Salience Search Marketing
Award-winning agency. SEO, PPC, Digital Content, Social & PR. We use data & storytelling. We deliver
We work with clients on both a consultative and on-going basis and can help you with the likes of on-site SEO, Copy writing, Conversion Rate Optimisation, Content Writing, Outreach/Advertising and Paid Search. We interrogate data to discover profitable digital content marketing and SEO opportunities, deliver advertising campaigns with technical expertise and creative content whilst driving increas
16/08/2024
When budget matters...
09/08/2024
When Breaking Bad Meets PPC
02/08/2024
SEO as a job š
Google API Leak And What This Means?
In this clip, Liam and Huw explain what is the Google API Leak and what have we learned from the leak.
Want to watch the full podcast here: https://buff.ly/4bqUJZS
Planning early for Black Friday is important to maximize your sales.
Ensure your PPC department and business are aligned in what strategies to implement for Black Friday, and start planning now. Give teasers so potential customers know what sort of deals you will be offering for Black Friday.
Want to watch the full podcast, click here: https://buff.ly/3Ya9VI1
26/07/2024
Will I ever find you?
Maximize your assets for Black Friday.
For Black Friday and PPC strategies, it's beneficial to be proactive by sharing sneak peeks of potential discounts and deals your brand plans to offer for Black Friday.
Want to watch the full podcast click here: https://buff.ly/3Ya9VI1
Quality Rater Might Count.
Quality Raters assess the webpages based on their E-E-A-T (Expertise, Experience, Authoritativeness, Trustworthiness) quality and the extent to which they satisfy the requirements of the user's search.
Google's process for improving Search involves ideation by engineers to identify and conceptualize needed improvements. These ideas are then developed into technical solutions.
Quality Raters evaluate the new algorithms against current results without knowing which is which.
If the results are favourable, the update moves to live user testing, where it's shown to random users.
Positive user feedback means the update is implemented for all Google Search users.
Want to watch the full podcast click here: https://buff.ly/4bqUJZS
19/07/2024
Mum just doesnt get it...
Do you value relevancy or value virality for digital pr campaigns?
In this clip, Brett and Jimmy talk about whether brands should value relevancy or value virality when it comes to digital PR campaigns in 2024.
Want to watch more, then click here: https://buff.ly/4eZuZXA
Google API Leak: There's Not A Single Ranking Algorithm.
In the upcoming clip, Liam and Huw delve into the significance of click-through rates (CTR) in the context of online engagement. They also elaborate on the critical role of enhancing the user experience to drive better CTR and overall website performance.
Check out the full podcast here: https://buff.ly/4bqUJZS
03/07/2024
Thereās ONE way to harness playful branding like MANSCAPED
Visit their homepage and see it: premium Manscaped Boxers 2.0. Comfort, style, and FUN!
Manscapedās playful imagery grabs attention. Cheeky visuals and witty slogans entertain and engage, turning real customer comments into powerful testimonials.
Now, look at Philips. Their ads are straightforward, focusing on product features. While informative, they lack the personality and engagement that Manscaped excels at.
Manscaped stands out with unique, humorous branding. Philips, though effective, feels more traditional and less memorable.
Be like Manscaped.
Comment āBallsā to get the full tear down weāve done on manscapedās strategy and our comprehensive report on over 100 brands in the male grooming sector.
Your Changes Are Tracked?
In this clip, Liam and Huw talk about how Google tracks every change you make on your website and stores it indefinitely. Don't worry, only the latest 20 versions are taken into account.
Want to watch more then click here: https://buff.ly/4bqUJZS
21/06/2024
We're thrilled to announce our partnership with Riviera Travel!
We're kicking off our collaboration with their amazing team to elevate their SEO and DPR. Together, we'll enhance their site experience, streamline their tech setup, and boost brand recognition and trust.
How to improve your customers' web experience for more sales?
In this video, Brett and Jimmy discuss enhancing web experience to boost sales.
Want to watch the full podcast, click here: https://buff.ly/3xR7i2K
How to give your customers a positive web experience?
In this video, Jimmy and Brett discuss the reasons and methods for providing your customers with a positive website experience.
To learn more, click the link here: https://buff.ly/3xR7i2K
How can brands gain loyalty and grow their customer lifetime value?
In this clip, Brett and Jimmy share tips on boosting customer loyalty and lifetime value!
Want to watch the full podcast? Click here: https://buff.ly/3xR7i2K
How are users perceiving AI search Google SGE?
In this clip, Brett and Jimmy discuss Google's AI search and its effect. Will it become the next useful tool in 2024?
Want to watch the full podcast? Check out the full podcast here: https://buff.ly/3TLM5OS
How will search traffic be affected by Google SGE?
In this clip, Brett and Jimmy discuss how Google SGE will affect search traffic and what it will do when conversions hit your site.
Want to watch more? Then click the link in the bio.
How important is brand loyalty for brands with a high number of SKUs?
