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We're attending IAAPA EXPO EUROPE 2022 - it's next week!

We're so excited to be getting back out attending events in person.

Our MD Simon Jones, will be attending IAAPA EXPO EUROPE 2022 in London next week and would love to catch up with as many industry colleagues as possible.

If you are also attending IAAPA and fancy a coffee, drop us a message or email Simon to arrange a time to catch up.

See you there!

Here at navigate we specialise in working with experience and purpose brands to develop and deliver strategies to support their specific goals.
Experience brands cover a wide range of organisations including visitor attractions, destinations, experience providers and accommodation providers.
Our work with purpose brands is continually growing and we are delighted to announce that we are now supporting National Park Rescue to drive awareness and revenue to support the vital work they undertake with some of the world's struggling national parks.
Find out more about National Park Rescue and their amazing work in our case study: https://navigate.agency/news/navigate-supports-national-park-rescue/

Why Navigate? Navigate have been appointed to help National Park Rescue grow awareness of their work and increase donations to their vital projects

Navigate updated their information in their About section.

Navigate updated their business hours.

In part 2, we learn why ALVA is so important to its members and the wider visitor attraction sector.

Navigate CEO, Anthony Rawlins, caught up with Director of ALVA, Bernard Donoghue, to discuss the new challenges facing the visitor attraction industry in this post-pandemic era.
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'Tomorrow's Industry' Series - Director of ALVA, Bernard Donoghue | Part 2: Why is ALVA important? In part 2, we learn why ALVA is so important to its members and the wider visitor attraction sector.Navigate CEO, Anthony Rawlins, caught up with Director of...

Navigate CEO, Anthony Rawlins, caught up with Director of ALVA, Bernard Donoghue, to discuss the new challenges facing the visitor attraction industry in this post-pandemic era.

Meet Bernard, his many jobs titles and what what he does for the visitor attraction sector.

https://youtu.be/m69eXQK-0ys

'Tomorrow's Industry' Series - Director of ALVA, Bernard Donoghue | Part 1: Intro Navigate CEO, Anthony Rawlins, caught up with Director of ALVA, Bernard Donoghue, to discuss the new challenges facing the visitor attraction industry in thi...

VR has potential benefits for many industries looking to turn simple digital formats into an immersive experience. Want to find out more on how VR is making digital experiences tangible? read here: https://blog.digitalvisitor.com/virtual-reality-is-making-digital-experiences-tangible

Virtual Reality is Making Digital Experiences Tangible Whether VR seems like a world away or is something more familiar to you, with over a million UK residents owning a headset, there's no ignoring it

CEO insights: international travel is not going to recover as quickly as we had hoped and there are a number of factors feeding into this. Read the latest thought-piece from CEO, Anthony Rawlins - https://blog.digitalvisitor.com/a-perfect-storm-for-uk-tourism-part-1

A Perfect Storm for UK Tourism - Part 1 International travel is not going to recover as quickly as we had hoped and there are a number of factors feeding into this.

Advertising on Google can help you reach large audiences, but it is often costly, especially for non-profits with limited budgets. That’s where Google Grants come in.

GoogleGrants offer up to $10000 of free advertising to businesses every month. Digital Visitor are experts in helping charities and nonprofits acquire and maintain these Google Grant accounts, so what are you waiting for?

Find out if your company is eligible and how we can help below.



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Getting started with Google Grants Google Grants are a powerful tool for any tourism organisation with a charity status, and can provide up to $10,000 of free Adwords per month.

It’s time to do away with bucket lists, in favour of to-do-now lists. Dreaming is not the same as doing, with the cons of being on a bucket list outweighing the benefits long term.

Hear our 9 reasons why you don’t want your destination to end up on a traveller’s bucket list below.



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Get your destination off the bucket list | Digital Visitor For many destinations, appearing on a traveller's bucket list sounds like the ultimate goal. But do the cons outweigh any benefits in the long term?

Hop on the customer trend of considering smaller, quieter destinations, away from the crowds by promoting second city travel.

