FRAHM Jacket

🔨 The Thermal Military Parka is arriving in the warehouse anytime now.
As ever, the 20% pre-order reward ends tomorrow at MIDNIGHT.
If any are left, they go to full price. As you’d expect, stock is very low.
The TMP is literally unique. An ultra tough, heavy waxed fabric, long, deep Winter coat. The stainless steel fireman’s clasps are part of the endless intricate detail.
The phrase ‘Built Like A Tank” was coined by a customer in it’s a first year (2020) and we asked if we could use it from now on.
That’s how I designed it . Ultra Tough. I was sick of shiny, gossamer thin exteriors from lookalike megabrands.
With FRAHM, you get what you pay for. The peripheral vision on the quilted hood. The huge envelope-closure cargo pockets, fixed with Cobrax B:Lock snaps - the toughest there are. The burst snaps, in case you sit down too quickly! Everything is considered.
Customers who’ve sent photos in snowscapes and freezing urban streets and five star reviews include:
A Canadian Mountie (off duty).
A comedian outside Anfield.
A British diplomat in Moscow.
A movie star in his grounds.
An airline manager in Tromso, Amsterdam, Stockholm, Hamburg...
Drag it through brambles. I did, many times. I just wish my jeans had been as tough as this beast.
Grrrr,
Nick ✌️

🥵 Yes, I’m one of those people who likes to set amusing out of office replies.

But what’s with November? Hell, what isn’t??

1. As above. This website is a big freakin deal to us. And it will be to you. It’ll be easier to use, easier on the eye, you’ll be able to find what you want waaaay more easily. We’ll be adding new functionality that will make you go ooo, and ahh. Promise.

2. I’m going to launch upgraded Woodlands and Foreign Correspondents Jackets. Not quite as intense design changes as the beloved departing Original Utility Field. But fancier (in a tough way).

3. The Winter styles arrive and get sent out. 20% reward ends on the Thermal Military Parka and Ventile Field soon.

4. I’m moving my office (not FRAHM Central Command) to central Bath! Which is connected to

5. The Husseys moved house in October. It’s a box filled tip, until Christmas. We got a garden and a big kitchen. By working in Bath, I can fit in more work - JOKING !! I mean be present at home more (so then my kids will recognise me).

Conclusion: It’s all go for me, us and therefore on a pleasant way, you. Swanky website, upgraded styles, new twiddly k**b features. Thus a happier Nick is a better designing Nick. What’s good me is good for you. What’s good for you is good for me!

I shall be social mediaing, so you shall still be blessed with my presence. Lucky you. Forza! Vai vai.
Nick. ✌️

🖤 🇪🇸 I couldn’t bring myself to send tonight’s newsletter. The storm & flood news from Valencia is absolutely gutting.

We fell head over heels in love with the place when we shot there earlier this year. What a beautiful, vibrant, creative, welcoming city.

We associate it with sun, architecture and sea. Not floods of mud, death & smashed cars.

Climate change affects us all. Increasingly so. Sunday I was watching my kids surf on a beach, while I got a tan. That’s lovely, for that day, but that’s just a distraction.

It’s at times like this I wonder what my/our impact is on climate change. Making stuff has NO net gain. Making jackets is NEVER sustainable. It’s a lie to say otherwise.

But we can be more responsible. Less of a wrecking ball. We humans do need clothes. Not expensive ones, necessarily, but that does help increase the quality, a lot. I want to only make things that last. That have value for decades and lifetimes. Not seasons.

I consider it basic morality to have biodegradable packaging. To not over-produce crap that gets burnt in skips (yes, brands are still in that). Stuff like that.

But you know what, today, it all feels a bit like pi***ng in the wind. Today, as ever, I say what’s on my mind, coherent or not. Thinking…

My love to those we met and the many we didn’t, in Valencia and beyond.
Nick.

🥶 If you’re a newsletter subscriber I just sent a rather pleasant (if I do say so myself) guide to the Ripstop Puffer & Parka.

If you’re not, I hope you can deal with the existential doubt this has created. 😉
Nick.

This is a weird one. Bear with me.

As you may know, The Harrington Racer Jacket is our bestseller. The 2024 drop ran out last December. We expect to run out even earlier, for the 2025 drop.

However, normally we’ve long placed the factory order by now, and there’s no leeway on numbers, as the fabric takes so long to make.

BUT (nearly there!) we’ve managed to push for a window in which to reserve whatever choice you wanted, AS LONG AS IT’S TONIGHT (or tomorrow morning before I open my Mac).

Cutting a long story short, if you wanted a Harrington, please buy it now, as the options will shrink from 88 to, umm, a lot less (I haven’t done the fabric calcs yet), as of tomorrow.

Sorry about the short notice, but better to offer you this than not. Next drop after this one is Spring 2026, so it’s not taken lightly!

Enjoy,

Nick

🤬 I have thousands of these screengrabbed from our ads.

The thing that gets me down isn’t that I have to deal with these tools. It’s to be reminded they exist.

I’m an optimist. I like people. I try to be kind, and positive and hope for it back. I’m always disappointed when this happens. Allll the time.

I’m not naive but I put myself in a place of hope and naivety, because otherwise cynicism is corrosive.

There’s four types of trolls:
1. The casual ones who genuinely forgot real human beings lie behind these pixels. They are amazed I reply personally and even take an interest. They may apologise. It takes guts to back down. I appreciate that.

2. The angry unhappy, who don’t know any other way. The internet is a place to vent and feel relevant in a world they’ve turned against. They’re very often racist. More misplaced hatred and isolation. I try to pity them. They get blocked.

3. The troll for fun. They like a rise. They like 🤣🤣🤣 emoticons and find themselves brilliant. They can’t understand they’re not original, or clever. Just dull & repetitive. Underneath, they’re also unhappy. I might block or play with them. Easy meat. Heh, it gets me through the day.

4. The condescending armchair expert. They design better jackets. But never have. We should charge a quarter of the price, but they’ve never run a business. They are always right. They’re not sweary, just sneary. ⛔️

☀️ FRAHM customers are not these people.

These men (always men, even when I had a men’s & women’s biz) are lost. They’ve no moral compass. I do pity them. But I also believe we must take responsibility for what we say and do. It’s not good enough to have had it rough.

Are you kind? Are you willing to admit you’re wrong sometimes? These men have egos that are damaged. They’re trying to repair them. But they just hate themselves more. I’m sad for them. A bit.

But thousands of trolls in, I find it hard to care. Which is a shame.

But I’ve stuff to chat about and achieve with you guys. Good people. Onwards, thumb hovering over block (not you though!)
Nick. ✌️

🌧️ Preview: Lightweight Waterproof Shield Jacket. Launching: asaflippingp. Model: tired hungry but dry (not hair) founder. Eye bags, model’s own. Keepin’ it real. Too real?! Nick. ✌️

🌧️ Sneak Peak(ed Hood): Launching this week. You know the 4 Seasons Waterproof? We upgraded the proverbials out of it for Autumn 2025. It is fancy (in a quiet grown up masculine fancy way). And it comes in black. Can’t wait to show you! Nick. ✌️