instead of only reaching your respective audiences, you now reach both at the same time. We weren’t lying when we said it was a total gamechanger. 💙🔝
Read the full article on our hub to know what the main benefits are!
28/02/2022
Long-term partnerships 💙
As a long-term partnership looks and feels more honest and authentic than just a one-off sponsored post, we’ll also see more and more long-term collaborations pop up. It’s only logical: while finding an influencer can be quick, creating content is actually pretty time-consuming for brands.
Once they find an influencer that creates valuable, good content that reaches their target audience, brands are more likely to stick with them and invest in them. 👥
We highly encourage this way of working, as it ensures more security and a stream of quality content for both parties. 🔝
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24/02/2022
It’s always good to plan ahead, but it’s even better to do so with an informed mind. That’s why we like to update you on all the biggest influencer marketing trends at the moment and make our predictions for the following year. 🔮
These last two years, brands had to do a 180 and show us just how quickly they could adapt, with some creative results – mainly thanks to the flexibility of the influencer. Let’s see what 2022 will bring us. 👀
- Even more collaborations
- Video is here to stay
- All about authenticity
- More nano and micro-influencers
- Long-term partnerships
- Focus on performance
- Data, data, data
- Diversity everywhere, always
Let it all sink in for a moment. Influencer marketing trends will come and go, but we truly believe that thinking and brainstorming about these topics will further allow your influencer marketing strategy to thrive. Our Influo experts are always happy to participate in the brainstorming process or provide you with feedback where needed. 💬
Let’s end this blog post on one last prediction: in 2022, Influo will gladly keep providing you with educational and beneficial content, so keep an eye on our Hub. 🧐
Read full article via link in bio! 💙
#2022
24/02/2022
We do it all for these smiling faces, we love our community of creators and brands! From the whole Influo team, thank you for another year full of great content, out-of-the-box campaigns and warm hearts.
We could not do it without YOU! 💙
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Thank you for joining our “Why influencer marketing goes beyond advertising” ✔️
Watch the replay via link in bio!
In this webinar, we go over all the different ways that influencer marketing can benefit your business. More specifically: why brands that commit to influencer relations beyond advertising, are winning.
Commit to influencer relations beyond advertising 💙👥
Of course, we all know the traditional ways of leveraging influencer relationships such as product placement advertising, seedings, events… But in this webinar we talk about how you can commit beyond those, because influencers are actually incredibly interesting and beneficial connections to have. They’ve spent years building their audience by getting to know them, so you can count on it that they do. Meaning: they can bring you closer to your target audience than anyone else ever before.
Our experts provide their insights, go over the benefits and answer a variety of questions. If you want to start 2022 off on the best foot or improve your campaigns in general, this is the webinar for you.
17/12/2021
On the lookout for the Holiday season to arrive. In the meantime, we are enjoying all your festive content. Keep it coming 🤩
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08/12/2021
Join our webinar on 14/12 and learn everything about how you can leverage influencer relations beyond advertising. 💙👥
We’re going to be talking about all the different ways that influencer marketing can benefit your business. Specifically: why brands that commit to influencer relations beyond advertising, are winning.
Our expert panel will share practical tips on how to do this. If you aim to close the year with a bang or to have a sustainable strategy in 2022. Let Influo be your co-pilot to your destination in influencer marketing.
Our expert speakers :
Anneleen Puelinckx - Brand Manager Plant-Based, Alpro & Provamel Danone BeLux
Klara Verzele - Influencer Marketing Expert at Influo
The webinar is entirely free and open to everyone!
During the webinar, you will also be able to ask any questions you may have or add your thoughts on each topic.
Register for the webinar today via link in bio! 👀
08/12/2021
Working with the right people👥
Of course, you can’t tell a strong story without especially good storytellers. 🗣️
For brands, this means finding the right influencer to match their key message. But influencers, in turn, also have to be aware and look out for the right match. They can’t just work with anyone and say yes to everything – that is anything but authentic and followers will notice immediately. 💬
Then, influencer campaigns really succeed when brands trust the creativity of influencers to deliver their key message in a way that will resonate way more with their target consumer. So after delivering a great briefing, brands need to give their creators some freedom to create the best content possible. They are the ones who know what will work with their audience, and that is the goal after all. Not creating picture-perfect content, but authentic content. 💙
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08/12/2021
The importance of creating authentic content 💙
In the fast-paced world of the internet, great authentic content will always have to be a constant. But how do you consistently ensure that you’re making great content? By sticking to one of the biggest pillars of content creation: authenticity. (Fyi: the other ones are relatability and know-how – two topics you can read up on our hub)
It might’ve become a bit of a buzzword, but don’t underestimate its power. Authenticity makes all the difference between followers and an engaged community and if you commit, it can mean immense growth. Here’s how you can get there.
Strong storytelling 🗣️
Consumers are not online to look for ads, however, they are always looking for stories. Humans are social and emotional creatures who want to feel a connection. They want to follow real, inspiring people and brands with a story to tell, not just a product/service to sell. When building your influencer marketing strategy, always keep the story top of mind.
Working with the right people 👥
Of course, you can’t tell a strong story without especially good storytellers.
