The Lane Agency
From Proposition to Performance. We are a creative and media agency realising growth ambitions for inspired businesses. Thatโs right up our Lane. We dig. We delve.
Ambitious brands need an ambitious agency. Our talented team of specialists in creative strategy, advertising, media
and digital are the brand growth grown-ups, delivering Big Ideas and
Better Results through effective marketing. We create. We optimise. All to ensure brands and their potential align.
๐
Lane HERoes ๐
Weโre proud to support and encourage young Scottish women in our teamโs community to break barriers (and future records) and perform at their very best.Wishing 14-year-old HERo, Nina Gribben, the best of luck as she represents Scotland at the British Youth Inter Regionals (u25) at Arena UK from 28-30th June.
Nina trains at least 5 days a week on both her horses, is dedicated to her sport and demonstrates the talent and tenacity needed to excel in the support.
Weโre all behind you Nina!
Another wonderful night at the The Marketing Society Scotland Star Awards last night. We're delighted with our wins - silver for 'Brand Development' for Changeworks and 'Digital Strategy' for Humes Outfitters. Congratulations to all the other winners ๐ฅ ๐ซ
Same time next year?? ๐ฉ๐๐ณ
Leading Conversations - Episode 25 ๐ง๐ฃ
In this special episode of Leading Conversations, Barry sits down with Glen Gribbon to discuss his varied portfolio career in marketing which has spanned many sectors and experiences including promotions, property, pets and even pomegranate juice. We also chat about his experience in helping non-profits grow and his wealth of knowledge about the world of whisky, which has led to his current role as CEO of Bladnoch Distillery.
Listen here ๐ https://pod.link/1612468528
The Marketing Society
๐ฃ๐ง New Leading Conversations Episode ๐ง๐ฃ
In this episode, Barry Fearn talks to Nathalie Agnew and Pete Martin, founders of award-winning agencies Muckle Media and Always Be Content.
They discuss their journeys to recently becoming B-Corp certified companies and what this means to them and their teams. Tune in to hear their points of view on balancing profit with purpose, greenwashing, whether agencies who work with fossil fuel companies should be allowed to be B-Corps and 'daring to care'.
Listen here ๐ https://pod.link/1612468528
The Marketing Society
We are very proud to sponsor Orla Burn, a rising star of Scottish football.
Having only just returned from International duty for Scotland last weekend after representing her country in Albania in matches against Portugal, Albania and Kosovo, Orla and her Scottish schools teammates are heading to Ireland this weekend, hoping to retain the Bob Docherty Cup with matches against the Republic of Ireland, Northern Ireland and England next week.
Good luck Orla! โฝ ๐ ๐
Craig Burn Lors Burn Barry Fearn
๐ฃ๐ง New Leading Conversations Episode ๐ง๐ฃ
Perfectly timed for International Women's Day our latest episode sees the welcome return of guest host and Lane founder Ali Findlay. Ali is joined by Amy Briggs, Head of Marketing from Royal Highland & Agricultural Society of Scotland and Lane's Head of Content Jaimie Grosset for a 'Fierce & Fragile' conversation. This episode is about shared experience and an exploration of how best to support marketers returning to work after a maternity leave. How having conversations, rather than making assumptions, could lead to best outcome returns.
Listen now ๐ https://pod.link/1612468528
The Marketing Society
๐ข๐งก are hiring! Could you be, or do you know, our next superstar? Follow the link below and get in touch with [email protected]
https://lnkd.in/gja_v8Ry
Fair faโ your honest, sonsie face,
Great Chieftain oโ the puddin-race!
Just in time for Burns Night ๐ฃ๐ด๓ ง๓ ข๓ ณ๓ ฃ๓ ด๓ ฟ In this special episode of Leading Conversations, Barry Fearn speaks to Benny Higgins, a recent recipient of an Honorary Fellowship from The Marketing Society Scotland. They discuss a wide range of subjects including his long and illustrious career in banking, his love of football, his passion for the arts, poetry and topically, what commonality is shared by Robert Burns and Marketing.
Listen now ๐ https://pod.link/1612468528
The Marketing Society
A great way to get into the weekend with this big news with our friends at Changeworks - we're so proud of the collaborative work we've done with the brilliant Changeworks team. Well done everyone!
We are excited to announce that we have been shortlisted with The Lane Agency for the CharityComms Best Collaboration (agency and charity) award as part of their Inspiring Communicator Awards.
The awards recognise talented communicators and changemakers in the charity sector. We worked collaboratively with Lane to launch our new brand and website in June last year to reach more people and organisations with our energy advice and decarbonisation services.
Find out who else has been shortlisted here: https://bit.ly/472Egdl
๐ฃ๐ง New Leading Conversations Episode ๐ง๐ฃ
In the this episode, Barry Fearn reminisces with The Lane Agency's Ian 'Fletch' Fletcher and dentsu's Mark Gorman on the significant transformations witnessed in the Advertising industry since they started out their careers in the 80s and 90s. Tune in to hear their stories from crafting briefs on typewriters to unforgettable TV shoots, while exploring agency tribes and staying ahead of the latest trends in advertising technology.
Listen now ๐ https://pod.link/1612468528
The Marketing Society
The advent-ures next stop at Lane at this time of year. Look at those faces! ๐งก๐๐
We know ended last week but here's a before and after shot with a final reminder of how beautiful our boys were with their new face furniture ๐จ๐ฝ๐ด๐ผ๐ฅธ Great work chaps, raised well over double their ยฃ500 target so far, and there's still a chance to donate: https://movember.com/t/lane?mc=1
The advent calendar is back! ๐ It's the most Lane-derful time of the year ๐ ๐ป๐
๐ฃ๐๏ธ๐ค Just in time for Black Friday, check out the latest episode of the podcast.
