Alley Kat Web Consulting Inc.

𝐇𝐚𝐩𝐩𝐲 𝐅𝐫𝐢𝐝𝐚𝐲 𝐭𝐡𝐞 𝟏𝟑𝐭𝐡! May your day be a little bit extra spooky today. 🎃 Black cats are welcome at Alley Kat Web Consulting, so don't let them bother you today! 🐱‍👤 Also, don't forget that Friday the 13th is still better than a Monday the whatever! 😂

"A designer knows he has achieved perfection...!" Check out our YouTube channel for other inspiring quotes, and don't forget to subscribe for more great content!
https://youtube.com/shorts/ByJpCD5kOhs

A designer knows when they achieve perfection...! | Alley Kat Web Consulting "A designer knows he has achieved perfection not when there is nothing left to add, but when there is nothing left to take away.”– Antoine de Saint-Exupéry"H...

As we approach the end of the year, what a perfect time to learn more about online shopping in our latest article: 𝐔𝐧𝐥𝐨𝐜𝐤𝐢𝐧𝐠 𝐭𝐡𝐞 𝐒𝐞𝐜𝐫𝐞𝐭𝐬 𝐨𝐟 𝐄-𝐜𝐨𝐦𝐦𝐞𝐫𝐜𝐞 𝐒𝐄𝐎! 🔽

https://www.alleykatwc.com/unlocking-the-secrets-of-e-commerce-seo/

In this article, we cover how all types of SEO affect your e-commerce selling experiences, including:
🔹 Technical SEO
🔹 On-Page SEO
🔹Content Marketing
🔸 E-commerce SEO mistakes to avoid
🔹 And more!

Once you read the article, be sure to let us know if any of these tips were helpful with your store. Don't forget if you need help, we're a phone call away!

𝐇𝐚𝐩𝐩𝐲 𝐓𝐡𝐚𝐧𝐤𝐬𝐠𝐢𝐯𝐢𝐧𝐠 𝐟𝐫𝐨𝐦 𝐭𝐡𝐞 𝐀𝐥𝐥𝐞𝐲 𝐊𝐚𝐭 𝐖𝐞𝐛 𝐂𝐨𝐧𝐬𝐮𝐥𝐭𝐢𝐧𝐠 𝐭𝐞𝐚𝐦! 🦃 We hope you enjoy your time together as we prepare for another storm in Nova Scotia. ⛈ However, we won't miss out on Thanksgiving dinner! 🤤

What's your most anticipated aspect of Thanksgiving? Let us know in the comments!

𝐈𝐭'𝐬 𝐭𝐢𝐦𝐞 𝐭𝐨 𝐠𝐞𝐭 𝐭𝐡𝐞 𝐰𝐨𝐫𝐝 𝐨𝐮𝐭! Like our content? 🤔 Like and share the post, and follow us on our other social channels . 🥰 Learn about our multiple solutions, including Web Consulting, Web Development & Design, and Website Care and Management.

If you have any questions, leave us a comment below or call today: 1.888.840.4521. 📱

𝐂𝐡𝐞𝐜𝐤 𝐨𝐮𝐭 𝐭𝐡𝐞 𝐥𝐚𝐭𝐞𝐬𝐭 𝐚𝐫𝐭𝐢𝐜𝐥𝐞 𝐨𝐧 𝐭𝐡𝐞 𝐀𝐥𝐥𝐞𝐲 𝐊𝐚𝐭 𝐁𝐥𝐨𝐠: 🔽
https://www.alleykatwc.com/6-things-you-need-to-know-about-conversion-rates/

In this post, we cover 𝟔 𝐭𝐡𝐢𝐧𝐠𝐬 𝐲𝐨𝐮 𝐧𝐞𝐞𝐝 𝐭𝐨 𝐤𝐧𝐨𝐰 𝐚𝐛𝐨𝐮𝐭 𝐜𝐨𝐧𝐯𝐞𝐫𝐬𝐢𝐨𝐧 𝐫𝐚𝐭𝐞𝐬 for your website — a great next starting point before learning about Conversion Rate Optimization (CRO). 💲

Learn what conversion means, examples of conversions, how to calculate it, your first steps to start conversions, and more.

