Journee - Digital at Ease

… and we are 3!

Well, we are still 2 but .digital is 3 years old this summer! Applying sometimes method, sometimes madness, shedding some skins while also learning new tricks, laughing and crying our way through these past years, this August finds us ready for year 4.

Sending appreciative thoughts to our clients, encouraging pats on the back to fellow entrepreneurs and grateful hugs to the friends and family supporting us in all those ways.

Does July put you in a mood?

If you are a solopreneur who’s not holidaying these days, join other solos for an open online chat around the topic of uncertainty in business - usually the one thing that puts us all in a mood, entrepreneurs or not.

Join to share, listen, learn and connect.

Register on journee-digital.com

Buffett’s quote gets to the heart of a surprisingly challenging dilemma we all struggle with: to asses the value of the things we buy rather than the price we pay for such.

As a business owner the dilemma doesn’t stop here - establishing the price to charge for our products/services is yet again very difficult. Even when we establish it based on data (costs, market benchmarks, etc) it still fears jittery.

🧐 What if I am asking too much?
😖 What if I wont be able to sustain my business by asking less?
🤔 What if I will be perceived as “cheap”?
😵‍💫 What if I will lose client opportunities because of my higher rates?

There are all sorts of methods, courses and coaching out there to support establishing and evolving the pricing scheme for small business owners.

💡How did you go about it for your own business?

🛍️ As a consumer, how sensitive are you to the price and how do you compare products/providers before you make a purchase decision?

Hot topic, let’s hear your take 🎙️

Sometimes it takes long - with back and forth, designs, copy, translations and technical complications to attend to. But then, finally, THE website goes live.

Congratulations! Your website is now...

🌓 the one tireless “salesperson” working for you day and night

🏡 the digital “home” of your brand, values, products and promises

What’s next? Some questions to ask yourself as a small business owner re your website - to evaluate if it is still “alive” 🕵️‍♀️

〰️ do I have any visitors?

〰️ do I visit my website enough?

〰️ does this version of the website still represent me & my business?

〰️ is my website leveraging social proof?

〰️ do I push “products/services” or solutions /outcomes/transformations?

Websites are not a one-off project. They become better if you treat them as a living-breathing entity 🤍

Some ideas to start:

✔️ “Check on” your website every now on then - still loading, looking good on mobile, reacting fast enough?

🎙️Talk about your website with every occasion - in person, online, on social.

🩺 Cater to its technical needs and not only. Any errors showing up? A new call-to action to try? A relevant A/B test to run? Time for a design refresh? Copy is good but can I make it better?

Don’t let those spider webs 🕸️🕷️🕸️ take over your website. If you are feeling lost or unsure about things, find us here.

Diana & AM
🍀🍀

Digital Marketing package for solopreneurs. Packing a good value punch with mentorship, digital marketing projects ex*****on and group discussions with other peers included.

Because nobody can fly 100% solo.

Because a small business owner happy-dance is priceless.

So, let’s dance!
AM & Diana

P.S. May this summer come (!) and may it bear lots of fruit for you and your business 🍒

Two little women on all sort of adventures, on and off .digital

Grateful for friendship, sunny days, complicity, for how 2024 has unfolded so far, for old and new clients and projects.

Enjoy this Monday off Swiss friends ☀️
Diana & AM

Every entrepreneur should have one - so they don’t have to dream alone!

Instead of a statistic for a data hoarding big company - small business shoppers bring smiles, joy and satisfaction to the business owners. And they know exactly who they buy from.

Small business owners care and every order means A LOT.

The bulk of our clients are small business owners and we were lucky to see some of those spontaneous happy dances live. This, on top of the ones we do ourselves - cause happy dances simply cannot be held back.

💃🏻🕺👯‍♀️👯👯‍♂️🪩🎊🍾🎉🎈

Expressing oneself in the world and creativity are the same - Rick Rubin, The Creative Act 🔘

What’s creativity for you?

Courage is not the absence of fear, says Osho. It is, rather the total presence of fear, with the ability to face it.

As we get close to our 3-year anniversary at Journee, we did face some fears along the way and kept pushing each other to remain curious to the unknown, to embrace it and taste it with all its risks.

Here to keep running our business allowing our “inner sense” to interfere and always inviting the “new” to come in and transform us.

Don’t let the budget (or lack of it) stop you ☄️

An advertising campaign is one component of a marketing campaign, next to SEO efforts, email marketing initiatives, blog content, PR releases, organic social media posts, etc.

All components of a marketing campaign will have in common a shared theme and goal.🎯

So remember that...

📣Advertising is just a slice of the bigger marketing cake.

🍕Focusing on ads only to create awareness and generate sales/leads is not ideal.

👍🏻Social media advertising, while the most popular, is not the only kind of advertising out there. While it may seem like the easiest and most accessible, budget wise, to set up and run, it may not be the best channel to reach your audience. 🧭

The good news is...

💰Not having a budget to run advertising doesn’t mean that you cannot do any marketing.


✅ To make the most of your marketing efforts start at the top and plan for a wider and coherent marketing campaign that includes multi-fold and multi-channel initiatives.

