Ethical Digital
Changing the trajectory of the internet through digital marketing strategy and research. B Corp & WBE
🎉 Happy !
The Ethical Digital team understands the hard work and dedication it takes to follow an entrepreneurial dream and make it happen.
Our founder and CEO, KatrinaGerman.com, is an inspiration to us all with her grit, determination, and motivating spirit!
We're proud to be a Saskatoon-based company surrounded by a thriving and supportive entrepreneurial community.
Learn more about Katrina and Ethical Digital's journey here: https://hubs.la/Q02WBzBB0
Happy Halloween from all of us! 🎃👻
Whether you're dressing up, enjoying spooky treats, or just loving the festive vibes, we wish you a day full of fun and a night full of frights. Stay safe, have fun, and may your candy haul be plentiful!
Catch our CEO, KatrinaGerman.com, at the University of Saskatchewan's Kick Start Your Career Event this afternoon!
Katrina will be joined by two other panelists, Dr. Rana Mustafa and Jae Morgans, sharing information about their career journeys.
We look forward to hearing all about it!
📣 Digital marketing tip incoming!
Email is your most under-utilized, cost-effective marketing tool! You can think of it like another salesperson on your team, especially if your emails are automated.
How can we help?
Our team will write the content, design the emails, AND automate them for you in your email platform of choice!
Let's chat about getting your email strategy up and running today: https://hubs.la/Q02R49l50
Misinformation fast facts:
👉 In 2023, 43% of Canadians had a harder time telling the difference between facts and misinformation.
👉 In 2022, almost 75% of people believed they had encountered false or inaccurate information online in the last year.
👉 A survey by Toronto Metropolitan University in 2022 found that 47% of participants couldn't point out at least 75% of a series of misinformation statements they were shown.
Basically, misinformation is becoming harder to spot and more common. No need to panic though! We can still combat this increasing problem!
Check out our FREE webinar on October 30th from 12-1 pm CST to learn more! Sign up here: https://hubs.la/Q02V9MkB0
The Consequence of Misinformation The Ripple Effect: Understanding the Consequences of Misinformation in Today's World
📣 We have some news.....
🎉 Our very own KatrinaGerman.com is writing another book....for Forbes Books!!
She's going to put in writing everything we've been talking about when it comes to the online world and our mental health. She is completely honoured and thrilled to have this opportunity to share this important information with the world.
*If you're interested in supporting Katrina's authorial journey, please feel free to reach out to [email protected]!
Can you remember the last time you saw a claim online that made you think "hmmmm, is that really true?"
We can!
Misinformation is getting harder to avoid online, but there are tools you can use to verify what you're reading AND make sure you're not sharing it yourself.
Join us for our showcase Wednesday, October 30th from 12 - 1 pm to tackle all things misinformation!
Oh, and did we mention it's free? Tickets here: https://hubs.la/Q02TY7m50
Sign up for our membership and unlock exclusive benefits!
Gain access to:
✨ A library of video training, tools, and resources to create impactful, human-centred content.
✨ Monthly group discussions on ethical topics like AI, TikTok policies, and social media's impact on mental health.
✨ The opportunity to earn and showcase our "E" certification on LinkedIn and your resume (upon completing the training).
Join us today and become part of a community that’s committed to ethical, effective marketing!
https://hubs.la/Q02TRK-R0
Membership — Ethical Digital Become a Certified Ethical Communicator. Join our network of like-minded communicators with access to ethical resources, tools, and training. It's free to join! Sign Up For Your Free Membership As pioneers of the Internet, we are leading the next generation of digital marketing. We’re a communit...
Webinar Alert: The Ripple Effect of Misinformation!
Why attend?
In a world where misinformation spreads rapidly, its impact can be far-reaching—from public perception to global health. Learn how to identify, understand, and combat misinformation to protect your community and stay informed.
Who is it for?
This webinar is open to everyone, but it's especially valuable for our members and those interested in joining our network. If you're looking to stay ahead of today’s challenges and be part of a proactive, informed community, this is for you!
FREE signup:
Join us on Wednesday, October 23rd at 12 PM CST for this FREE webinar and gain valuable insights.
Mark your calendars and register today to join our growing membership!
