Leasahachey.com - Writing, Web Design, Web Content

The Rise of Executive Feminism

Women earn more degrees than men, make up 46% of the labor force. This is not reflected in the executive boardroom. It's not your mother's gender inequality — but it's no less real.

blogs.hbr.org Welcome to feminism's new wave.

NAB Honesty Shouldn't Go Unrewarded

youtube.com We've seen so many Australians demonstrating their honesty, we'd thought we'd say thanks in the biggest way possible. Watch what happened, and the lengths th...

You're invited to join Dropbox!

A good way to always have your files, photos, etc. on hand wherever you are is to use the free service, DropBox. I love always having access to files when on the go, and it's free! http://db.tt/lkfj3cf

dropbox.com Dropbox is a free service that lets you bring your photos, docs, and videos anywhere and share them easily. Never email yourself a file again!

Where Do the World's Tweets Come From?

An interesting look at where the world's tweets come from. http://ow.ly/c1d6V

ow.ly A visualization of geocoded tweets is a good illustration of how wide is the Twitter world

5 Tips for Great Content Curation

Good content curation isn’t as simple as pushing a share button. Follow some simple best practices. 5 great tips http://ow.ly/c1cTW

ow.ly If you're a curator looking for some boundaries in what feels like the Wild West, here are five best practices to consider.

20 ways to tweet like a pro | Articles | Main

Do you Tweet like a robot? To keep your followers interested, your social media content need to be fresh. Some tips: http://ow.ly/c0qqz

ow.ly Do all of your tweets look the same? Use these ideas to keep your content fresh and your followers interested.

“Google Now” Knows More About You Than Your Family Does - Are You OK...

Did you know how much Google knows about you? Maybe more than your own mother. Convenient, but a little unnerving. http://ow.ly/c0YhS

ow.ly The new Google Now feature unveiled this week at the Google I/O developers conference is designed to automatically present the information you need...

10 signs of a horrendous press release | Articles | Main

Increase chances of engagement, hire a professional 2 write your press release. 10 signs of a horrendous press release http://ow.ly/c0qkM

ow.ly Enticing a journalist or blogger to write about your company or client remains an achievement in the PR business. So make sure you’re doing it right.

5 Eco-Friendly Apps That Could Change City Living

R U eco-sensitive? Eco-friendly apps look promising. Find nearest public recycle bin, or someone to bike pool with. http://ow.ly/c0q9W

ow.ly NYC sponsored its first sustainability-focused hackathon, Reinvent Green, which brought the local tech community to create green apps.

Keys to writing worth stealing | Articles | Main

A free tool for headline writing is analyzed. Do you think it has any merit? http://ow.ly/c0q3K

ow.ly A free tool for headline writing is analyzed. Do you think it has any merit? Find out now.

11 Types of Photos Nonprofits Should Post on Social Media

Again, it's all about the photos. 11 Types of Photos Nonprofits Should Post on Social Media http://ow.ly/bRrds

ow.ly My Return on Investment (ROI) from using Pinterest to promote Nonprofit Organizations is somewhere between minimal and better-than-expected, but...

10 Signs You Are About To Hire The Right Copywriter

You feel like you are being interviewed? Chances are you hired the right copywriter. 10 Signs
http://ow.ly/bQQlx

ow.ly There are some clear signs that you are about to hire a good copywriter. Find out 10 that will keep you from making a terrible mistake.

How to Use Pinterest to Drive More Traffic to Your Blog | Social Media...

It always comes down to the pictures. "How to Use Pinterest to Drive More Traffic to Your Blog" http://ow.ly/bRpDA

ow.ly Pinterest drives traffic to your website. Learn how to choose the best post to pin, which image to share, add a Pin It button and pin your blog post.

Grammar, a Victim in the Office

"This Embarrasses You and I" In an age of informal email, texting and Twitter, is our grammar suffering? http://ow.ly/bRpaY

ow.ly Managers are fighting an epidemic of grammar gaffes in the workplace, where looseness with language can create bad impressions with clients, ruin...