Is there anything you want to learn more about in an article or have questions about in this one? Let us know in the comments! 👇

We are closed today in observance of the National Day For Truth and Reconciliation. 🕕

We re-open tomorrow, October 3rd, 2023, during regular hours for all your inquiries! 👐

Today, we recognize the National Day For Truth and Reconciliation. Wear orange and show your support. 𝐄𝐯𝐞𝐫𝐲 𝐂𝐡𝐢𝐥𝐝 𝐌𝐚𝐭𝐭𝐞𝐫𝐬. 🦅

𝐆𝐨𝐨𝐝 𝐦𝐨𝐫𝐧𝐢𝐧𝐠, 𝐚𝐧𝐝 𝐇𝐚𝐩𝐩𝐲 𝐍𝐚𝐭𝐢𝐨𝐧𝐚𝐥 𝐂𝐨𝐟𝐟𝐞𝐞 𝐃𝐚𝐲 𝐭𝐨 𝐲𝐨𝐮 𝐜𝐨𝐟𝐟𝐞𝐞 𝐝𝐫𝐢𝐧𝐤𝐞𝐫𝐬! ☕ A great drink to turn to for a pick-me-up and a way to boost your productivity — especially on those Mondays! 😉 If you partake of the brain juice, watch for updates from your favourite franchise for discounted or free coffee today. 🥱

If you do drink coffee, how do you take it? Double-double, black, or other? Let us know in the comments which way makes your day start better! 👇

𝐃𝐢𝐬𝐜𝐨𝐯𝐞𝐫 𝐞𝐯𝐞𝐫𝐲𝐭𝐡𝐢𝐧𝐠 𝐲𝐨𝐮 𝐧𝐞𝐞𝐝 𝐭𝐨 𝐮𝐧𝐝𝐞𝐫𝐬𝐭𝐚𝐧𝐝 𝐚𝐛𝐨𝐮𝐭 𝐬𝐞𝐚𝐫𝐜𝐡 𝐞𝐧𝐠𝐢𝐧𝐞 𝐨𝐩𝐭𝐢𝐦𝐢𝐳𝐚𝐭𝐢𝐨𝐧 𝐭𝐡𝐫𝐨𝐮𝐠𝐡 𝐨𝐮𝐫 𝐢𝐧𝐟𝐨𝐫𝐦𝐚𝐭𝐢𝐯𝐞 𝐚𝐫𝐭𝐢𝐜𝐥𝐞𝐬! Click on the link below to learn about all the essential aspects of each type of SEO. 🔽

https://www.alleykatwc.com/category/seo/

𝐇𝐚𝐯𝐞 𝐚𝐧𝐲 𝐪𝐮𝐞𝐬𝐭𝐢𝐨𝐧𝐬? ▶ Leave us a comment or call us today at 902-801-9230. 📱

𝐇𝐚𝐯𝐞 𝐲𝐨𝐮 𝐡𝐚𝐝 𝐢𝐬𝐬𝐮𝐞𝐬 𝐧𝐚𝐫𝐫𝐨𝐰𝐢𝐧𝐠 𝐲𝐨𝐮𝐫 𝐆𝐨𝐨𝐠𝐥𝐞 𝐬𝐞𝐚𝐫𝐜𝐡 𝐫𝐞𝐬𝐮𝐥𝐭𝐬 𝐭𝐨 𝐟𝐢𝐧𝐝 𝐄𝐗𝐀𝐂𝐓𝐋𝐘 𝐰𝐡𝐚𝐭 𝐲𝐨𝐮 𝐧𝐞𝐞𝐝? 🔍 Today, we offer helpful tips on how search 'operators' can help refine your next search. ‼

Operators are extra characters you add to your search to help yield different results. 🤓

Here are some great examples to try:
" " | Searching within quotes helps yield results with exact word/phrase matches, e.g., "Halifax Weather"
𝐝𝐞𝐟𝐢𝐧𝐞: | A quick word definition, e.g., define:equinox
𝐟𝐢𝐥𝐞𝐭𝐲𝐩𝐞: | A search for a specific file by type, e.g., Yarmouth menu filetype:pdf

