Kipling Media

Press release preparation is essential to corporate communications.

They can help you generate brand awareness, improve SEO, shape public perception of your company, and share news about business developments. To get your story featured, you need a press release that is timely and targeted. It must also relate to the atmosphere in arts, politics, business, social movements, or other current events.

Every brand has a story. All you need to do is find it, share it, and grow your business!

Check out Kipling’s latest article outlining how to craft the perfect creative pitch, AND how to draft a release for your next event!

🏈 THE 7 BEST SUPERBOWL ADS OF ALL-TIME 🏈

The Superbowl is coming up THIS Sunday, and it’s a pretty significant day for the ad world. 🏆

Few ads are as well-received as those featured in the Superbowl. So naturally, February is game time for advertisers who vie for the mass exposure afforded by the United States' annual football spectacle. And, as the event becomes more lavish, so do the ads.

Ahead of Superbowl LVII, we've compiled a list of the best Superbowl commercials of all time. 🎥

Check out our list through the link in bio, and let us know what you think!

The 2022 Kipling Media Holiday Party! 🎉🎉
We ate pasta, drank a bit (maybe more than a bit) of wine, and got merry!

What is your favourite holiday tradition? 🎄✨

It was a pleasure to help bring Prime Minister Justin Trudeau to the Vancouver Christmas Market yesterday for his holiday address on Global TV with Dawna Friesen.

It was a great day for our team and our client!

You may have noticed some of your favourite brands look a bit different lately.

Over the last decade, thousands of companies have changed their logos, fonts, colours, and entire brand identities, taking on more minimalist appearances. It’s part of a phenomenon that experts call “debranding.”

Debranding is when companies simplify their logos and brand assets, often discarding detail and depth. Companies trade gradients, shadows and highlights for trimmed-down, one-dimensional versions of their logo.

Want to learn more? Check out our latest article: https://kiplingmedia.com/debranding/

Here are some Media and Influencers photos from our event last week! Do you see anyone you recognize?

Haven’t you heard? Launched in its present form in 2018, TikTok joined the ranks of social media giants in record time. It had about one billion active monthly users worldwide by Sept. 2021.

Our goal at Kipling is to infuse a relatable personality into the social media profiles of our clients. By doing this, we can reach users by engaging with them through humour, dance, music, and emotional reliability.

The power of TikTok’s AI-powered algorithm is that it delivers content to users in a way that traditional mediums such as Facebook, Twitter, and Instagram have never done before.

This program is handy to us as marketers, as we can now precisely target demographics by researching trends that have gone viral within specific communities and leveraging our creativity to fit within niche trend-related subject matters. This targeting method is much more valuable than paid social ads, as sponsored advertisements have become increasingly invasive to the user experience.

To understand how to effectively advertise on the most popular social media platform in 2022, read our most recent blog on kiplingmedia.com 🤳🏻

https://kiplingmedia.com/tiktok-understanding-most-popular-social-media-platform/

We are so happy to be able to have in-person meetings with our clients again. We love to meet face-to-face with brands to get to know their voice and personality.

This just in: our latest product shoot. These images look as clean as KOSI products. Natural and traceable vitamins and supplements, for However You Do Health. 🌿

Shot for by Kipling Media.

Want some tips to help write your first blog post? You’re not alone.

Honing your writing skills takes practice and persistence; it’s one of those things that you can never truly ‘master.’ The ultimate goal – whether you’re a blogger, a persuasive writer, an email marketer, or want to be the next Margaret Atwood – is to engage your audience and spark interest. Every word and phrase is intentional.

Unfortunately, there is no fixed recipe for capturing a reader’s attention. After all, writing is a creative endeavour that comes in various forms.

For our purposes, let’s define creative (or “blog”) writing as anything that’s not academic, scientific, or news writing – the opportunities are endless. But sometimes, the trick is just getting started.

Photos from .nashcollective fit review shot by us. We met with the design team and had an up-close look of their first production samples. Can’t wait to see the finished product! 🪡

DALL-E 2 and other AI image generators have made an impression in the marketing industry lately, gaining support and criticism for their immense potential.

This potential, however, has sparked fears about the future of design and art.

Read our latest blog post today. Link in bio.


