Isabelle design

How about you slide in my DMs...

Things always move so fast, tell me, really, how are you doing? 🥰

If it's weird, even better!!! LOL ;)

What do you think of this stationary for Solutic?

Get your mind out the gutter!!!

Talk about risqué overtones... Weren’t we in about fourth grade when we started thinking innocent things were funny. In many ways, and as sad as it may seem, we never really quite grow out of that immature mindset. It sure explains why “that’s what she said” became a popular joke and you still hear corny pick-up lines at bars. It also explains why you’ll find these completely PG advertising slogans slightly suggestive and inappropriate, even though that wasn’t the intention... or was it!?!

PS. But in all seriousness, just remember to keep taglines as simple as possible. It has to deliver your message to potential customers and current consumers clearly and decisively and yes, you can still have “fun” with it

https://www.qualitylogoproducts.com/blog/20-most-suggestive-brand-slogans/
ref: Alyssa Mertes .

Here a quick time saver.

If you find it useful, why not save it! ;)

I thought I would share some of that time-saving knowledge with you.

If I had to name a few, here are mine:

Copy: Cmd/Ctrl + C
Paste: Cmd/Ctrl + V
Duplicate elements: Cmd/ctrl + D
Select all elements: Cmd/ctrl + A
Group elements: Cmd/Ctrl + G
Ungroup elements: Cmd/Ctrl + Shift + G
Constrain proportions while resizing: Shift + Drag Corners
Undo an action: Cmd/ctrl + Z

What company are you loyal to and why?

Me? I love IkEA. Love their style/design and it's the right fit for my budget. Always had super customer service and I like their values.

This is a rebranding I worked on last year. The owner wanted to change the colors of his logo and didn't mind changing is typo also.

Solutic is a company that offers Security software, and since I wanted something that served as a symbolic representation of quality, I went with the idea of an emblem, incorporating into it, the letter "S" for the company's name. Cx also wanted me to add a thumb print to show the integrated Biometrics in his products. Choice of color was also chosen by the customer.

Who else is a fan of iced tea? 🍋

How do you define your brand?

Here's 500 adjectives to define your brand!!!

Before you ever look at the list below, make a list with whatever words come to mind first. When you think of your brand personality, what words do you think of?

- Ask Other People
Likewise, ask your best clients or customers to describe your business with a few adjectives. If you don’t have a business or product yet, ask people who know you and/or your intentions

It’s best to do this with an informal conversation. For instance, send individual emails or texts saying something like this. “I’m doing some branding work, and would love to hear what words you think of first when you think about me/my product/ my service.” You’ll get some very helpful information this way.

-Categorize
Next, write down all the adjectives you’ve collected so far and put them into buckets. Ideally you’d have no more than 4-5 buckets in total.

-Narrow down and Prioritize
If you have more than five categories of words, you’re going to need to narrow them down. More than five isn’t really useful. Three or four is ideal.

-Summarize
Most importantly, once you have the categories nailed down, you need to choose one word to represent that category.

How Will You Use These Words?
How won’t you use them?

ref: https://www.themarketingdoula.com/2020/02/14/500-adjectives-that-can-define-your-brand-personality/

What was your hardest class project?

Although the project was so gratifying since we had to create the logo and product, trying to fit all the required information on the bottle was a “nightmare”. There’s so many things to consider and figure out on such a small peace of paper...

Here’s 3 tips to help you design that one of a kind label:

FILE TYPE First, check your file type. If it originates in a vector-based program, such as Adobe Illustrator, you’re already one step ahead of the game! It is strongly recommend only using vector file types for print (.ai, .pdf, .eps).

THE SIZE OF YOUR FONT contributes to legibility. For dark font on lighter backgrounds, 5 pt font is the minimum recommend for printing. Anything smaller than 5 pt will be extremely difficult to read.

FONT COLOR Black is black, right? Wrong! If your text is black, it is recommend that it be only 100% black or key (the K in CMYK). If it is a color build of black, the printer will use dots of all the CMYK inks that are spread out on the paper, which doesn’t form a totally seamless line of text.