In the video, Brett and Jimmy discuss the importance of brand loyalty and how trust is a key factor in its success. Repeat customers who trust a brand are more likely to spend more and recommend it to others.
Trust is the foundation of brand loyalty, as customers need to feel confident in the quality and reliability of the products or services they are investing in.
Want to watch the full podcast? Click here: https://buff.ly/3xR7i2K
How to use your teamās talents to prioritise a high SKU search strategy?
In this clip, Brett and Jimmy discuss effectively utilising your team's skills to achieve optimal outcomes.
Want to watch the full podcast? Check out the full podcast here: https://buff.ly/3xR7i2K
Googleās stance on the use of AI in organic content?
In this clip, Brett and Jimmy discuss the importance of AI and Google's stance on it in relation to organic content.
Want to watch the full podcast? Check out the bio.
18/04/2024
This week, we celebrated at Salience! š Catrin nailed it with her hilarious Haiku about British weather and won a national book voucher. š Our dog-friendly office inspired some great entries too! š¾
How can marketing leaders use AI in 2024?
In this clip, Brett and Jimmy discuss how marketing leaders can incorporate AI into their content without overdoing it.
Want to watch the full podcast? Click here: https://buff.ly/3UjN9LC
11/04/2024
Here are some stats for all the pets at Salience and how they have improved everyday life.
100% Dogs make working in the office better
77% of us own pets
24% said working at Salience influenced their decision to get a pet
24% that donāt own a pet said itās influenced their decision to get a pet in the near future
š How working at Salience influenced people's decisions to get a pet.
I knew I could bring her into the office, so it was a positive factor.
I met my wife at work, and when we got together, she wanted to get cats! Made it easier to get
a dog as I knew i could bring her to work if I wanted to.
Makes having a pet feel more realistic and reminds me how much I miss having dogs at home
We got him during COVID when working from home. Wouldn't have been possible if in the office 5 days a week.
š Top 3 things about having a pet according to Salience.
Companionship and active lifestyle encouragement: Pets offer companionship, keep us active, and provide a sense of fulfilment in caring for them.
Joyful presence and entertainment: Pets bring laughter and entertainment with their antics, making everyday life more enjoyable.
Sense of responsibility and homely atmosphere: Having a living thing to care for adds a sense of responsibility and independence, making our homes feel warmer and more complete.
š Top 3 reasons why having a dog in the office is good!
Stress relief and mood improvement: Dogs in the office provide a positive distraction and help to alleviate stress, boosting morale and creating a warm atmosphere.
Break from work and improved work-life balance: Interacting with dogs during the workday breaks up monotony, makes tasks less stressful, and contributes to a better work-life balance for employees.
Enhanced atmosphere and social interactions: Dogs contribute to a calming and comforting atmosphere in the office, promoting interaction between colleagues and improving overall happiness and satisfaction.
š Top 3 ways dog-friendly policy influences people in the office
Enhanced work-life balance and pet care flexibility: The dog-friendly office policy allows staff to bring their dogs to work when needed, easing concerns about pet care and contributing to a more balanced lifestyle.
Positive impact on workplace culture and atmosphere: The dog-friendly policy's relaxed work environment fosters a more comfortable and enjoyable atmosphere, promoting social interactions and happiness among employees.
Increased job satisfaction and incentive to come into the office: Knowing they can bring their dogs to work makes staff happier and more willing to come into the office, contributing to overall job satisfaction and a positive work environment.
š Agency Pets
Animals...
Bow the Sausage dog who will be 10 in June.
Dog: Daisy 1 year Cat: Yoshi 8 years
Dog, Lilo, 3
Dog, Snoopy 1 year
Dog, Buddy 5 years
Dog, Raffaela (Raffi), 7 months old Cat Morpheus (Morphy) 5 Years Old Corn Snake, Cornflake 8 Crested Geckos: Miremel, 11 years old Dill 14 years old Drogon, 10 years old Viserion 8 years old
Dotty, a dog, she is 3
My dog's name is Otis, and his middle name is Apple. He is a two-year-old black Labrador.
It's not my own pet as I can't have one where I live, but my mum has two dogs: Alfie, a Frenchie/pug who's 8, and Ollie, a sausage dog/jack russell who's 5.
Reggie, a 3-year-old cocker spaniel
Goldfish Meghan and Archie.... guess the theme.
Sasha - Cat (British Shorthair), two years old. Rory - Dog (Cavapoo), one year old.
Cats: Ragdolls Ned - 5 Norma - 5
Cat Name: Millie Age: Not sure, roughly 12-15
Here are some images of the office dogs and a bonus pic of Ned and Norma (Cats) š
Click here to claim your Sponsored Listing.
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Contact the business
Website
Address
Newgate House
Chester
CH11DE
Opening Hours
| Monday | 8:30am - 6pm |
| Tuesday | 8:30am - 6pm |
| Wednesday | 8:30am - 6pm |
| Thursday | 8:30am - 6pm |
| Friday | 8:30am - 6pm |
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