Social Honeycomb

4 simple reasons why your Padel Club or brand needs a robust social media presence.

In the competitive world of Padel (Padel Tennis) having a robust social media presence is no longer just an option—it's a game-changer. As the worlds fastest growing sport there has been a recent explosion of businesses and venues focusing on this sport. Therefore it’s essential that in order to succeed to you need to create a greater awareness of your brand than your competitors:

Here’s how your brand can score big when using social media:

1️⃣ By boosting your brands visibility: Reach more fans and followers beyond traditional marketing channels.

2️⃣ By engaging and building relationships: Connect directly with your target audience and foster meaningful, lasting relationships.

3️⃣ By driving traffic and sales: A well-managed social media presence can send traffic to your website, increase conversions, and, ultimately, boost your sales.

4️⃣ By humanising your brand: Showcase the people behind the scenes, highlight your team members, and share customer success stories to create emotional connections that build trust and loyalty and utlimately generate more sales.

It's no longer a case of "build it and they will come" your business needs a great social media strategy. No time to plan and implement one yourself? Let's have a chat and see how I can help.

Don't miss the opportunities that the Paralympics bring.

As the Paralympics approach, now is the perfect time to amplify your brand’s voice on social media. You've seen how last week's Olympics brought out the best in everyone so why not capitalise on that from the 28th.

But how can you stand out amidst all the noise?

Here are some tips that I will be implementing in my own social media strategy.

🎯 Create Paralympics-themed content that resonates with your audience's passion. Whether it’s behind-the-scenes footage, athlete stories, or interactive quizzes, tie your content to the excitement of the Games.

🌟 Join the conversations: Engage with trending discussions. Share your insights, and interact with fans and influencers and if you feel you have little to add ask questions and add your praise.

By doing so, you can position your brand as an authority, or as one not arrogant enough to think they know it all, and this will help you to become part of the larger community.

This is your chance to shine—don’t miss out on the opportunity to connect with your audience in meaningful ways and enjoy everything the games has to give.

PS Did you know that I have an Aunt, Kay McShane who won Silver and Bronze medals in the 1984 and 1988 Paralympics? She was awesome.

💛 Top Tip Thursday.

I would love to know what your favourite app is that helps you with your business. I have a few, but right now I’m loving an app called Brain Toss.

It’s amazing for capturing any ideas I might have, whether I’m at my desk, on my bike, playing padel, or with a client. It’s super simple – you can leave a voice note, send a text, or take a picture, hit a button, and it arrives directly in your inbox. Bingo 🪄

Then when I next sit opposite my computer, I’m reminded of the idea – which, let’s face it, is far more reliable than my memory, which seems to be failing lately. 😅

What’s your go-to app for staying organised and productive? Share them in the comments below! 👇

What if I told you that the colour of your swimwear could be the difference between life and death?

At this time of year, there is much talk about swimwear - Tankini's or Swimsuits or Bikinis or Trunks or Budgie Smugglers 😂. What will you wear on your summer holiday?

The style doesn't matter but the colour could save your life!

Thanks to for alerting me to this article by Swim England Have a read, it's made me stop and think and I've been a swimmer for many years. (Link in the comments)

I've gone one further and found a graphic that compares pools and open water, I think it's going to be Pink from now on!

Will you think about the colour of your swim attire the next time you make a purchase?



👀 I'm Caroline. I can help you
💥 Develop a Social Media Strategy
💪 Brainstorm a problem with a Power Hour
📈 Learn about LinkedIn through my training workshops
🏊 Keep you on the straight and narrow every month with my checkin service.

🔔 Follow me for more insights!
☎️ Book a virtual coffee to find our more through the link in my profile.

How do you overcome a social media problem?

Yesterday I met with Michelle Milliner - Celebrant a Celbrant based in Gloucesterhsire for a Power Hour centred around Instagram.

Amongst other things we discussed the different features of Instagram and how to mix up engagement and posting to build an audience.