Are you guilty of this?! ;)

If you hire different designers for every job, you may end up with graphics that lack the same feeling. All graphic designers have their own flair, just like art, no two are the same.

Keep pushing...

Who doesn't need new things for their office? ;)

My Amazon finds:
Light: https://www.amazon.ca/Globe-Electric-Novogratz-Richmond-Matte/dp/B08GF4V4YZ/ref=sr_1_7?pf_rd_i=17552226011&pf_rd_m=A1IM4EOPHS76S7&pf_rd_p=8ab39068-8653-401a-8b4c-9a159622bcc0&pf_rd_r=S083T8B4H15T75S9BDED&pf_rd_s=merchandised-search-3&pf_rd_t=101&qid=1639777350&refinements=p_89%3AAUKEY%7CBoston+Harbor%7CGlobe+Electric%7CLimelights%7CNormande+Lighting%7CSimple+Designs+Home%2Cp_28%3Adesk+lamp%2Cp_36%3A12035761011%2Cp_72%3A11192170011&rnid=11192166011&s=hi&sr=1-7

Weekly planner: https://www.amazon.ca/Bliss-Collections-Productivity-Organizer-Horizontal/dp/B07TM58GF1/ref=sr_1_3_sspa?keywords=CALENDAR+mat&qid=1639777820&refinements=p_72%3A11192170011%2Cp_36%3A12035760011&rnid=12035759011&s=office&sr=1-3-spons&psc=1&spLa=ZW5jcnlwdGVkUXVhbGlmaWVyPUFCRVFaTkdaTjNLTFYmZW5jcnlwdGVkSWQ9QTAyNjk5NDhQWllZVUkwNDhRRFQmZW5jcnlwdGVkQWRJZD1BMDk2MDM0NDFEVFYxNFNQSk01VDEmd2lkZ2V0TmFtZT1zcF9hdGYmYWN0aW9uPWNsaWNrUmVkaXJlY3QmZG9Ob3RMb2dDbGljaz10cnVl

HANGING PICS: https://www.amazon.ca/Mkono-Hanging-Display-Garland-Decoration/dp/B07MNC9GK6/ref=sr_1_13?keywords=holiday&qid=1639777657&s=kitchen&sr=1-13

Mug: https://www.amazon.ca/TOSSOW-Stainless-Printing-12oz%EF%BC%88350ml%EF%BC%89-Grandparents/dp/B08Z3DD1R2/ref=sr_1_19?keywords=holiday%2Bmug&qid=1639779194&s=kitchen&sr=1-19&th=1

Perfectly imperfect!

You are not super good at drawing? Well, neither am I... So why not oneline drawing which gives you room to be imperfect!?

Why don't you try it too! ;)

Here's a quick tutorial I found to help you get started: https://youtu.be/iPBl4hbotj4

Do you even own Photoshop?

Here are the 10 Best Free Online Photo Editors. All choices offer at least a free basic version. Most of them also offer upgrades with expanded capabilities for a fee:

Pixlr
Photopea
Sumopaint
BeFunky
Fotor
Fotojet
LunaPic
Polarr

Explore and pick your fav. Of course, there is also Canva where you can make some quick changes to your own pics or their free pic database, but to be able to use all their functions, it would cost you around 15$/month.
# Canva

I hate chocolate said no one ever!!! 😉🍫😜

School projet that made me crave chocolate the whole time I worked on 's Annuel Report. Mmmmm, those yummy pics...

Are you still using a business card? 🤔

If you think they are outdated... Have you ever heard of a functional business card?

Your business card should be something your prospect can use. When they have a reason to keep your business card close, they’ll be more likely to give you a call.

A bottle opener is a functional business card that’s sure to grab some attention. It's a flat piece of metal that prospects can keep in their wallet––a constant reminder to reach out.

You don’t need to get overly complex with functional business cards. For example, a sewing company added simple sewing supplies, such as thread, buttons, and safety pins, to their business cards.