We hope you found these helpful! 🥰 For more great search operator examples, take a look at this article:
https://ahrefs.com/blog/google-advanced-search-operators/

🔥 𝐖𝐡𝐚𝐭 𝐚𝐫𝐞 𝐰𝐞𝐛𝐬𝐢𝐭𝐞 𝐡𝐞𝐚𝐭𝐦𝐚𝐩𝐬, 𝐰𝐡𝐲 𝐮𝐬𝐞 𝐨𝐧𝐞 𝐟𝐨𝐫 𝐲𝐨𝐮𝐫 𝐰𝐞𝐛𝐬𝐢𝐭𝐞, 𝐚𝐧𝐝 𝐡𝐨𝐰 𝐝𝐨 𝐲𝐨𝐮 𝐮𝐬𝐞 𝐭𝐡𝐞𝐦? 🤔

https://www.alleykatwc.com/everything-you-need-to-know-about-heatmaps/

Are you intrigued? We have you covered! 👆 Our article above outlines the answers to the most common questions about heatmaps for your website. Click the link above and read up! Let us know your questions! ✍

𝑯𝒂𝒑𝒑𝒚 𝒇𝒊𝒓𝒔𝒕 𝒅𝒂𝒚 𝒐𝒇 𝒂𝒖𝒕𝒖𝒎𝒏! 🍁Sweater weather is here, but if you're like us, you've already had your sweaters out in Nova Scotia 🧥

With the end of the year closer than we'd like, now's the time for businesses to consider their next steps. Let us help! 🤝

Finish the year on a high note by picking the perfect web consultant. Our invaluable knowledge will guide you in captivating your audience. 🍂

Learn more about our web consulting services today:
https://www.alleykatwc.com/solution/web-consulting/

Here is a fantastic marketing quote from Walt Disney that reminds us to focus on what the people want. Think of the content, products, and services you can offer to bring smiles to their faces and 𝐤𝐞𝐞𝐩 𝐝𝐨𝐢𝐧𝐠 𝐭𝐡𝐚𝐭! 🙌

𝟏𝟎 𝐓𝐢𝐩𝐬 𝐟𝐨𝐫 𝐒𝐦𝐚𝐥𝐥 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐎𝐰𝐧𝐞𝐫𝐬 𝐖𝐢𝐭𝐡 𝐚 𝐖𝐞𝐛𝐬𝐢𝐭𝐞 👇:

1) Understand the purpose of your website
2) Know how to access your web hosting
3) Know that your domain is under YOUR ownership
4) Know which service providers you use (domain registrar and web hosting providers)
5) Know if anything needs upgrading or updating, including WordPress, hosting, plugins, etc.
6) Know if your website has regular backups
7) Know your responsibilities and those who help you, like your hosting provider and web developer, and ensure you pay your service renewals
8) Learn about your website traffic — how much traffic do you get, and where does it come from?
9) Learn the fundamentals of SEO and how you can help ensure your content can continue driving traffic
10) Understand how you can contribute to your website, even in small amounts!

What do you think of this list? 🤔 Do you think it's pretty comprehensive, or is there anything you don't understand? Let us know in the comments, or send us a message! We're always happy to help! 🤝

𝐌𝐚𝐧𝐚𝐠𝐢𝐧𝐠 𝐚𝐧 𝐨𝐧𝐥𝐢𝐧𝐞 𝐛𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐜𝐚𝐧 𝐛𝐞 𝐪𝐮𝐢𝐭𝐞 𝐚 𝐭𝐚𝐬𝐤, 𝐞𝐬𝐩𝐞𝐜𝐢𝐚𝐥𝐥𝐲 𝐰𝐡𝐞𝐧 𝐫𝐮𝐧𝐧𝐢𝐧𝐠 𝐚 𝐬𝐦𝐚𝐥𝐥 𝐨𝐧𝐞. In today's post, let's cover 5 common mistakes small business owners make.

1) 𝐍𝐨𝐭 𝐡𝐚𝐯𝐢𝐧𝐠 𝐚 𝐰𝐞𝐛𝐬𝐢𝐭𝐞 😲. It's top of the list for a reason. For any business to gain visibility on search engines, they need a website!