Image credit:

Here are some Writing Tips & Tricks from our Lead Copywriter Adam Farrell

1. Read!

And read lots! There are many different types of writing, and it’s not always easy to preserve your personal voice while writing for different purposes. To get in the right headspace, it can help to read something that matches the tone and style you’re going for before you start writing.

2. Avoid using “many people think that…”

Many people think that writing is easy and that the 80s were a stylishly superior decade. Just because you said it, doesn’t make it true! Making sweeping generalizations can delegitimize the point. It lends itself to confirmation bias, the tendency to support and express messages that reinforce a person’s pre-set opinions and beliefs.

3. Find the balance between eloquent and succinct.

Short sentences are impactful sentences. Make it easy for your reader and do what the best writers do: deliver your message in the most direct, succinct way possible by removing decorative language. The same goes for sweeping openers. A general rule of thumb is if it still makes sense without the first sentence, you might not need it.

4. The no CEO rule.

When you’re trying to make a point, nothing is Clear, Evident, or Obvious without proper argumentation and substantiation. When you’re writing a short story, this means describing the setting rather than stating it; when you are making a point, this means you need the why rather than simply providing your take on a matter. There is, of course, no need to substantiate well-known facts, such as that the sky is blue or that Kipling Media has the best bloggers.

Want more copywriting tips?

If you’re looking for more tips, need some original new copy, or just want to chat about your favourite authors, contact Kipling Media’s writing team (it’s kinda what we’re here for!).

Read the full blog post by Adam on kiplingmedia.com

Want some tips to help write your first blog post? You’re not alone.

Honing your skills takes practice and persistence; it’s one of those things that you can never truly ‘master.’ The ultimate goal – whether you’re a , a persuasive writer, an email , or want to be the next Margaret Atwood – is to engage your audience and spark interest. Every word and phrase is intentional.

Unfortunately, there is no fixed recipe for capturing a reader’s attention. After all, writing is a endeavour that comes in various forms.

For our purposes, let’s define creative (or “ ”) writing as anything that’s not academic, scientific, or news writing – the opportunities are endless. But sometimes, the trick is just getting started.

Writing 101: Creating Your First Blog to Market Your Brand Improve your writing with our how-to guide. Find tips and tricks to help start your blog, write creatively, and tell a marketing story.

On the set of our shoot.

We have Ben and Sam in the director’s chairs making sure is going smoothly.

Here’s how we design user experiences that allow for seamless navigation on our websites. Are you familiar with this process?

Looking for a new dog walking spot? Look no further! Here are Pep and Pup's top dog walk spots in Vancouver, BC.

All trails at Lighthouse Park are beginner to moderate, so it’s a gentle stroll. You’re allowed to let your dog off the leash.

There are plenty of things to sniff and nuzzle at and all the trees you could ever want to p*e on. The dog can too.

Signs say well-behaved dogs are welcome, so no pets with tattoos, mohawks, or gang ties please.

Overall rating: 11/10 would sniff again.

Let us know where you to take your furry friends for a stroll!

Best Dog Walking Spots in Vancouver | Lighthouse Park Trail Looking for a new dog walking spot? Look no further! Here are Pep & Pup's top dog walk spots in Vancouver, BC.All trails at Lighthouse Park are beginner to m...

Another callback to one of our team’s favourite photoshoots for , featuring the amazing .

The .media Creative Team are passionate storytellers, and know how to weave a compelling narrative into visual art that resonates with people. Our versatile team can adapt to any industry, product, or service to execute your concept to perfection.

Meet our Lead Designer, Ben.

The visionary. You picture it, he’ll make it happen – but better. Every design, every web page, and every piece of packaging is on brand and visually stunning.

We’re getting things done this Monday morning. This lovely Vancouver sunshine is making it easy to do. 🌞

Our video master Sam Lin decking our product shoot out with the perfect lighting. ⚡️

Here’s another highlight: The Federal Store 🛒

They specialize in local groceries, lunches, handmade baking, cakes, and exceptional coffee—all made with love. ☕️

Check them out if you’re ever in ! Just a few blocks up from our office.

📍2601 Quebec Street
, BC

Meet our Director of Strategy, Amar.

He’s a real Renaissance Man. Whether crunching numbers, producing a video shoot, or mapping out a marketing plan, he puts the jack in jack-of-all-trades.