Happy Thanksgiving from all of us at Ethical Digital! 🦃🍂
Today, we're reflecting on everything we have to be grateful for—and our incredible community tops the list. We hope your day is filled with gratitude, good company, delicious food, and plenty of rest.
Enjoy the bounty of this season!
How much does your logo matter?
Well.....
✔️ 75% of people recognize a brand by its logo
✔️ 73% of consumers are more likely to trust and buy from a brand they know
✔️ 60% of consumers will avoid a brand with a logo they find odd, ugly or unappealing
Source: https://hubs.la/Q02QNGP70
Whether your logo needs a refresh or you're starting from scratch, our team can create something that will represent your company perfectly. Let's get to work: https://hubs.la/Q02QNtyG0
🧠 How would you rate your mental health?
could be the perfect day to take inventory!
We believe in a multi-faceted approach when it comes to keeping yourself mentally healthy. That's why we prioritize initiatives that educate and encourage, including:
✅ Our blog library, discussing the many potential benefits and harms of social media and how to make it a positive presence in your life and set boundaries when needed.
✅ Discouraging FOMO messaging in digital marketing. FOMO helps no one, but JOMO (joy of missing out) is the cure! Focus on what you have, not what you're missing out on!
✅ Our trainings geared towards healthy social media boundaries at work and at home.
Check out our many initiatives here: https://hubs.la/Q02RK-cQ0
✳️ Find mental health resources from the Canadian Mental Health Association: https://hubs.la/Q02RL17d0
❗ Webinar Alert ❗
In our hyperconnected world, information moves at lightning speed—but so does misinformation. The impact of false or misleading content has never been more significant, touching everything from public perception to global health, to questioning trust in our institutions. The ripple effects of misinformation influence every aspect of our lives.
Join us for this FREE webinar on Wednesday, October 23rd at 12 PM CST, and gain valuable insights into the profound consequences misinformation has on today’s world. Learn how to recognize, understand, and combat its impact!
🗓️ Mark your calendars!
Congratulations on your engagement, Emma!!!
Emma (our incredible content team lead) and her wonderful partner are officially engaged, and we couldn't be more thrilled (just look at those smiles)!
The whole Ethical Digital team is overjoyed for Emma, and we can't wait to cheer her on through every step of this amazing journey ahead!
👋 Need a hand with your graphic design needs?
Graphic design encompasses a long list of things, and Ethical Digital can make it happen for you!
✅ Looking for print materials for your upcoming event? No problem.
✅ Struggling with brand continuity? We can help.
✅ Starting from scratch with a new logo? We're your team!
Whatever your design needs, feel free to send us a message: https://hubs.la/Q02Qb_NR0
📥 Stay informed with Ethical Digital Digest!
What do you have to look forward to?
✅ Digital marketing industry insights
✅ Ethical Digital news and opportunities
✅ Invites to our events and webinars
In just 90 seconds or less, you’ll get the most important news, trends, and tips to navigate today’s digital landscape with confidence and awareness.
Subscribe here and receive our October newsletter in a couple weeks:
https://hubs.la/Q02RLbpR0
Ethical Digital Hi, we’reEthical Digital. Changing the Trajectory of the Internet Innovation IndustriesConscious CorporationsMission-Driven BusinessesAcadamiaEntrepreneursVenture CapitalistsTech Company FoundersCommunications ProfessionalsOther Digital AgenciesWe work with entre to make the future of the internet...
Our wonderful CEO, KatrinaGerman.com, is partnering with Women in Mining and Women in Nuclear Saskatchewan Inc. - WIM/WiN-SK to present Mastering Your Virtual Presence: Online Meeting Skills 🖥️!
She'll be sharing practical tips to confidently manage virtual meetings. Discover how to lead with impact, beat Zoom fatigue, and achieve your meeting goals. Katrina combines productivity research with her 15 years of experience running virtual meetings for a fun and insightful session that will transform how attendees approach online communication.
More event information here: https://hubs.la/Q02RL4bw0
We look forward to hearing all about it!
WIM/WIN-SK October Speaker Series-Mastering your Virtual Presence confidently manage virtual meetings, Learn how to command meetings, manage Zoom/TEAMS fatigue, and ensure that meeting goals are met.
