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Why do SSL connection errors occur, and how to fix them? 🤔

🖲 Let’s see why an SSL error occurs and how to configure the browser and system to avoid this problem correctly.

☑️ Failure of the current date and time.

🔒 Browsers check your computer’s date and time to ensure the certificate has not expired. Therefore, if the date and time do not match the current one, you will get an SSL connection error.

🖲 In this case, the browser indicates the possible error type and informs that setting the correct date and time is necessary.

🔒 To fix the error, you need to set the current date and time on your device and reload the browser or the requested web page.

☑️ Firewall blocking the website.

🖲 The firewall may be blocking some sites. To ensure this is the case, you must disable the firewall and check the site.

☑️ Old operating system.

🔒 If system updates have not been updated for a long time, this can lead to an SSL connection error. This problem especially affects older versions of Windows software. Update the system and test the secure connection.

7 reasons to change your domain name 🖥

1️⃣ It is difficult for clients to write it

📢 If it’s hard for people to remember the name, it’s better to change it.

2️⃣ People can’t pronounce it correctly

👨‍💻 It is one of the reasons why the founders of the companies change the name of the domains. And not in vain. After all, reputation is significant in everything.

3️⃣ Complicated email addresses

📢 Are your customers telling you they sent an email, but you didn’t receive it? There might be a technical issue, but it might be because they sent it to a different domain name by mistake. The part to the right of the @ symbol is your domain name. If it’s hard to write down, people can send messages that mean a completely different company.

4️⃣ You expanded the original mission

👨‍💻 People find the site that answers the query. Therefore, if you first sold one brand and then started selling another. Then, according to an unreasonable request, the sites with thematic names will be the first in the search results.

5️⃣ The domain looks like the name of another company

📢 It is the first reason to change your domain and not deal with litigation.

6️⃣ Your domain is too long

👨‍💻 Is your domain 25 characters long? It can be assumed that your customers are tired of typing it.

7️⃣ The domain does not represent your business status

📢 Or you started with a cheap domain name that does not require official registration, and now you are ready to move to a domain zone.

Criteria For Choosing A Hosting For Mining Equipment

1️⃣ Price

🖥️ One of the first points you need to pay attention to is how much you will have to pay for electricity consumption. This figure varies by country.

2️⃣ Service

🌐 Another important factor concerns service. It is better to find a hosting that provides specialists to save yourself from unnecessary worries.

🖥️ For example, they can install equipment, ensure the devices work smoothly and monitor safety.

3️⃣ Monitoring

🌐 Technical support staff do an excellent job with their tasks; they control the process. For more confidence, you can also install online monitoring. It will allow you to see at any time how mining is going on and if there are any problems with the devices.

4️⃣ Cooling

🖥️ In addition to monitoring, hosting should have powerful equipment cooling systems. After all, if it is not cooled, then the speed of mining cryptocurrencies will sharply decrease. Plus, mining devices will wear out faster.

5️⃣ Reputation

🌐 And finally, the fifth factor you should pay attention to when choosing a hosting is its reputation. Try to find all the information about hosting on the Internet. For example, who its owner is, what he did before, and other information that can tell about the reliability of hosting.

Why Shouldn’t You Order Free Hosting?

1️⃣ A definite minus to the reputation of the company.

📢 There is much less trust in online stores hosted on free hosting. As a result, the company’s brand will cause negative associations, which can lead to an outflow of customers.

2️⃣ Primitive resource design.

👨‍💻 Your project will receive a standard design that hundreds of sites use.

3️⃣ Very modest control over server performance when renting hosting.

📢 Unlike paid hosting, free providers will not care about site loading speed. Your online store may disappear from the network or be displayed as poorly as possible in the browser. As a result, you lose customers and, after them, profits.

4️⃣ Placement of advertising of the hosting itself.

👨‍💻 Your site hosts ad units from third-party companies, and your competitor may be among them. Ads often cover content. Therefore, renting hosting for a website from such a provider will not only worsen promotion but also negatively affect your brand’s reputation.

What Is The Dynamic Host Configuration Protocol? 🤔

🖲️ DHCP is an application layer protocol that helps assign IP addresses to devices when they connect to a server.

