CrowdRiff

✨ KEYNOTE ANNOUNCEMENT ✨ We're thrilled to welcome Birdability Founder Virginia Rose as one of our travel conference keynotes, speaking on birding and accessibility in Visit Austin, Texas! Get to know Virginia below:

Virginia (she/her) is the founder of Birdability! 🐦 A wheelchair user since the age of 14 after having fallen off a horse, she began birding 21 years ago and discovered her best self in nature. She leads accessible bird outings for Travis Audubon and at various birding festivals around the country. As a retired high school English teacher, Virginia is passionate about bringing the same joy, empowerment, and community she found in birding and nature to others who have mobility challenges.

October is coming up fast! Book your tickets and discounted hotel here: www.SEE.travel

Pulling back the curtain on 👀 Our Director of Demand Generation & Growth Hannah shares how we design travel & tourism's most creative conference (spoiler: lots of caffeine, chaos, and care)! Check out our blog and SEE y'all soon at Visit Austin, Texas in October:

Designing a Conference: How We Built SEE2024 - CrowdRiff Hiya! Hannah here from the CrowdRiff team. Our annual customer conference, SEE2024, is just around the corner. We wanted to pull back the curtain and share just how we design the most creative conference for destination makers (that’s you! The humans doing the hard work). We’ve got one hard rule...

choose your footwear for our travel conference - me, I’m partial to the chaotic energy of #9 🤠 Only 2 months to go!

Our time in Columbus for U.S. Travel Association's was the BESTO: travel & tourism chats over Jeni's Splendid Ice Creams, scootering around, and spontaneously a catching a blink-182 show on our last night! Here are some snaps from our camera roll 😎

Revealing our first round of sponsors... 🥁🥁🥁 These incredible orgs will all be on site with us at Visit Austin in October, so you can tap into their valuable insights and expertise in person! Grab your tickets now at www.SEE.travel - and if you're interested in joining this list, slide into our DMs 💅

DANG Birdability Google TikTok E-Tourism Summit Destinations International Simpleview Tourism Cares

Get the scoop - and a scoop - with us at U.S. Travel Association's ! Caitlyn, Vinita, and Evan will be there all week to chat about working with local Creators, sourcing the best UGC, and go-to summer ice cream flavors 🍦 Swing by our booth at lunch on Monday, August 12 when Columbus fave Jeni's Splendid Ice Creams will be handing out local treats! Learn more here: https://esto.ustravel.org/

Round up the crew for in Visit Austin, Texas this October with our 2 for 1 promo! 🤠 Just register all 3 members of your team at once, and your rootin' tootin' discount will be automatically applied. SEE y'all there: https://crowdriff.com/see/

Travel marketers, here are 3 ways to elevate your marketing strategy:

♻️ Create once, promote endlessly
An underrated travel marketing strategy is to do less with more! Repurpose your content across multiple platforms for maximum reach, and to extend its shelf-life beyond just one post.

🤳 Invest in short-form video
Consumers find user-generated content 2.5x more authentic than branded content - vertical short-form video is a must-have for sharing your destination's real stories, by real people.

🌱 Celebrate sustainability
With the rising demand for "greener" vacations, create environmentally-focused marketing campaigns, promoting sustainable activities or slow travel itineraries that encourage more authentic connections with a destination.

Get more strategies with great examples by DMOs on our blog here:

5 Ways To Elevate Your Travel Marketing Strategy - CrowdRiff Discover 5 fresh travel marketing strategies for 2024 to attract unique experiences-seekers and boost visitor numbers. From repurposing content to UGC, sustainability, and AI tools.

Looking for some inspo for sharing accessible travel experiences? Here's a round-up of some of our favorites from Travel Alberta, Turismo Navarra / Turismoa Nafarroa, Visit Mesa, and Japan Tourism Agency! Share yours in the comments ⬇️

With The Olympics and other big sports events abuzz every season, it’s important for travel marketers to hop on these trends while they’re hot – and not get into legal trouble! 😅 Here's our guide to destination marketing during The Olympics, including advertising rules and great reusable sporty content ideas from DMOs – talk about ! ⚽

Destination Marketing During The Olympics: Advertising Rules and Sports Content Ideas - CrowdRiff With the Olympics and other big sports events abuzz every season, it’s important for travel marketers to hop on these trends while they’re hot – and not get into legal trouble! 😅 But first, why should you hop on the sports content train? 👀  Let’s look at some key numbers from TikTok.....

