Trinity Heriot - Online Marketing

UK retail sales grew in July 2022 helped by a 4.8% increase in online volumes.

The proportion of retail sales online rose to 26.3% in July 2022, from 25.3% in June 2022. That figure is down on its peak of 37.5% in February 2021 although it is far above pre-pandemic levels of 19.8% in February 2020.

https://www.chargedretail.co.uk/2022/08/19/online-retail-sales-boost-overall-retail-sector-performance-in-july/

Online retail sales boost overall retail sector performance in July Online retail sales boosted the retail sector's performance in July despite the cost-of-living crisis hitting consumers' wallets.

New client – Richard Wylie

Richard Wylie Upholstery opened its doors in 1972 and offers the very best in fabulous luxury fabrics, quality upholstery tools and supplies at a competitive price to customers across the UK.

We’re looking to improve their digital marketing with search engine optimisation ( SEO ) and targeted paid advertising ( PPC ) on Google Ads to increase traffic and sales on their website.

Visit their website at https://upholsterysupplier.co.uk/


Please contact Ewen Angus at [email protected] to see how we can improve your business online.

The ongoing cost of living crisis is not deterring consumers from shopping online, according to a new report.

22% of people are anticipating to shop online more frequently in the future, essential factors in the success of ecommerce are seen as lower prices and an ability to track and compare price changes.

https://www.chargedretail.co.uk/2022/08/02/consumers-still-leaning-towards-online-shopping-despite-cost-of-living-crisis/

Consumers still leaning towards online shopping, despite cost of living crisis The ongoing cost of living crisis is not deterring consumers from increasing their online shopping, according to a new report from Opinium and Digital River.

How to clean up the messy business of e-commerce returns

https://www.thinkwithgoogle.com/intl/en-gb/consumer-insights/consumer-trends/sustainable-returns-ecommerce

Sustainable returns solutions for e-commerce E-commerce returns are a messy, wasteful process. Hear from industry experts on how retailers can change customer mindsets and act more sustainably.

13% of jobs in Scotland are in the digital sector according to numbers by ADZUNA analysed by TECH NATION for the UK’s Digital Economy Council.

Since January 2022, there have been over 20,000 tech roles advertised in Scotland, with average advertised salaries hitting £52,893 across the country.

https://www.fintechscotland.com/over-13-of-all-scottish-jobs-in-digital-sector/

Over 13% of all Scottish jobs in digital sector 13.22% of jobs in Scotland are in the digital sector according to numbers by Adzuna analysed by Tech Nation for the UK’s Digital Economy Council.

New client – Skin+Beyond

Skin+Beyond is an innovative drinks company which has just launched a unique, new powdered drink which promotes glowing skin, health and vitality. Their newly launched website sells this product direct to customers.

We’re looking to improve their digital marketing with search engine optimisation ( SEO ) and targeted paid advertising ( PPC ) on Google Ads to increase traffic and sales on their website.

Visit their website at www.skinandbeyond.co.uk/

To become our latest new client contact Ewen Angus at [email protected] to see how we can improve your business online.

Instagram Adds New Option to Pin Posts on Your Profile

You can now pin up to three posts (photos or Reels) to remain at the top of your profile grid, giving businesses more flexibility to express themselves on their profiles.

https://www.socialmediatoday.com/news/instagram-adds-new-option-to-pin-posts-on-your-profile/625063

5 ways ecommerce merchants should adapt to the cost of living crisis.

British consumers have started to sharply cut back on spending over the past two months as the rising cost of living hit budgets hard, according to industry data. Check out the article from Charged Retail below to see how your brand can maintain business over this coming period.

https://www.chargedretail.co.uk/2022/06/08/ecommerce-cost-of-living/

Five ways ecommerce merchants should adapt to the cost of living crisis Ecommerce progress made during the pandemic is starting to wear thin amid a new hurdle: the cost of living crisis.

One in four young American shoppers buy online from British brands at least once a month.