👉 The DHCP protocol automates the issuance of addresses and their transfer to the next users after devices are disconnected, or they move from one subnet to another.

🖲️ Dynamic IP Assignment Protocol operates on the principle of DORA.

👉 DORA is the designation for the name of the steps in the DHCP protocol.

1️⃣ Discovery.

🖲️ First, the server checks if the device is online. Technically, this process sends a separate request to a universal address. Since the new user does not have her IP at the discovery stage, the MAC address and IP are sent from its side.

2️⃣ Offer.

👉 Next, the connection selects the available options for the network configuration of the connected device. The DHCP server picks up offers with possible connections and sends them to the device by its unique MAC address.

3️⃣ Request.

🖲️ At the next stage of the DHCP connection, a connection request is sent from the client's device. A network connection request is sent after the client has received an offer from the network adapter. The request includes the MAC address of the client and the IP that the server sent in the previous step.

4️⃣ Acknowledge.

👉 At the last stage, the server confirms the device's connection. It sends parameter data messages to the MAC address with which the device will be authorised on the network.

🖲️ After successful automatic verification and matching of all settings, the connection becomes active. From this point on, the device can communicate with the server.

👉 The main feature of DHCP is that IP addresses are distributed automatically between devices, which makes the administrator's job easier.

🖲️ The protocol has a vulnerability. When distributing IP, an attacker can intercept and swap your data with his own. However, this protocol is used worldwide since, at the moment, DHCP is the only solution for issuing dynamic IP addresses when administering servers.

Choosing The Web Hosting You Need

It is vital to know what will be required from your website before getting a web hosting plan. Thus, we have compiled a list of questions for you - by answering them, you will choose the perfect hosting solution tailored to your needs!

1️⃣ What type of website are you creating?

👉 Is it a WordPress blog?
👉 Is it an online store?

2️⃣ Do you need e-commerce features?

🤔 Do you need a particular kind of shopping cart software?
🤔 Are you looking for the ability to handle business transactions on the site?
🤔 Do you require technical support?

3️⃣ How much traffic do you expect?

👉 How much growth do you anticipate?
👉 Do you require a type of script support?
👉 Do you need to utilise Windows applications or special software?
👉 Where do you see your company and website in the following months or years?

Feel free to contact the Developia crew anytime to explore more about our hosting and domain services!

Let’s apply your ideal hosting together - http://developia.org/

Top 3 Mistakes In Business Marketing Strategies

1️⃣ Focusing on a product.

👉 Most marketing strategies spotlight a product, service, or company. However, the effect of any marketing campaign depends on the relevance of the marketing message to customer needs, expectations, and goals.

🖲️ Shift the focus from the product to the values it gives the customers. Sell not the products. Sell the solutions to customer problems.

2️⃣ No USP.

👉 USP stands for unique selling proposition. It makes your company stand out from its competitors. The USP explains your product's differences and why it is worth the choice. The critical mistake is to rely on the features of a product or a service. Instead, the USP should highlight the difference between your product and the rest.

3️⃣ Not knowing your target audience.

🖲️ If you do not know your target audience, you sell to nobody. You should not rely on your intuition and sell women a hairdryer. Before developing any marketing strategy, you need to explore your target audience. You need to indicate the following:

☑️ Who is your target audience
☑️ Why a target customer needs\looks for your product
☑️ What are the objections of a target customer
☑️ What competing solutions does your customer use
☑️ And many other questions to answer.

👉 Only complex marketing research will provide practical insights into your target audience.

Top 9 Reasons To Use Website Builder 🤔

🖲️ You can build a website without custom development with the advanced opportunities of modern website builders. A custom development meets all business needs and requirements, but the builder still has indisputable advantages. Developia experts share nine reasons to use a website builder for a brilliant result.

1️⃣ Reducing startup costs. Custom development is much more expensive than creating a website with a builder.

2️⃣ A wide choice of optimised templates for different types of business.

3️⃣ User-friendly UX and UI of a builder utilising drag and drop mode for fast and simple website creation,

4️⃣ You do not require skills, knowledge, or additional training to create a website.

