Creative Fit, Fitness Branding

We know it can be a daunting task… or an exciting one. It’s all about timing and your why.

Here are a few reasons why it might be time to rebrand:

✅ If your business and your services have evolved, which is perfectly normal

✅ If there’s a good reason to change your business name (trademark, expansion, etc)

✅ If there’s an ownership change and you want to signal a change in the business direction

✅ If you’ve been in business for a looong time and your branding is (truly) outdated

✅ If you didn’t invest in professional branding when you launched

And finally, reasons why you should NOT rebrand:

❌ Keeping up with visual trends

❌ Keeping up with competitors branding

❌ ”Just need a refresh”

Remember, in the boutique fitness world your brand is big part of your success. Think it through, hire an agency, plan long-term and build a brand to last.

Send us a DM or book a ☎️ call (link in bio) to find out how we can work together on your studio rebranding.

The future starts today….

Is your studio in shape for the September busy season? 5️⃣3️⃣ days and counting. Get your 🦆 🦆 in a row, and your branding and website, and your killer offer. The time is now.

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Sometimes we focus on too many things, all at once…

And get nowhere. Let’s prioritize. This is a real question. What’s the ONE problem if you could wave a magic wand 🪄 and make it go away tomorrow? Type your answer in comments 👇🏼

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[Client Spotlight]: Fit Republic empowers people through fitness. Their mission is to bring high quality instruction, and a diverse mix of classes you can’t find anywhere else, to the people.⁠

Creative Fit was involved in naming, creating a memorable branding and brand voice, website and all brand visuals.
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The (not so) secret to fill up fitness classes 🧐

Instead of spending big dollars on social media ads, do these 4 things instead to create a successful boutique fitness studio brand.

👉🏼 Check out this NEW guide: https://creativefitbranding.com/branding-fills-up-fitness-classes-read/

We’re not talking just pretty… The goal is to turn website visitors into $ales! 🤑⁠
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And this is one of the best kept secrets by top boutique fitness brands (I’m looking at you Soul Cycle, Barry’s, Peloton...⁠). ⁠
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It really comes down to the fact that; You 👏🏼 just can’t 👏🏼 please 👏🏼 everyone.⁠
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Do you need help figuring this out? Book a FREE brand strategy consultation: http://creativefitbranding.com/contact/

Here’s the number one reason why so many boutique fitness studios struggle to attract enough customers – the right customers – and fail to see real success.⁠
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It’s really hard and, to be honest a mistake, to sell spinning, barre, yoga, hiit, pilates, etc.⁠
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The truth is; your brand focus needs to be on your customers – their needs, their experience, their dream (and not too focused on what you offer, amenities or method).⁠
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And above all your purpose needs to be to BUILD A COMMUNITY around your brand.⁠
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If you have this clear intention and goal in mind everything else will fall in place and everything will feel easy to accomplish – from customer care, to developing your fitness method, to marketing.⁠
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👉🏼 If you need help – or just want to talk about it – book a FREE consultation call with us today: https://creativefitbranding.com/contact/
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Our signature BRAND BOOTCAMP METHOD™ is designed to strategically define purpose and build an authentic connection between customers and your fitness brand.

Interested in working together? Get the support you need to GROW your studio in 2023 (we are 3️⃣2️⃣ days away, but who's counting).⁠
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Get started by booking a Brand Audit. We have 4 booking spots left for December & January.⁠
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👉🏼 Book a call with us: https://creativefitbranding.com/contact/
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We’re not talking just pretty… The goal is to turn website visitors into $ales! 🤑⁠
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If you need making your fitness studio's website (actually) work for your business, book a FREE consultation: http://creativefitbranding.com/contact/

It may sound harsh, but your customers don’t really care about your brand beyond how it can help them solve a problem and make their life better.

The sooner you realize this and start applying it everywhere from branding, to service offerings, the faster and more efficiently ($$) you will reach more (ideal) customers and grow your business.

[Client Spotlight]: Fit Republic empowers people through fitness. Their mission is to bring high quality instruction, and a diverse mix of classes you can’t find anywhere else, to the people.⁠

More at: https://creativefitbranding.com/work/

[Client Spotlight]: Fit Republic empowers people through fitness. Their mission is to bring high quality instruction, and a diverse mix of classes you can’t find anywhere else, to the people.⁠

More at: https://creativefitbranding.com/work/

You already know it; boutique fitness is about more than selling workouts. ⁠
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It's lifestyle. It's motivation. It's empowerment.⁠
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Your branding is the best way to communicate this – along with your method, of course. Creating a unique, energetic, vibrant, and above all, strategic visual identity to showcase what your brand is all about is essential if you want to stand out in a crowded market.⁠
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Whether you are launching a new one or have an existing brand, it's always a good idea to keep your branding in check. We can help.⁠
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👉🏼 Book a FREE strategy session today! https://creativefitbranding.com/contact/
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[Project Showcase]: our friends' badass studio space at Ignite Cycle & Strength.⁠
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Images credit: Ignite Cycle & Strength

