Swanky - Shopify Plus Agency

We're at Glee!

Come find us on stand 9F94 to discuss boosting your revenue with ecommerce.

Or head to the main stage at 1:30 PM tomorrow to hear Kate Prior, Senior Digital Strategist at Swanky, talk about using data to drive online customer experience.

Earlier this year, Shopify announced the deprecation of checkout.liquid for in-checkout pages. Retailers were advised to upgrade to Checkout Extensibility by 13th August 2024.

If you've missed this deadline, existing liquid customisations on these pages are now locked and uneditable. You may also notice that fraud indicators are no longer available and payment gateways have been locked.

Come 6th January 2025, Shopify will begin auto-upgrading checkouts that continue to use liquid. Pages will lose all their liquid customisations.

If you're still using checkout.liquid and need support upgrading to Checkout Extensibility, please reach out to us.

We've updated our article on this topic to share more about the impact of missing the upgrade deadline and how we can help: http://ow.ly/zLN850MSO0l

As a data-driven agency, we're always looking for the best data analysis tools.

We recently introduced Polar Analytics to support our Growth services.

Learn from our Data & Analytics Manager, Tom Cox, about how we're using this tool and the benefits it offers our clients.

Read the article here > https://bit.ly/3ThaSej

Migrating subscription data can be a daunting task for retailers.

So when changing subscription providers, it’s important to do so with the right team.

We recognise that the subscription migration process isn’t without its challenges, but it also doesn’t have to be stressful.

Learn more about our approach and how we mitigate risk in this article 👉 https://bit.ly/45dQ8sz

🚀 SITE LAUNCH 🚀

Last month, luxury perfume brand Floris London launched its new Shopify store.

Swanky supported this launch, creating a store that showcases the beauty of Floris’ products and provides a strong foundation from which the brand can continue to grow.

See the store here 👀 florislondon.com

Shopify retailers have access to the world’s highest-converting checkout.

But how can they optimise the checkout experience even further?

Sophie Wright, Digital Strategist at Swanky, answers this question on our blog, targeting commons reasons for cart abandonment.

In her article, she explores the importance of:

👉 Being transparent about shipping costs and timelines
👉 Offering various payment methods
👉 Displaying trust signals
👉 Optimising for mobile
👉 Recommending related products

Learn more here: https://bit.ly/3WSNRkb

Email is one of the most valuable ways of communicating with your customers.

To maximise the impact of your ecommerce emails, your email design needs to:

📧 grab attention
📧 keep readers engaged
📧 deliver a clear message
📧 direct readers to your CTA

Find out how to ensure your emails achieve all this and more with Sarah Hanney, one of our in-house Klaviyo specialists: https://bit.ly/4dw9M67

What retention strategies does your brand use to nurture long-term customer relationships?

💸 A paid membership program?
🌟 In-person VIP events?
📧 Surprise gift emails?
🗣️ Customer feedback focus groups?

Over on our blog, we dive into each of these strategies, and others - exploring their benefits, real-life brand examples and the technology that powers them.

Check out our article on innovative customer retention strategies now: https://bit.ly/4btpbTE

Innovative Strategies to Increase Customer Retention | Shopify Agency Increase customer retention & build ecommerce loyalty with these strategies, examples & tech recommendations.

A CDP uses data to optimise multi-channel marketing.

The result?

Increased revenue and improved ROI on your marketing spend.

Learn more about this tool in our recent article where we answer these questions:

👉 What is a CDP?

👉 How does a CDP work?

👉 Why do CDP implementations fail?

👉 What are the benefits of a CDP for ecommerce retailers?

Find the answers here ⬇️

https://bit.ly/3WhgANW

Email and SMS are used worldwide, can be highly personalised, and are channels over which you have total control.

Understanding Klaviyo best practice will put you in good stead to increase revenue through this high-performing marketing channel.

Learn from Stephen Rowley, one of our in-house Klaviyo experts, how you can optimise your email set up today.

Read the article here 👉 https://bit.ly/4cXeolJ

Use cases for Single Sign-On (SSO) on Shopify vary in scale and complexity.

This is a tool designed to enhance customer experience...
.. but it can be challenging for development teams to navigate.

Learn how we approach SSO today in a way that:

✔️ increases customer engagement;
✔️ limits development complexity; and
✔️ enhances our clients' ROI.

Find out more today 👉 https://bit.ly/4cIaTPP

With customers expecting a DTC purchasing experience for B2B...
..is your site up to scratch?

We invited Sparklayer to share some best practices for B2B ecommerce.

