Ken Anderson & Associates

Ken Anderson & Associates updated their website address.

Get the impression all social media will eventually end up with all the same functions as Facebook and YouTube? https://www.socialmediatoday.com/news/twitter-launches-audio-clips-in-tweets-on-ios/580036/

Twitter Launches Audio Clips in Tweets on iOS Twitter is rolling out 140-second audio clips as a new tweet option with selected users on iOS.

Ken Anderson & Associates updated their business hours.

Ken Anderson & Associates updated their address.

One out of five Canadians is watching TV in languages other than English or French. Whether you are marketing to consumers or a wannabe politician, to succeed your communications mix must also target allophones.



https://www.mtm-otm.ca/Download.ashx?req=1189-1-1

Who's your organization's most trusted spokesperson in a crisis or regular media interview? While corporate leaders need to be prepared to speak with the media and others, Edelman's 2019 Trust Barometer suggests your in-house technical experts are much more trusted.

Great fun today working with the national executive of Resident Doctors of Canada. https://twitter.com/durafourt/status/1040678400053190657?s=20

How To Be Authentic And Turn Around Your Brand In The Face Of Crisis

Crisis Training Tip #41: Those who have completed our Proactive Crisis Communications training know they can and should do many things before they are up to their knees in alligators. Here are a few ideas: https://www-forbes-com.cdn.ampproject.org/c/s/www.forbes.com/sites/forbesagencycouncil/2017/09/18/how-to-be-authentic-and-turn-around-your-brand-in-the-face-of-crisis/amp/

forbes.com When things go wrong and you're facing a public relations crisis, honesty is integral.

When sorry isn't enough — pressure grows on companies to apologize quickly in the age of viral content | CBC News

Are you ready for the unexpected?

Consider how these companies dealt with recent crises and ask yourself: Do I need an Apology Team trained in our "No F.A.U.L.T." approach to crisis communications too?

www.cbc.ca/news/business/faster-better-corporate-apologies-needed-1.4791765

cbc.ca Smartphones, social media, and the speed at which videos can go viral are putting more pressure on corporate executives to apologize quickly when things go wrong.

If your business writing looks like this ask us about our new Writing for Clarity workshops.

"This is an opportunity for a results-focused individual with strong interpersonal, influencing, and strategic thinking skills to help mature the Information Architecture practice. This is a unique opportunity to improve the current state of Information Architecture that is required to support our business objectives and customer experience aspirations. The Information Architect leads the design and implementation of enterprise Information management solutions and strategies. The Information Architect will lead the design and delivery of enterprise information architecture, and deliver conceptual, logical and physical blueprints for design, build and integration phases that are aligned with our Information governance standards and information strategies."

The Trouble with Polls

https://prcommentary.wordpress.com/2018/03/22/the-trouble-with-polls/

prcommentary.wordpress.com Nine times out of 10, I tell pollsters to get lost when they call me. Occasionally, I’m interested enough in the subject of the poll and am tempted to play along.

Journalists are under pressure to deliver more, particularly for social media. http://bit.ly/2yi6X4F

To Connect With Your Audience, Be Vulnerable

When I am delivering my On-Target Presentations workshops, I ask my clients what the objectives of their speech or presentation are. Invariably, they say they want to make people "aware" of something or to "educate" them.

However, awareness and education are but means to an end. When I probe, they say they want people to know something.

For me, those who seek only to build awareness or knowledge are setting the bar way too low. What they should be aiming for is behavioural change.

Behaviour change is easy to measure whereas knowledge and awareness not so much.

How then can you best persuade people to do what you want?

Read this: To Connect With Your Audience, Be Vulnerable
https://www.linkedin.com/pulse/connect-your-audience-vulnerable-adam-grant

linkedin.com A few days ago, I was standing backstage when my heart started fluttering. That’s not supposed to happen anymore. I’ve given hundreds of speeches in

Another couple of groups of satisfied association leaders.

Another group of satisfied clients. Workshop leaders David Coulombe and Laszlo Szabo delivered our award-winning Building Leadership Through Communication training for the Ontario Real Estate Association's Centre for Leadership Development.

St. James's Club Morgan Bay Saint Lucia Resort - Dining | St. James's Club Morgan Bay

QUESTION: What's wrong with this page? http://www.morganbayresort.com/explore/dining/

ANSWER: In the wake of Hurricane Irma, the absence of any message regarding the state of the resort.

