Typeform

Make your typeform pop with images from Unsplash, a professional library of photos, videos and icons. 🎨 Best of all, you can access it right from the builder. Just open the Media Gallery, search for what you need, and turn your typeform into a work of art.

What can you learn from 25 years of studying how people talk and interact? Professor of Social Interaction Elizabeth Stokoe gave us the inside scoop. Swipe through for her science-backed tips on how to tweak your online interactions to get more useful feedback.

While a lot of companies try to imitate their style, remains a reference for how to do content right. A big part of that is pioneering a voice that makes software seem friendly and fun. We spoke with Erin Crews, former Senior Content Strategy Manager at Mailchimp to see how—after 17 years—Mailchimp still sounds fresh.

To create meaningful relationships with your audience you have to think about how cultivating trust takes time. It’s not just a single moment you need to make the most of—it’s a series of moments. Check out our tips for building stronger relationships with your audience!

Keeping your mission at the core of everything you create for your business can help you inspire meaningful interactions between your customers. At Typeform, we approach design by asking ourselves: ⁠
⁠
1. What problem are we trying to solve?⁠
2. How do we know it is valuable for our users?⁠
3. How will we know if we are successful? ⁠
⁠
⁠
⁠
⁠

Your brand is not decided by your CEO or Marketing team, but by what exists in the minds of your customers and employees (and partners, vendors, freelancers...) Swipe through to discover how to make yours matter. ⁠
⁠

⁠
⁠
⁠
⁠
⁠

We’re thrilled to be listed in the 2021 Euroscape Top 100 - the firm’s list of the hottest cloud companies to watch across Europe & Israel!

bit.ly/3FFLxm5

Ali Grimaldi and Tzeying Cheng are the two UX professionals who've written hundreds upon hundreds of market research surveys. ⁠⁠
⁠⁠
Swipe through to see their top tips for writing your own questions.

Eric Bandholz fell in love with the bearded lifestyle after attending the 2012 West Coast Beard & Mustache Championships. He realized there was an army of hairy guys like him with unmet grooming needs. So Eric launched Beardbrand: a web-based community uniting beardsmen around the world.⁠⁠
⁠⁠
Read the rest of Eric's story via our bio 🧔🏼

Whether your relationship with hair is natural, transitioning, or undecided, the good people at are dedicated to mending it—along with those split ends.⁠⁠
⁠⁠
founders Kim and Tim Lewis launched their first hair products back in 2015. They led with their own experiences and put passion into their product, creating a line of hair care that was natural, healthy and kept focus on what mattered most—the customer.⁠⁠
⁠⁠
But what puts CurlMix a head above the rest? Well, they tapped into an often ignored older generation.⁠⁠
⁠⁠
Through Instagram messaging, the team realized the engaged audience was older. The Late Naturals (women in their mid-40s and up) were not their intended target, but make up many of the 40,000 responses CurlMix's "hair-typing quiz" attracted.⁠⁠
⁠⁠
"When you create a company that’s close to you, you almost look at yourself as the avatar, but as it starts to grow, you realize ‘wait, maybe I’m not my target audience.’ Now, even though I may not share that same experience, it still resonates with me," said CMO Alicia Ferguson.⁠⁠
⁠⁠
For CurlMix, personalization is a key factor in who identifies with their brand and making sure it stays relevant to its ever expanding community.⁠⁠
⁠⁠
CurlMixers are the heart and soul of the CurlMix brand and it was their feedback that opened Kim and Tim’s eyes to innovating at scale. Questions like: ‘What do you want?’ and ‘How can we better serve you?’ inspired the weekly “Wash N Go Wednesday” hair tutorials Kim now presents, featuring a CurlMixer model.⁠⁠
⁠⁠
"Now We Just Focus On Solutions," the CurlMix website states. Choosing to curate products based on loyal customer feedback, CurlMix has experienced unimagined growth in both audience and size.⁠⁠
⁠⁠
From DIY kits in kitchen to personalized products, CurlMix is on an incredible journey with a loyal community of advocates behind it.

At just 24, Michael Martocci turned an empire of mouse pads, water bottles, and socks into a 10 million dollar fortune. ⁠
⁠
But just how did Mike do it? ⁠
⁠
This week we follow SwagUp Founder and CEO Michael Martocci and the story of his million dollar Typeform. Check out the full story in our blog.

There are no wrong answers—just wrong ways to ask questions. Here are a few tips to reduce drop-offs on your forms.⁠⁠
⁠⁠
💡 Tip #1: Each question has a ‘cost’—and the first ones are the most expensive. ⁠⁠
⁠⁠
This is where most people will drop off, so make a good first impression. How? Well...⁠⁠
⁠⁠
💡 Tip #2: Keep it simple... and if you can't at least tell your audience how long it'll take! ⁠⁠
⁠⁠
Studies show that survey-takers are more likely to finish a form if you tell them how long the survey will take before answering. And last but not least—⁠⁠
⁠⁠
💡 Tip #3: Use close ended questions to close the deal. People are more likely to answer questions like yes/no, ratings, and opinion blocks. And users tend to drop off on more open-ended or complicated questions like a long-text question, a payment field, or an upload file question.⁠⁠
⁠⁠
Do you know any other tips and tricks to increase submission rate? Share your best ones in the comments below 👇