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And this is one of the best kept secrets by top boutique fitness brands (I’m looking at you Soul Cycle, Barry’s, Peloton...⁠).
⁠
It really comes down to the fact that; You 👏🏼 just can’t 👏🏼 please 👏🏼 everyone.⁠
⁠
Do you need help figuring this out? Book a FREE brand strategy consultation: http://creativefitbranding.com/contact/

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Are you running a fitness business? Or thinking about starting one? Here's some branding 101: every great brand begins with an even better story 💡 To establish a brand, you have to have clarity about the concepts and values behind it and the consistency in which they are represented – and expressed to customers a.k.a. your branding.⁠
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For example, Barre Body Studio branding looks and feels great but it's not just about the looks. Behind their success there is a brand story about personal growth, motivation, community and connection that resonates with their audience. They've expressed this story consistently and built a reputation for what to expect in their studios, service and community, using their logo and branding as an identifier along the way. Visually speaking, they created a bright and modern aesthetic to match the energy of their brand and further emphasize their story.⁠
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Knowing this 👆 when we build branding for fitness businesses, we walk our clients through a thorough our signature strategy process to ensure we create something that visually represents the concepts they want to build their brand on.⁠
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Want to take action on your branding? Book a free call with us today. http://creativefitbranding.com/contact/

If you're building (or rebuilding) a fitness brand in 2022, remember this ☝️ and routinely refer back to the reason you started in the first place.

[Client Spotlight]: Creative Fit collaborated over the years with the good people at Trū Ride to plan and execute their brand strategy and branding from early days launch to expansion.

[Client Spotlight]: Trū Ride Cycle Studio is one of the OG boutique spinning brands in the market, keeping trū riders motivated with good vibes and good tunes.

Here’s the number one reason why so many boutique fitness studios struggle to attract enough customers – the right customers – and fail to see real success.⁠
⁠
It’s really hard and, to be honest a mistake, to sell spinning, barre, yoga, hiit, pilates, etc.⁠
⁠
The truth is; your brand focus needs to be on your customers – their needs, their experience, their dream (and not too focused on what you offer, amenities or method).⁠
⁠
And above all your purpose needs to be to BUILD A COMMUNITY around your brand.⁠
⁠
If you have this clear intention and goal in mind everything else will fall in place and everything will feel easy to accomplish – from customer care, to developing your fitness method, to marketing.⁠
⁠
👉🏼 If you need help – or just want to talk about it – book a FREE consultation call with us today. [LINK IN BIO]⁠
⁠
Our signature BRAND BOOTCAMP METHOD™ is designed to strategically define purpose and build an authentic connection between customers and your fitness brand.

We are grateful for this long term partnership and for the kind words by the great people behind Spin Society.⁠
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“Spin Society decided to change its image and Creative Fit became the perfect partner to steer the brand in a new direction. We wanted something bolder, sexier, and more sophisticated to position Spin Society as the premier spin destination in Vancouver. Creative Fit delivered on all aspects and brought so much passion and enthusiasm to this project. Branding is so important to our success and Raphael made it his mission to create a unique identity for our community. I have already recommended Creative Fit on several occasions to friends looking to enhance their brand and re-develop their websites. Needless to say, you can’t go wrong with Creative Fit.”⁠
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Dominik Desbois⁠
Founder & Owner, SPIN SOCIETY

[Client Feature]: Hustle is a fitness collective created to empower the mind, challenge the body and train for life. It’s where inspiration meets great workouts.

Creative Fit has helped create and maintain a fresh website experience for this unique Vancouver based boutique fitness studio.

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These are tough lessons that can make or break a successful fitness studio business.

The good news is that they can be avoided with planning and effort.

Reality is that there are 👏🏼 no shortcuts 👏🏼 when building 👏🏼 a solid brand 👏🏼

What's your experience?

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💡Pro tip: Knowing your 'Ideal Client' goes beyond demographics (age, gender, income). ⁠
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You need to dig deeper. ⁠
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Find out who they are, their beliefs, who they want to become and, finally, how can you help them get there. ⁠
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With that you will be well informed to craft your service offerings, branding and start attracting clients effectively.⁠
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Need a hand? We can help defining your ideal customer crafting your brand strategy around them. Book a call at https://creativefitbranding.com/contact/
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[Client Feature]: DEFINE Body & Mind has been in the vanguard of boutique fitness and has rapidly expanded across North America.⁠
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In collaboration with such a knowledgeable team, creating and refining a great web experience to help positioning the evolution of the brand has been a breeze.⁠
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We’re not talking just pretty… The goal is to turn website visitors into $ales! 🤑⁠
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If you need help figuring this out, book a FREE brand consultation: https://creativefitbranding.com/contact/
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