2) 𝐍𝐨𝐭 𝐟𝐮𝐭𝐮𝐫𝐞-𝐩𝐫𝐨𝐨𝐟. When building a website, plan for the future. We design our websites with future growth, expansion, and updates top-of-mind. It's also important to stay active on social media and keep your audience informed when planning to be away or there are unexpected closures.

3) 𝐘𝐨𝐮𝐫 𝐰𝐞𝐛𝐬𝐢𝐭𝐞 𝐢𝐬 𝐛𝐫𝐨𝐤𝐞𝐧 𝐨𝐫 𝐧𝐨𝐭 𝐯𝐢𝐞𝐰𝐚𝐛𝐥𝐞 𝐨𝐧 𝐬𝐨𝐦𝐞 𝐛𝐫𝐨𝐰𝐬𝐞𝐫𝐬 ⚠. You need to ensure compatibility across all browsers, and not everyone uses the same browsers.

4) 𝐘𝐨𝐮𝐫 𝐰𝐞𝐛𝐬𝐢𝐭𝐞 𝐥𝐨𝐨𝐤𝐬 𝐚𝐰𝐟𝐮𝐥 𝐨𝐧 𝐦𝐨𝐛𝐢𝐥𝐞 😢. Depending on the nature of your business, mobile viewing is a must, which means responsive websites are an absolute requirement, and you should review every page.

5) 𝐓𝐡𝐞 𝐰𝐞𝐛𝐬𝐢𝐭𝐞 𝐢𝐬𝐧'𝐭 𝐤𝐞𝐩𝐭 𝐮𝐩𝐝𝐚𝐭𝐞𝐝.This final point could be various things, such as WordPress or plugins that need updating, but can also mean your content.

If your website content doesn't remain relevant or evergreen, it's time to update. Frequent posting increases organic traffic and raises your content authority if your posts contain helpful content. Don't let your website become stale!

Does any of these list items sound familiar? It's time to give us a call! Book your needs assessment with us today! 🔽
https://www.alleykatwc.com/book-a-needs-assessment/

𝐂𝐡𝐞𝐜𝐤 𝐨𝐮𝐭 𝐨𝐮𝐫 𝐩𝐫𝐨𝐟𝐢𝐥𝐞 𝐚𝐧𝐝 𝐨𝐮𝐫 𝐧𝐞𝐰, 𝐛𝐮𝐭 𝐠𝐫𝐨𝐰𝐢𝐧𝐠 𝐰𝐞𝐛𝐬𝐢𝐭𝐞 𝐩𝐨𝐫𝐭𝐟𝐨𝐥𝐢𝐨 𝐚𝐭 𝐂𝐥𝐮𝐭𝐜𝐡.𝐜𝐨! 😲 You can expect great service and support from our small but effective team at Alley Kat Web Consulting with our consistent 5-star reviews across our platforms 💪. You can review us and read about us here: ⏩ https://clutch.co/profile/alley-kat-web-consulting

Have any questions for us? 🤔 Leave us a comment, or give us a call! 📱

𝐇𝐚𝐩𝐩𝐲 𝐍𝐚𝐭𝐢𝐨𝐧𝐚𝐥 𝐕𝐢𝐝𝐞𝐨 𝐆𝐚𝐦𝐞𝐬 𝐃𝐚𝐲! 🎉 This holiday is celebrated on September 12th, but don't confuse it with the July holiday of 'Video Game Day' 😉 That's a different holiday! This holiday is recognized and celebrated by doing just what you think — playing video games. 🎮

When did you last turn on a game console, or even better, clean off an old one that has been collecting dust? 🕹 I think it's time to bring it out and put in one of your favourites. Don't you?

Have a favourite game to share? Let us know in the comments, or tell us your top 5 if you can't choose only one! 🤓

Alley Kat Web Consulting received this outstanding FIVE ⭐ review from Greg S.! 🎉

"Alley Kat Web Consulting made the whole process simple and enjoyable. Richard and Allan were very patient and professional. Highly recommend their services to anyone looking for an upgrade or a refresh look."

