Blues

Tote bag graphics from over the years. Long live blues. Here til 4.30pm today • 61 Broad Street

Back to 61 Broad Street. We’re open from 10.30am tomorrow. Come say hello 👋

Turned the lights off for the final time at our Park Street location last night and starting to feel more like myself already. My over ambitious attempt to expand almost sunk this ship. But, we are here. Still going, heading back to reality and downscaling from that never ending nightmare. Grateful to have given it a shot, but, so relieved to be walking away. Would have been impossible without Daisy and our beautiful children. Sophie, Matt Doggs, Scott, Josie, Will, Louis, Emma, Jacob, Jay, India and Joey. ( almost ) All of the brands we have been fortunate to work with over the years. There’s far too many people to thank. David & Bee, Lucas, Ed, Leomi, Russell, Blake, Fabio, Maiya, Kyle, Yuuki, EVERYONE! You can find us back at 61 Broad Street in the coming days. No interruptions. No one telling brands to cease trading with us. Just us. Doing our thing and thinking for ourselves. Thank you to all our new customers we met at Park Street, thanks to each and every one of you that has continued to support us on our journey. Long live all your dreams! BRB. See you soon.

Sunshine in early autumn ✅ and new arrivals from Melbourne based P.A.M. ( perks & mini ) - here til 6pm

Welcoming Izi to Blues! New bits from Brain Dead just in including this 3D flight jacket. More in store / online now

Jacob’s back and so is Phingerin. First delivery of the season from one of our favourite brands out of Tokyo. Online now, but best to come and take a look in store

New for autumn… we are very happy to be welcoming Copenhagen based, mfpen to blues. Sourcing beautiful deadstock / surplus / upcycled fabrics, mfpen strives to make a minimal impact with working methods and production. Available in store and online now 🏃‍➡️🏃‍♀️‍➡️

Here til 6pm today. Final days of sale… up to 50% off loads of good product

Sophie! It’s your last day! Why do you have to leave?!? You are irreplaceable! Never have I (we) come across someone who has been so effortlessly cool, kind and tolerant as yourself. You’re like a big sister, a best mate, a kind and considerate colleague and friend to everyone that has passed through the store. You’ve always been here with your kind words of wisdom when I realised our outgoings often outweighed our relentless dedication. Without you, blues would have tapped out some time ago and for this we are eternally grateful for your unwavering commitment. London’s gained another legend! On behalf of everyone that has paid us a visit, every email someone has received from you, all the brands you have worked with, our tiny, but incredible team, Daisy, myself, Milly, Etta and Lenny, thank you so much. We love you!

New arrivals… first drop of AW24 from

Sophie wears:
• j’adoro Aries ss tee
• crochet temple knit
• acid wash batten jeans in forest green
• blue tabi sandal

Joey wears:
• waffle ls tee
• acid wash batten jeans in forest green

7 years young. What a privilege 🎢 to say we’re still independent and thinking for ourselves. Thank you so much for joining us on our journey, thank you to everyone that comes by the store, thank you for the online orders, thank you for allowing us to do what we love. We wouldn’t be able to open our doors and turn the lights on everyday if it wasn’t for your continued support. There’s a 1001 people and things to be grateful for, but a special thank you to Daisy, Milly, Etta and Lenny my 🏔️. Sophie, Jacob, Joey, India, Louis, Emma, Jay, Ethan, Jessie, Francis, Scott and everyone that has been a part of our team along the way. Yuuki, David F, Bee, Lucas, Ed, Blake, Maiya and Fabio, Russell, Leomi, Marcus Scott, FCP crew, Tom P, Matt Doggs, Andy and Marvin, Simon, Greg, Peter & Ric, Nick G, Kyle & Dan, Joe W, Kirk, Ben at SH, Chi & Sho, Oskar at BW, Amy, Mary-Jane, Ashton, Michael K and everyone at G5, Taro and every other legend we’ve met along the way. Sorry, likely left someone out. On a clear day you can see forever! Dream big, don’t let anything or anyone get in your way. Thank you, thank you, thank you!

new arrivals from Tokyo based, Unused. Mesh long sleeve tees, perfect fit sweatpants and more over here 👉 www.bluesstore.co

Archive of bootleg t-shirt graphics by Ratbrain and Ed Davis. All images submitted by folk who have supported and purchased a t-shirt. In store / online for you now. That hellraiser tee!

64 pages
CMYK throughout
Perfect binding
21 x 28 cm

Edition of 250
Published by FOUNTAIN, 2024.

To celebrate its centenary, Umbro and Aries team up for a third collaboration inspired by Umbro’s rich football archive and historic ties to the English game. Full kit available in store and online now… happy weekend !

This Saturday through to Sunday we will be having an “archive sale” at JOYS. Up to 50% off past season goods.

• Saturday: 10.30 - 17.30
• Sunday: 11.00 - 16.00

61 Broad Street • BS1 2EJ

Snow Peak + Sturla + Suicoke is today’s recipe. Here til 6pm today 🎢

Seasonal suggestions from Aries + Baserange + Birkenstock + Champion + Converse + Needles + Sturla + Sun Buddies + Tabi footwear + Unused. Out to goodhood on their new store. Always support your local and have a great day !