Whether you’re promoting a stay in Durban rather than Cape Town or the highlights of Osaka versus Tokyo, learn how you can use your marketing to feed a global sense of growing responsibility and show visitors how they can enjoy a deeper connection with the people and places on their travel hit list.



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3 essential tips for second city marketing | Digital Visitor Overtourism is approaching crisis status. Second city marketing can help lighten the load, encourage people to explore lesser-known areas.

Share your brand’s story with social media. Brands with a consistent, strong and human tone of voice are those that consistently see the best response from customers online, with more than half of people stating they would unfollow a brand, simply because of the way they talk on social media.

Read our top four tips on how to successfully portray your brand online below.



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How to Humanise your Social Media Tone of Voice | Digital Visitor Nailing your tone of voice on your social channels will be key for connecting with your audience and encouraging them to visit. 

Pinterest is the hub of holiday inspiration, with millions of monthly users reaching for the platform to plan their next getaway.

With the number of pinners exploring the travel category growing year-on-year, it’s clear a solid Pinterest strategy could unlock an untapped stream of traffic.

Find out how your brand can utilise Pinterest for destination marketing below.



https://bit.ly/33v7yFh

Pinterest Marketing Strategy | Destination Marketing | Digital Visitor We have developed a proven Pinterest marketing strategy for travel destinations to drive both immediate and long term web traffic. 

It may be tempting to focus on activity that delivers immediate revenue rather than worry about a long-term brand strategy, but in order to recover long past the worst of the pandemic, it's important to perfect the balance between activation marketing and brand investment to ensure success.

Read below to find out what investment marketing is, and how it can guarantee long term results.



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Why investment marketing is the best thing for your brand Right now it is tempting to purely focus on activity that delivers immediate revenue but don't forget to take some investing in your brand.

It’s hard to keep up with the ever-changing travel and tourism industry, but one thing that secures brand loyalty is maintaining a strong brand purpose.

Consumers care more than ever about choosing brands that value people over profit, seeing a change in the consumer behaviour tide in the wake of the pandemic.

Ask yourself, why do you do what you do? What do you offer beyond your product, or service?

Read below to find out how to develop and implement your own brand purpose.



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Brand purpose: what is it, and why is it so important? Consumers are up to six times more likely to champion brands that have a clear brand purpose, but what does that mean for the travel and tourism industry?

Link building has always formed the basis of effective SEO marketing strategies. Despite constantly revising their search algorithms, Google and other search engines have consistently rewarded best-practice link building with improved organic rankings.

Read below to discover the positive impact influencer marketing has on link building and SEO, and how you can implement it into your own digital strategy.



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SEO Strategies for Link Building | Link Building Strategies Influencer marketing can positively impact SEO marketing strategies and organic search revenues through natural link building. 

It’s human nature to look to others to help us make decisions that come with a perceived risk – finding a plumber, buying a car, or choosing a holiday. The fact that someone we trust can vouch for something carries a lot of weight. In essence, it’s free marketing, so if you don’t have a plan to make more of these word-of-mouth ‘ambassadors’, we’ve got some tips for you. Read below to find out more.



https://bit.ly/3FhoqMU

We Need to Talk about Word-of-Mouth Marketing | Digital Visitor Tips for nurturing destination ambassadors.

Running a visitor attraction is stressful, whatever time of year it is, but especially difficult is the off-peak season. What can visitor attractions in the UK do to maintain visitor numbers during the quieter months? Read below to find out.



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Our 6 Steps for Successful Off-peak Events | Digital Visitor Running a visitor attraction is hard work and stressful at the best of times, but what can you do to maintain visitor numbers all year round?

Overtourism occurs when there are too many visitors to a particular destination, causing rent prices to shoot up to make space for holiday rentals, roads to jam up from tourist vehicles and environments to become degraded.

Read below for our CEO, Anthony Rawlins’, insight into how we can tackle this great industry challenge.