Better Business English: 16 Confusing Words and Phrases Clarified »...

"For all intensive purposes..." A great list of 16 Confusing Words and Phrases Clarified http://ow.ly/bRoza

ow.ly Ah, English. That pesky language that trips us all up from time to time. The emergence of short form communication like texts and tweets isn’t...

leasahachey.com | Freelance writer, communicator, social media marketer and creative thinker.

A little introduction to the woman behind the curtain. ;)

leasahachey.com Drama, instead of telling us the whole of a man’s life, must place him in such a situation, tie such a knot, that when it is untied, the whole man is visible. ~Leo Tolstoy

Facebook Changed Your Email And Didn't Even Tell You | SPARKER Strategy Group | Social Media and Ma

This crosses some privacy lines...luckily it is easy to change back. If you know about it.

sparkerstrategy.ca Facebook changed your email address this week and didn't even tell you about it. Changing back is easy enough but what does this say about Facebook and your privacy? | Social Media and Marketing in Winnipeg

Leasahachey.com - Writing, Web Design, Web Content's cover photo

http://www.worksafebc.com/publications/newsletters/worksafe_magazine/Assets/PDF/current/ToolBox.pdf

Leasa Hachey, manager of marketing and communications for the Trucking Safety Council of BC (TSCBC), has a few theories about what makes this industry group prone to MSIs. “Truck drivers spend long hours in a truck, which can lead to injuries in and of itself. The satellite nature of their work means that they often do not have easy access to health care professionals, such as doctors or physiotherapists, who may be able to alleviate an injury before it becomes troublesome and interrupts their work.”

Check out the article to understand the dangers of Musculoskeletal Injuries in trucking.

worksafebc.com

5 Qualities of Charismatic People. How Many Do You Have? - Forbes

Are you charismatic? What to know how to become charismatic? These are 5 great tips.

forbes.com (Photo credit: Wikipedia) Hillary Clinton and Michelle Obama have it. Their husbands also have it. The “it” is charisma. Girls and women talk about the power of charisma – how they want it and how they admire it. Like this response from a 17-year-old girl when I asked her why [...]

Vancouver area writer, editor, graphic design, web design, photography. | leasahachey.com

Just launched my website redesign. I went for a more clean, minimalist look. Often less is more! White space doesn't overwhelm. Check me out.

leasahachey.com

Write “Sharp” statuses: 8 Status Ideas that will Improve your Facebook EdgeRank [Infographic] | Post

Ha! Read the statuses...funny stuff. And good advice, too!

postplanner.com New infographic takes viewers on a trip through time as Hannibal, Genghis Khan and other conquerors use status updates from Post Planner's database to engage with fans. Explanation of Facebook EdgeRank algorithm included.

The Accidental Rebranding of Komen for the Cure

And here is how companies fail; by not recognizing the need for a communications expert and/or strategy to guide them. http://ow.ly/8ODEX

ow.ly Yesterday afternoon, and continuing into today, I believe we are witnessing the accidental rebranding of what is surely one of America’s biggest...

Unlimited vacation time....sounds great to me. It works for Red Frog's workplace, would it work for yours? http://ow.ly/8sEtD

21habit.com: Invest in Yourself.

Need 2 quit smoking/lose weight/another goal? http://21Habit.com helps u commit by refunding ur $21 fee over 21 days as u stick 2 your goal.

21Habit.com 21habit.com is a simple tool that helps you make or break habits. Pick a habit you want to make or break. Check-in every day for 21 days. Enjoy...

How to Create a Social Media Editorial Calendar

I love being organized & this is good time 2 set marketing sched. 1 place 2 start is a social media editorial calendar. http://ow.ly/8rfwG

ow.ly January is always a fresh time to fine tune online marketing habits. One good place to start is the social media editorial calendar. You remember,...

Real-Life Examples Of How Google's "Search Plus" Pushes Google+ Over...