A survey of US cross-border online shoppers finds one in four Generation Z consumers and more than one in five Millennials buy from UK online retailers once a month or more.

https://retailtechinnovationhub.com/home/2022/5/31/growing-number-of-american-consumers-turn-to-uk-online-retailers

Growing number of American consumers turn to UK online retailers — Retail Technology Innovation Hub Pitney Bowes has released new research highlighting the opportunity for British retailers with young US online shoppers.

NatWest is considering launching a separate digital lender for small businesses in the UK to find a new avenue of growth for the bank.

https://www.bloomberg.com/news/articles/2022-05-17/natwest-explores-starting-separate-fintech-for-small-businesses

NatWest Explores a Separate Online Lender for Small Businesses NatWest Group Plc is considering launching a separate digital lender for small businesses in the UK to find a new avenue of growth for the bank.

The UK’s technology industry has become the third in the world ever to reach a $1 trillion valuation.

The products that helped maintain consumers’ way of living during lockdowns have now become key parts of everyday life, helping to propel company valuations and the tech industry into a new league from a valuation of $446bn in 2018.

https://www.chargedretail.co.uk/2022/03/29/uk-technology-ecosystem-reaches-1-trillion-valuation/

UK technology ecosystem reaches $1 trillion valuation The UK's technology industry has become the third in the world ever to reach a $1 trillion valuation.

Instagram has reverted back to its old format whereby users can see the view posts in chronological order. The company is adding two options to the feed, ‘Following’ and ‘Favourites’, according to a blog post published on Wednesday.

The Following tap works the way Instagram did up until 2016; by showing shows posts in reverse-chronological order.

Favourites allows users more options to curate their feed, letting them list up to 50 accounts they wish to see higher in their feeds.

https://about.instagram.com/blog/announcements/favorites-and-following

Control Your Instagram Feed with Favorites and Following We are introducing favorites and following on Instagram which allows you to control what you see in your feed.

Twitter is beta testing a new feature which it calls Twitter Shops which will allow merchants to showcase up to 50 products on their profiles. Currently, the new feature is available to select merchants and managed partners in the US.

https://www.chargedretail.co.uk/2022/03/10/twitter-accelerates-ecommerce-push-with-twitter-shops/

Twitter accelerates ecommerce push with Twitter Shops Twitter is beta testing a new feature which it calls Twitter Shops which will allow merchants to showcase up to 50 products on their profiles.

An interesting report from Ve Global about how consumers shop online, and particularly where retailers are missing out on sales. It pinpoints the crucial research phase where consumers can spend days, or weeks, researching products before deciding to buy.

With so many shoppers not buying from the original store they found it shows the importance of having a fully integrated remarketing strategy in your marketing plans. Using paid display advertising is a very effective way to stay visible to previous website visitors and encourage a repeat visit and then purchase before the sale is lost to a competitor.

https://www.chargedretail.co.uk/2022/03/01/43-of-shoppers-abandon-online-checkouts-at-last-minute-for-amazon/

43% of shoppers abandon online checkouts at last minute for Amazon Online retailers risk becoming a stepping stone to Amazon, as 43% of consumers ditch online checkouts at the last minute for the ecommerce giant, according to a new report from Ve Global.

Edinburgh has more potential than any other location across the UK to be a future technology hub, according to new research by BNP Paribas Real Estate.

With a 31 per cent growth in tech employment since 2018 and a start-up and scale-up ecosystem in excess of 500 companies, Edinburgh is well-placed to continue attracting tech talent, the research noted.

https://www.scotsman.com/business/edinburgh-singled-out-as-uks-next-big-technology-hub-3551782

Edinburgh singled out as UK's next big technology hub Edinburgh has more potential than any other location across the UK to be a future technology hub, according to new research.

When was the last time you reviewed the visuals on your social media profiles?

Visit the link below for an updated guide to the key image dimension data for every major social platform to ensure you and your brand are properly represented on social.

https://www.socialmediatoday.com/news/hootsuites-social-media-image-size-guide-for-2022-infographic/617109/

Hootsuite's Social Media Image Size Guide for 2022 [Infographic] Ensure your visuals look their best, and generate the most interest in your brand, with this guide.