5️⃣ Reducing creation time due to ready-made templates suggesting design and website architecture.

6️⃣ Mobile optimisation is included. Unlike an adjusted custom design, the template will perfectly fit a mobile screen.

7️⃣ As a website owner, you get more control over its design and structure than over custom development.

8️⃣ Most templates are customisable and can be easily changed to the requirements and goals of a business.

9️⃣ Usually, a template website is cross-browser optimised and looks well through any browser.

Benefits Of VPS Hosting 📢

1️⃣ No restrictions

👨‍💻 You can create as many databases, FTP clients or mail accounts as you like. The server will run as many sites as there is enough space.

2️⃣ More freedom when choosing software

🖲️ It is possible to choose from the operating system offered by the hoster and install software on it: plug-ins and applications, hosting control panels.

3️⃣ Dedicated IP address

👨‍💻 Each VPS server has a unique one.

4️⃣ Personalised resources

🖲️ A VPS hosting user receives a fixed amount of resources: physical and RAM, bandwidth, etc. These resources are guaranteed to be used only by you.

5️⃣ Fine settings

👨‍💻 The user is given administrator rights to make the VPS server easier to manage. They are also called root rights or superuser rights. It is the highest level of access. It allows you to edit any files and settings.

What Is File Transfer Protocol? 🔒

👉 Using the File Transfer Protocol, you can connect to other computers to upload, download, and manage files. For example, set access rights, create and edit text documents, and add new folders.

👨‍💻 The FTP protocol appeared long before HTTP - when the Internet was in its infancy, and there was still no convenient way to transfer files between computers. It is one of the oldest technologies in the world of computer networks.

👉 With the advent of HTTP, there is almost no reason to use FTP anymore. HTTP can do all the same, plus websites work using this protocol. There is no point in using two protocols when one can be used.

👨‍💻 Nowadays, the FTP protocol is used mainly for uploading and remotely managing files on hosting. Providers usually also provide an HTTP option - a control panel.

What Is Cloudflare, And How Does It Work? 🤔

👨‍💻 Cloudflare is a network of servers worldwide where people connect their websites to increase loading speed and protect them from DDoS attacks. Also, using this service, you can manage DNS records on the domain and transfer the site to HTTPS.

🖲️ Cloudflare has a free plan and several paid ones. Depending on the tariff, the level of protection and the ability to speed up the site will differ.

👨‍💻 As we have already found out, the two main features of Cloudflare are to speed up the site's loading time and protect it from DDoS attacks.

Let's Describe How These Functions Are Implemented:

🖲️ Website loading is accelerated due to CDN technology. If you omit the technical details, Cloudflare has servers worldwide where the company caches static files from your site. Then distributes them from servers closer to visitors. It reduces the hosting load and the data's distance travels.

👨‍💻 DDoS protection first passes all incoming traffic through Cloudflare, like a filter. The company analyses incoming traffic, blocks suspicious requests, and sends regular ones to your site.

What Is A 504 Gateway Timeout Error On Your Site? 👨‍💻

👉 A 504 Gateway Timeout error is a server error that occurs when the server has timed out for a response to a request. An error occurs when the system cannot fulfil the input request within the specified limits.

🤔 It can happen for many reasons. A 504 error negatively impacts your site's reputation and can affect SEO, resulting in lower traffic and revenue.

👉 You also must remember that if the site has ads for clicking on it, and the user cannot open it, this is a waste of money. Therefore, it is essential that the site is always active and correctly processes visitor requests.

How Does The Error Occur? 👇

🤔 When users try to go to the site, the browser generates and sends a request to the web server, which, in turn, must accept it at the time set in the configuration files, process it, formulate a response, and send it back to the browser.

👉 But if the server cannot accept the request at the specified time, the browser displays the 504 Gateway Timeout error code.

🤔 The main reason, in most cases, is the high load on the server, a large number of requests for processing, and the system can not cope and displays an error. The reason may be not only the server, for example, the established firewall rules on the user's computer.

👉 Also, the source may lie in the inability of the user device to establish a connection with the site due to network problems, blocking, etc.