If you have a question about Instagram, Linkedin Content Ideas or any other social media conundrum why not book a power hour with me and we can get to the bottom of it?

It’s as simple as this: using social media to share your brand values, services and products is the same as word of mouth but super charged!

Involving influencer activity within your social media strategy will increase your engagement rate by 16 times.

Yes, that could be someone with 100’s of 1000’s of followers or it could be someone with much fewer followers but who is better connected.

These are your influencers:

A member of your swim club who has enjoyed your facilities.

Someone you have taught to play Padel who has gone on to play in the local league.

A friend who took your advice and achieved a PB.

So look around you and think who could spread the word about you AND also think how you could spread the word about those around you.

👀 I’m Caroline. I can help you
💥 Develop a Social Media Strategy
💪 Brainstorm a problem with a Power Hour
📈 Learn about LinkedIn through my social media training events
🏊 Keep you on the straight and narrow every month with my checkin service.
🔔 Follow me for more insights!
☎️ Book a virtual coffee to find out more through the link in my profile.

Are you looking to establish yourself as an industry thought leader? Here's how to get started with my Motivational Monday Moral:

Do you lead the way or follow others?

"I can't do that because no one else does it on LinkedIn," said one of my clients last week.

Just because no one else is doing a particular style of post or talking about certain topics doesn't mean you can't. Why not shake things up a bit, be different? Here are 5 reasons to set trends on social media!

𝗦𝘁𝗮𝗻𝗱 𝗢𝘂𝘁 𝗳𝗿𝗼𝗺 𝘁𝗵𝗲 𝗖𝗿𝗼𝘄𝗱: Setting trends helps you distinguish yourself or your brand from competitors, offering a unique voice in a crowded space.

𝗗𝗿𝗶𝘃𝗲 𝗘𝗻𝗴𝗮𝗴𝗲𝗺𝗲𝗻𝘁: Trendsetters often see higher engagement rates. Original content can spark interest and encourage more shares, comments, and likes.

𝗘𝘀𝘁𝗮𝗯𝗹𝗶𝘀𝗵 𝗔𝘂𝘁𝗵𝗼𝗿𝗶𝘁𝘆: By leading trends, you position yourself as a thought leader and go-to source within your industry, enhancing your credibility.

𝗜𝗻𝗳𝗹𝘂𝗲𝗻𝗰𝗲 𝘁𝗵𝗲 𝗠𝗮𝗿𝗸𝗲𝘁: Setting trends allows you to guide discussions and potentially impact consumer behaviour or industry standards.

𝗟𝗼𝗻𝗴-𝗧𝗲𝗿𝗺 𝗙𝗼𝗹𝗹𝗼𝘄𝗶𝗻𝗴: Followers gained through trendsetting are often more loyal. They value innovation and look to you for the next big thing.

So come on let's try and be pioneers. Let's Innovate, inspire, and influence on your social platforms!

👀 I'm Caroline. I can help you
💥 Develop a Social Media Strategy
💪 Brainstorm a problem with a Power Hour
📈 Learn about LinkedIn through my workshops
🏊 Keep you on the straight and narrow every month with my checkin service.

🔔 Follow me for more insights!
☎️ Book a virtual coffee to find out more through the link in my profile.

Are you in the health and wellbeing sector and In need of some content ideas?

I recently did some Facebook and Instagram training with a new business that is about to launch based on the concept of assisted stretching. Part of my reserach was to look at content ideas for them.

Here are some examples of successful health and wellness posts, drawing from engaging content ideas that have generated significant following and engagement:

🏆 Interactive Workout Games: Posts that engage the audience with challenges, such as daily workout goals, can inspire interaction and regular participation in fitness activities.

😂 Funny sporting fails: Sharing humorous content related to sport, such as riding fail videos or memes, think horse spooking or bucking, these can attract a lot of views and shares, making it a successful post idea for equestrian businesses.

🧘‍♀️ Wellness and Mental Health Tips: Providing valuable advice on wellness and mental health can establish a page as a go-to resource, especially when including expert insights or practical daily tips that relate specifically to your audience.