Interacting with the audience 💬
What is social media, if not social?
Gone are the days of a social platform like Instagram as a chronological timeline filled with cute pictures. These days, it’s a powerful tool to connect with – and build – audiences like never before.
Conclusion
In truth, there is no way to fake or force authenticity. The tips above will only work if your intentions are in the right place anyway. That is if you want to foster an engaged and supportive community. Good news, because in any case: you’ve come to the right place!
08/12/2021
How can I write a good caption every time? 😰
Look at every caption as an opportunity to engage with your audience.
We’re not saying every post should be a witty joke or an emotional explanation – that’s not always relevant -, but we are saying you shouldn’t consider the caption as an afterthought. Your pictures are definitely important, yes, but every post is truly a package deal. 🎁
Luckily, there are some tips to ensure a good caption time after time.
Write in advance: a good way to stay ahead is to write your captions in bulk. When you’re feeling inspired, sit down and start pumping out the captions or at least writing down first drafts. Plan ahead, and you’ll never be at a loss for words. 📅
Grab their attention: your first sentence is the most important. It needs to reel your followers in. Also, captions are shortened on IG, so it’s really all about those first couple of words. No time to dilly-dally, get straight to the point. ✔️
Break it up: insert some white space – especially if you’ve got a lot to say -, it just looks better and cleaner to insert some line breaks. A big block of text will scare off a lot of people.
Use a couple of emoji’s to add color and personality but don’t go overboard. 🤯
Sprinkle some relevant hashtags at the end to boost your discoverability. Go niche with it instead of using the vague go-to terms (like , , etc), because again, it’s all about getting the right people to connect with your content, not just about collecting likes. ⚖️
A good way to double-check if you like your caption is to read it aloud to yourself. Does it sound good? Is it something you would actually say? Make sure you’re always authentic.
Want some more tips on how to craft the perfect Instagram feed? Or how to increase your engagement? Then head over to our Hub filled with inspirational and educational tips. 💙
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06/12/2021
Content needs to be organic in order to feel organic ⚖️
Influencer campaigns really succeed when brands trust the creativity of influencers to deliver their key message in a way that will resonate way more with their target consumer, because it will be and thus feel organic, as opposed to overly produced and filtered ad campaigns.
Remember: this is not meant to be that, you want influencers to use their voice. The only one that will make it organic, is the creator. Brand’s minds are often too blurred with budget, results, risks etcetera. Creators? Their focus is on making great content.
The importance of a great briefing 🔥
It is, however, completely understandable that it’s scary to put so much trust in someone outside of your company. Of course, there needs to be a certain level of control. But where?
It’s all in the briefing. Your briefing should be great, nay, amazing. Amazingly specific. Pour it all in there and then… let go, trusting that you chose a good creator and that they will take your wishes to heart.
We’ve seen it happen too often: brands giving influencers vague, open briefings, ending on a ‘you know better what to do, we trust you’, only to come back afterwards – when all of the time has been put in and the content has been made – with tons of critique and feedback.
Adjusting content is ok, reshooting it is not. A good briefing is essential.
Another way you can stay on top of things a bit more, is when you create an open and transparent line of communication. When you treat them with the respect they deserve, and the influencer feels comfortable, they will be way more likely to involve you more.
Open communication, mutual respect and an amazing briefing: that is how great content gets made. 🗣️👥💙
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06/12/2021
Content needs to be organic in order to feel organic 💡
Influencer campaigns really succeed when brands trust the creativity of influencers to deliver their key message in a way that will resonate way more with their target consumer, because it will be and thus feel organic, as opposed to overly produced and filtered ad campaigns.
The only one that will make it organic, is the creator. Brand’s minds are often too blurred with budget, results, risks etcetera. Creators? Their focus is on making great content.
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06/12/2021
Dear all, when working with influencers collaborate, don’t dictate!
Great content is made up out of multiple components. Sure, it’s often consumed in a matter of minutes – or even seconds -, but behind the scenes it can easily take hours. Content as a result of influencer marketing is no different, especially if the process doesn’t exactly go smoothly. Oftentimes, believe it or not, the disruptive factor is… the brand itself. Allow us to explain.
To be completely fair, it already starts with the definition of content creation. In the eyes of a brand, it means something completely different. They’re looking at it in terms of ROI and KPI, focusing on how much it aligns with the brand’s style and whether it resonates with their target audience. For a brand, it’s not as much about the pure content itself, more so the results.
For influencers, on the other hand, it’s all about the creative process and how to make the most amazing and engaging content for their followers. Period. Of course, they want brands to be happy with the content they produce, but in truth, the quality of the content will – and should – always come first.
That is why the best content happens when brands and influencers are on the same page. When brands are open to collaborating, rather than dictating. Yes, read that again. Collaborate > dictate.
Read full article on how to work with influencers via our link in bio. 💙
Klik hier om uitgelicht te worden.
Our Story
Influo is the Swiss Army Knife for Influencer Marketing: our online platform brings influencers and marketers closer together and is a straightforward tool to manage Influencer Marketing campaigns from A to Z.
Use Influo to:
- Find brands and be found
- Maintain a portfolio of your work
- Join campaigns and manage deliverables
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