On Point Content
On Point Content is an Essex based copywriting, content marketing and PR business.
07/06/2023
Sure, I could not live without wireframing and project planning tools. But, I almost always start the content planning process with printed paper and a pencil. Why? Because good content that truly engages people is a creative process, and the best words readily flow when handwritten.
To use a quote by Horace, "The pen is the tongue of the mind."
26/05/2023
OPC is super excited to be supporting client, Agile Technical Solutions - IT Support, Security & Consultancy, with the communications for its first-ever networking event. We can't say too much at the moment, but if you're a sizeable business or organisation with multiple computer users, this mini-golf cyber networking event will be of interest!
Our Client Account Manager, Rachel Mcleod, has been working on something rather special with our software partner, Hornet Security, and Essex Police’s Cyber Crime Prevention Unit to give our business community a great opportunity to network and learn about business cyber crime over lunch & mini-golf.
More will be revealed in due course, with invitations starting to go out soon, but if you want to hear more about this exciting Colchester event, please email Rachel at [email protected]
Thanks!
At OPC, we've written winning award entries for some of the biggest award programmes in the world. We go through the same step-by-step process with clients every time. A successful entry will always:
- Tell a compelling, emotive story
- Evidence every single statement
- Take judges on a real journey that's personal to your business
- Be honest about the setbacks you've faced and how you overcame them
- Keep to the word limit
- Answer the question/s posed
- Be structured for an easy and enticing read
- Make the judging process easier
Below are our top five tips that we recommend you keep in mind when you prepare an entry. Or better still, ask us to write your award entry for you. We promise to make light work of the process.
https://www.onpointcontent.co.uk/whitepapers-and-awards/
Great copy is just as much about what you do not include as what you do!
Getting the balance right is, dare we say, a bit of a balancing act and one that OPC is well-rehearsed at.
What an absolute pleasure it was in helping the amazing team at Burnett Barker Solicitors completely refresh their website. We're thrilled with the new design!
23/01/2023
We see new designs for clients all the time. So when we found the time to spruce up our Brand Voice Discovery Workshop presentation, we got super excited!
To find out more about OPC can help you develop your brand tone of voice, head over to https://www.onpointcontent.co.uk/elevating-brands/
23/12/2022
Just a quick message to wish all our friends, colleagues and followers a very Merry Christmas and Happy New Year.
OPC is signing off now after another very busy, fun-filled year.
See you all in 2023🥳
Love working and partying with this fabulous IT team. Such a great group of highly-skilled awesome people who love supporting businesses, charities and schools. 💙
We might be opening a grammatical can of worms here, but sometimes the Oxford Comma is helpful – especially if you want to avoid ambiguity. And, if there’s one thing copywriters agree on, it’s the importance of being clear.
Here, we’re clearly saying (much to the relief of SEO consultants and web designers) that we’re not everything to everyone. We focus on what we do best, creating great copy. We bring in specialists for everything else.
Arlo (our red lab) knows it all, of course!
10/11/2022
When it comes to writing good copy, less is more. The quicker you can explain your offering, the better. Here are our top tips for helping you make your content more concise.
We hope you enjoy the read - it won't take you too long as we've kept it short and punchy!
5 Top Tips For Writing Shorter Copy - On Point Content Learn how to write shorter copy with five top tips from award-winning copywriters On Point Content. Key takeaways for all abilities.
As it has been a little while since OPC posted (crazy busy), we thought we'd reshare a not-so-old favourite of ours. Why? Because it makes us smile.
25/08/2022
A not-so-little Google update happened while OPC was on holiday, and we've got to say, we couldn't be more delighted. Launching what it calls the "helpful content update," Google wants to see people being able to access more original, helpful content written by people, for people.
Thankfully, our clients are already doing this and reaping the rewards, but what is 'helpful content'?
Helpful content is copy and other content (visuals are just as important) that is created for people rather than search engines. It's a little more complicated than this, but that's the crux of it.
So, you need to know who your audience is, what their pain points and desires are, and how you can genuinely help them. And yes, this often means not 'selling' to them at the earliest opportunity.
If you want to find out more, we encourage you to read Google Search Central's blog - it's, dare we say, helpful content!
https://developers.google.com/search/blog/2022/08/helpful-content-update
What creators should know about Google's helpful content update | Google Search Central Blog | Google Developers Home Search Central Google Search Central Blog What creators should know about Google's helpful content update Thursday, August 18, 2022 Google Search is always working to better connect people to helpful information. To this end, we're launching what we're calling the “helpful content update” t...
14/07/2022
At OPC, we never tire of seeing our content in print. Simple messages that talk to actual people are always the best. These brochures are flying off the stand for Agile Technical Solutions.
We like to keep things appropriately fun and lighthearted at OPC, and so do our clients. Here's a little example - meet Nick and his lego IT team!
Ok, so we've been a little quiet on here over the past couple of weeks or so. That's because we've been writing.
Just this week alone, we've covered a fabulously diverse range of topics, and it's only Wednesday!
Variety is certainly the spice of life and one of the many reasons we love writing.