🗣️ Client Testimonials and Success Stories: Posts that feature real-life success stories or testimonials from clients can boost credibility and inspire viewers, demonstrating the effectiveness of a health program or training session.

🥦 Personalised fitness & training tips and motivational posts can engage a broad audience aiming for a healthier lifestyle at any age.

Any other suggestions, or types of posts that have worked well for you?

5 Top Tips to Boost Your Social Media Interactions / Engagements.

Monday's post uncovered the fact that many people don't feel comfortable or knowledgeable enough to interact with other people's content.

Here are a few suggestions on how to engage.

1️⃣ Be Selective: Focus on engaging with posts that align with your professional interests or expertise. This helps build your credibility and relevance in your field.

2️⃣ Add Value: When commenting, aim to contribute meaningfully. Ask questions, provide insights, or share experiences that relate to the post.

3️⃣ Keep It Professional: Always maintain a relevent tone of voice. Remember this isn't TikTok its a professional space, remember you are commenting in order to help raise your profile.

4️⃣ Timeliness Matters: Engaging promptly on new posts, where possible, can increase your visibility and shows that you are active and up-to-date within your network.

5️⃣ Expand Your Reach: Don’t limit your interactions to your immediate network. Commenting on posts by industry leaders or participating in broader discussions can expose you to new connections.

Stay Engaged, Stay Connected!

By using some of these ideas you can enhance your presence on social media and build stronger professional and personal relationships.

Will you interact with this post?

Motivational Monday Morsels

This is my new Monday tip post. Every Monday I am going to share a few simple ways to get ahead on LinkedIn. Nothing complicated but something that you can try out over the coming week and then on Friday I would love to know how you get on.

So today’s Motivational Monday Morsel is all about the importance of telling stories in your posts. (Storytelling is a very overused term when it comes to content creation, IMO but it is a vital part of your social media plan or social media strategy.)

So how can you unlock the power of storytelling in Sports within your social media?

🏆 Human Connection: In sports, stories of triumph, challenge, and perseverance resonate deeply. Share these narratives to forge a stronger emotional bond with your fans and followers. It makes your content not just seen, but felt by those reading it.

🏊 Brand Identity: Every sports brand or athlete has a unique journey. Use storytelling to express your ethos and values. It’s not just about your logos and colours; it’s about what you stand for on and off the water or pitch.

🚀 Engagement Boost: Stories of behind-the-scenes training, competition-day rituals, or even fan experiences can drive more interactions. This is because this content invites comments, shares, and likes, keeping your audience engaged and eager for more.

📚 Educational Impact: Utilise storytelling to break down game strategies, athlete diet plans, or fitness tips in a captivating way. Turn your expertise into engaging lessons for your audience.

🙋🏼‍♀️ Differentiation: Stand out in a crowded feed. Highlighting unique aspects of your sporting journey or business can differentiate you from the competition. Let your unique stories illustrate why you’re special.

📖 Start sharing your story today, your customers want to know who they will be working with and tap into the power of storytelling to boost your visibility and connect more meaningfully with your community.

So what’s your story?

Why not share at least one post this week that shares your story? I’ll be sharing mine!

Big update from Meta! (That's Facebook, Instagram & Threads!)

Meta's rolling out new subscription levels for businesses after trying them out in Australia, New Zealand, and Canada. These plans are packed with features to help businesses make the most of Meta's platforms.

What's new?

🔹 Standard Plan ($14.99/month): Get a verification badge, better search rankings, protection against impersonators, customer support, and more for one Facebook or Instagram account.

🔹 Plus Plan ($44.99/month): Enjoy extras like linking in Reels and more ways to customise your profile.

🔹 Premium Plan ($119.99/month) and Max Plan ($349.99/month): Score top-tier perks like priority support and even more profile tools.

And that's not all—Meta's also introducing new AI tools for ads that promise more creative and engaging content.

Sounds good, right?