PRODUCT UPDATE ✨ Mobile uploads, HEIC file support, and improved uploading, oh my! This update's all about improving your workflow, so you can start using your stunning visuals even faster ⏩ See it all in action now on the CrowdRiff platform!

Can you believe we're more than halfway through the year? 😱 It's time for a strategy check-in... join our webinar to get the scoop on the top 2024 trends we predicted for destination marketers and how they’re tracking - plus a few things we missed! 🤫 You'll hear from our VP Marketing Kash Miah about:

🤖 How to best leverage the changing faces of AI
🤳 How to create thumb-stopping, entertaining social content
🔍 Which social channels to drop and where to refocus your time
📺 How horizontal content is on the up and up

Get out your notebook as we help you plan for H2! Save your seat here: https://go.crowdriff.com/2024-trends-report-midyear-update?utm_source=facebook&utm_medium=social&utm_campaign=2024Q2_trends_midyear_webinar

Joining us at Destinations International Annual Convention in Tampa next week? Don't miss our Customer Success Manager Katrina on Thursday morning - she'll be giving a quick look at the top styles in short-form video marketing today!

Get the scoop on the top performing formats that are breaking reporting benchmarks for CrowdRiff Creators customers on Reels and TikTok 🔥

We'll also have a table in the partner zone (with tickets to a sunset cruise hosted by Google and CrowdRiff 👀) - come say hi!

Is somebody gonna match my freak? (Wearing only Canadian tuxedos at SEE2024) 👖 As good as your favorite trending track, but sticking around for much longer... the agenda IS OUT!

Pack your bags and meet us in downtown Visit Austin, Texas. From the rooftop of the Fairmont, to the streets of Rainey, we’ve built an agenda that will inspire, connect, and motivate!

Here's just a highlight reel of what you'll find 🤳a

- All things next-gen nomads with Karan Dang
- Detailed Destination Makers' Labs with DMO experts
- A look ahead with sponsors TikTok & Google

Please, please, please, don't miss out on SEE... 🎶 Check out the whole agenda here: https://crowdriff.com/see/agenda/

According to Sprout Social, the reach rate for Instagram Stories is on the rise - wondering how to optimize? 👀 Here are some ideas with great examples from Destination British Columbia, Visit Galena, and Visit Savannah! Get more in our eBook here: https://crowdriff.com/resources/instagram-stories-to-drive-conversions/?utm_source=facebook&utm_medium=social

Who’s joining us at North America in San Juan next week? 🙋🏻‍♀️ Our VP Marketing Kash Miah will be sharing travel marketing insights and strategies for fostering long-term creator partnerships - because after all, a whoppin’ 90% of DMOs we surveyed said influencer/creator marketing will still be big in 2024 👀 See you there!

Howdy, CrowdRiff customers - check in with your Customer Success Manager for a secret discount code to our travel conference in 🤫 Giddy up now, before we run out! Learn more and preview the agenda here: www.SEE.travel

This message is brought to you by these yeehaw AI critters - tag yrself I’m the armadillo 🤠

The return of a fan favorite... 🤩 We didn’t get enough time with Zane Buchanan on stage at last year’s SEE travel conference, so we just had to welcome him back! As a keynote speaker for this October in Visit Austin, Texas, Zane will be sharing his work navigating traditional storytelling through modern media. Get to know him below 👇

A Métis writer, producer, and digital storyteller, Zane has transitioned from freelance journalism to travel media and now serves as a key figure at the Indigenous Tourism Association of Canada (ITAC). His work includes leading the creative direction for The Original Original program and contributing to Canadian Geographic. Zane’s leadership and contributions to Indigenous tourism, ethical travel, and digital storytelling make him an influential voice in the industry.

You don’t wanna miss out on this one 👀 Book your tickets and discounted hotel and flights here: www.SEE.travel

Here are 3 quick ways to make your Instagram stories convert to more followers, engagement, website visitors, and revenue! 👇

🔗 Add a link sticker to drive traffic to a webpage, blog, or ticket page. You can even customize the CTA text and color to make it pop!

❤️ Make stories last longer than 24 hours by turning them into highlights. These are collections of your past Stories available on your profile page. Sort these by topics of interest of your followers, like special promotions, tours, exhibits, events, and more.

📊 Make your Stories engaging! Use features like polls, quizzes, and question boxes, and create content based on the results.