Thank you so much once again for the feedback, Greg. 𝐈𝐭 𝐰𝐚𝐬 𝐠𝐫𝐞𝐚𝐭 𝐰𝐨𝐫𝐤𝐢𝐧𝐠 𝐰𝐢𝐭𝐡 𝐲𝐨𝐮 𝐨𝐧 𝐲𝐨𝐮𝐫 𝐩𝐫𝐨𝐣𝐞𝐜𝐭 𝐚𝐧𝐝 𝐟𝐨𝐫 𝐨𝐮𝐫 𝐟𝐮𝐭𝐮𝐫𝐞 𝐰𝐨𝐫𝐤 𝐰𝐢𝐭𝐡 Devrew Merchandising! 🤝

Greg has also graced us with his feedback on our growing profile at Clutch! You can read that one at https://clutch.co/profile/alley-kat-web-consulting -2214699

𝙊𝙪𝙧 𝙡𝙖𝙩𝙚𝙨𝙩 𝙗𝙡𝙤𝙜 𝙘𝙤𝙫𝙚𝙧𝙨 𝙩𝙝𝙚 𝙋𝙍𝙊𝙎 𝙖𝙣𝙙 𝘾𝙊𝙉𝙎 𝙤𝙛 𝙪𝙨𝙞𝙣𝙜 𝘼𝙄-𝙜𝙚𝙣𝙚𝙧𝙖𝙩𝙚𝙙 𝙛𝙤𝙧 𝙘𝙤𝙣𝙩𝙚𝙣𝙩 𝙘𝙧𝙚𝙖𝙩𝙞𝙤𝙣. 🤖

https://www.alleykatwc.com/understanding-and-using-ai-for-content-creation/

With innovative artificial intelligence technology to aid you, learn how to take your business content to the next level. Follow the link above ⬆ to explore the possibilities of AI and how it can transform your content creation efforts. 💪

𝐇𝐚𝐩𝐩𝐲 𝐋𝐚𝐛𝐨𝐮𝐫 𝐃𝐚𝐲! 🎉 Alley Kat Web Consulting will be 𝐜𝐥𝐨𝐬𝐞𝐝 𝐭𝐨𝐝𝐚𝐲 today to observe the holiday and will be re-opened tomorrow, September 5th!

Here's an interesting fact: Labour Day has been observed as a statutory on the first Monday in September since 1894! An old tradition frowns on 'wearing white after Labour Day,' ⬜ but explanations of why it was isn't clear. However, the most common take is that white is a summer colour, and Labour Day 'unofficially' marks the end of summer. Next, is spooky season, right?! 🎃

Have any alternative takes on wearing white after Labour Day from your family or community? Let us know in the comments! 🔽

🎉🎊 𝐈𝐭'𝐬 𝐓𝐢𝐦𝐞 𝐓𝐨 𝐂𝐞𝐥𝐞𝐛𝐫𝐚𝐭𝐞! 🎊🎉

Happy Anniversary to US! Today marks our 3rd anniversary of helping businesses in Canada and the US, and we want to extend a huge thank you to all of our clients, partners, friends, and family for their ongoing support. You make all of this possible!

𝐇𝐞𝐫𝐞 𝐢𝐬 𝐚𝐧𝐨𝐭𝐡𝐞𝐫 𝐜𝐨𝐦𝐦𝐨𝐧 𝐦𝐢𝐬𝐜𝐨𝐧𝐜𝐞𝐩𝐭𝐢𝐨𝐧: "𝐎𝐧𝐜𝐞 𝐲𝐨𝐮𝐫 𝐰𝐞𝐛𝐬𝐢𝐭𝐞 𝐢𝐬 𝐛𝐮𝐢𝐥𝐭, 𝐲𝐨𝐮 𝐜𝐚𝐧'𝐭 𝐦𝐚𝐤𝐞 𝐚𝐧𝐲 𝐦𝐨𝐫𝐞 𝐜𝐡𝐚𝐧𝐠𝐞𝐬."

Let's go over it by first saying that it's 𝟏𝟎𝟎% 𝐮𝐧𝐭𝐫𝐮𝐞. 🤥

⚠ A website is meant to be a work in progress and should never be considered FINAL. Without future site changes, it risks becoming stale. You don't want that!

