BOND

A spoon is a spoon. Or is it? Well, that depends on how you look at it.

We are excited to share our first work for Outokumpu and their incredible Circle Green stainless steel. 100% stainless steel, 8% the carbon footprint and by far the greenest stainless steel in the world.

In an industry generally seen as static and one of the biggest polluters, Outokumpu is a true pioneer working hard on large-scale positive change with real impact. The problem. Although the stainless steel Outokumpu makes is truly outstanding, no one can see the difference.

This problem gave rise to a launch campaign that challenges people’s perception of stainless steel as something that never changes. BOND created the identity for the campaign, concept and copywriting for all medias, including outdoor, print and digital, and finally a launch film about a little spoon in partnership with Cocoa.

Our Tallinn studio’s work – logotype and monogram for Muhulife – just got awarded a Certificate of Typographic Excellence at TDC69, issued by the Type Directors Club New York! 🎉 Congratulations to our lovely client, and thank you TDC for the recognition. 🙏

About the winning project:

Muhulife brand is inspired by life on the Estonian island of Muhu. An island where time rests, as it is often said. Standing for slow life, where family members truly have time for each other, and where kids play with toys instead of smart devices. In that spirit Muhulife creates products that carry timeless value, striving to put kids’ – and family members’ – mind and imagination at work, instead of providing fast dopamine rushes. An approach and philosophy that is beautifully embodied by the custom crafted, folk culture inspired wordmark. Wordmark, that also transforms into a symbol which one can equally see as a monogram (“ML”), and/or a rocking horse – or maybe it’s a rocking chair? It’s fittingly up to the viewer’s imagination!

Siili Auto is a modern creative technology firm fully focused on HMI innovation and creation for the next generation of mobility. We helped to create a brand identity that also works as a platform for them to deliver on their commitments in a transparent and sincere manner. An identity that encompasses the creation of digital cockpits, connected mobility services, mobile applications, and next-generation digital user interfaces.

Our goal was to capture the drive and outlook of the Siili Auto team by creating a focused, straightforward, and modern identity that is also infused with humanity and practicality.

The Italian Seltzer Company came to us with a task of rebranding their sparkling alcoholic beverage, the Mulberry Street New York Seltzer. We reimagined their top-selling product by redesigning its packaging and enhancing their online presence, including rebranding its visual identity across social media, merchandising, and website (https://mulberrystreetseltzer.com/).

To differentiate in the alcohol market, Mulberry Street needed a tone that conveyed their message effectively. The tone of voice is made out to be expressive with a no-nonsense attitude while still carrying a touch of softness, romance, and charm for good measure.

Sizzling sparkly case now live: https://bond-agency.com/project/mulberry-street-seltzer
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No matter how big or small your business might be, starting a company and being an entrepreneur should have the highest appreciation of all professions.

Try Your Wings.

This is Talenom’s new testimonial for a change that started with the purpose of finding a deeper meaning in people’s work, and setting the ground for their internalisation strategy.

With the industry insights, and hearing all voices of Talenom, we built a brand system for a company that’s known for its purposeful products, expert people, services, and that’s constantly in the pursuit of a holistic approach.

Photography: David Jakob
Photographer's producer: Anni Soukkala
Film & cinematography: Bob Joosten

Join us on our journey of continuing the legacy of Diego Maradona.

We’re proud to be partnering with Maradona Global in a unique project of celebrating the life and significance of the legendary footballer Diego Maradona. From a charitable foundation to launching a variety of sub brands, 2023 will be full of exciting moments.

Watch this space.

A challenge for the reveal application was to seamlessly display all attire options as the British Airways full uniform options consist of nearly 100 individual products. Each wardrobe look was showcased with a hero video featuring a staff member wearing the uniform, complimented with images of each item within the complete look, as well as the accessory items that could be ordered.

The key thing was that the technology had to be secure, quick, and easy to use. In order to support all of BA’s staff, no matter where they are, a web-based experience was decided as the best option to create an optimal user interface and experience.

Ozwald Boateng

After nearly five years in the making, an entirely new set of uniforms designed by Ozwald Boateng was introduced by British Airways and we were thrilled to support the internal communications and digital aspects of the reveal of his very special project.

We created a reveal application, allowing colleagues to discover the new uniforms, wardrobes, and looks. Digital storytelling highlighted the inspiration for the uniform design, featuring the iconic airwave pattern across the new collection and the speedmarque woven directly into the fabric.

Full case now live! (Link in comments)

What’s new? Well, check it out: a brand new https://massivemusic.com/

MassiveMusic is a global partner for brands & agencies in anything music related – music strategy, sonic branding, music for commercials, you name it. They make brands grow through music & sound.

They came to us with a clear task. Make our digital presence reflect who we are, what we do, and our personality: cool, fun, bold and passionate about music. We created a whole design system around their logo mark, the squiggle, which inspired for example custom-made typography Massive Maxi (Thanks Dinamo 🙏), repetitive use of images and on-going motion style. All this supports the bold & fun tone of voice MassiveMusic already has.

The same design system is implemented on their graphical identity, too. But more about that later!

Brand Photography: Jussi Puikkonen
Showreel by MassiveMusic

Something big is happening in Tallinn. Something is changing. And the change starts from the centre – where else. Viru Keskus (Viru Centre), the number one shopping destination in Estonia, is going through a major renewal. From strategy to brand strategy, from brand renewal to a partial rebuild of the centre itself. From the introduction of a brand new food hall embodying the shift in strategy, all the way to rolling out a new wayfinding system. And beyond.

We are honoured that BOND was invited to play a strategic design role in revitalising this iconic landmark, right at the heart of Tallinn. And the best part, the vision is truly starting to come alive as we speak – as well as the city centre itself.

Colophon Foundry

Ahlan! We are looking for a strategist to join our Dubai studio.


We have some big things to get done, projects both regional and global, and we need another brain to help to deliver them. The role is part brand consultant, part researcher, part communicator.

Apply now @ bond-agency.com/join 👈

Papa is a new kind of family and senior care provider connecting humans who can help, with humans who need some help. Papa started as a way to provide companionship for aging family members and has expanded to support all age groups, because everybody could use a hand, from time to time.

With humans at the heart of what Papa offers and why, we knew that we had to design an identity that landed with more of a human touch, than a business-y one.

That’s why we started with a solid, but friendly logotype, and supplemented it with joyful colors and hand-drawn imagery of human faces from all walks of life.

Full case link in the comments 👇

Patarei Sea Fortress, a classical 19th century defensive structure in Tallinn, Estonia – later on turned into a prison – is about to transform into an archway to all things new and exciting. Arguably making it the most ambitious and inspiring real estate development in town in a decade or two, only awaiting the construction itself to kick off this year. So, we say it’s not a day too early to give you a sneak peek into what’s to come, and the brand new identity by our Tallinn studio. Starring a custom-created Patarei typeface, inspired by the architecture of the fortress, what else.

Sounds on, and step into the archway.

Patarei Merekindlus