OSM Group

Engaging writing is a powerful way to stand out in competitive markets.

Learn how to improve your copywriting for the web in just twelve easy steps from our tutorial below!

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The word is not dead: 12 steps to writing better content Engaging writing is a powerful way to stand out in competitive markets. Learn how to improve your copywriting for the web in 12 easy steps.

Ever noticed a change in your SEO rankings for better or for worse, even though you didn’t make any major changes?

In this on-page SEO checklist, I’m going to show you the essential things to pay attention to. They’ll improve your search traffic, boost your rankings and make off-page SEO a lot easier for you.

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On-Page SEO in 2022 (Checklist Included!) - Neil Patel This comprehensive guide to on-page SEO will teach you what it is and what techniques will bring real results in 2022.

For those of us who suffer from imposter syndrome, receiving constructive feedback on our work can be even more challenging as we try not to take it personally or use it as proof of our lack of skills.

However, transparency is the key to a successful, trusting company culture.

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The importance of feedback Building a culture of trust and growth through abundant feedback.

According to the TechCrunch article, about 40% of young people would use Instagram and TikTok when they need to discover something; in other words, whenever they need to look for a place to eat or meet, they no longer turn to Google searches.

Let's explore the following reasons as to why this is occurring :

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Google has a problem, and I can prove it Do Instagram and TikTok threaten Google?

Marketing automation helps save time by relieving you of tedious analytical and marketing tasks.

Here are nine marketing automation best practices that will keep your company on track to meet its marketing goals, generate leads, and increase revenue.

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9 Marketing Automation Best Practices Marketing automation is meant to boost revenue and save time. In order to reap its benefits, you must follow these marketing automation best practices. 

Still struggling to get your social media marketing strategy on track, and working to promote your business – and ideally, generate leads?

Check out SEMRush’s checklist – which also includes links to its various tools that can help with each element – below.

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The Ultimate Social Media Marketing Checklist [Infographic] Ensure you're covering all bases with this handy social media marketing checklist.

Asking yourself whether ads still work on Facebook and Instagram? Wondering what’s working for other businesses?

Discover three ad strategies proven to convert on Facebook and Instagram.

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3 Facebook and Instagram Marketing Strategies That Convert : Social Media Examiner Discover three ad strategies proven to convert on Facebook and Instagram.

Every day, we're on the receiving end of a direct marketing campaign. We just might not know it.

In this article, you'll learn the benefits of a direct marketing strategy, how it works, and the benefits of leveraging it.

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How to Build a Robust Direct Marketing Strategy [+ Examples] Struggling to see results from your marketing campaign? Try direct marketing. Discover how this strategy works and the benefits of leveraging it.

Listen to the top experts in the field of SEO to give you some of the best tips and strategies that you may have overlooked or just need re-emphasizing!

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25 Experts Reveal SEO Strategies You Need to Rank in 2022 Want to know the best SEO strategies? Sure, you can do a google search - but check what these SEO experts have to say first.

Want to optimize your LinkedIn newsletter so it can reach its potential?

Check out the strategic decisions to make, how to optimize your newsletter, and identify the lessons learned in executing a LinkedIn newsletter.

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11+ Things To Do To Make Your LinkedIn Newsletter a Big Success Starting a LinkedIn newsletter on behalf of your brand? These tips help you get it right from the start. – Content Marketing Institute

Writing effective, attention-capturing content means knowing how to truly engage the reader.

Check out these top 6 tips for writing content that drives an immediate response. 👇

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Write Content That Drives an Immediate Response [Sponsored] Follow these writing tips to create engaging, response-worthy content.

Does your marketing involve several people or teams? Looking for a way to collaboratively manage multiple LinkedIn company pages, ad accounts, or assets?

In this article, you’ll learn how to use LinkedIn Business Manager to access and delegate shared work across teams.

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How to Use LinkedIn Business Manager: A Guide for Marketers : Social Media Examiner Learn how to use LinkedIn Business Manager to access and delegate shared work across teams.

Power words are a part of marketing psychology that you often see in adverts. In fact, they’re a go-to for many marketers. Think of words like ‘smart,’ ‘fresh,’ ’innovative,’ ‘bold,’ and ‘pioneering.’

Look at these three power words that may significantly impact conversation rate optimization.

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Use These 3 Power Words To Boost Conversion Rates - Neil Patel You can see a 12.7% increase in your conversion rates by simply using power words in your blog posts, sales pages, emails, and social media posts.

90% of people buy from the brands they follow on social media. But the role of social media in brand building is more complex than it used to be.

Let's learn why it's essential to incorporate the role of social media within your digital presence.

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Why You Shouldn’t Ignore the Role of Social Media in Brand Building Wondering about the role of social media in brand building? Read on to learn about social media and branding with tactical steps and examples.

As a marketer, you likely know the importance of fine-tuning content for SEO to capture a primed audience in their search journey.

High-ranking video content allows your branded content to appear in video search results, reach the right audience, and convert users into either subscribers or paying customers, depending on your business goals.

Let's dive into the tactical ways how to optimize SEO on YouTube.