Alley Kat Web Consulting builds websites with our clients at the top of their mind and encourage and train them to make changes and promote site growth. A successful website is pleasant to look at in both the front end, where visitors can see, and in the back end, where you add your new content.

If you need help making site updates, Alley Kat Web Consulting has you there, too! Maintenance plans are readily available for a helping hand to make site changes or routine maintenance, too! WordPress updates, plugin updates, and regular website backups are a must!

Need more changes than our maintenance plans offer? An hourly rate could be available as for making those one-off marketing content changes, like gated content, landing pages, eBooks, and more! 💪

Schedule your meeting today to learn how we can help with your website changes: https://calendar.app.google/ms8GFJd6GzmE2YKm6

𝑯𝒂𝒑𝒑𝒚 𝑰𝒏𝒕𝒆𝒓𝒏𝒂𝒕𝒊𝒐𝒏𝒂𝒍 𝑫𝒐𝒈 𝑫𝒂𝒚! 🐶 This holiday is observed and celebrated on August 26th and aims to encourage pet owners to raise awareness about adopting from shelters and to take good care of dogs as they deserve a good life! 🥰

Do you have a special puppy in your life? We'd love to see it! 😍 You can share a picture with us in the comments. 👇

Alley Kat Web Consulting received this great FIVE ⭐ review from Scott N.! 🎉

"I have been working with Richard & Allan for a couple of years now and I HIGHLY recommend their services. They answer my questions and make necessary changes promptly. We are happy to be working with them and continue to enjoy their professional service." 👏

Thank you so much once again for the feedback. 💪 𝐈𝐭'𝐬 𝐚 𝐩𝐥𝐞𝐚𝐬𝐮𝐫𝐞 𝐭𝐨 𝐜𝐨𝐧𝐭𝐢𝐧𝐮𝐞 𝐰𝐨𝐫𝐤𝐢𝐧𝐠 𝐚𝐧𝐝 𝐬𝐮𝐩𝐩𝐨𝐫𝐭𝐢𝐧𝐠 𝐭𝐡𝐞 𝐘𝐚𝐫𝐦𝐨𝐮𝐭𝐡 𝐅𝐚𝐫𝐦𝐞𝐫𝐬' 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲 𝐌𝐚𝐫𝐤𝐞𝐭!

We take a moment today to show appreciation to another of our clients, Yarmouth Farmers' Community Market! Thank you for choosing Alley Kat Web Consulting! 🥰

Supporting our local community, 𝐘𝐚𝐫𝐦𝐨𝐮𝐭𝐡 𝐅𝐚𝐫𝐦𝐞𝐫𝐬' 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲 𝐌𝐚𝐫𝐤𝐞𝐭 offers an impressive variety of Nova Scotian products, from jams and jellies to honey 🍯, wines, craft goods, and yummy baked goodies! 🍪

Learn more about their vendors and find directions 🗺 here at https://yarmouthfarmersmarketns.ca/. Sample what Nova Scotia has to offer on Saturdays in downtown Yarmouth!

Did you know that Alley Kat provided their Website Consulting and Design Services? Let us know in the comments!

Applications are now open for the Centre for Women in Business' Grow Now program!

This virtual incubator is designed specifically for female-led technology companies and offers training, mentoring, one-on-one coaching and business advisory support to enhance the business acumen of tech female founders and startups.

Learn more: https://www.centreforwomeninbusiness.ca/learning/grow-now-for-female-tech-founders-in-atlantic-canada/

𝑨𝒏 𝒐𝒓𝒈𝒂𝒏𝒊𝒛𝒂𝒕𝒊𝒐𝒏'𝒔 𝒈𝒓𝒐𝒘𝒕𝒉 𝒅𝒆𝒑𝒆𝒏𝒅𝒔 𝒐𝒏 𝒕𝒉𝒆 𝒔𝒖𝒄𝒄𝒆𝒔𝒔 𝒐𝒇 𝒊𝒕𝒔 𝒃𝒓𝒂𝒏𝒅. Visit our article at https://www.alleykatwc.com/establishing-a-brand/ to learn more about how 𝐀𝐥𝐥𝐞𝐲 𝐊𝐚𝐭 𝐖𝐞𝐛 𝐂𝐨𝐧𝐬𝐮𝐥𝐭𝐢𝐧𝐠 can support your brand growth. 💁♀