Why Is Paid Hosting Better? 🤔

It's no secret that paid website hosting is much better than free hosting. We have selected the main reasons why it is better:

1️⃣ Instant activation of the service after payment.

2️⃣ Resources are provided in the total amount of the purchased tariff.

3️⃣ There are security guarantees, which are written in the contract.

4️⃣ You can buy hosting even if you don't have a website yet.

5️⃣ You can place any of your projects if the hosting rules do not prohibit its placement.

6️⃣ In case of violations in the provision of services by the hosting company, you will receive compensation prescribed in the contract.

Shared Hosting And Its Features 👨‍💻

Shared hosting - a service for renting server resources for hosting websites, databases, backups and other information. It is one of the types of hosting which is the most popular among users and the most budget option.

Shared hosting is bought to host sites and projects with undemanding server software. It is an excellent solution for sites that have little traffic.

Shared hosting is the most straightforward hosting service. The minimum tariff can start from 500 MB - 1 GB of disk space, which will be enough for an entry-level project to work on the Web.

The essence of providing a shared hosting service is that server resources are distributed among all users while one pre-installed software is used.

Features of shared hosting:

1️⃣ Ease of management

👉 Any novice user can understand the functionality of the standard control panel.

2️⃣ Low price

👉 The second feature is the price. Shared hosting is the cheapest of all hosting services.

Shared hosting combines the most popular technologies necessary for site operation and easy administration due to a convenient control panel and low cost. That is why it is the most popular and demanded hosting service on the market.

Domain Name Levels - What Is It? 🤔

There are three main types of domains. Consider who can own them and how they differ.

1️⃣ Top-level domain

Such domains are also called "first-level" or domain zones. You cannot buy such domains. They are registered and made available for use by the ICANN organisation.

Domain zones are provided to the following countries:

📌 .de - Germany;
📌 .pl - Poland.
📌 .cz - Czech Republic

Or they indicate the type of organisation using the domain:

📌 .com - is for commercial organisations.
📌 .info - information sites.
📌 .edu - for educational institutions.

Using them, you can determine where the site is located geographically or what tasks it performs. At the same time, the site in the .com zone does not have to be commercial.

2️⃣ Second-level domains

Domains are registered in one of the first-level zones.
They are separated from the domain zone by a dot. The name must be unique within the same zone. Ownership is issued for a year. Then you need to renew it for a fee.

3️⃣ Third level domains

Common third-level domains - refers to regional geographic domains. Such a domain is helpful for local sites, such as news or a city portal.

Third-level domains not tied to geo-zones are also called subdomains.

It is registered with organisations that own second-level domains. In one such domain, there can be an unlimited number of domains of the third. The user can set up a subdomain in the hosting control panel.

Shared vs VPS Hosting: Which one is for you 🤔

The choice is obvious - if you have enough money, you need to rent a VPS, and virtual hosting is also suitable for inexpensive projects. But in fact, the second option has several advantages besides the price.

A virtual private server is a separate unit that does not depend in any way on neighbouring servers installed on the same physical machine. A site hosted on a VPS will be located parallel to other projects stored on this physical server. Each virtual server will have production facilities, and no data transfer between servers will be provided.

What should you pay attention to?

1️⃣ Performance

👉 With a stable flow of visitors, VPS copes better. Fixed allocated capacities provide site performance. If the site starts to slow down as it expands, you can always change the tariff plan - buy additional resources from the hoster.

👉 However, with sudden jumps in traffic, virtual hosting can suddenly show its best side - if your server neighbours do not load it simultaneously, a shared server can process user requests faster than fixed VPS capacities.

2️⃣ Management

👉 A characteristic difference between VPS and shared hosting is the ability to fine-tune it. The server is provided with a prepared operating system. Some hosters offer a package of pre-installed software. But setting up the server falls entirely on your shoulders.

👉 There are tariffs at which you can rent a virtual server with free administration. Of course, the level of customisation will not be the highest, but you can try out the work without significant investment in a specialised specialist.

3️⃣ Security

👉 We are talking about DDoS attacks - all neighbouring sites that rent hosting on the same server are exposed to them at once. When the site is hosted on a VPS, you are not dependent on places and servers located on the same physical machine, but you need to take care of the security of your server yourself.