Well, it might be for big businesses, but smaller ones might feel the pinch. These plans could put a dent in small business budgets, especially those used to free tools for getting noticed and engaging customers.

My biggest concern is that the different price tiers could widen the gap between big companies that can afford more and small businesses that can't.

As businesses rethink their social media strategies and budgets, opinions are split on whether these changes are good or bad.

What do you think?

What will you post on or today?

Will it be part of a planned approach to how you present yourself to your potential clients and contacts?

Or will it be something you think of in passing and think “oh yes, that will do”?

Or maybe you panic and just share someone else’s post instead?

It’s tough, we all have a day job and social media often comes at the bottom of the to-do list. (I know because I used to be the same and I work in this world! 😂)

What if I told you that you that:

• I could help you show up more consistently.
• I could help you attract more connections and followers with good quality content ideas.
• I could help you have more meaningful conversations with the right customer profile.
• I could help you get more engagement by posting less.

Interested?

Come along on the 𝟭𝟰𝘁𝗵 𝗝𝘂𝗻𝗲 and join me at for one or both of my workshops which will not only show you how to create a strategy for your social media, that can be implemented by you, your team or an outsourced freelancer but I will also show you how to amplify your profile and presence on LinkedIn.

Oh and along with the lovely people from we’ll give you the opportunity to try Padel (the fastest growing sport in the world) for free.

For more details & tickets head to the link in my bio. Tickets £55 per session or £95 for both (Padel lesson free when buying a ticket)

💰 Sell by not selling on LinkedIn. 💰

For business owners in the sports industry, creating engaging content on LinkedIn is about more than just selling—it's about building relationships and establishing credibility.

Constantly posting sales-oriented content can actually backfire.

Much like in a personal conversation with someone in a bar or on the side of a cricket pitch, where relentless bragging can become tedious, a continuous sales pitch on social media can turn off your audience.

Instead of drawing people in, it often drives them away because it lacks the elements of engagement and value that people seek. No one likes being talked at, they like to be talked to.

When every post centres around a sales pitch, it can make your brand seem one-dimensional, self centred and out of touch with your ideal client's interests.

Research shows that content that focuses solely on selling tends to perform less well as it may fail to properly address customer pain points effectively or engage them on a meaningful level.

So if you are not going to sell what should you write about?

To keep your LinkedIn content varied and engaging, think about incorporating these four types of posts:

1️⃣ Educational Content: Share insights about the latest trends in sports, training tips, race results or innovations in sports technology.

2️⃣ Community Highlights: Post about events, team achievements, or spotlight key players and their stories.

3️⃣ Behind-the-Scenes Looks: Offer a glimpse into the day-to-day operations of your business, showcasing how your products are made or what a typical day at your office looks like. If you are an event organiser share how you put together a typical event.

4️⃣ Customer Testimonials and Success Stories: Share stories from customers who have benefited from your products or services, highlighting how they've improved their athletic performance or enjoyment of sports. This makes your content so much more relatable to the reader.

Diversifying your content this way not only enriches your brand’s narrative but also fosters a more connected and engaged audience. These individuals are more likely to seek out future posts and start to create a connection with you that will create greater awareness of your brand and this will then lead to more sales.

If you found this post of use why not save it or hit the bell to be reminded of my future posts.

How to grow your account without sacrificing your sanity!

So you have a presence on social media.

You understand that it's a tool to help grow your business.

You've read posts from people, like me, explaining that success is about increasing the reach of your posts (ie getting them in front of more people) and the amount of engagement they receive (ie comments and saves) in order to start conversations.

Simple?

Maybe not!

Because all you hear are stories of accounts growing by X thousands of followers over night, posts going viral or 1000's of impressions from others.

Before your anxiety levels start to rise because you can't understand why you can't produce similar results, stop and BREATHE!

Here's why your posts may not be doing as well as others.

Different subject matter receives different results.

For example one of my Equestrian client accounts on Instagram has grown phenomenally over the last month.

A great achievement BUT one major contributing factor is the content focus. Horses! You see the horsey world loves to engage and share their own posts whilst tagging in others. Which means much of the work is done for you.