So you can learn from the experts about:

💳 Payment methods
👀 Prioritising UX
🔗 Integrations

Learn more today 👉 https://bit.ly/3XNuQRa

Klaviyo flows help you increase revenue by delivering timely, tailored emails to your customers.

From core flows to more advanced automations, Sarah Hanney shares some tips to get you started ...
.. and help optimise your Klaviyo email flows further.

Learn from our Klaviyo experts today 👉 https://bit.ly/4bpuR0F

How can your ecommerce brand be more sustainable?

Take a look at this step-by-step guide for eco-conscious Shopify brands from Carma which helps you implement sustainable practices across your store.

Learn what Ellie Jordan, Performance Marketing Lead at Swanky, has to say about the topic too!

Find the guide here > https://resources.carma.earth/green-blueprint?utm_source=swanky&utm_medium=partner&utm_campaign=green-blueprint

The Green Blueprint for Shopify Brands The step-by-step guide for eco-conscious brands that want to make a difference!

Migrating subscription data can be a daunting task for retailers.

So when changing subscription providers, it’s important to do so with the right team.

We recognise that the subscription migration process isn’t without its challenges, but it also doesn’t have to be stressful.

Learn more about our approach and how we mitigate risk in this recent article 👉 https://bit.ly/45dQ8sz

How can you truly engage customers across channels?

Find answers in this guide from Emarsys, An SAP Company 👇

'The 7 Pillars of Omnichannel Personalization' covers the essentials of a successful omnichannel strategy, including:

✅ managing customer data

✅ connecting commerce channels

✅ boosting loyalty

✅ using AI

✅ and more.

Read today to learn from experts at leading brands Wella, PUMA and Pizza Hut.

Find the guide here 👉 https://emarsys.com/learn/white-papers/7-pillars-of-omnichannel-personalization/?utm_source=pa-swanky&utm_medium=referral&utm_campaign=omnichannel-2024

Want to know what makes a good mobile-friendly web design in ecommerce?

Learn from Mark Halliwell, UX/UI Design Lead at Swanky today.

This article shares nine practical steps to creating a mobile-responsive Shopify store design.

Find these tips here 👉 https://bit.ly/4c3JLdJ

/UI

Are you moving to a composable commerce infrastructure?

Leading this type of digital transformation as a CTO takes time, skill and expertise.

Our new resource might be exactly what you need on this journey.

The CTO’s Guide to Composable Commerce and Headless Technologies on Shopify is now available.

This guide unpacks both the technological and managerial considerations needed for a leading composable projects, including:

✔️ stakeholder management;
✔️ building a collaborative team;
✔️ agile project management;
✔️ risk management and problem solving;
✔️ celebrating success; and
✔️ continuous improvement.

Read the guide here 👉 https://bit.ly/3SzfMlA

Thanks again to our partners Shopify, Sanity and Dynamic Yield for your support and contributions to this resource.

Shoptalk Europe has officiallly kicked off here in Barcelona! 🇪🇸

We're excited to be here with the team from fusefabric, our strategic alliance partner.

Come and find us all at stand L30 to discuss building on Shopify.

And if you'd like to learn more about what cross-border commerce can look like on Shopify, don't forget to join our internationalisation session in the Shopify theatre at 1pm CEST on Wednesday.

Dan McIvor, Dan Partridge, Simon Hamblin, PJ Jassal

Looking to internationalise your ecommerce store?

Loqate, a GBG solution have published a great new resource that details what to consider when going global.

Swanky's Samantha Fraser contributed her experience to this guide, highlighting the importance of market research to drive growth.

Learn from other Shopify experts about topics including:

🌐 navigating international fulfilment;
💱 overcoming the complexities of tax compliance; and
📍 localising the post-purchase experience.

Read the full guide here 👉 https://www.loqate.com/en-gb/ebooks/shopify-plus-playbook/?utm_source=Partner+outreach&utm_medium=Swanky&utm_campaign=Shopify+playbook&utm_id=MKT_Global_LQT_LCON_Shopify-Playbook_MAY24

We're delighted to have been named as finalists in three categories at the 2024 UK Digital Growth Awards!

🌟 We're shortlisted with our client Natural Instinct for 'B2B Ecommerce Site of the Year'.

🌟 And with our client Bouclème for 'Integrated Search Campaign of the Year'.

The shortlisted projects represent some outstanding collaboration with our clients and tech partners, as well as exceptional creativity and innovation from our New Build and Growth Accelerator teams.

🌟 Plus, we're proud to have been shortlisted in the 'Large Integrated Digital Agency of the Year' category.

Congratulations to our fellow finalists. We look forward to the winners being announced in June.