You can check out more tips and examples in our free eBook here:

Create IG Stories & Reels that Convert. - CrowdRiff Learn how travel and tourism marketers are turning Instagram Stories and Reels into effective, measurable marketing channels, that drives conversions.

Happy Pride! 🏳️‍🌈 Travel marketers, here are four ways your destination can support the 2SLGBTQ+ community with intention and care this month, and every month:

DMOs: Here’s How to be an Ally to the 2SLGBTQ+ Community Year-Round - CrowdRiff For 2SLGBTQ+ people, Pride Month celebrations can be a welcome respite from heady global events. As governments continue to threaten 2SLGBTQ+ visibility and violence against many of the community is a daily reality, no amount of parades or corporate Instagram posts “celebrating” 2SLGBTQ+ people ...

Need inspo for your next marketing campaign? 💡 We love these creative examples that showcase locals and their authentic experiences in Visit Staunton, Virginia, Cape Breton Island, and Visit Grand Junction! You can check out more in our eBook here: https://crowdriff.com/resources/12-unique-dmo-tourism-campaigns-from-small-and-medium-size-dmos/?utm_source=facebook&utm_medium=social

Did you know short-form video delivers the highest ROI compared to other marketing trends? 👀 It's never been more crucial to nail your video strategy, and we have just the thing to help! Join our Account Executive Castille for a behind-the-scenes look at CrowdRiff Creators - register here and see what we'll cover below: https://go.crowdriff.com/scaling-video-with-crowdriff?utm_source=facebook&utm_medium=social

✅ Tips and tricks for producing video content that converts
✅ The pros and cons of working with influencers
✅ Knowledge on making your marketing budget go further with CrowdRiff Creators
✅ Video examples from other DMOs to inspire your next campaign

We loved learning from travel creators at TBEX Europe 2024 in San Sebastián! Peep these camera roll gems from Hannah, our Director of Demand Generation & Growth - so great to meet CrowdRiff Creator Feuza Reis IRL, and of course, more conference doggos 😘

📣 KEYNOTE ANNOUNCEMENT 📣 We're thrilled to have Karan Dang join us at our travel marketing conference this October in Visit Austin, Texas! Get to know Karan below:

Karan is the CEO of DANG, a consultancy on a mission to modernize brands through authentic connections with the next generation of consumers. He was named Ad Age's in 2021 and has won over 150 international awards, including two Cannes Grand Prix. Previously, he led Creative at Disney and Walmart.

Peep more of our SEE2024 agenda preview and grab your tickets here: https://crowdriff.com/see/

Peak travel season is upon us! Here are some handy tips on how destination marketers can save more time for sunshine, courtesy of our Demand Generation Specialist Dana 😎

7 Ways Busy DMOs Can Use CrowdRiff to Work Smarter, Not Harder, This Summer - CrowdRiff Learn our 7 tips for how CrowdRiff can help busy DMOs work smarter this summer.

Webinar alert! 🚨 Whether you're a seasoned video editor or just starting out, this comprehensive session for travel marketers will take your short-form video editing game to the next level—and maybe even help you go viral 👀 You'll learn how to:

🎥 Streamline your editing process with the best tools and features
🪝 Leverage attention-grabbing hooks and audio
🔍 Optimize your videos for social media search and accessibility

Sign up here: https://go.crowdriff.com/sfv-editing-webinar?utm_source=facebook&utm_medium=social

Psst... want a sneak peek of our agenda? 👀 Join us in Visit Austin, Texas for insider travel marketing insights from Google Travel, TikTok, and DMO roundtables - plus keynotes and Call An Expert sessions for tailored advice! 💅 SEE for yourself and grab your tickets here: https://crowdriff.com/see/

Happy from CrowdRiff 🌈 Here are some meaningful ways your destination can support the LGBT2Q+ community this month *and* year-round - you can check out more examples on our blog: https://crowdriff.com/resources/dmos-ally-2slgbtq-community-year-round/?utm_source=facebook&utm_medium=social

Brands and agencies see better ROI with creator-made content - are you including it in your marketing mix? 👀 Here's how:

Making Every Penny Count: Why Creator Content is the Real MVP for Tourism Marketing - CrowdRiff A budget-friendly guide on using relatable creator content to boost tourism marketing ROI. Learn how blending creator videos with polished ads drives engagement and impact across paid social media campaigns.