Majestic

Sophie Fell believes collaboration between PPC and SEO teams is crucial and highlights that using shared data points like top-performing keywords and seasonal trends can help both teams improve efficiency and effectiveness.

https://maj.to/3YJazwr

Tom Winter recommends a renewed focus on search intent and not simply following SEO tools emphasising keyword density. Google cares more about usefulness, and keyword stuffing goes against their policies, so focus on what your users actually want.

https://maj.to/4cndcHy

Pam Aungst Cronin explains that measuring success in an increasingly AI-driven era requires tracking lead-up metrics like impressions and clicks. However, AI engines don’t offer impression insights making it harder to gauge progress.

https://maj.to/3zBd1uY

Victoria Olsina explains that "churn and burn" strategies are common in affiliate marketing but can also work for clients by creating content that ranks well in multiple places, such as Medium, LinkedIn, or Reddit.

https://maj.to/3zBd1uY

Michał Suski believes traffic is the key metric for assessing a domain's authority and explains that if your domain's traffic share is in the top 3-5 among competitors, you can consider it authoritative and focus on growth.

https://maj.to/4cnw3Cf

Andreas Voniatis believes that AI can revolutionize consumer research. By scraping and synthesizing data, AI creates a virtual target audience to interrogate—like running a survey at a fraction of the cost. This approach fuels marketing strategy and informs your organic growth topics.

https://maj.to/3zBd1uY

Pam Aungst Cronin shares that for AI Overviews on Google, start by using Gemini. Enter your desired topic, check the AI’s response, and watch as it searches for citations to back up its points.

If there’s no citation, that’s your chance to create unique content on that topic!

https://maj.to/3zBd1uY

On the October 2024 edition of the Majestic Panel Show we discuss how AI is being used to power organic growth, with Andreas Voniatis, Pam Aungst Cronin and Victoria Olsina. Hosted by David Bain.

Luca Tagliaferro believes an SEOs goal should be to increase search volume for their clients' brand names, explaining that established brands consistently rank top for their name, making it nearly impossible for competitors to outrank them.

https://maj.to/3YHeZ6Q

Julien Deneuville says when your website grows, it’s crucial to use proper software for log file analysis. Cloud services are great options, and comparing your crawler data with search engine activity helps ensure your site performs as expected.

https://maj.to/3YP7TNE

Building a solid foundation is key, as Adam Collins highlights. We can't just focus on quick wins at the expense of long-term growth. It's about balancing immediate gains with strategies that will benefit your brand for years to come. Invest in the top of the funnel, and watch it pay off.

https://maj.to/4cqBzEj

Understanding user intent is key! Amanda Walls suggests identifying what users are searching for and how they want their questions answered. From keyword research to audience profiling, tailor your content to their needs and guide them toward conversion.

https://maj.to/3YKeucw

Krzysztof Marzec encourages SEOs to try Looker Studio because you can use it to merge data sources, customize reports, and add notes, making it ideal for integrating and presenting data.

https://maj.to/3URS5rJ

Jonathon Roberts shares how ChatGPT can generate custom Google Sheets formulas with impressive accuracy and a little tweaking, making it a powerful tool for streamlining SEO workflows.

https://maj.to/4cjwtcQ

Ana Llorente discusses the importance of matching content to search intent and explains how some queries are better addressed with a video, while others might only need a brief article. The key is understanding what the user wants and delivering the correct content format to meet their needs.

https://maj.to/4dD1rh5

Azahara Corrales believes AI-powered search engines will change SEO, making user context crucial, so SEOs should adapt their strategies to align with AI's impact on search behaviour.

https://maj.to/4aNYfNF

Andy Frobisher emphasises the need for topically relevant backlinks and internal with appropriate anchor text to improve your SEO performance.

https://maj.to/3VdKt1h

Heike Knip discusses technical changes for web accessibility, from simple image IDs to optimizing search experience, to enhance users' online experience.

https://maj.to/3AmEhgp

Heba Said discusses online resources for web developers to make their websites accessible to people with disabilities.

https://maj.to/3AmEhgp

Damien Robert emphasizes the importance of emulating disabilities to understand the user experience, such as using voice commands on mobile devices to assess a website's accessibility.

https://maj.to/3AmEhgp

Billie Geena recommends that SEOs use Sitebulb for automated accessibility audits and then conduct manual accessibility testing of your website across different devices and browsers.

https://maj.to/3AmEhgp

Heike Knip emphasizes the importance of making online platforms accessible to people with disabilities and highlights that this can benefit ethical and business considerations.

https://maj.to/3AmEhgp

Heba Said explains that Alt tags, labelling code, titles, descriptions, language settings, and descriptive anchor texts are key for accessibility, usability, and SEO.

https://maj.to/3AmEhgp