It's a double dose of this month as Barry Fearn talks to Gavin Bell, owner of Yatter and our own Performance Director Liam Hall about the current trends in channels. They cover the unprecedented changes in both Google & Meta this year, discuss whether Black Friday has โeaten itselfโ and share what changes they see on the horizon as they look ahead to 2024 and beyond.
Listen now ๐ https://pod.link/1612468528
The Marketing Society
๐จ๐ง New The Marketing Society Scotland episode alert ๐ง๐จ
Barry Fearn talks to Jenny Emslie Owner & CEO of Sunshine The Social Agency and Barrington Reeves Founder & Creative Director of Too Gallus about what inspired them as young agency founders, some of the challenges faced as they've grown their businesses and the exciting opportunities they see for the future.
Listen now ๐ pod.link/1612468528
Ladies and Gentlemen, our 2023 ๐๐ธ๐ผ๐
Happy everyone ๐ค ๐ฆ๐๐บ๐ง๐ปโโ๏ธ๐ง๐ปโโ๏ธ๐ง๐ปโโ๏ธ๐ฆ๐จ๐ผโ๐ผ๐จ๐ฝโ๐ผ
Over the years, our inspiring founder, Ali Findlay, has seen her fair share of business highs and challenges โ learning lots along the way.
Whether itโs her preference for conversations over presentations, or creating an agency thatโs not bound by sector or work, get an insight into what really goes into growing a business by watching the latest episode of Edinburgh Business Stories.
Ali joins Alex and Alan for an honest chat about her personal business experience.
The Lane Agency - Ali Findlay | Edinburgh Business Stories Ep19 This week on EBS, Alex and Alan are joined by Ali Findlay - Chief Executive at The Lane Agency.Ali built The Lane Agency into a successful marketing agency b...
Look at all these beautiful new who've joined our ranks in the last few months. Onwards and upwards! ๐๐งก
Last year we played a game. That game was . The team were challenged to share pictures when they saw Lane and Lane Media clients and campaigns 'in the wild'. They did. A lot. Especially Natalie Henderson, Alice Mitchell and Vicky Anderson who finished in positions 1-2-3 with over 200 (!!!) spots between them to earn some incredible Lane client-themed prizes. So we're back at it and from now until December it's game on again. Watch this space for highlights as we go ๐งก๐
Foooooooooooooooooooore! ๐๏ธ๐๐ปโโ๏ธ๐๐ฝโโ๏ธ
Weโre proud to partner with &A's on their new Golf.Golf initiative, which was launched this week in the home of golf St Andrews by &A's ambassador and singer Niall Horan. The initiative is to encourage people to learn to play golf at a diverse range of golf facilities across Scotland. With free equipment hire, experienced coaches and options for newbies and those looking to brush up on their skills, thereโs something for everyone.
Niall also features in our launch film along with a host of sporting stars including former football coach and player Gordon Strachan OBE, Olympic gold medallist and curler Wright, Scottish Rugby captain Jamie Ritchie and fellow internationalists and brothers Matt Fagerson and Zander Fagerson of Glasgow Warriors.
Golf.Golf is also being piloted in Scotland this year but also supported by The R&Aโs global development ambassadors including tennis commentator and former player Daniela Hantuchova, footballer Gareth Bale, cricketer Kevin Pietersen and golfer Michelle Wie West.
If you fancy picking up the clubs yourself, have a look at the Golf.Golf programmes near you ๐๐ผ https://lnkd.in/eYJejZUu
Creative: Lane
Media: Lane Media
Production: Fraser Jamieson @ Salt n' Sauce
So lovely to welcome our iconic four-legged friend Amble, the 'dog from the logo' of our two-legged friends at Humes Outfitters. Taking a well earned nap after an exhilarating CRO workshop with the gang ๐ฆฎ๐งก
What a day. What a team. ๐๐งก๐ฉ๐ง
- the music t-shirt edition. Some of us obviously have better taste than others ๐ถ
๐ข New work! ๐ข
This turbo charged, multi-media campaign is all about how ESPC help home buyers get ahead of the game by allowing them to view properties three days before other buyers and BOOSTING their chances of buying their dream home. Did you know that 80% of properties on espc.com are advertised with ESPC exclusively for the first three days. You do now ๐๐ผ๐ก
๐พ Weโre beyond proud to share our new work with the Scottish SPCA ๐พ
The Scottish SPCA are Scotlandโs only all animal emergency service, rescuing over 235 animals A DAY. The โWe are rescuersโ campaign invites everybody to play their part in that rescue effort.
The multi-media activity includes a new TV advert that perfectly encapsulates how every single supporter contributes to the hundreds of rescues that Scottish SPCA carry out every day. Theyโre not on call 24 hours a day, theyโre not driving rescue vehicles. Theyโre the beating heart of Scotlandโs only all animal rescue team.
๐ถ๐ด๐ฆญ
Clearly the biggest event in the country this weekend was Badminton Horse Trials. An amazing time had by all - eating, drinking, shopping and being merry among friends old and new, to name a few... FAIRFAX & FAVOR, Whale Of A Time Clothing, Guinea London, Ayr Equestrian, tredstep.com, Inverawe ๐ด๐ฅ๐
Click here to claim your Sponsored Listing.
Our Story
Powered by people, weโre an Edinburgh based agency working across Brand, Advertising, Design, Digital and Media. By developing insight into our clientsโ businesses we support their evolution and growth with big ideas and better results.
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