Avid Panda

Customers today expect brands to take a stand on political and social issues that matter to them. However, not every brand has the same level of political influence. Our research reveals that footwear giant Nike is the company with the strongest political voice, with more people searching for their stance on key issues compared to other brands. 📢👩‍💼

We have found the best business books to read according to TikTok users. Finding a book worth the paper it’s printed on can be challenging, especially if you are looking for advice about business or money. 📚

With over 350 million views, Rich Dad Poor Dad by Robert Kiyosaki and Sharon Lechter tops the list of TikTok’s must-reads. Followed by James Clear’s Atomic Habits (189 million views) and David Goggin’s Can’t Hurt Me (151 million views).

Find out which other authors topped the list in the business category. 💼

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Our team secured some incredible coverage in top-tier publications, such as iNews, Sky News and Yahoo News with this campaign looking at dog ownership costs 🐶

We asked dog owners how much their monthly pet expenses have increased since 2019 and found that they had nearly doubled.

This piece also got picked up in pet-related publications like the Pet Food Industry.

Our team landed some incredible coverage with this piece looking at the barriers that prevent fairness in the business awards industry 🏆

Getting a stamp of approval from your peers can really boost morale and motivate your team. But being awarded may not improve your bottom line. We surveyed awards companies to find out how fair the entry process actually is. We found that 6 in 10 awards companies do not ask for supporting evidence from applicants, which means that applicants could easily lie about their achievements and receive an award even if they are undeserving.

This piece was covered in business publications like International Business Times, Startups Magazine and Business Money 📰

Our team landed some amazing links with this campaign looking at the most popular emotional support animals 🐶

We analysed search data to find the number of people looking for terms, such as ‘emotional support dog’ and ‘emotional support snake’ and then ranked them based on volume to determine the top animals that people look for to provide them with some comfort.

This piece got picked up in top-tier publications like the Huffington Post and the Daily Star ✨

We secured some great coverage with this campaign looking at the cities with the highest business mortality rate 📉

There is a commonly held belief that more than half of new businesses fail within the first few years and we wanted to put that to the test. We analysed data from Companies House to find the number of businesses opened between January 2018 and January 2023 and compared that to the number that are now closed. Newry, London and Newport top the list with the least successful new businesses.

This piece got picked up in regional and business publications like Business Money and News & Star 📰

One of our most commonly asked questions is:

Is SEO or PPC better? 🤔

It depends on your goals but, in essence, a combination of both is often the best solution ✅

PPC is a good target approach if you want to boost a certain area of your business at a certain time, whereas SEO is a long-term strategy that helps your business grow its digital presence steadily over time 📈 ⏱ 👍

So proud that we've managed to recently secure $10,000 Google ads budget for the charity
BuddyBag 🥳

Our new website is currently pending and under construction, 👷‍♂️ watch this space 👀 for the new launch arriving soon! ✅

SEO, Paid Search, and Web Design are our three specialties at Avid Panda 🐼

We excel in helping our clients improve their website ranking and paid search results, and can also create stunning custom designs that will capture attention and drive conversions ✅

Drop us a message today to learn more about how we can help you! 📧 [email protected] 📧

Did you know? 🤔

75% of people say they click on ads because they expect an answer to their question ✅

How visible is your business online? 🧐

72% of users who did a Google search visited a store within 8km of where they were searching ✅

An amazing testimonial from a fantastic client always makes us smile. 🐼 💚 👍

61% of marketers believe that SEO is the key to online success 😊

What do you believe? How is your SEO working for you? 🤔

We are expanding our team!
Are you looking for an exciting new role, with a growing digital marketing agency?

We are looking for:

➡️ Senior PPC Exec ✅
➡️ PPC Manager ✅
➡️ Senior and Junior SEOs ✅
➡️ SEO Manager ✅
➡️ Laravel developer ✅
➡️ Paid Search specialists ✅

Interested? 🧐

Send your CV to: [email protected]

💥 Breaking News 💥

We are growing, our 12 month rolling retention rate is 100% and we are recruiting! 🥳

Are you looking for an exciting new role, with a growing digital marketing agency? 🧐

We are looking for:

➡️ Senior PPC Exec ✅
➡️ PPC Manager ✅
➡️ Senior and Junior SEOs ✅
➡️ SEO Manager ✅
➡️ Laravel developer ✅
➡️ Paid Search specialists ✅

Interested? 🧐

Send your CV to: [email protected] 📧

Making sure your campaign is set up correctly is key to success with Google Ads.

Otherwise, you may run into issues that prevent your campaign from showing, cause low engagement, and make it hard to measure conversions.

However, it can be difficult to identify and workout these issues in a timely fashion.

To make this easier for you, Google are rolling out diagnostic insights.

After you submit a campaign, diagnostic insights are an easy way to see where you’re at in the campaign delivery process.

In addition, they can automatically identify issues that range from ad policy, billing, budget and bids.

Clicking on “Show all campaign diagnostics'' gives you a more detailed breakdown for the following:

➡️ Account status ✅
➡️ Billing status ✅
➡️ Policy review ✅
➡️ Conversion tracking ✅
➡️ Campaign budget ✅
➡️ Bid strategy target ✅
➡️ Campaign status ✅
➡️ Ad strength ✅

To help you fix any issues that may come up, you’ll also get tailored recommendations under the progress bar that make it easier to take action.

Diagnostic insights are available for Performance Max campaigns and will expand to other campaign types over the next few months 👍

Did you know?

It takes about 50 milliseconds (that’s 0.05 seconds) for users to form an opinion about your website that determines, whether they’ll stay or leave. 😲

First impressions are so important, your website is your shop window to your business ✅

If potential customers are not staying on your website for long this could be due to your website not giving the best first. impression. 🥴

To check this, you need to know your websites bounce rate, which you can find out via your Google Analytics. 📈

The average bounce rate for a website is 43% to 51% anything high than this isn't a good sign 😳

If this sounds familiar then get in touch with us, we'd be happy to help 👍

An amazing testimonial from a fantastic client always makes us smile. 🐼 💚 👍

One of our most commonly asked questions is:

How do we report on the progress of our ad campaigns? 🤔

Our Answer: We are data-driven marketers, a cliche these days but we actually do prove our reports with data. Everything gets tied to your bottom line. Sales. Enquiries. You name it ✅ 😊

Is your website still now mobile optimised? 🤔

It might be time to get it fixed:

➡️ People spend around 5 hours a day on their smartphones ✅

➡️ 70% of web traffic comes from mobile phones ✅

➡️ 80% of the top-ranked websites are mobile-friendly ✅

➡️ 61% of users will never return to a website that is not mobile-friendly ✅

➡️ 80% of smartphone users will buy from companies with mobile sites and apps that are easy to navigate ✅

➡️ 70% of the searches made on mobile phones lead to online action ✅

Need help with it? Give us a call to find out more: 0843 289 0117 📞

If you are looking to get a new website built, there are usually 6 steps or stages that you will at least go through.

These steps are as follows:

Step 1️⃣ Strategy and planning ✅

Step 2️⃣ Design ✅

Step 3️⃣ Content writing and assembly ✅

Step 4️⃣ Development and programming ✅

Step 5️⃣ Beta testing and review ✅

Step 6️⃣ Site launch ✅

SEO, Paid Search, and Web Design are our three specialties at Avid Panda.
We excel in helping our clients improve their website ranking and paid search results, and can also create stunning custom designs that will capture attention and drive conversions.

Drop us a message today to learn more about how we can help you!
📧 [email protected] 📧