What is an SSL certificate, and how does it work? 🤔

👉 An SSL certificate is a digital certificate that authenticates a website and allows you to use an encrypted connection.

Website owners need to add SSL certificates to protect users during online transactions and ensure the privacy and security of client data.

SSL secures Internet connections and prevents intruders from reading or modifying information transmitted between two systems. If a lock icon is displayed in the address bar next to the Web address, SSL protects this site.

👉 How do SSL certificates work?

Using SSL ensures that third parties or systems cannot read data transmitted between users and websites or between two systems. SSL uses algorithms to encrypt the transmitted data, which prevents attackers from reading it when sending via an encrypted connection. It includes potentially sensitive information such as names, addresses, credit card numbers and other financial data.

👉 The process works as follows:

📌 The browser or server tries to connect to the site protected by SSL.

📌 The browser or server requests identification from the web server.

📌 In response, the web server sends a copy of its SSL certificate to the browser or server.

📌 The browser or server checks if this SSL certificate is
trusted. If so, it informs the web server.

📌 The web server returns a digitally signed confirmation and starts a session encrypted with SSL.

📌 Encrypted data shared between the browser or server and the web server.

What are the primary factors of website usability? 🤔

Website usability is the level that allows the user to easily and quickly find the information they need.

Primary website usability factors:

📍 Content

👨‍💻 Content always comes first when it comes to website quality. Texts should be exciting and valuable, graphics in the theme enjoyable, and the design should be modern and attractive.

📍 High page loading speed

👨‍💻 To find out exactly what needs to increase, use the official tool from Google - PageSpeed ​​Insights.

📍 The site's adaptability

👨‍💻 The site's adaptability for all possible devices from which users can visit the site - PCs, laptops, tablets, and smartphones. Mobile-suitability can also be checked through the official tool from Google - Mobile-friendly Test.

Usability, of course, fits into everything that can contribute to the convenience of information perception: convenient feedback forms, order forms, quality design, ease of navigation, etc.

Why Do You Need To Split Requests On Your Website Into Groups? 📌

Generally, a grouping of queries is needed to distribute semantics across pages and thus increase their relevance. More specifically, clustering tasks can be defined as:

👨‍💻 Developing a user-friendly site structure so the user can easily find out which page he is on and how to navigate to another.

👨‍💻 Creating a straightforward technical task for the copywriter so that the text on the page contains only the necessary information.

👨‍💻 Determining priorities for promotion.

👨‍💻 Allocating information and commercial queries.

👨‍💻 Compressing data by isolating one representative from each cluster.

👨‍💻 Identify patterns of user behaviour on your site.

What Is HTTPS, And How Is It Different From HTTP? 📌

👉 The HTTPS protocol is a secure protocol for transmitting data on the Internet with encryption support.

👉 Since any activity in the network involves data transfer, we need rules for such transfer and a channel and a transport mechanism. The HTTP protocol combined all this in itself - it has become a standard used everywhere. It is HTTP that allows the browser of a PC or gadget to download and display the contents of a web resource.

👉 But HTTP has one drawback: no transmitted data is protected or encrypted. If there is a point on the way to the server and back that an attacker controls, then he can easily intercept them. This problem had to be changed to HTTPS:

🖲️ HTTPS is a modified version of HTTP that provides data encryption.

🖲️ All accidental and intentional changes or distortions of the data the user transmits are fixed.

🖲️ The presence of HTTPS is a factor in promoting a site in search results in Google. It is one of the standard requirements in SEO.

What To Do Before Registering A Site In Search Engines? 📌

You can register a site with Google at any stage of site development, but it will be much more helpful and traffic if you work on meeting the requirements of search engines in advance. If the internal optimisation of the site begins even before the first indexing, the site's position may be higher than expected.

What should be done before adding a site to search engines?

1️⃣ Publish SEO-optimised content. If the content is optimised even before the site is registered with search engines, then there will be no need to wait for search robots to index the changed pages.

2️⃣ Check all links on the site: broken links will prevent search engines from indexing valid pages.

3️⃣ Add tags to all images.