We're excited to share the final Saskatchewan Association of Immigrant Settlement Integration Agencies (SAISIA) Ask a Knowledge Keeper video with you all!
SAISIA created this video to introduce newcomers to Indigenous culture, sharing context for Canada's history and a welcoming message.
Ethical Digital was proud to work with the SAISIA team to find a production company run by a newcomer, Okiki Consulting, and ensure the project ran smoothly. Thank you for trusting us with this important project.
Learn more about our role in the project here: https://www.ethicaldigital.ca/blog/dj4yvxmy1w8uoblx9w9gxr92jlprkf
Watch the video here: https://hubs.la/Q02RG2130
Ask a Knowledge Keeper Video – Version with English Captions In honour of the National Day for Truth and Reconciliation on Sept. 30, SAISIA is proud to share the full video from our Ask a Knowledge Keeper project. In d...
🧡 Today, we take a moment to reflect on the importance of Truth and Reconciliation, recognizing the experiences and histories of Indigenous peoples in Canada.
At Ethical Digital, we are committed to amplifying Indigenous voices and creating opportunities for meaningful inclusion in the digital space. Our Indigenous Women in Tech (IWT) project supported and elevated the contributions of Indigenous women in the tech industry, promoting their leadership, innovation, and perspectives.
Learn more about the IWT project here: https://hubs.la/Q02Q0C_Q0.
Ethical Digital will be out of office to reflect on this important day.
Looking to elevate your team’s professional development?
Your search ends here! At Ethical Digital, we specialize in transforming cutting-edge research into powerful, mindset-shifting experiences for teams and organizations.
We cover a wide range of topics that help leaders and teams meet their goals while fostering a more accessible, inclusive, and equitable digital environment.
Whether you're interested in our existing offerings or need a customized approach tailored to your organization's unique needs, we’re here to collaborate and create a learning experience that truly makes a difference.
Explore our training topics:
https://hubs.la/Q02Nv2WQ0
Training — Ethical Digital Training Changing the Trajectory of the InternetWe turn research into mindset-shifting keynotes, workshops, and interactive online training. Changing the Trajectory of the Internet We turn research into mindset-shifting keynotes, workshops, and interactive online training. We train on topics that al...
Literacy fast facts:
✅ Literacy is important for landing a good job, navigating daily life, understanding rights and responsibilities, and participating in civic duties.
✅ Literacy skills tend to peak in a person's 30's, but we can always continue to build on them and grow.
✅ There are many ways we can all help literacy skills improve in Canada, including strengthening early education, making literacy accessible to all, and promoting lifelong learning.
Check out our latest blog to dive deeper into literacy with us!
Why is ethical communication important?
1️⃣ Frontline: As communicators, we're on the forefront of a rapidly changing digital world. Our goal is to create campaigns that support mental health, boost productivity, and uphold human values.
2️⃣ Risk: A single misguided message can cause financial and reputational harm. Doing our research and staying proactive and adaptable helps prevent issues before they arise.
3️⃣ Integrity: We aim for the highest standards, aware of our influence's power and impact. We’re committed to continuously improving our content and practices.
Join our free membership today and learn how to create ethical, impactful content that truly makes a difference!
https://hubs.la/Q02P7rGJ0
Certification — Ethical Digital Become a Certified Ethical Communicator. Join our network of like-minded communicators with access to ethical resources, tools, and training. It's free to join! Sign Up For Your Free Membership As pioneers of the Internet, we are leading the next generation of digital marketing. We’re a communit...
📚 Let's talk literacy!
As you know, we celebrated Day with a webinar earlier this month (watch it here: https://hubs.la/Q02QPf5G0).
Now we're excited to bring you a blog dedicated to understanding Canadian literacy levels, why it matters, and how we can help make improvements.
Give it a read if you're:
👉 A communications professional looking to craft accessible content
👉 An civic-minded individual interested in fostering higher literacy levels in Canada
Plus: find great tools and resources inside! Read it here: https://hubs.la/Q02QP9Lm0
Check out this incredibly meaningful project! We were so honoured to be involved in creating the Ask a Knowledge Keeper videos. Watch them today!
Click here to claim your Sponsored Listing.
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105M/111 Research Drive
Saskatoon, SK
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