So Pretty Cara Cotter

Ready for a transformation? That’s just "Labradorite" is known for. Celebrated for its properties of strength and protection, it is also said for enhance inner strength while shielding against negative energies. Just as its colors change, Labradorite symbolizes adaptability and resilience. Inuit legends say that Labradorite fell from the frozen flames of the Aurora Borealis. Discovered in Labrador, Canada in 1770, this semi-transparent gemstone exhibits a captivating iridescence, showcasing shifting hues of blue and green when viewed from different angles.

We have a thing for cigar bands! Solid polished metal or gemstone versions, we're obsessed and love to stack multiples or wear individuals. Which one of your fave?

It's Virgo ♍️ season! Logical, detail oriented, and of course hardworking, it's ok to be a perfectionist. In fact, we're celebrating you! Swipe right 👉to see your Virgo charms. ✨🌙 🪞

Our "Permanent Jewelry" has been hugely popular at our new St. Albert location. Thank you for all the love! We adore seeing all the moms and daughters, besties, and loved ones coming in for this special experience. Swipe right 👉 to see some of the cutest after smiles! Did you know you can pre-book online, stop in during open hours, or even get a "Fused" gift card?

Last ones left! Swipe 👉 to see and check out our stories for the link to check them all out. Yes you can see all the pieces that are almost gone again and maybe forever!

Our solid 14k gold collection just grew and we've also restocked all the originals too! With 30 pieces to choose from we love how this series is shaping up. Perfect for those that want 24/7 wear and little maintenance it's an amazing option. Plus with our conflict free, lab grown diamonds, the price for the most covered gem of all💎 just got even easier.

Show your strength, love, and the unbreakable bond between two with our Poise KNOT series. A best seller since we launched it, we've recently restocked it in 18k gold vermeil and sterling silver. You can shop online and in-store. Tap to see them all!

💎Why have we just launched new pieces using lab grown diamonds set in solid 14k gold? 💎

Without specialized equipment, you won't be able to tell the difference between a lab grown or a natural diamond — they appear the same. The only noticeable difference between them is their origin: one was formed deep within the Earth, the other was grown in a lab.

💎Mining Free

Lab diamonds are a responsible choice since they are grown with precise technology that involves no mining.

💎Beauty & Quality

Lab grown diamonds have the same physical, chemical, and optical properties as natural mined diamonds.

💎Value

Lab grown diamonds offer excellent value — so you can maximize your budget.

Tap to shop online or in-store!

Solid 14k Gold Starting At $105! With ten new pieces added to our original best selling line up including lab grown and conflict free diamonds at an affordable price, we'd say yes please! 👏🙌💎 Tap to shop online or at both of our stores.

Favourites you’ll have forever. ❤️

Start the story, with 10 of your gold vermeil favourites now available in solid 14K gold. Our solid gold pieces make the perfect heirlooms to pass down. ✨

Discover our DREAM LUNA series. Inspired by the night sky, this collection is for the stargazers in your life. 🌙💫🌘 Comment MOON and we'll send you a link to shop. Which one is your most favourite?

Through different milestones in life we connect with various names and words. Find your word and make your connection. Check out our stores to see our newest NAMESAKE necklaces and how we've styled them. Tap to shop online or in-store.

✨Three brand new pieces!! ✨ Comment NEW to see all three and the rest of our new arrivals. We recently snuck a few new pieces in our lineup. Say hello to the Kind Paperclip Necklace In Labradorite, The Loyal Cigar Band In Black Onyx, And An "All The Pretty Things" Bracelet In Silver. We hope you love them as much as we do!

Unbox with us! 📦For us it's all in the details and we want all your orders and gifts to arrive with a WOW! 🧡🔥🤍 Whether you choose the minimal environmentally friendly option, or all the frills, part of receiving our pieces includes the experience of its arrival and unboxing. What's your favourite part of receiving or gifting your So Pretty?

✨Restock Alert!✨ Our best selling LOYAL ear climbers, studs, and huggies are back both online and in-store. Swipe 👉 to see. And of course tap to shop online. Complimentary shipping on all orders over $100 in North America.

Long weekend plans? Hitting the road or your local favourite restaurant? What's on your list? Of course if you're stopping by our 124th street location, we'd recommended and . If you're heading to our St. Albert store we love and .albert. And of course we're open Saturday 11-5 PM and Sunday 12-4 PM, closed Monday and open again for regular hours on Tuesday. Come say hello and shop for some gorgeous jewels. 😉

The perfect add on gifts, our jewelry bags and dishes make for the perfect extra little something to round out the perfect gift or nudge your online order just over $100 to get complimentary shipping! Tap to shop online or in-store.

Talk about the perfect pairing!

Our stretch bracelets pair perfectly with our new Joy Beaded Charm Bracelet and our Iconic Beaded Stretch Bracelet in Peach Moonstone!

✨Herringbone Necklaces & Bracelets Are Back In Stock!✨ With their liquid metal like appearance they look rich and stand out when layered with other textured chains or gemstone pieces and can also make a statement all on their own. Their wearability and versatile make them a strong candidate for a jewelry box staple! Yes please! 🙌🥰 Tap to shop online or in-store.

6 years ago we took a deep breath and went for it!

Happy birthday to our 124th Street location! 🎂💗 To my So Pretty team, to , and our community, we are very grateful for you.

As a female solo entrepreneur, the days can be lonely, long, and challenging. But this little jewel box of a store gives me continual joy and holds a very special place in my heart. Thank you for always supporting us. 🥰

Thank you Edmonton for helping to keep vibrant by choosing local and shopping small. Thank you to my team for continually being there to make it the best it can be. And, thank you to and for being the best roommates. Your team and luxury skincare products continue to blow us away.

Fun fact: Did you know that before we opened we both wanted the space? Instead of battling for it we put our heads together and found a creative way to share it and make a space that was unique, welcoming, and mutually beneficial. More of this in the world please! 👯‍♀️

Happy 6th birthday to our first store. We recently opened up our second location on Perron street in St. Albert and can't wait to celebrate more years with both!

Lots Of Love,
Cara

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Let’s talk morning habits… 💪🏼
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I work from home which means dialling-in my morning routine is super important to me. I wake up early (5am club), hydrate, get outside, find something to be grateful for AND... I get myself dressed up (even if nobody will see me). Why? It 100% changes the way I feel about myself and the way I show up in my day.
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Want an easy way to elevate your look? Jewelry - mine is always .✨ Look good, feel good right? Swipe for a few of my favs that I reach for almost every day.
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I hope your day is wonderful and you feel so beautiful today xo 🤍
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What is gold vermeil? ✨

Swipe through to learn a little bit more about gold vermeil and why we pride ourselves on the quality of our vermeil pieces!

No piercing required, edge up your ear game with these cool girl cuffs. Layer them with studs, hoops or any of our earrings, and with nine different styles there's plenty to choose from.

Looking for that perfect pairing, shop our existing turquoise pieces and mix and match our latest drop!

Dessert is served! Your summer essentials are here.

Pick from pieces crafted with luxe turquoise rondelle beads and cubic zirconia accents or a sweet twist of peach enamel.