Phoenyx Group

Every now and then reconsider its purpose. The app or software. What and who it is for, and why. And just as often consider precisely what part of building and advancing the platform will bring personal fulfilment.

Because in these considerations lie what is compelling. Conceptually. And from these conceptions begin the UI/UX journeys for something purposeful - something of incredibly tangible service to us all.

S.

At heart every digital platform is a tale of togetherness. Of inter-connectedness.

Each tale begins with compelling purpose - as co-told by our designers, developers, testers, and project managers.

Because in the hands of users each app becomes a tale of value. A tale of tangible benefit for making or doing things better.

Yet as purpose or value, each platform is a tale of service of people for people. And our remit at Phoenyx is simply to help tell these stories elegantly.

Steven Faseyiku
Client Services | Phoenyx

The pre-discovery phase of software development is key. It establishes the most compelling need for any platform - before evaluating technical options during discovery.

Let's say the outputs for our discovery phase include High-fidelity UX wireframes, clickable prototypes for core screens, UI designs, and a detailed product breakdown. These need some key outputs pre-discovery:

1.) A defined scope: The first step is to describe the nature of the underlying process and its users - which requires practical experience with the business context.

2.) Research: Research helps to validate the project. And it may include user research, market research, and technical research.

3.) User stories: this means research guided by actual experience. And it means understanding focus users, their needs, goals, and behaviors.

4.) Feature requirements: Based on user stories, they include functional requirements, performance requirements, and security requirements.

5.) A flexbile roadmap: this includes key milestones, deliverables, and dependencies, and will be updated as the project progresses - to keep things purposeful.

6.) An established budget: the budget for the platform is as much about resources of time as it is about financial resources - incorporating all the above.

The pre-discovery phase of software development minimises the potential of building an inefficient or irrelevant platform.

It ensures technical excellence is discovered for something meaningful. And it can be done prior, or via our consultancy services.

Steven Faseyiku | Client Services

Phoenyx

Building a digital platform...

Mine and Pierre's first question at the outset of building a digital platform is its purpose. Beyond concepts, perceptions and predictions of how it might evolve over time. These things matter, but they are not the purpose.

Purpose here is the platform's clear usefulness to its users today. Based on past and ongoing engagement with these users - teams, suppliers, or customers. It is value somehow already delivered, that the platform can advance. Its visible proof of concept if you like.

This is true for initial platforms and subsequent feature builds; both are based on actual usefulness from previous versions (manual process or market alternatives for initial prototypes, for example). So each platfom is an added chapter to a cohesive value story.

The purpose, as present and previous use of earlier versions, is the most compelling case for any platform or new build. It defines the platform's purpose in a clear and obvious way. And it forms a concise roadmap for UI and UX logic based on actual user stories and preferences.

Without these a platform ends up being about best guesses and suppositions. It becomes largely speculative and runs a high risk of including costly features that are not needed. Or excluding valuable features that are. And the platform becomes inelegant or, worse, irrelevant.

And so at the early stages of software development, we offer our services to help frame the platform's purpose. To define this purpose and make it concrete. And to explore solutions based on past experiences and external research, prior to any development commitments.

Steven Faseyiku

Client Accounts | Phoenyx

THE LUXURY JOURNAL:

Bucharest, or magnificence
🇹🇩

THE LUXURY JOURNAL:

Edinburgh, or home

We all have internal rhythms. Everything from those charming mannerisms to our professional approach to doing things.

Yet perhaps these are just viewpoints around two values we all share. A desire for the best, per unit of cost and purpose. And a desire to be delighted while receiving it.

So that at least as often as the question of what the market wants is the simpler question of what we value and our standards for receiving it. Since oftentimes they're one and the same.

S.F.

THE LUXURY JOURNAL:

Do you ever watch an artisan at work, and think to yourself, that if God exists (as deity or simply energy) she probably created existence the same way?

Lara

"Coffee Artistry" - Inspired 📸 by &

THE LUXURY JOURNAL:

An ode to nature - as a location, as a product component, or as a simple concept that life's pleasures feel natural.

Steven.

There is something to be said for silence when it comes to client services.

For a certain quiet attentiveness to the needs of the moment - in the luxury space and elsewhere.

On one hand, it fosters an empathetic mind. On the other, it helps set a comfortable rhythm for interacting with each other.

So here is to mental silence, a little tool for being in service to each other - by way of acute observation client by client.

Steven & Pierre

Long before brand reputation, or even branding itself, we think there is one's name - as a business owner or employee.

The idea is simple; people transact with people. So the product or service is tied to the individual, long before any association with their business.

Standards of service, disciplined processes, and digital imagination. These are the basic units of personal currency - and the Phoenyx Remit to our small business clients.

Steven & Pierre.

Edinburgh | Lisbon | Geneva

THE LUXURY JOURNAL:

A battle of wills, against the backdrop of the beautiful Crieff Hydro estate. We broke even both times.

Steven.

THE TECH JOURNAL:

Any digital platform is partly about perspective. From clients and from our development team. There is a commercial, social, and or educational purpose - the platform is its vehicle, a means to this valuable end.

Looking at the platfrom from this standpoint is about asking nuanced investment questions. Questions to understand essential processes and perceptions; on how clients' teams deliver for their customers, based on the examples of experience.

An invaluable service, an intangible luxury quality, a distinctively efficient component. Something about our clients that resonates within their teams, and with their customers. These are all part of the Phoenyx Tech discovery.

It is the essential element that makes delivery of any mobile, or web application software intrinsically unique and infinitely rewarding.

Steven.

App Design: Fit For Purpose

Nagne (nog-nuh) deliver free 2-hour workshops to explore your app concept, allowing them to show you what can be delivered and provide in depth zero-commitments pricing. If you're a start-up or independent business looking for a simple and fit for purpose app, get in touch to find out more.

E: [email protected]
W: nagne.studio

App Development: Modern and Simple

Nagne (nog-nuh) create minimalist apps from complex ideas for start-ups and entrepreneurs. Using a minimalist design approach they deliver simple to use, highly engaging, and modern looking apps for iOS, Android or Web. Contact us today if you need help getting your app idea off the ground.

E: [email protected]
W: nagne.studio

App Development: What We Do

Nagne, pronounced nog-nuh, translates to “naked” in Norwegian which the concept that lies at the heart of what we do. Building minimalistic modern apps for start up entrepreneurs and independent businesses.

Contact us today to jump start your app journey.

E: [email protected]
W: nagne.studio

App Design: Fit For Purpose

Whatever your app needs, Nagne (nog-nuh) take the time to capture your idea and work with you build to your specifications.

For example, if you're a business start up that needs to increase sales, Nagne can build and app that offers online payments. Get in touch today to find out more.

E: [email protected]
W: nagne.studio