These low-investment additions can come in handy and are incredibly relevant to the products and services one can offer, something extremely important when creating a functional business card.

Another great example from hair and makeup artist, she includes hairpins with each business card the recreate strands of hair.

So if you're thinking of creating one of these business cards, try to include a tool or item that connects with the problem that your products or services can solve. That way, when a prospect goes to use your functional business card, you’ll be top of mind!

It's not always about money...

Since success is individual, how do you define your own success?

You a Foodie?

If so, drop me a line if you're in the Montreal/Quebec area and let me know which restaurant is your fav!
--------------------------------------------------------
Vous êtes un Foodie ?

Si oui, écris-moi si tu es dans la région de Montréal/Québec et dis-moi quel restaurant est ton préféré!

Show your sparkle!

Another way to think about that concept is that consumers use products, but they brand is what catches their attention, draws them in, sells them, and speaks to them.

Hungry?

Leather/wood menu designed for a makeshift project.

What do you think?

What do you call a greedy clam?

Shellfish! ;)

PS. Think that logo and visual are appealing? Would you eat there? Let me know in the comments.

How often should you change your bio?

The beginning of a new year is the best time to change your profile picture to start every year fresh and ride the “new year, new you” train, but if you want to do it more often, you can change your profile pic every season.

Four times a year should be more than plenty to show people you are active on social media.
-------------------------------------------------------

À quelle fréquence devriez-vous changer votre bio ?

Le début d'une nouvelle année est le meilleur moment pour changer votre photo de profil afin de commencer sur la bonne voie «nouvelle année, nouveau look», mais si vous voulez le faire plus souvent, vous pouvez changer votre photo de profil à chaque saison.

Quatre fois par an devrait être plus que suffisant pour montrer aux gens que vous êtes actif sur les réseaux sociaux.

Je m'en fish (Branding identity)
Je m'en fish (play on word) in English means "I don't care"... and this stubborn little one sure goes wherever it wants, possibly discovering new places. He's a globetrotter, an explorer, a pioneer.

Let's dive into its story.

So, how did this conception come to be? From a tutorial using geometric shapes to create minimalist logos. So this little one happened first...

Since I'm a big fan of interior design, I wanted my inspiration to come from a moodboard I created where I had selected the look and feel of a "makeshift" Seafood Restaurant. I then, let the colors and vibe inspirer the "modification" of the icon.

It seems I always go to gold... This time it was ideal for this Seafood Street Eatery that wanted to convey themselves as the best high standard for its food quality. As for the font, I wanted something elegant, modern, and a little retro to tie it all up.

Covid hair, I don't care! 😶😜😉

And................... I'm back at it!

I'm curious, what does your calendar look like for January?

Not a fav of mine...

But here is Pantone’s Color Of The Year 2022.

So, for 2022, red and blue hues come together for a brand new shade: Pantone 17-3938, aka Very Peri.

Scroll to see how to use it in different color pallets.

Happy New Year everyone 🥂🥳💋

Wishing you all a great 2022. Hoping all your dreams and wishes come true. Let's not forget, health, love, and happiness.

Isabelle
xx
#2022

Need help with your branding designs?

----------------------------------------

Besoin d’aide avec vos conceptions de marque?

Need a color schemes generator?

Coolors is a website where you can do all of this: Generate your palettes, Explore popular palettes, Color picker, Pick palette from photo, Create a collage, Make a gradient palette, Create a gradient
Explore gradients, and a Contrast checker.

Check it out if you haven't already! :)
----------------------------------------

Besoin d’un générateur de combinaisons de couleurs?

Coolors est un site Web où tu peux faire tout ça: Générer tes palettes, explorer des palettes populaires, sélecteur de couleurs, choisir la palette à partir d’une photo, créer un collage, créer une palette de dégradés, explorez les dégradés et les contrastes.

Allez y jetter un coup d'oeil si vous ne l’avez pas déjà fait! :)