1UP Digital Marketing

11 Years of 1UP! 🎉

1UP Digital Marketing is officially 11 years old today! Thank you to all our clients, partners, and our incredible team for making this journey so memorable. Here's to 11 years of 1UP Digital Marketing and many more to come!

🚀 Want to rank higher on Google?

You need to nail down your On-Page SEO! Our latest blog post dives into the topic & features an On-Page SEO checklist and Free Template to help you get more traffic, read it here: https://loom.ly/jG39g_s

On-Page SEO Checklist For 2024 | Free Template What is On-Page SEO? On-page SEO refers to anything you can do on the page itself to improve rankings. It helps search engines like Google understand your content better. Why

In today's digital age, reaching your target audience requires a strategic approach. Our guide explores how to develop a marketing channel strategy that gets results!

Check it out: https://loom.ly/vBK4M3U

Marketing Channel Strategy 101: The Complete Guide The rapid evolution and expansion of digital marketing have resulted in a customer (or potential customer) base that is savvy to marketing tactics that used to work well. To reach your target markets and connect with them in a meaningful way, you

📊 Measuring marketing effectiveness is important, but it's not everything. Focusing solely on the numbers can lead to short-term fixes and task completion, rather than real value creation.

The key to a successful effectiveness culture? Balance measurement with broader strategies that help drive long-term growth and insight-driven decisions. Let data guide your path, but don't let it limit your potential.

What are your thoughts on this? Let us know below 👇

Learn more: https://loom.ly/2CEmau0

Measurement is not the be-all and end-all of effectiveness Prioritising measurement too highly puts all the focus on outcome numbers, completing tasks and finding quick fixes. Look for ways to create value instead.

Did you know email marketing boasts top conversion rates for both B2B and B2C? Discover how to improve lead nurturing with marketing automation in our latest blog post! 🚀

🔗 https://loom.ly/AeaEL_s

How To Improve Lead Nurturing With Marketing Automation Did you know that email marketing has one of the highest conversion rates compared to other organic channels, not only for B2B, but also for B2C marketing? If you took that 2.8% conversion rate, tweaked it, and made it

Wine Growers BC needed help reaching new audiences and making the most of their underutilized video content and Google Ads Grant. We developed a strategic digital marketing approach, optimizing their YouTube channel and managing Google Ads across Search, Display, Video, and Apps.

The results speak for themselves:
📈 +5008% video views
🔍 +151% conversion rate
🌐 +23% website traffic

We're proud to work with Wine Growers BC in promoting BC's premium wine industry! 🍷

Read the full success story here: https://loom.ly/MW8OYSk

Wine Growers BC | 1UP Digital Marketing Gaining Video Views and Increasing Conversions About Wine Growers British Columbia As the preeminent organization for the BC wine industry, Wine Growers British Columbia represents the interests

Congratulations to James on his well-deserved recent promotion to Digital Marketing Account Manager! 🎉 Your dedication, expertise, and passion for making a positive impact have been a driving force for our clients' success. Keep it up, James!

Reminder!

As of October 1, 2024, a 2.5% fee (DST) will be added to your next invoice or statement for ads served in Canada. You can find out more here: https://loom.ly/XWnd888

Jurisdiction-specific surcharges - Google Ads Help Google Ads charges surcharges for ads serving in specific jurisdictions. To learn more about each specific surcharge, select the jurisdiction where the surcharges apply (for example, select Austria fo

Want to stand out in the crowded digital landscape? It takes more than just luck — it takes strategy!

In our latest blog, we dive deep into advanced SEO tactics, social media listening, and how to leverage tools like rich snippets, data analytics, and AI-powered chatbots to boost your brand visibility.

📖 Read the full blog to discover how you can rise above the noise and make your brand stand out: https://loom.ly/6btX2WI

How To Improve Your Brand Visibility On The Internet | 1UP Digital Marketing When it comes to the internet, standing out is like trying to wear a white shirt to a paintball fight — bold, but you’ve got to be strategic if you want to stay visible! Gone are the days when simply having a website did

Success Story: Orca Spirit Adventures!

Want to know how we helped Orca Spirit Adventures increase their brand awareness and tour bookings? 🌊🐋 Learn how we helped them top search rankings, grow bookings by 37% with Google Ads, and drive 116 tour bookings through Meta Ads—all while ensuring their brand stayed ahead in a competitive market!

Click here to dive into the full success study and learn how we made it happen! ➡️ https://loom.ly/AR-Goas

Orca Spirit Adventures | 1UP Digital Marketing Improving Brand Awareness and Driving Revenue About Orca Spirit Adventures Orca Spirit Adventures and sister-company Orca Spirit Marine Transport provide water-based transportation services to a wide variety of

Working remotely has many benefits, but there's something special about connecting in person! Our time in Squamish was a perfect blend of team-building games, strategy sessions, and some adventure with the Via Ferrata. Grateful for the time together and the memories made!

SEO vs. PPC: Which Provides the Most Value? Find out which is the perfect fit for your business in our blog post: https://loom.ly/irWRfbQ

SEO Vs. PPC: Which Provides The Most Value? | 1UP Digital Marketing You might find yourself wondering whether to invest in search engine optimization (SEO) or pay-per-click (PPC) advertising to get your business in front of your audience. These are two of the most popular digital marketing strategies and both can help you reach a wider audience

Curious about the future of marketing? HubSpot's latest report dives deep into insights from over 1,400 global B2B & B2C marketers. From evolving consumer behaviour to the latest digital tools, discover the key trends, opportunities, and challenges brands will face in 2024.

