Fluent Format

Meet Rachael, a multidisciplinary designer here at Fluent Format.

Since day one, Rachael’s been an integral part of our team, bringing a strong eye for design and a fearless determination to push boundaries. Whether it’s animation, website design, or crafting visual brand identities, Rachael’s creativity knows no bounds.

This year marks 3 years at Fluent Format for Rachael, and we’re grateful to have her on the team.

Our recent packaging for

We used the long logo length to create a unique packaging concept that works so well on the shelves and in the hand.

Our recent packaging for

We used the long logo length to create a unique packaging concept that works so well on the shelves and in the hand.

Here's a preview of a project where we were tasked to establish a brand for a new boutique clinic in London. Our responsibilities encompassed naming, brand messaging, and visual identity. We can’t wait to share this case study ⏳

New from FF - Halisco

The team at Halisco had developed a delicious Hard Seltzer beverage which was poised for launch, but the can design remained incomplete. Fluent Format collaborated with Halisco to provide them with an identity worth idolising, while also incorporating fresh messaging designed to unite a passionate community of enthusiasts.

Resulting in:
✺ A complete brand identity
✺ Enhanced perception
✺ Shelf appeal
✺ Engaged community

                     

Hiring 👋🏻

We’re looking a Account / Project Manager and Senior Designer to join our small, growing team.

Sound like you?

Hit us up at [email protected]

Recently we redesigned the visual brand of .co.uk & .co.uk

The font from the original logo was knocking about for many moons. It was time for a change.

The aim was to embrace a new contemporary look and feel.

This resulted in:
✺ Enhanced perception
✺ Improved Recognition
✺ Consistency
✺ Increased Engagement
✺ Social Media Impact

Recently we redesigned the visual brand of .co.uk & .co.uk

The font from the original logo was knocking about for many moons. It was time for a change.

The aim was to embrace a new contemporary look and feel.

This resulted in:
✺ Enhanced perception
✺ Improved Recognition
✺ Consistency
✺ Increased Engagement
✺ Social Media Impact

From naming to design, the new brand sparked imagination, built a loyal female fitness community, and redefined what a gym could be.

                   

How you do one thing is how you do everything

With nearly zero outdoor advertising over the last few years it was time to showcase the quality of work produces.

✅ Strong photography
✅ Powerful messaging
✅ Correct location

📸
Media placement

Think small... said no-one ever. Apart from us - we say it all the time.

How as a small team, we lead to drive brand transformation.

Speed and Agility: A small team is generally more agile and can move faster in implementing design changes. Decision-making can happen quickly, leading to faster implementation from idea to result.
Focus: With a small team, everyone can be more focused on the goals and objectives of the design transformation. Our team members work together more closely, we share ideas and feedback, and have a clearer understanding of what needs to be accomplished.
All ears, all hands: In a small team, everyone can be more involved in the design process - it’s a two heads are better than one situation, and this leads to a more collaborative environment where we’re all part of the process and can contribute to the success of the transformation.
Overall, a small team can be more efficient, focused, and collaborative, leading to better outcomes for design transformation - say hi.

Branding                                                         

Being in the right place at the right time can make the difference between winning or losing. That’s why we created Aligned. A gym where women can come together with like-minded people that have a shared goal. To win. Together.

Background

Originally designed and developed as a standard urban gym, the owners saw the potential and positivity in pivoting the facility to cater exclusively for a female-only membership.

What we did

Naming, brand positioning and design architecture brought the new brand to life, gave it meaning and helped the owners to reimagine what a gym could be. Everything about the new brand – from wayfinding to social media strategy – built value by building a loyal, female fitness community.

⚡️Brand Identity
⚡️Tone of Voice
⚡️Copywriting
⚡️Art Direction
⚡️Environmental design Packaging
⚡️Print Collateral
⚡️Campaign

In a business focused on software, it’s important to showcase the people behind it.

Reflecting back on this job for Mantle. The outcome was bold, brave and reflected where the business was currently but more importantly where it was going.

Here’s a glimpse of a project we created for Mantle, an administration platform where benefits are coded by administrators, not rocket scientists.

🚨 🚨 New work 🚨 🚨

Around this time last year, the Fluent Format team was lucky enough to win the rebrand of an American Insurance company, We Insure.

This was a full-scale brand project delivered with pace and precision. The client’s senior management and key stakeholders were workshopped, interviewed and then engaged in close collaboration every step of the way. We modernized their visual and verbal identity, created a unique and ownable brand position based on learnings derived from our primary research and continue working with them to roll out the new look and feel across two-thirds of America’s states.
To this day, the team at Fluent Format have been supporting We Insure to accelerate the brands growth across America.

Full case study - fluentformat.com

positioning
direction

What a year it’s been for the team, the studio & our clients.

So much to tell but for now, pens down.

Happy Holidays 🤍

A day of workshops

We are expanding and are currently seeking:
Senior designer
Mid-weight designer

Do you find yourself pushing boundaries, enjoy solving complex problems and want to be part of something that’s new where you can write the rules?

Email us at [email protected]

We had a great time helping celebrate 50 years.

For us, it was a pleasure learning about the heritage of the company & the plans for the future.

More to follow

And that’s a wrap 🍷 First year in business. We got to work with some awesome partners on great projects. Thanks to everyone involved 🤍

We go again in January with some big news on the way💥

Illustrations that were created for Pixaprints new website redesign

Brand messaging is important. That’s why we always start with it first. It tells a clear story. A real story. Something we can relate to.

A recently completed rebrand for putting their focus back where it all began. The focus of this project was to underpin why people print photographs. For us, it’s because they’re worth holding.