If You’re Not On Google+, You’re Not A Suggestion. How having a G+ account can aid in your search engine results listing. http://ow.ly/8rfhu

ow.ly The new Google “Search Plus Your World” feature — which I’m now simply calling “Search Plus” — has just gone live for me. Huge debate erupted...

5 Ways Brands Can Use Pinterest to Boost Consumer Engagement

Pinterest is more than just a search for new DIY projects. 5 Ways you can use Pinterest to boost consumer engagement http://ow.ly/8pVrB

ow.ly Here are five ways companies can jump on the Pinterest bandwagon to reach a quickly growing and engaged audience.

4 Ways the New Facebook Insights Can Grow Your Fans

Need to grow ur fans? Of COURSE you do! Here r 4 ways to gain insight into what your fans wants from your page http://ow.ly/8pVdg

ow.ly Facebook recently rolled out some new metrics that give better insight into what your community wants from your page, enabling you to grow y

How to Create a Social Media Marketing Schedule | Entrepreneur.com

Spending too much/not enough time on social media? How to balance out your social media efforts. http://ow.ly/7DoSc

ow.ly It's easy to get into social media for the wrong reasons and to post too much or too little. Here's how to balance out your social media efforts.

Top 10 LinkedIn Tips For Business Marketing | Facebook Advertising |...

LinkedIn is currently the 13th most popular website in the world above eBay, Craiglist, ESPN and so it is a no-brainer to realize that LinkedIn should be a very important component in your business online marketing plan. Check out these top 10 LinkedIn tips for business marketing http://ow.ly/7Dimd

ow.ly Here are the Top 10 LinkedIn Tips For Business Marketing by LinkedIn expert Lewis Howes. Follow these and your business will benefit from...

This Bakery Had To Make 102,000 Cupcakes Because Of A Groupon Deal And Lost A Ton Of Money

A better idea would have been to communicate a savings day for repeat or returning customers, such as a Sunday loyalty day. 30 to 40% off (instead of 70%) would have been incentive enough, without bringing forth the throngs of people willing to buy at a fraction of the price, but never willing to return for full price. Small local-only businesses do better marketing to local buyers' loyalty.

businessinsider.com Owner Rachel Brown is out $20,000.

This is why social media marketers should not be ignoring Google+

If your company or brand doesn’t have an official Googe+ Page yet, now is the time to sn**ch one up. With Google+, the little +1 button will soon be absolutely everywhere — in display campaigns, various advertisements, on your website and even next to search results. The +1 button is the fastest growing social recommendation widget in history and is on over 1 million websites, receiving well over 5 billion impressions a day. But why does this matter in terms of Google+ Pages and your brand? http://ow.ly/7C1fv

ow.ly At least once a day, I'm asked by some casually-curious user for my opinion on whether or not Google+ will beat out Facebook. It's one of those...

Want More Clicks On Twitter? Say Please And Use Via Instead Of RT (But...

Want more clicks on Twitter? Use "Please" (but leave out "marketing") http://ow.ly/7C12P

ow.ly Want More Clicks On Twitter? Say Please And Use Via Instead Of RT (But Don’t Mention The ‘M’ Word)

How To Increase Your Twitter Following The Right Way

Increase your Twitter following without making mistakes.

pandemiclabs.com Between you and me, I think most people out there don’t understand Twitter. I think they’re confused by the RT mumbo jumbo. But truth

Marketing for Nonprofits: Cool New Online Giving Infographic for You!

Every wonder how online giving has trended over time? This is an interesting infographic that tells us.

marketingfornonprofits.org

Google+ Pages Now Open For Businesses, Brands, Places & More

How to set up your Google+ Business page http://ow.ly/7ACkL

ow.ly Finally, Google is now allowing businesses, brands and any non-human entity to participate in its Google+ social network, through new Google+ Pages...

What Businesses & Brands Can Use Google Plus Pages For Now

How to use Google+ Business pages as business tools. http://ow.ly/7AAQH

ow.ly Initially, when I was pulling a Google+ presentation together for PubCon last week, branded business pages were not “allowed” at the time. However,...