People devote third of waking time to mobile apps

The average time spent on mobile apps was four hours and 48 minutes, up 30% from 2019, App Annie's State of Mobile report indicated.

The mobile eco-system in general remains very healthy with global spend on app advertising topping $295bn last year.

https://www.bbc.co.uk/news/technology-59952557

People devote third of waking time to mobile apps During 2021, billions were spent on apps, with TikTok, YouTube and Netflix leading the way.

Some interesting stats from Raconteur for all ecommerce website managers to check out.

https://www.raconteur.net/infographics/ecommerce-conquer-2021-and-beyond/

How ecommerce can conquer 2021 (and beyond) - Raconteur The digital skills gap in the UK has been described as “catastrophic” and a “disaster”. Numbers taking IT subjects at school is falling as demand for digital skills in areas such as AI, cloud and robotics is soaring. Why, when businesses want to hire people with digital skills, are so few in...

Edinburgh named as the top city outside of London in the UK for high growth businesses. The Scottish capital had 621 high growth businesses ( 280 in tech ) followed by Manchester with 508 and Leeds at 505.

https://www.insider.co.uk/news/edinburgh-named-top-city-high-25240566

Edinburgh named top city for high growth businesses The Scottish capital was the top city outside of London with Manchester and Leeds named second and third

What the world does online every minute of every day ( assuming Facebook hasn't crashed ).

An interesting article about how Google Ads look has changed over the years. Basically from pretty obvious to merging in to unpaid results.

https://searchengineland.com/search-ad-labeling-history-google-bing-254332

The DigitalBoost Development Grant Fund is now open (as of 11am Tuesday 24th August 2021) to Scottish businesses. This £25m fund is being processed on a first come, first served basis.

If you are running a business in Scotland and want to do more with digital; for example to bring in a digital marketing consultant ( hint hint ) then this fund may be applicable to you.

See below for more details about the fund and how you can apply.

https://www.digitalboostdevelopmentgrant.co.uk/

The DigitalBoost Grant for Scotland's Businesses | Business Gateway DigitalBoost is funded by The Scottish Government to help businesses do well online & support the Scottish Economy.

Scotland’s "first accelerator for firms in the internet of things (IoT) sector" has been launched with the aim of creating dozens of businesses and hundreds of jobs in the next three years.

https://www.heraldscotland.com/business_hq/19488941.750-scottish-internet-things-jobs-expected/

750 Scottish Internet of Things jobs expected SCOTLAND’s "first accelerator for firms in the internet of things (IoT) sector" has been launched with the aim of creating dozens of…

40% of people plan to increase their spending to above pre-pandemic levels as the UK opens up. Not all areas will benefit with overseas travel set to be hardest hit.

https://inews.co.uk/news/consumer/forty-per-cent-people-plan-increase-spending-above-pre-covid-levels-lockdown-ends-1103062

40% of people plan to increase spending to above pre-Covid levels when the lockdown ends According to exclusive data, two in five Britons intend to raise their monthly spending

New client – Trackplot

Trackplot specialise in outdoor lone worker protection and safety throughout the UK. Their proven technology is robust and reliable, backed with years of experience. View their new website at https://trackplot.com/

We are working with the company to improve their online marketing and visibility using search engine optimisation and targeted Google AdWords advertising campaigns.

Contact Ewen Angus at [email protected] to learn about how we can help your business expand online.

The demographics of 11 major social networks in the US. The report is from Jan-Feb 2021.

https://www.marketingprofs.com/charts/2021/44954/the-demographics-of-11-major-social-networks

The Demographics of 11 Major Social Networks Users of popular social media platforms vary by age and other demographics. See the research here.

Twitter looking at a paid subscription service called Twitter Blue.

The social media company is considering a monthly $2.99 subscription includes ability to organise tweets into collections and ‘undo tweet’ button.

https://www.theguardian.com/technology/2021/may/17/twitter-mulling-paid-service-called-twitter-blue-finds-researcher

Twitter mulling paid service called Twitter Blue, finds researcher Monthly $2.99 subscription includes ability to organise tweets into collections and ‘undo tweet’ button