Uniq Sales And Marketing

My prediction for 2024!

AI won’t replace content marketers (yet 🙄)

2023 was all about AI hype and the people and jobs it would replace. So can you replace your marketing person with the likes of ChatGPT? The one thing that ChatGPT can’t do is write passionate, insightful thought pieces. Ask it whether Brexit was a good thing for the UK or not and it will give you both sides of the argument. Many marketing people believe that using AI to produce content is a race to the bottom, generating poor content that customers will simply stop engaging with.

AI has its place and can be a great assistant but I wouldn’t sack your marketing person yet (especially if it is us 🙂).

Do you think your company may need help with your marketing strategy?

Book your 15 minute digital marketing strategy review!

Discover what your marketing is missing and how to increase your leads.

Book here: https://bit.ly/3Mxbedg

A few more reasons why you should really work on your online presence.

Your online presence means your business is accessible around the clock. Customers can access information, make inquiries, and even purchase products or services at their convenience!

Plus, compared to traditional forms of marketing and advertising, building and maintaining an online presence is often more cost-effective. It also allows you to adapt quickly. You can adjust your content, messaging, and advertising campaigns in response to changing trends and customer needs.

Your online presence can also help showcase your expertise and thought leadership in your industry, which can lead to new opportunities and partnerships.

If you need help with your online presence then please don't hesitate to get in touch with us! https://bit.ly/40oveo8

This question almost always comes up in our client meetings, and we just wanted to share more reasons why your online presence is so important to your company and brand.

Your online presence helps you establish and strengthen your brand. Consistent branding across different online platforms helps people recognize and remember your business (not to say that you should be on every single social media platform, this depends on the business!)

Many of your competitors are likely already online. To stay competitive, you need to be where your competitors are and potentially even surpass their online efforts.

With an online presence, your business is not limited to a specific geographic location. You can reach a global audience, potentially expanding your customer base.

Stay tuned to find out even more👀

Marketing Tip - Social Media Engagement:

📲 Engage with your followers regularly. Respond to comments, ask questions, and run interactive campaigns to foster a sense of community around your brand!

Numbers don't lie! 😍 Here are some Linkedin results from one of our clients. We're here to boost your online presence. 📈👥

Get in touch with us if you think you need some help with your social media. It's all about credibility.

Click here for help: https://bit.ly/3u6TXBi

We were delighted to work with Mark and Jonathan from effectivenow, creating a brand new website. Take a sneak below and make sure to take a look at the work they do from skills training, to business consultancy and much more!

https://bit.ly/40sLXqI

Marketing tip reminder!

Make sure to showcase positive customer reviews and testimonials on your website and social media. They build trust and credibility!💪

Your online presence can make or break your brand and it's crucial in today's digital age.

Remember, the internet is where people go to search for information, products, and services. a strong online presence ensures that you are visible to your target audience when they are looking for what you offer.

A well-maintained online presence, including a professional website and active social media profiles, can build credibility and trust with your audience. It shows that you are a legitimate and trustworthy entity.

Watch this space to see more reasons why your online presence is so important.

Christmas is just around the corner, and the Christmas adverts are making their appearance. Some say it brings joy, while others think it's too soon. What do YOU think? 🎄🎅

Do Christmas adverts come too early? Share your thoughts with us in the comments below! ⬇️

https://bit.ly/3QFqPdw

M&S Christmas Food | 2023 Christmas Advert ✨TODAY’S THE DAY! Our Christmas Food AD is here, and say HELLO to Right & Left Mitten, also known as none other than Hollywood superstars Ryan Reynolds and R...

Here's a question for you.🤔

How are you at following up on the quotes and proposals you send out to potential clients? Do you proactively reach out to them, or do you hit send and simply hope they come back to you? Are you worried of feeling like a pushy sales person?

What if we told you that waiting for potential customers to come to you might just be a horrible mistake! Take a look at our new blog which explains why.

Let us know your thoughts in the comments!

https://bit.ly/3MqblaP

Turning harassment into sales success How good are you at following up on the quotes and proposals you send? Do you proactively call and make contact with potential customers?

Is Investing in Social Ads Worth It?

Social advertisements often suffer from a less-than-stellar reputation in the eyes of the everyday consumer. However, they still remain a force to be reckoned with!

Despite the challenges from higher campaign costs and consumers who tend to overlook these ads, brands continue to receive positive outcomes from their social advertising.

It's now projected that $130.5 billion of total social media ad spending will be generated through mobile by 2027! 🤯

🎃👻 Happy Halloween from all of us at Uniq Sales & Marketing! 👻🎃

Don't let your marketing strategy be a nightmare! 😉 Let us help you cast a spell on your target audience. 👀

Give us a call on 0131 202 6153 to let us know how we could help you.

This is one of the most common questions we are asked. You would think that with all the marketing options available to us that marketing and reaching your audience would be easy, yet in many ways it's never been harder.

One of the real challenges we face is cutting through the noise when as customers we’re inundated with advertising, media and messages on a range of devices. How do we reach our target audience and get our message across?

Here are two simple solutions to that very problem.

Find out in the blog: https://bit.ly/3RTQakI

How do you cut through the noise and get noticed? You would think that with all the marketing options available to us that marketing and reaching your audience would be easy, yet in many ways it's never been harder.

Fun fact!

The amount of time internet users spend on social media is now higher than ever - 151 minutes per day!👀🤯

#2023

How does your marketing increase your sales?

In an ideal world, you would send out an email, post on LinkedIn or share a piece of content and a few minutes later your phone would ring or an enquiry would drop into your inbox from someone looking to buy from you. Wouldn’t that be great? 🙌

However, the fact is that how our customers buy today is much more sophisticated than that...to find out how your marketing should be supporting your sales, read my latest (short) blog!

https://bit.ly/45wXNkd

How does your marketing increase your sales? When you think about the last time you made a significant purchase, you didn’t just see one advert or piece of marketing and immediately buy it. 