RECOMMENDATION: In the event of any natural or manmade crisis, you need to halt your marketing messages and re-evaluate – particularly when there's major media coverage sowing doubt in people's minds.

For more tips on how to respond in the event of a crisis, ask us about our Proactive Crisis Communication workshops.

Better to be ready now than sorry later!

morganbayresort.com

Great news today – We finally heard from our associate Roddy Heyliger in Sint Maarten. He and his family are safe and the rebuilding has begun.

If you need any of our services in the Caribbean region, let us know.

It's always nice to get this kind of feedback from your clients. Bravo Laszlo! https://www.facebook.com/photo.php?fbid=10159158791045408&set=gm.1631615250191457&type=3&theater&ifg=1

I read the news today, oh boy.

Is it time for mainstream media outlets to get back to reporting the real news instead of all this opinion and infotainment? Since the 2016 U.S. election campaign, it’s understandable that Americans’ trust in news sources has shifted. All of the “fake” news (aka propaganda) has been dutifully (and often uncritically) reported by mainstream media outlets. Some news outlets have even resorted to “fact-checking” presidential pronouncements. [ 775 more words ]

https://prcommentary.wordpress.com/2017/08/09/i-read-the-news-today-oh-boy/

prcommentary.wordpress.com Is it time for mainstream media outlets to get back to reporting the real news instead of all this opinion and infotainment? Since the 2016 U.S. election campaign, it’s understandable that American…

After the crisis has passed: What now?

Once you emerge from that long, dark tunnel known as a crisis and things have returned to the ‘new’ normal, there’s a temptation to leave well enough alone and move on. The problem with that approach is that not everyone may agree that the crisis is actually over. In fact, unless you demonstrate that you have successfully dealt with all of the elements that triggered the crisis in the first place, the siege mentality that often accompanies a crisis may eat away at your reputation. [ 792 more words ]

https://prcommentary.wordpress.com/2017/08/02/after-the-crisis-has-passed-what-now/

prcommentary.wordpress.com Once you emerge from that long, dark tunnel known as a crisis and things have returned to the ‘new’ normal, there’s a temptation to leave well enough alone and move on. The problem with that approa…

Twelve Commandments of Media Relations

Here's a handy reminder of the Twelve Commandments of Media Relations. Break any of them and you're liable to end up in the media's black books.

https://prcommentary.wordpress.com/2017/07/06/twelve-commandments-of-media-relations/

prcommentary.wordpress.com Here’s a handy reminder of the Twelve Commandments of Media Relations. Break any of them and you’re liable to end up in the media’s black books.

What’s the #1 way to attract online readers?

How about 5 ways to get those sought-after click-through on social media? Sound good? It get better! You don't have to be a rocket scientist or a computer engineer to do it properly. In fact, because content is king, us mere mortals are probably better equipped to get the job done than are techno-geeks. Curious?

https://prcommentary.wordpress.com/2017/06/22/whats-the-1-way-to-attract-online-readers/

prcommentary.wordpress.com How about 5 ways to get those sought-after click-through on social media? Sound good? It get better! You don’t have to be a rocket scientist or a computer engineer to do it properly. In fact,…

Push or Pull? That is the PR Question.

Push or Pull? That is the PR Question.

https://prcommentary.wordpress.com/2017/06/08/push-or-pull-that-is-the-pr-question/

prcommentary.wordpress.com The marketing communications concepts of “Push” and “Pull” were conceived long ago and readily embraced by marketers. While some media relations specialists used to practise…

The Three C’s of Crisis Communication: Corporate leadership, Company values and Crisis training

As a communications consultant and trainer, it has been my fortune to work with both good leaders and bad. I have learned a lot from both. From the good leaders, I have learned how shared values can propel an organization to greater and greater success. How preparing for the unexpected can pay handsome dividends. From bad leaders, I have learned how not to manage people and how poor company values expose you and your organization to significant risk, exponentially increasing your chances of failure – and unemployment. [ 232 more words ]

https://prcommentary.wordpress.com/2017/05/16/the-three-cs-of-crisis-communication-corporate-leadership-company-values-and-crisis-training/

prcommentary.wordpress.com   As a communications consultant and trainer, it has been my fortune to work with both good leaders and bad. I have learned a lot from both. From the good leaders, I have learned how shared va…

Ken Anderson & Associates is a proud supporter of Canada 150!

We're celebrating with special Canada 150 discounts.

Come celebrate Canada's sesquicentennial.

http://kenandersonandassociates.webs.com/