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8 Tips for How to Optimize YouTube for Search | C&C Ready to optimize your YouTube content for SEO? We've got 8 tips for how to optimize YouTube for search and start ranking high.

More than half the world’s population uses social media.

Explore these reasoned and nuanced approaches to social media to reinforce (or justify altering) your social media strategies for top industry experts.

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The Best Ways To Use Social Media in Content Marketing Try these expert tips to update and refine the social media part of your content marketing strategy ¬– Content Marketing Institute

A design thinking process is a two-pronged approach that involves both empathetic ideology and a process that aims to find the best possible solution for gaps in the market or problems in a given demographic or community.

This five-step process boils down to a human-centered design process intended to create innovative solutions based on real human needs.

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Why the design thinking process is so important: a primer The design thinking process might seem mystifying at first glance—but the five-step process boils down to a human-centered design process intended to create innovative solutions based on real human needs.

Trying to grow a following on Instagram? Could chasing new followers be negatively impacting your connection to current followers?

In this article, you’ll discover a strategy for growing and sustaining an engaged and responsive community on Instagram.

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Making Real Instagram Connections : Social Media Examiner Discover a strategy for growing and sustaining an engaged and responsive community on Instagram.

You need to integrate SEO across all teams within your organisation to improve and strengthen your SEO efforts.

Learn these top six tips from industry experts.

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6 Ways to Integrate SEO Across Teams | C&C Want to integrate SEO across your organization? Here are six key areas that you can tackle to improve and strengthe you SEO efforts.

Wish you could target only your high-value website traffic? Want better ROI on your Facebook ads?

In this article, you’ll learn how to refine your Facebook ads based on the amount of time people spend on your website and much more.

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How to Optimize Facebook Ads for Quality Website Traffic : Social Media Examiner Learn how to refine your Facebook ads based on the amount of time people spend on your website and much more.

Digital advocacy efforts are vital for enabling nonprofit organizations to cut through the noise and win campaigns.

Let's explore five questions you'll want to ask when starting a digital advocacy campaign.

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5 Questions to Ask Yourself Before Launching a Digital Advocacy Campaign Learn the questions to ask when starting a digital advocacy campaign, whether you're a seasoned campaigner or completely new to digital organizing.

Gaining followers and engagement on Twitter is easier said than done.

In this article, we’ll consider what differentiates Twitter power users from the rest and how you can become a power user too.

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Twitter Power Users: What They Are & How to Become One What are Twitter power users? And how do you become one? Learn everything you need to know - with examples from real brands and users on Twitter.

Thought leadership is about building authority and trust – quite useful when your job is to persuade people to buy your products

Is your thought leadership content missing the point?

Is Your Thought Leadership Content Missing the Point? Thought leadership is not a badge any marketer can claim for their content. -- Content Marketing Institute

Understanding human behaviour comes with the power of being able to influence users’ decision-making and underlying psychology

What are the secrets and pitfalls of designing persuasive technologies?

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The secrets and pitfalls of designing persuasive technologies The line between well-intended nudges and shadier forms of manipulation may not always be clear, but perhaps this framework will help.

Deciding which metrics to focus on while auditing your content for SEO performance can be a challenge. You can’t use all the available analytics, but ignoring some can be harmful to your SEO efforts.

Check out these 4 metrics that should not be missed in an assessment.

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4 Metrics Not To Be Missed in Your Next Content Audit Add these four metrics to every content audit to gain a better picture of performance. – Content Marketing Institute

Take a look at the following nine trends that we think will pop over the next six months, including NFT subscription services, virtual pop-up stores, direct mail marketing, and more.

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#2022

9 Things Our Trends Team Will be Following in the Next 6 Months & Beyond What bigger business trends should you keep on your radar in the near future, learn exactly what the Trends.co team will be watching in 2022 and beyond.

Are you happy with the number of leads your marketing campaigns are generating? Or, do you wish they were a bit more effective?

Here are seven strategies to generate leads like never before.

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How to Generate More Leads Through Your Online Marketing Campaigns Want to increase the number of leads from your online campaigns? These 7 strategies will make your marketing campaigns more effective.

Do you ever wonder how some people on Instagram gain so many followers in a short amount of time or on a consistent basis?

Check out 15 easy ways to increase your following on Instagram.

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15 Ways to Get More Instagram Followers Struggling to grow on Instagram organically? Follow these Instagram growth tips and you could gain 10k real Instagram followers in 30 days.

What if there was a more flexible way to work with colors without all the complexity of programming?

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Thinking colors: Balancing between visual and abstract In a digital world, colors are represented as coordinates in one of the color models: RGB, HSL, HCL, etc… Some are made for machines (RGB literally represents the way displays work) while others…

Would you be surprised to learn, then, that more than 60 percent of companies have ignored marketing analytics data when making marketing campaign decisions?

In this article, we will cover the types of marketing data and how to create your own report.

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Marketing Analytics: Everything You Need to Know To Start Leveraging it Today Companies have marketing data at their fingertips. Is your company using it to its full potential? Learn everything you need to know to start leveraging it today.