Tips and tricks to get more engagement...

We put together this video which shows you the most effective way to use LinkedIn!

We asked the experts and researched the topic extensively and put all of the useful tips and tricks into this video. It is just under 25 minutes long and in it we cover:

✔️ How to write a standout profile that really resonates
✔️ How to spread the love and grow your network
✔️ Why you will increase your credibility and connections
✔️ How to position yourself as a thought leader

https://bit.ly/3QbynnP

We recently talked about if outsourcing your social media is right for you company. However, we thought we would share some extra advantages of outsourcing that you may want to know about! 🤩

https://bit.ly/3LVOyDi

The power of outsourcing your social media Why do companies outsource their social media? Surely it's just a case of writing a few posts and sharing them on social media channels.

We know one of the main barriers when it comes to hiring a marketing company is cost. 💰 That’s why we believe in being transparent and publish our prices on our website!

Check out our pricing here: https://bit.ly/46BbjV8

If you have any questions, please get in touch with us on 0131 202 6153 or email us at [email protected].

Last week, our team had the pleasure of working alongside Mark and Jonathan from Effectivenow on some excellent team building activities!

Mark and Jonathan brought a wealth of experience and a genuine passion for helping teams thrive. We not only had a great time but also gained practical skills and insights that will continue to benefit our team in the long run. Thank you! 🤩

The fact is, you need to understand how your customers buy, their buying process and what’s important to them. It plays a crucial role in shaping your company’s sales, product development and overall business strategy. Here are some interesting stats and trends to keep an eye on to stay on track. 👀

https://bit.ly/3rR3XxS

How important is your customer buying behaviour? The fact is, you need to understand how your customers buy, their buying process and what’s important to them.

Is outsourcing social media right for SMEs?🤔

The problem we often encounter is that SMEs tend to have limited resources, which can make managing social media a daunting task. Are you considering outsourcing?
This blog should help you decide whether outsourcing social media would be the best decision for your business.

Take a look: https://bit.ly/3RUkewJ

Is outsourcing social media right for SMEs? The problem we often encounter is that SMEs tend to have limited resources, which can make managing social media a daunting task.

The Chamber of Commerce recently released its Quarterly Economic Survey: https://bit.ly/45PwJxS

Featuring a key headline: Growth in business activity remains weak, with no significant improvement to sales and cash flow. This is not true of every industry but is being experienced by many. In our 13th year of business, we have learned the importance of regularly reviewing our strategies and adding new sales and marketing channels to weather any potential challenges.

Whilst the idea of scaling back marketing efforts might be tempting, in this uncertain time, it's precisely now that we all must shift into higher gear.

With this in mind, we would like to remind you of the services we currently offer – designed to boost your sales and ensure your business growth:

- Results-Based Digital Advertising
- Engaging Social Media and Email Marketing
- Reliable and Responsive Sales Support
- HubSpot Support
- Cutting Edge Website Solutions
- Innovative Design

For a more detailed understanding of each service, please feel free to explore the dedicated sections on our website!

https://bit.ly/44R7gCO

Home Uniq Sales and Marketing Sales focused. Numbers driven. Digital Advertising Reach a whole new audience of customers. Drive more enquiries and leads. Increase traffic to your website. Social media & Email Generate enquiries and leads. Engage with potential customers. Increases your brand awareness. S...

Web design top tip!

Optimize images and other media to reduce page load times. Compress images and use appropriate file formats (e.g., JPEG for photos, PNG for graphics).

Risk is at the forefront of every buying decision for customers today...

If you ignore it, then potential customers become suspicious and if they lose trust then they won’t buy from you.

Particularly in the B2B marketplace, buying decisions are based on finding the right partner to work with, a team they trust and feel comfortable with.

Find out more in our new blog post! https://bit.ly/3rh7BRx

Embrace Risk to Win Trust and Customers! Risk is at the forefront of every buying decision for customers today.

The question is what approach and position should you take when selling? How do people want to be sold to? How do you create a great experience for potential clients that they'll appreciate and adds value?

For the answer to all of these questions and more read our latest blog.

https://bit.ly/45T3Xf4

Insider Sales Secret for Singular Success Another key consideration for buyers today is finding a salesperson who will collaborate with them.

Do you remember the sales dance? We can guarantee you that you will have done it either as a business owner or as a customer. This was the back and forth between the seller and buyer, where the seller puts forward a reason to buy and the buyer would put forward an objection and on it would go.

If this sounds familiar you'll be glad to know that the sales dance is no more. But what has replaced it? How do customers want to buy today?

Read our new blog: https://bit.ly/3sxrlAK

Death of the Sales Dance I remember when I started working in sales and marketing that sales trainers would talk about the sales dance

Email marketing tip!

Segment your audience for better targeting. 🎯

Divide your email list into segments based on demographics, interests, or behaviors. This allows you to send more relevant content to each group.

In many ways we couldn’t have scripted the past 5 years, let alone the past 3 years. One of the many changes that have occurred is how our customers buy and engage with us...

https://bit.ly/3ONVMLp

Shifting customer behaviour: It’s impact on your business One of the many changes that have occurred is how our customers buy and engage with us.

Fact - potential customers do not want to be cold called, spammed or sold to. They want to make an informed buying decision and engage with you when they’re ready.

The question is how well does your marketing, website and sales process fit with this new way of buying?

https://bit.ly/3DTIYNe

Self-service is king Potential customers want to make an informed buying decision and engage with you when they’re ready.