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The Marketing Solution to Overtourism | Digital Visitor Overtourism is a hot topic right now, with many destinations focusing on how to combat this. Read on for ideas on how we can tackle this.

One in five people in the UK live with either a disability or a health condition which affects how and where they choose to spend their leisure time. Read below to discover our insight on how tourism marketers can highlight their accessible offering to this market.



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Two Steps to Successful Accessibility Marketing | Digital Visitor By 2025, a quarter of the tourism market will have accessibility needs. Here are 2 steps to successful accessibility marketing.

Zoom, Teams, Google Meet - if video conferencing works so well, what's the rush back to meeting in person? Would having to catch a flight just cause a halt in productivity, and an unnecessary dent in your carbon footprint?

Many travel specialists still come to the consensus that in-person interaction is a critical success factor in both winning new clients and delivering effective travel programmes, meaning corporate travel is returning for the post-covid era.

This time there’s a new generation of business travellers, with different priorities and desires when it comes to travelling for work.

Tap into this evolving market by reading our insight into changing trends and how to attune your communications strategy inline with these trends below.



https://bit.ly/3GjA7U7

Travel trends for 2022: will business travel bounce back? In-person interaction still proves to be critical to business success, meaning business travel is here to stay. How can you attune your communications strategy to an evolving audience of corporate travellers?

Done well, influencer marketing can boost your visitor numbers and increase your reach with new audiences. Many visitor attractions are recognising its benefits: greater authenticity, niche targeting, and wider audience reach – all without being too costly.

It’s a tactic which combines both the art and the science of marketing. While the majority of marketers understand the art part, there’s still a lot of confusion around the science of it all. So how do you create an influencer marketing campaign that brings in results? Read below to find out.



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Making Influencer Marketing Work For Your Visitor Attraction | Digital Visitor Many visitor attractions are recognising the benefits of influencer marketing and seeing boosts in visitor numbers and increased reach.

With research revealing people are increasingly more likely to spend big on experiences rather than material possessions, the savviest visitor attractions are gearing up to promote their gift vouchers all year round. Here’s how to make the most of the experience economy and cut through the gifting noise at Christmas, Valentines, Easter and more.



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Spreading Vouchers past Christmas | Digital Visitor Savvy attraction marketers are able to tap inyto e voucher sales and the experience economy work all year round, read on to find out how.

With 40% of millennials identifying as parents, the millennial cohort has not only grown up, but merged with the traditionally separate family audience, creating a new challenge for travel marketers.

By implementing the right digital strategy and shifting your preconceptions, you can target this lucrative crossover audience with a smart, new approach. Here’s how to speak the language of the modern millennial family and get your travel marketing on point.



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How to talk to the modern millennial family | Digital Visitor With 40% of millennials identifying as parents with the right digital strategy you can target this crossover audience with a smart, new approach.

How can your attraction make the most of Tripadvisors hundreds of millions of unique monthly visitors?

Maximise this opportunity with our 7 simple steps, guaranteed to bring you Tripadvisor success.



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7 Steps to Success for Attractions on TripAdvisor | Digital Visitor How can UK attractions make the most of the opportunity of TripAdvisor to raise your profile and attract more visitors? Read on.

The modern travel customer journey is not as simple as searching, clicking and booking. It’s a journey wrapped in research, sharing and information gathering that inspires travellers to interact and ultimately book with tourism businesses.

Having a clear SEO strategy is essential for tourism businesses to succeed online. Find out why this is, and how Digital Visitor can help you implement one to get guests from looking to booking below.



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Integrating the Travel Customer Journey into your SEO | Digital Visitor The modern travel customer journey is not as simple as searching, clicking and booking. Having a clear SEO strategy is vital to grow.

We sat down with our CEO, Anthony Rawlins, to discuss why it's important for tourism businesses to start marketing themselves as a destination, what this means, and some first steps you can implement into your digital marketing strategy.



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Transforming your travel business into a destination As consumers are craving experiences, tourism brands need to stop thinking of themselves as a place where people go, but a destination.