Complicity brought us here 🌪️

At Journee, we keep learning more about both every day.

What is your definition of marketing?

With freedom of expression capturing fully the zeitgeist of the last decade, trends no longer have such strong holds as they used to have - applies to fashion, social media and all other.

Building further on the Authenticity wave, Intimacy enters the social media landscape in 2024 and this is good news for small business owners.

Curious why? Read our latest article

🌎 on the website https://www.journee-digital.com/smb-hub/intimacy-on-social-media

👓on Substack https://journee.substack.com/p/intimacy-the-social-media-queen-of

Have a fabulous weekend
AM & Diana

Happy Friday! No marketing, digital or entrepreneurial thoughts to share but here is something heart-warming: the Graylag Geese.

Now in their migration period, they can be seen at Lake Lucerne from October till May. Feeling lucky to run a business from such a blessed location.

Great shot by Thomas Siegenthaler Photography
Thank You and happy springy weekend.

Nils wo bist du :)

Irgendwie erinnert mit das an meine Kindheit und an Nils Holgersson

Small Business Love, from our team to yours.
If you are a solopreneur, well… enjoy the double portion.

Which small business do you want to send some love today? Tag them in the comments.

♥️♥️♥️♥️♥️♥️♥️♥️♥️♥️♥️♥️♥️♥️♥️♥️♥️

Have a pressing question? Feeling a bit disheartened after Jan? Not sure where to take your business next? Struggling with a task or project? Looking for advice or just someone to hear you out?

Happy to listen and address all of the above. We also have plenty of encouragements, validation and hearty pats on the back for all our fellow small business owners.

Drop a comment or a DM.

Love
Diana & AM

Starting this year drawing inspiration from Jim Rohn's "Don't Miss Anything". May you all go look, see learn, listen, learn, try and enjoy new things in 2024.

What's your motto or inspiration for this new year?

AM & Diana

#2024

From us to you, hearty winter holidays wishes.

Diana & AM
🌲🌲

The emotional tax of entrepreneurship is something we didn't have on the map of our journey, neither did we consider it for our business "balance sheet”.

And now, that is December and a more reflective state conquers us all, here we are, sharing our thoughts about it. You can read about it in our December newsletter, in the blog or on substack.

Are you a professional "emotional conga dancer" by now? Do share what's in your bag of tricks to find resources and pay this subtle tax.

Emotionally drained but proud survivors of another year of entrepreneurship,
Yours truly
AM & Diana

https://www.journee-digital.com/smb-hub/emotional-toll-of-entrepreneurship

When one plus one equals three.
A quick and actionable outline of the most powerful dynamic duos of digital marketing.

Includes a self-check guide for your business: to evaluate if it already benefits from the combined effect of these tactics and to spot new opportunities for growth.

Happy weekend from the dynamic duo of Journee - Digital at Ease

AM & Diana

Dynamic Duo in Digital Marketing — Journee GmbH Two is always better than one and this rule applies to the digital marketing world too. The iconic duos of this universe have also stood the test of time so far and their impact is particularly essential for small businesses. In this article we look at, and explain, three of the most powerful digita

Throwback to Startup Nights Winterthur Sharing our notes and thoughts plus a few heartening quotes we caught from the speakers.

What we loved:

🌱 the spotlight on female founders and their stories

🌱 the grounded panel discussion that normalized and de-demonized the concept of failure in entrepreneurship

🌱 the promising startups we discovered

🌱 the matchmaking platform that allowed founders to connect and meet at the event

🌱 the open and grounded exchange we had with fellow digital marketing peers

🌱 the mood, the people and the popcorn

See you there next year?
AM & Diana

In today’s world everybody aims to come across as interesting - people and businesses alike. It can indeed work as a stand out point.

What we found to be standing head and shoulders above most other differentiation techniques is to be genuinely interested in the people and businesses you engage with. The gift of full attention is quite rare in today’s fast, crowded, busy and competitive world.

At Journee we aim to truly listen, to really hear you. Looking forward to discover your story and the dreams behind your business.

Journee is a 360° Digital Marketing & Tech Boutique consultancy.
〰️ A discerning partner for a transformative collaboration.
〰️ A sparing partner to bounce idea with.
〰️ An accountability partner to help you plan and stay on track.
〰️ A partner to work with at ease.

Interested in your business goals
AM & Diana

Image by WikiImages—1897 from pixabay

Hear the sizzling? It’s coming from us - the excitement of something new.

Swipe to see the hints and have a wild guess at what we might be cooking up! First one to figure it out (in the comments) wins a free participation at The Solopreneurs Hour (for one of the 3 upcoming sessions, depending on availability and topic preference).

The Solopreneur Hour is an online peers discussion to share, listen, learn and ultimately connect with other small business owners. Organized monthly by .digital

If you guess and you are not a solopreneur, surely you must have a friend who is 🙂 The won participation is transferrable.

Guess away!

Excitingly yours

Diana & AM

Confident that we can help businesses looking to grow digitally. Aware, after filling so many shoes in so many areas of digital and marketing, cross-countries, industries and culture, that we still have something to learn - from every new experience we get and from every new person we meet.

This is our promise at .digital