Always In Colour

Online Now: New Balance 1906

https://alwaysincolour.com/products/new-balance-1906-shoes-silver-metallic-sea-salt
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Silver Metallic & Sea Salt. Inspired by the 860v2 and 2002R with metallic overlays, Stability Web technology and ABZORB SBS cushioning. Available now at AiC.

Online Now: New Balance 327

https://alwaysincolour.com/products/new-balance-327-shoes-mindful-grey-sea-salt
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Influenced by heritage runners, shop the New Balance 327 available at AiC in a selection of neutral and monochrome colourways.

Online Now: New Balance 610

https://alwaysincolour.com/products/new-balance-610-shoes-light-mushroom-timberwolf
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Trail orientated with waterproof GORE-TEX® layering, C-CAP cushioning and an all-terrain tread. Shop the New Balance 610 available now in Light Mushroom & Timberwolf.

Online Now: Nike Cortez

https://alwaysincolour.com/products/nike-cortez-shoes-white-varsity-purple-varsity-maize
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Remastering the 1972 original, the Nike Cortez returns to AiC in an NBA inspired LA Lakers team colourway. Now available in White, Varsity Purple & Varsity Maize.

Online Now: Nike Latest Arrivals

https://alwaysincolour.com/collections/nike

Shop the latest from Nike Sportswear at AiC including the Nike Cortez TXT, Womens Blazer Low ‘77 Vintage and the Nike Killshot 2 available now in Phantom & University Gold.

Online Now: G.H. Bass
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Creating the best possible shoe for the purpose it was intended. Shop G.H. Bass now available at AiC, offering multiple contemporary loafer options including the Weejun II, Weejun Heritage and the Weejun Penny Love.
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Online Now: New Balance 327
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Modern design meets heritage running style. Shop the latest colourways of the New Balance 327 available now for Summer ‘24 including Chive, Sea Salt and Blue Laguna.

https://alwaysincolour.com/products/new-balance-327-shoes-blue-laguna
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Shop Online Now: Salomon XT-4 OG Aurora Borealis
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Inspired by the ethereal beauty of the Northern Lights with colour gradient TPU film uppers. Available in Shortbread, Bird of Paradise & Black.

https://alwaysincolour.com/products/salomon-xt-4-og-aurora-borealis-shoes-shortbread-bird-of-paradise-black
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Online Now: New Balance 860v2
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Part of New Balance’s Northern Lights pack inspired by the colour and contrast of the Aurora Borealis. Available now in Sea Salt & Vintage Indigo.

https://alwaysincolour.com/products/new-balance-860-shoes-sea-salt-vintage-indigo
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Online Now: Nike Killshot 2 Leather

⁠Nike’s archive inspired Killshot 2 Leather. A classic silhouette ideal for summer online now in Sail & Midnight Navy, Light Bone & Sail and Cream & Gum Med Brown. Now available with 30% off.

https://alwaysincolour.com/products/nike-killshot-2-leather-shoes-light-bone-sail-gum-yellow

Online Now: Birkenstock Latest Arrivals

https://alwaysincolour.com/collections/birkenstock
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Arriving in time for the warmer months, shop the latest arrivals from Birkenstock including the Arizona EVA, restocks of the Boston clog and the closed toe Birkenstock London now available at AiC.

Available Now: Snow Peak Everyday Middle Shoulder Bag
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Designed with a capacity of up to 10-litres, ideal for trail hikes, daily commutes and travel use. Available now in Brown and Grey colourways at AiC.

https://alwaysincolour.com/products/snow-peak-everyday-middle-shoulder-bag-brown
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Self Care at AiC: Pelegrims
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Beauty is in the intention and the care. Working in harmony to heal and rejuvenate, ⁠discover provitamin enhanced Pelegrims skin care essentials now available at Always in Colour.