Which seat will you take to stand out amongst the competition? 💺

✨ 𝑻𝒉𝒆 𝒍𝒂𝒕𝒆𝒔𝒕 𝒇𝒓𝒐𝒎 𝒕𝒉𝒆 𝑨𝒍𝒍𝒆𝒚 𝑲𝒂𝒕 𝑩𝒍𝒐𝒈 𝒊𝒔 𝒉𝒆𝒓𝒆! Learn Ten Website Metrics That Matter for your business in our article here: https://www.alleykatwc.com/ten-website-metrics-that-matter/

Why track website performance metrics? 🤔 How to identify which ones to track? 🤷 This week, we cover all of these and more!

Of our two core team members, did you know Allan graduated from Humber College, Ontario, with a degree in computer engineering? 👨🎓 Rick graduated here in Nova Scotia at a small private college for photography, radio, print, and television and earned a certificate in Total Media Arts! 💪

𝐓𝐡𝐞 𝐭𝐰𝐨 𝐜𝐨𝐦𝐛𝐢𝐧𝐞𝐝 𝐡𝐚𝐯𝐞 𝟐𝟓+ 𝐲𝐞𝐚𝐫𝐬 𝐨𝐟 𝐰𝐞𝐛 𝐜𝐨𝐧𝐬𝐮𝐥𝐭𝐢𝐧𝐠 & 𝐜𝐮𝐬𝐭𝐨𝐦𝐞𝐫 𝐬𝐞𝐫𝐯𝐢𝐜𝐞 𝐞𝐱𝐩𝐞𝐫𝐢𝐞𝐧𝐜𝐞! 🤯

Learn how our knowledge helps our clients and businesses grow, and book your needs assessment today! 🔽

https://www.alleykatwc.com/book-a-needs-assessment/

All in a day's work! 𝐖𝐞 𝐩𝐮𝐭 𝐭𝐡𝐞 𝐜𝐚𝐭 𝐢𝐧 𝐀𝐥𝐥𝐞𝐲 𝐊𝐚𝐭 and have workspace interference by sleepy, coffee-curious cats daily. 😸

Do you have any working space intruders like us? We'd love to see your pictures in the comments! 👇

Digital Skills for Women+ applications are now open for the free 12-week program.

Applications for the Digital Skills for Women+ Fall 2023 virtual cohort are now open!

This free 12-week program is the perfect way to help you build confidence, learn industry language and make meaningful connections.

Learn from local expert women on a variety of topics, including digital strategy, digital ads, email marketing, SEO, programming, cybersecurity and more!

Applications close August 25 @ noon: https://digitalnovascotia.com/programs/digital-skills-for-women/

👋 𝐈𝐧 𝐨𝐛𝐬𝐞𝐫𝐯𝐚𝐧𝐜𝐞 𝐨𝐟 𝐍𝐚𝐭𝐚𝐥 𝐃𝐚𝐲, 𝐀𝐥𝐥𝐞𝐲 𝐊𝐚𝐭 𝐖𝐞𝐛 𝐂𝐨𝐧𝐬𝐮𝐥𝐭𝐢𝐧𝐠 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐜𝐥𝐨𝐬𝐞𝐝 𝐭𝐨𝐝𝐚𝐲. We will re-open tomorrow, August 8th, during regular business hours!

Happy Natal Day, Nova Scotia! 🍁

𝐑𝐞𝐚𝐝 𝐨𝐮𝐫 𝐬𝐭𝐞𝐚𝐝𝐢𝐥𝐲 𝐠𝐫𝐨𝐰𝐢𝐧𝐠 𝐜𝐨𝐥𝐥𝐞𝐜𝐭𝐢𝐨𝐧 𝐨𝐟 𝐡𝐞𝐥𝐩𝐟𝐮𝐥 𝐢𝐧𝐟𝐨, 𝐭𝐢𝐩𝐬, 𝐚𝐧𝐝 𝐧𝐞𝐰𝐬, 𝐨𝐧 𝐭𝐡𝐞 𝐀𝐥𝐥𝐞𝐲 𝐊𝐚𝐭 𝐁𝐥𝐨𝐠! From sales to marketing, analytics, brand advice, and design, you can read it all here. ⤵

https://www.alleykatwc.com/blog/

For anyone owning a website, our helpful blog articles can guide you on the best practices to make the most out of your online journey ✌. If it's missing something you'd like to learn about — let us know in the comments! 🔥