09/05/2022
We must say, it was an absolute pleasure working directly with Studio Brand Up, SimpleClick, and of course, the wonderful team at MacKenzie King.
Making sure that content mirrors a brand's culture and unique offering is absolutely essential.
https://studiobrandup.com/portfolio/mackenzie-king/
MacKenzie King - Studio Brand Up Rebranding an accountancy & finance recruitment consultancy to authentically portray their specialism, story and culture
25/04/2022
One of the many benefits of being out and about a bit more is visiting such lovely places. This week's event, in support of Agile Technical Solutions is at Hylands House where the Essex Chambers of Commerce is hosting its first Festival of Business (Wed 27 April 10 am to 3 pm)
Might need to take the SLR along for this one!
https://hylandsestate.co.uk/
Hylands Estate - Essex - Chelmsford Hylands Estate is a grade II* listed country park encompassing 574 acres of historic parkland. Hylands House is available for wedding and business hire.
27/02/2022
Wowsers, OPC will be writing at double the speed with this little set up! Good job the decaf pods are just as nice from Hotel Chocolat
22/02/2022
This fabulous piece of feedback left by one of our clients this morning is exactly why OPC exists. Content persuades people to take action, and we're absolutely delighted to see that the additional pages we created are having a measurable impact.
OPC created this lovely little video (with help from Creative Fire) for Burnett Barker Solicitors to promote their Joint Wills service this Valentine's Day! We love how relatable and down-to-earth Burnett Barker Solicitors are... It makes it a pleasure to create content for them.
10/02/2022
OPC cannot wait to volunteer at this amazing Ball in aid of Headway Essex. Such an incredible evening for an incredible charity!
If you want to book tickets, hurry, as they're going fast.
Tickets to our annual Headway Essex Black Tie Ball are selling fast, book your tickets today to secure a place at our Celestial Ball. 🥂
Book tickets online at www.headwayessex.org.uk/headway-events/celestial-ball/ or for any other queries, please phone 01206 845945 or email [email protected]
07/02/2022
Nothing beats being involved in creating a brand from scratch.
OPC’s collaboration with Agile Technical Solutions has given Autow just the right words to convey how flexible and reliable its vehicle collection services are.
Go get'em Craig - quite literally!
https://www.autowrecovery.co.uk/
01/02/2022
Great little article in Essex Chamber of Commerce's Grapevine magazine for one of OPC's clients, IT specialists, Agile Technical Solutions.
Content that is genuinely advice-driven is always very well received by the target audience. We just hope more businesses take the necessary steps to protect themselves against cybercrime.
https://grapevinemagazine.co.uk/issue61/hybrid_workplaces_how_to_protect_against_cyber_attacks.htm
Grapevine Magazine - Hybrid workplaces: How to protect against cyber attacks Grapevine Magazine
Words are really powerful. Just one short sentence can set the mood for the day.
If you're struggling with motivating today, here's a tip. Have a quick flick through the email previews in Outlook and read the first sentence of each. It'll almost certainly lift your mood and set you up for a good week.
It certainly gave OPC a buzz - check out our email pick-me-up one-liners from last week!
12/01/2022
OPC has been a little quiet as we're rather busy with preparing lots of high-impact award submissions for clients. We're so busy, we almost forgot to promote our service, and so here's the link.
https://www.onpointcontent.co.uk/whitepapers-and-awards/
We'll never prepare an entry if we think it is not a good investment of your time (or ours), and that's a promise. This, along with pretty nifty persuasive writing and good storytelling, is why we have a strong success rate!
Award Entry Writing Service - On Point Content - 01206 250045 Discover how our award entry writing service can position your business as an innovative forward-thinking brand.
Merry Christmas everyone. Wishing you all a wonderful time celebrating with your family and friends and a fabulous New Year.
OPC shall be taking a well-earned break too and so we'll be back open for business on Wednesday 5th January.
19/11/2021
Collaborating with other like-minded creatives leads to some incredible work. Our recent work with Studio Brand Up on the rebrand of Lofty Heights is a testament to this!
Read the full brand story on Studio Brand Up's website - we couldn't be more delighted for Lofty Heights who make a real difference in the lives of vulnerable adults.
https://studiobrandup.com/lofty-heights-brand-story/
Lofty Heights’ Brand Story - Studio Brand Up Realigning the brand strategy and branding of a social enterprise helping vulnerable people sensitively declutter their homes.
17/11/2021
Watching the Social Worker of the Year Awards Live is incredibly humbling... Social workers do an absolutely amazing job.
https://www.socialworkawards.com/
Social Worker of the Year Awards | Celebrating Social Work The Social Worker of the Year Awards Are About Recognising the Excellent Work of Individuals & Organisations in the Social Work Sector in England
At OPC, variety certainly is the spice of life. We love the fact that we get to write about so many interesting and emotive subjects!
To find out more about our services, please visit www.onpointcontent.co.uk
27/10/2021
OPC's office dog, Arlo, is looking really rather shifty! Hmmm, wonder what he's been up to?
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