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Self Care at AiC: Haeckels
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Harnessing the natural remedies of Kent’s coastline, discover Haeckels’ latest collection of cleansers, marine creams, essential oils, candles and skin care products available now at Always in Colour.

https://alwaysincolour.com/collections/haeckels
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Self Care at AiC: Malin+Goetz
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Uncomplicated skin care designed with all skin types, tones and genders. Explore NYC based Malin+Goetz’s collection of targeted treatments, cleansers, moisturisers, deodorants and more now available at Always in Colour.

https://alwaysincolour.com/collections/malin-goetz
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Online Now: New Balance 1906R
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An adaptation of the classic profile with metallic accents and layered grid-mesh underlays. Available now in New Spruce.

https://alwaysincolour.com/products/new-balance-1906-shoes-new-spruce
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Online Now: New Balance 1906U

https://alwaysincolour.com/products/new-balance-1906-shoes-team-away-grey
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The latest variation of the 1906 silhouette designed with mixed grid-mesh uppers and N-Lock lacing for a sleek, retro look. Available now in Team Away Grey.

Online Now: New Balance 1906U

The latest variation of the 1906 silhouette designed with mixed grid-mesh uppers and N-Lock lacing for a sleek, retro look. Available now in Angora.

https://alwaysincolour.com/products/new-balance-1906-shoes-angora⁠

Shop In-Store & Online Now: Snow Peak.⁠
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Reconnecting with the natural world through rich experiences and considered design. Shop Japanese outdoor brand Snow Peak now available at AiC.

https://alwaysincolour.com/collections/snow-peak?page=1
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Shop In-Store & Online Now: Blundstone.
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Heavy-duty styles built to go anywhere and do anything. Shop new arrival Blundstone; creators of no-nonsense footwear available now at AiC.

https://alwaysincolour.com/products/blundstone-original-519-shoes-stout-brown-olive
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Shop Online Now: Salomon XT-4 OG Aurora Borealis.
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A tribute to the beauty of nature and the ethereal energy of the Northern Lights. Available in Southern Moss, Transparent Yellow & Deep Dive.

https://alwaysincolour.com/products/salomon-xt-4-og-aurora-borealis-shoes-southern-moss-transparent-yellow-deep-dive
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Shop In-Store & Online Now: Nike Killshot 2 Leather.

https://alwaysincolour.com/products/nike-killshot-2-leather-shoes-sail-hyper-blue-gum-yellow?_pos=3&_sid=60c846f50&_ss=r
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A modern take on archived tennis silhouettes. Now available in Sail, Hyper Blue & Gum Yellow.

Introducing Weird Walk 👉 https://alwaysincolour.com/collections/weird-walk
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An active engagement with the British landscape and its lore. Discover ancient paths, sacred sites and a curation of less-travelled trails with Weird Walk zines now available at AiC.

In-Store & Online: Nike P-6000 👉 https://alwaysincolour.com/products/nike-p-6000-shoes-racer-blue-white-black-flt-silver
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Pulling inspiration from the 2006 Air Pegasus, explore the latest colourways of the Nike P-6000 in-store and online at Always in Colour.

Visit us 👉 Unit 1, City Arcade, Fore St, Exeter EX4 3JE

Opening Times:
Tuesday to Sunday — 10AM - 5PM
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Cayl Winter ‘23 online now at AiC 👉 ⁠https://alwaysincolour.com/collections/cayl
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Explore the latest collection from the South Korean outdoor label now online at AiC. New arrivals included all-new technical outerwear and accessories, plus all-new headwear and weatherproof caps.
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Salomon XT-6 Expanse LTR 👉 https://alwaysincolour.com/products/salomon-xt-6-expanse-ltr-shoes-bungee-cord-wren-almond-milk
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Built for city and trail with archival elements, shop the Salomon XT-6 Expanse LTR now available in Bungee Cord, Wren & Almond Milk.
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Latest New Balance arrivals online now at AiC 👉 https://alwaysincolour.com/collections/new-balance
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Shop new colourways of the NB 580, 1906 and 99X series inspired 9060 online now, plus the New Balance 610 now available in a Dark Earth colourway featuring Realtree camouflage underlays.

The Edit: December. A study in contrast. ⁠
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https://alwaysincolour.com/blogs/blog/aic-the-edit-december-2023
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The Edit: December 👉 https://alwaysincolour.com/blogs/blog/aic-the-edit-december-2023
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AiC: The Edit 👉 https://alwaysincolour.com/collections/the-edit.⁠
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A study in contrast. December highlights include technical fleeces, layers and vests from favourites including Nike ACG, Cayl, and wander and ROA Hiking. Plus utility pants, accessories and performance footwear from Merrell and Salomon. ⁠