Digital Nova Scotia has officially opened applications for its 𝐃𝐢𝐠𝐢𝐭𝐚𝐥 𝐒𝐤𝐢𝐥𝐥𝐬 𝐟𝐨𝐫 𝐖𝐨𝐦𝐞𝐧+ 𝐅𝐚𝐥𝐥 𝐜𝐨𝐡𝐨𝐫𝐭!

Created by women for women, this free 12-week program is designed to help women+ without experience in the tech/digital/IT industry learn more about industry-related topics, the ecosystem, and career opportunities.

Don’t wait — 𝐚𝐩𝐩𝐥𝐲 𝐛𝐞𝐟𝐨𝐫𝐞 𝐀𝐮𝐠𝐮𝐬𝐭 𝟐𝟓 @ 𝟏𝟐 𝐏𝐌 𝐭𝐨 𝐛𝐞 𝐜𝐨𝐧𝐬𝐢𝐝𝐞𝐫𝐞𝐝: https://digitalnovascotia.com/programs/digital-skills-for-women/

+

𝐖𝐡𝐚𝐭'𝐬 𝐲𝐨𝐮𝐫 𝐨𝐩𝐢𝐧𝐢𝐨𝐧 𝐨𝐧 𝐮𝐬𝐢𝐧𝐠 𝐀𝐈 𝐰𝐫𝐢𝐭𝐢𝐧𝐠 𝐭𝐨𝐨𝐥𝐬 𝐟𝐨𝐫 𝐰𝐞𝐛𝐬𝐢𝐭𝐞 𝐛𝐥𝐨𝐠𝐬 𝐨𝐫 𝐩𝐚𝐠𝐞 𝐜𝐨𝐩𝐲? 🤖 This topic has generated a lot of discussions.

But there's a lot to the question, isn't there? 🤷 Where is it okay to use? Where isn't it? Where does it end? And how do you know what's original content or if it's unique or fresh? 🤔

Let us know your thoughts and opinions in the comments 👇 about using AI writing tools for 𝙩𝙝𝙚 𝙛𝙪𝙩𝙪𝙧𝙚 𝙤𝙛 𝙬𝙚𝙗𝙨𝙞𝙩𝙚 𝙘𝙤𝙣𝙩𝙚𝙣𝙩 — 𝙤𝙧 𝙖𝙡𝙡 𝙬𝙧𝙞𝙩𝙩𝙚𝙣 𝙘𝙤𝙣𝙩𝙚𝙣𝙩.

𝗜𝗻 𝗼𝘂𝗿 𝗹𝗮𝘀𝘁 𝗯𝗹𝗼𝗴 𝗽𝗼𝘀𝘁 𝘄𝗲 𝗰𝗼𝘃𝗲𝗿𝗲𝗱 𝘁𝗵𝗲 𝗦𝗮𝗹𝗲𝘀 𝗙𝘂𝗻𝗻𝗲𝗹. 𝗧𝗼𝗱𝗮𝘆, 𝘄𝗲 𝘁𝗼𝗼𝗸 𝗮 𝗰𝗹𝗼𝘀𝗲𝗿 𝗹𝗼𝗼𝗸 𝗮𝘁 𝘄𝗵𝗮𝘁 𝗕𝘂𝘆𝗲𝗿 𝗣𝗲𝗿𝘀𝗼𝗻𝗮𝘀 𝗮𝗿𝗲. 🕵

𝐑𝐞𝐚𝐝 𝐢𝐭 𝐚𝐥𝐥 𝐡𝐞𝐫𝐞: https://www.alleykatwc.com/buyer-personas-creating-content-for-your-sales-funnel/

Learn about buyer personas 🔍, what they are, how marketing can use them, the various types of personas, and the importance of customizing your content for each stage of the buyer's journey. This article is a must-read for beginners who want to improve their tactics and increase sales. 📈