4️⃣ Optimise the code: specify the URL in the page code, and write the styles in separate files.

5️⃣ Make the interface simple and understandable in the first place for a human.

6️⃣ Set up the robots.txt file, and make sure that the content that does not need to be indexed is closed from indexing - for example, printable versions, registration and authorisation pages, and other system directories.

7️⃣ If you plan to do SEO while creating a site, use the guide to optimise a site in development.

WHOIS is a network protocol that allows you to obtain information about the owner of a domain name or IP address.

What information about the domain can be obtained:

🌐 Dates of registration and end of registration.
🌐 Domain status.
🌐 Information about the IP address.
🌐 Information about the registrar.
🌐 DNS records.
🌐 Data about the owner of the domain.
🌐 Sometimes - contact details.

What is WHOIS verification for? It may be needed during the development and launch of the site when you need to find out if the domain name is not taken. The service will scan the address in its database and provide registration information.

Suppose you decide to start your online business. In that case, you can not do without three fundamental things: a concise and up-to-date domain name, a qualified developer or quality website builder, and, of course, stable hosting.

So how do you recognise the wrong hosting provider?

1️⃣ Too significant downtime

🤔 The primary indicator of poor hosting quality is frequent and unplanned downtime. Too much rest affects your site's traffic, authority, and search engine rankings. As a result, you lose existing and potential customers, the level of sales and conversions decreases, and this is a direct threat to the business as a whole.

2️⃣ Bandwidth limit

🤔 Even though almost all hosting companies talk about unlimited bandwidth, in practice, they can still adhere to a fair use policy.

👉 Good hosting will allow you to transfer as much data as you need. Therefore, we advise you to carefully read your hosting provider's policy to know your bandwidth limit. Please note - if it is too low, it will negatively affect SEO, PAID & Social campaigns, etc.

3️⃣ Slow site loading speed

🤔 If your site is loading slowly, it most likely may result from increased traffic, lack of site optimisation, and many sites on one server of an unscrupulous hosting provider.

4️⃣ Renewal price manipulation

🤔 Many hosting companies are increasingly becoming participants in a not entirely fair marketing game when a client orders a service at a low price but is already offering to renew it at inflated prices.

👉 An increase in the renewal price is the norm only if you order the service at a promotional price and renew at the regular price.

👨‍💻 Check your hosting provider for the problems mentioned above as often as possible so you don't have to risk your business.

How To Estimate The Cost Of A Domain And What Affects It 📌

🌐 Of course, there is no standard formula for calculating its price in the resale. After negotiations, the owner always sets the final price that he considers optimal or that the potential client agrees to.

But there are factors that indirectly still affect its cost:

🛒 Domain name length - the shorter the domain, the easier it is to remember.

🛒 History of the domain, its age.

🛒 Topic domains and use of keywords.

🛒 Place in the search results. The higher the position of the domain, the more money you will need to pay for it.

🛒 The popularity of the domain zone. The most popular domain extensions like .com usually sell in the middle price range, while very niche domains like .audio or .travel can cost more.

🛒 The presence of stop characters such as hyphens or numbers will reduce the cost of the domain.

🌐 If you are already deciding on a domain with a history, then it is better to choose the one whose subject is closest to your real one. Changes in topics can cause suspicion among search robots, and, as a result, you will need to start working from scratch again to increase your rating.

👉 We recommend carefully checking the domain you are interested in before buying.

What Are The Risks Of Getting On The Spam List For A Site? 🖲️

📢 At the very least, your emails will not be delivered to users, and all your efforts to create this email will be in vain. However, getting on the spam list will also suffer significant losses.

🖲️ You will pay for letters sent but never delivered to your end subscribers.

📢 The maximum risk is blocking the IP address and, as a result, the loss of the audience. If you end up in spam too often, the postman will treat it as mail hacking and block your IP.

🖲️ Which sites can get on the spam list?

A site can get blocked for several reasons, including the reputation of your domain/IP first. It can be significantly affected by:

1️⃣ Sending spam
2️⃣ Phishing activity
3️⃣ Infection with malicious software
4️⃣ Use of vulnerable libraries or plugins