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Make sure your website is optimised for the USER rather then Google, first. You can then make changes to make it more "SEO FRIENDLY"

This is one of the most important SEO tips that people tend to overlook.

Here’s how it works:

When someone searches for a keyword (like “search engine optimization”), they’re usually looking for a definition. Capitalise on this and create a post explaining the definition and what it is about

User experience - Users want relevant information that they are searching for. Design your website with the user in mind.

How long is a piece of String? SEO work can take time to show any return, but when these results happen, there is nothing better.

Usually you can expect to see some results within 6 months.

CONTENT is king. Google loves quality content and this is how you can beat your competitors.

Concentrate on your users and ensure your content is quality and relevant

Yes, we don't really like Neil either, but a website is nothing without a strong technical grounding. Getting the technical SEO right is extremely important for your success.

Do you have a bunch of blog posts on your site collecting dust?

You can probably improve these rankings by updating that post and refreshing the content.

You can use Google Suggest to find long tail keywords

But what you may not know is that you can use this same approach with other search engines like youtube, wikipedia and Bing

This is important in one of the latest Google updates. Ensure your page speed is up to scratch along with CLS, LCP and FCP. These are all ranking factors now

Use Keywords in the right places.

You probably know that you should add keywords to pages that you want to rank. Where you use these keywords is just as important than how many times you use them.

You want to make sure that your keyword appears at least once in

- Page’s title tag.
- URL
- The first 100 words of your content.

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