Stay ahead of the game by learning:
📈 Where the biggest marketing wins will come from
💡 How to navigate emerging challenges
🔍 What strategies are working across industries

👉 Check out the full report to stay competitive in the ever-evolving marketing landscape! https://loom.ly/7UnQ00A

The 2024 State of Marketing & Trends Report: Data from 1400+ Global Marketers Discover the digital marketing industry trends, winning opportunities and challenges brands face this year, with data from 1,400+ B2B and B2C marketers.

🌟 It's September, and it couldn't be a better time to refresh your marketing strategy! 🚀 If you've been thinking about integrating an external digital marketing team, now is the moment to make it happen.

Learn how to seamlessly integrate an external digital marketing team and elevate your business in our post: "How to Integrate an External Digital Marketing Team." 👉 https://loom.ly/xfbhC7o

How To Integrate A Digital Marketing Team Effectively? In more challenging economic times, businesses often cut marketing teams and budgets. A survey of CMOs concluded that on average, their company boards demanded an 8 percent cost reduction in marketing compared to the previous year. MarTech further

🔥 We’re hiring a new Senior Digital Account Manager, while fully remote, they must be in Canada. Apply today or share this post with your network!

https://loom.ly/yy-xIJ0

Sr Digital Marketing Account Manager - PPC & SEO You must be living in and able to work in British Columbia to apply for this position. Salary: $75,000 - $90,000 About 1UP Digital Here at 1UP, our purpose is to be a people first organization that makes a positive impact and helps people achieve great goals. We believe that digital marketing is not...

Noticing a drop in website traffic? Don’t panic—here’s how to fix it! 🚨

Your website is a crucial part of your business identity. So, when traffic drops, it’s a serious issue. There could be several reasons, ranging from SEO problems to paid ad issues or even technical glitches.

Check out our step by step guide showing you how to diagnose and fix a sudden drop in website traffic: https://loom.ly/otgPmps

Why Your Website Traffic Has Dropped And How To Fix It | 1UP Digital Marketing Your website plays a big part of the promotion and identity of your business. So if your website traffic falls, this is a real problem. There are many reasons why traffic may drop. Generally, we can group these reasons into one of three categories: Organic factors Paid factors

To stay ahead of your competitors, you need to keep up with digital marketing trends!

Our blog post gives you an overview of the latest trends you should implement now if you haven't already! Check out how your business can be more successful online here: https://loom.ly/jEYo4lw

Essential Digital Marketing Trends for Business Owners In the fast-paced realm of digital marketing, staying ahead of the curve is paramount for business success. As the industry and online landscape evolve, so do the strategies that drive results. So, it is important to stay up to date on the latest digital marketing

Digital marketing agency or in-house marketing? What's best for your business? We break down the pros and cons of each approach to help you decide. Check it out!

➡️ https://loom.ly/2e2AlgA

1updigitalmarketing.com

Our team recently completed a month-long Digital Detox Challenge! From limiting social media time to reading a book instead of scrolling, we all took steps to find balance in our digital lives. The best part? Based on our completion rate, we made a donation to a charity chosen by spinning the wheel on our team’s favourite causes.

The winner? Julien's pick, Buddies! 🎒

Backpack Buddies helps by delivering bags of food to thousands of children every Friday—filled with meals and snacks to last the entire weekend and beyond. Knowing our challenge led to such a meaningful impact makes it even more rewarding. 💙 You can learn more here: https://loom.ly/HwsqrR8

Backpack Buddies | Feed Children Across BC Backpack Buddies helps by delivering bags of food to thousands of children every Friday—filled with meals and snacks to last the entire weekend and beyond.

Google's recent antitrust loss could reshape the search landscape, opening doors for rivals like Microsoft's Bing and AI innovators like OpenAI.

If the ruling stands, Google might lose its default status on major platforms, challenging its dominance in both search and AI. As the tech giant braces for another antitrust trial over its adtech practices, the future of search is poised for significant change. Could this be the moment for competitors to rise? Stay tuned!

Read more from Adweek: https://loom.ly/V148Giw

4 Implications of Google’s Landmark Antitrust Loss The antitrust ruling’s aim to diminish Google’s search market dominance would create opportunities for competitors like Microsoft’s Bing and benefit AI companies including OpenAI.

It can be frustrating to deal with lead form spam, especially when it's human-driven! Check out this comprehensive guide, which explores this evolving threat and provides strategies that can be used in dealing with lead form spam. https://loom.ly/VR6hRbw

Let us know your strategies to reduce lead form spam below!

How to Reduce Spam Lead Form Submissions In today’s digital landscape, the battle against spam is an ongoing challenge for businesses, digital marketers, and agencies alike. While traditional spam filters have become adept at thwarting automated bots, a new threat has emerged: human-driven lead form spam. This

Join Our Team!

We're looking for a talented Digital Marketing Specialist with expertise in SEO & PPC. If you're passionate about driving results and making a positive impact, apply today 👉 https://loom.ly/D5wniDc

Know someone who would be a great fit? Please share this opportunity with them.

Meet Olaf! As our Director of Digital Marketing Accounts, Olaf brings a wealth of experience and expertise to our team. He excels in crafting big-picture digital marketing strategies and team mentoring.

Olaf is an award-winning marketing enthusiast who is passionate about performance and analytics. His innovative, data-driven strategies elevate every project he undertakes.

In his free time, Olaf loves to spend time with his family and enjoys water sports, such as skiing, swimming, surfing, and scuba diving.

Did you know email marketing boasts top conversion rates for both B2B and B2C? Discover how to improve lead nurturing with marketing automation in our latest blog post! 🚀

🔗 https://loom.ly/AeaEL_s

How to Improve Lead Nurturing with Marketing Automation Did you know that email marketing has one of the highest conversion rates compared to other organic channels, not only for B2B, but also for B2C marketing? If you took that 2.8% conversion rate, tweaked it, and made it