Also part of the strategy was to partner with a better known brand thus automatically exposing it's own content to many more eyes.

So next time you start to stress about how your account compares to others,
• think about the focus of your content
• consider the quality of the engagement you need
• review your own analytics and set realistic targets

Yes the numbers matter and will help you refine your content but big numbers don't automatically mean big sales.

And if all else fails post a picture of a horse!

To find out how I can help you consistently grow your LinkedIn or Instagram presence why not send me a message or book a call via my profile.

What will you post on LinkedIn today?

Will it be part of a planned approach to how you present yourself to your potential clients and contacts?

Or will it be something you think of in passing and think "oh yes, that will do"?

Or maybe you panic and just share someone else's post instead?

It's tough, we all have a day job and social media often comes at the bottom of the to-do list. (I know because I used to be the same and I work in this world! 😂)

What if I told you that you that:

• I could help you show up more consistently.
• I could help you attract more connections and followers with good quality content ideas.
• I could help you have more meaningful conversations with the right customer profile.

Interested?

Come along on the 𝟭𝟰𝘁𝗵 𝗝𝘂𝗻𝗲 and join me at Elkstone Studios for one or both of my workshops which will not only show you how to create a strategy for your social media, that can be implemented by you, your team or an outsourced freelancer but I will also show you how to amplify your profile and presence here on LinkedIn.

Oh and along with the lovely people from Padel Shift we'll give you the opportunity to try Padel (the fastest growing sport in the world) for free.

More details to follow but if you would like to find out more pop a "yes please" in the comments below and I will be in touch.

"Social Media doesn't work."

"Social media isn't social as no one ever comments on my posts"

"I waste so much time on social media it just isn't worth it"

All comments clients have said before they start working with me.

It's true social media is all the above AND MORE if you don't have the right approach.

❌ It isn't an easy to use free tool that will get you in front of 1000's of people or organisations by posting a pretty picture and a few words. - sorry to burst that bubble.

❌ It isn't an extra bit of tech that you head to when sales are down or you've suddenly got a new product or event to promote.

❌ It isn't something you can outsource to someone's daughter or nephew because they are young and their generation "gets it".

But with the right strategy and a plan social media (LinkedIn, Facebook, Instagram - you name it) can be a vital sales tool for your business and can really work for you.

How? I hear you cry!

It's simple. By having the right strategy in place - an actual plan.

Having a strategy means:

✅ You know who your audience is and how to proactively find them.

✅ You have an engagement strategy and comment thoughtfully on their post and comments.

✅ You have identified the topics you want to talk about and why your audience will want to hear about it.

✅ You turn up online consistently and thoughtfully.

✅ You see your platform of choice as a sales tool and once the connection is made and trust established to carry on the conversations offline.

15 years ago, when I first started using Instagram and Linkedin for my business it was easy - post something and reap the rewards. Now it's much harder BUT not impossible and with some help and a bit of inspiration, it doesn't have to be viewed as the necessary evil.

So if you are frustrated, stuck in a rut or about to give up on using social media get in touch as I promise I can help. My Clarity Sessions enable us to spend up to an hour on any aspect of social media that requires unpicking. At the end of our session you will have some pointers that are easy to implement and you will no longer view social media as the enemy!

I look forward to hearing from you.

PS If this resonates with you please hit the 🔔 and follow me to ensure you are notified about my future posts.

Hold the date! 14th June!

I am so excited to share that my next workshop (with a difference) has been finalised. Loads more details to follow but here's an outline.

2 workshops aimed at business owners wishing to work on their business and themselves with some extra sporting fun all set in a stunning location with great food and shopping.

So what am I talking about?