How are brands implementing omnichannel strategies to grow customer engagement?

Emarsys, An SAP Company recently commissioned Forrester Consulting to learn the answers.

Key strategic takeaways from the research included:
👉 where friction exists in the buyers’ journey - and what to do about it;
👉 how to develop a smooth omnichannel strategy; and
👉 what to prioritise to drive growth and lifetime value.

Read more in The Omnichannel Difference today: https://emarsys.com/learn/white-papers/the-omnichannel-difference-2024/?utm_source=pa-swanky&utm_medium=referral&utm_campaign=omnichannel-2024

The Omnichannel Difference Report with Forrester 2024 The Omnichannel Difference 2024: Understanding challenges and opportunities with omnichannel customer engagement

One week to go 🚀

You're invited to an exclusive one-day workshop dedicated to CX.

Hear from Swanky's Matt Giles and Samantha Fraser 🔥

As well as Neil Forrest from Gorgias and Samir Kamnani from Loop ✨

This workshop will provide invaluable tips and insights on advancing your CX strategy from some of the top minds in DTC ecommerce.

Ready to sign up?

RSVP here 👉 https://lnkd.in/dkCwgW4T

With more and more brands doubling down on retention marketing, it can be challenging to cut through the noise and create a customer experience that stands out from your competitors.

What fun and unique strategies can you use to transform single purchase interactions into meaningful, long-term, profitable customer relationships?

This article helps you rethink your approach to ecommerce loyalty, with 7 ways to surprise, delight and engage customers across all channels.

Give it a read here 👉 https://bit.ly/4btpbTE

Yesterday Dan McIvor and Charlotte Ward joined our partners Ordergroove at SubscriptionX 2024.

It was a great day to connect with partners and retailers, as well as explore new opportunities to leverage our team's subscription expertise.

The fun continued at the 'Sub, Ship, Shoot' after party that we co-hosted at Clay's. Here we enjoyed some delicious cocktails and tried our aim at virtual clay shooting! Thank you to everyone who attended.

Get in touch today if you want to learn more about our subscription services.

We're excited to be co-hosting the official SubscriptionX Happy Hour next week with our friends at Ordergroove and RetailX!

Join us at Clay's Bar to connect with leaders in subscription retail, enjoy delicious cocktails, and have a go at virtual clay shooting.

RSVP here to confirm your spot before spaces fill up: https://www.ordergroove.com/access/subscriptionx-happy-hour/?utm_source=swanky&utm_medium=partner&utm_campaign=2024q2_subscriptionx-happy-hour_conferences_event_uk

P.S. You don't have to be a SubscriptionX attendee to join us for the after party!

Sub, Sip, Shoot: Official SubscriptionX Happy Hour | Ordergroove Hear how Good Ranchers achieved remarkable growth with Ordergroove's enhanced subscriber experience and cutting-edge analytics.

A 360-degree marketing approach is vital for the digital landscape we operate in.

The answer is creating a full-funnel strategy.

But how do you put this into practice?

Ellie Jordan, Performance Marketing Lead at Swanky, shares her insight and experience in this article.

Read it today to get some practical steps on how to tailor your marketing campaigns to the different stages of the funnel.

Find the article here 👉 https://bit.ly/3wryhBK

Developing a multilingual SEO strategy for your ecommerce brand is vital for international success.

Last week, Swanky’s Anna Giles spoke on this topic at Brighton SEO.

Now you can learn from her expertise on our blog, where she shares how to craft international SEO strategies that drive traffic and increase brand visibility around the world.

Read more here 👉 https://bit.ly/4bonwip

Frustrated with their costly and time-intensive Magento Enterprise B2B website, and eager to avoid a hefty licence renewal fee, the team at Natural Instinct asked us to replatform their store to Shopify Plus.

We completed an accelerated migration, ensuring all records and functionality were transferred to and replicated on Shopify ahead of the hard deadline.

Our latest case study unpacks this replatforming project in more detail, exploring:

➡️ Why Shopify Plus was a good fit for Natural Instinct and its complex business model.

➡️ The differences between B2B data on Magento vs Shopify and how we handled these during the migration.

➡️ Some of the native Shopify B2B functionality the new store uses.

➡️ The bespoke B2B functionality we developed.

➡️ The new Shopify/Sage connector we built via Patchworks.

It also includes reflections from Swanky's Enterprise Lead Developer, Jamie McCleave, and Head of Delivery, Amy Dougan, as well Natural Instinct's Managing Director, Phil Keen.

Read the full story here 👉 https://bit.ly/3UlZugU