Those who want will kick off at 9 with a 𝗳𝗿𝗲𝗲 𝗶𝗻𝘁𝗿𝗼𝗱𝘂𝗰𝘁𝗶𝗼𝗻 𝗹𝗲𝘀𝘀𝗼𝗻 𝘁𝗼 𝘁𝗵𝗲 𝗳𝗮𝘀𝘁𝗲𝘀𝘁-𝗴𝗿𝗼𝘄𝗶𝗻𝗴 𝘀𝗽𝗼𝗿𝘁 𝗶𝗻 𝘁𝗵𝗲 𝘄𝗼𝗿𝗹𝗱 ..... Padel with my friends from

This is followed by my social media strategy workshop.

𝟭𝟬 -𝟭𝟮𝗮𝗺: 𝗕𝗼𝗼𝘀𝘁 𝗬𝗼𝘂𝗿 𝗦𝗮𝗹𝗲𝘀: 𝗖𝗿𝗮𝗳𝘁𝗶𝗻𝗴 𝗮 𝗪𝗶𝗻𝗻𝗶𝗻𝗴 𝗦𝗼𝗰𝗶𝗮𝗹 𝗠𝗲𝗱𝗶𝗮 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆

We will then break for lunch when you can mooch around the amazing shops at and have something to eat and drink.

Then it's back to the Tipee for my 𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻 𝘄𝗼𝗿𝗸𝘀𝗵𝗼𝗽.

1-3 pm: LinkedIn Unlocked: Strategies for Amplifying Your Profile and Business Presence

All of this can be finished off with another session on the Padel Courts or some good old networking with new contacts.

Tickets will be available for one or both workshops and will be limited to ensure you get the best from me. Details to follow or send me a DM to receive details sooner.

I’m off to UpLift Live! Are any of my Insta friends coming too? If so I’d love to meet face to face!

24 hours of all things I can’t blinking wait!!

Here's why trying to publish perfect posts isn't working for you.

Do you run a perfect race every time you compete?

Probably not!

It takes time and it's about building confidence and expertise and understanding what works and what doesn't. It's not about being perfect the first time.

Don't let the search for perfectionism hold you back when it comes to posting to your social media channels.

In the world of content creation, "done is better than perfect" holds so much truth for us mere mortals.

• It's easy to get caught up in the pursuit of perfection, endlessly tweaking and editing your posts. But here's the thing: perfection is an illusion, and waiting for it only delays progress.

• Every piece of content you publish is an opportunity to connect, inspire, or educate someone somewhere. Whether it's a training plan as a blog post, a piece of nutritional advice via video, or a social media update, getting it out there is what matters most. Don't waste time making it perfect because regardless of the imperfections your content has the power to make a difference.

• Remember, time spent procrastinating is time wasted. Instead of waiting for the perfect moment or the perfect idea, seize the opportunity to share your voice and your message with the world. Think of it as a journey of continuous improvement, like your race training. Remember that each time you work on something it will bring you one step closer to your goals.

So, let go of perfectionism and embrace progress. Take that leap of faith, hit publish, and watch as your ideas reach others. Because in the end, done is better than perfect.

No one drives without Google Maps or Waze these days.

So why don’t we follow a plan when it comes to Social Media Strategy?

Having the right social media strategy makes a HUGE difference.

Recently Paula approached me, she was frustrated.

She was fed up with seeing little, if any ROI.

She was disillusioned by the “experts” telling her it was easy.

She felt she was wasting her efforts on something that wasn’t working.

She felt like giving up!

This is so often why people approach me and ask for help.

So what did we do?

We had a chat, I did a mini audit of her accounts and together we decided she needed a plan, a social media strategy.

Half a day later, together, we had developed her Social Media Strategy across 3 of her current 5 platforms.

She knew:
1. Who she was talking to.
2. Where they liked to hang out.
3. What their pain points were.
4. What content topics she would talk about.
5. How she would proactively connect with them rather than wait for them to find her.

If this sounds like you, let’s have a chat.

With the right social media strategy you will:
1. Save time.
2. Connect with the right audience.
3. Attract the right businesses.
4. Discuss the topics that really matter.
5. And you won’t see Social Media as an evil distraction but as a valued business tool.

Do you have a strategy?

PS Which Sat Nav software do you use? 📍🚗🗺️