Twain

Think of a target audience as a crush.

Pay attention to their interests, their profile (characteristics) and their wants. Are you compatible?

Then, tune into what they need (and how you can offer a solution). 💘

Image description: Two small wooden hearts stacked up against each other on a purple backdrop.

You know what you want (what you really, really want). But how do you achieve what you want (what you really, really want)? Let's get our act together and your marketing goals will be just fine. 💜🎤

Marketing with extra zigazig ah ⚡

Image description: Two bears embrace in a field with the text captions of "Us" and "Your marketing goals"

Trying to define your audience, develop a content strategy, keep up with social media, harness email marketing, optimise SEO, use influencers & stay ahead of trends while running a business? 😰

We juggle all things marketing so you don't have to. 🤹

Image description: A clown juggles lightbulbs with a comically scared expression.

AI is a great tool but it still needs a master to engineer the best results. 🏆

Image description: A hand holds a pen, poised to draw.

❌ Investing in paid social content without an ongoing strategy for organic content.
✅Hiring a marketing dream team with experts in both.

Image description: A meme of a monkey gripping a branch with the caption "When they ignore their organic social strategy."

Them: We want to showcase our personality with witty & bold content

Also them: So we've resourced computers

Marketing for humans, by humans! 💜

Image description: A robot works at a laptop.

We were goin tae dae a Burns Night post - but we let an AI do it instead. PROMPT: promote our digital marketing expertise that helps grow your business with a cheeky Burns Night tie-in.

RESULT: "Happy Burns Night, everyone! It's time to celebrate the life and legacy of Robert Burns. And what better way to do that than with a glass of Scotch?

We're not going to tell you how much is too much--that's up to you. But we will say this, if you're going to drink, do it responsibly. And if you can't do that... well, then maybe it's time for a nap instead."

VERDICT: Marketing for humans, by actual humans. It's wit Rabbie Burns wid hiv wanted for yir business! 🤖🌹

Image description: The Robert Burns memorial in Dumfries, Scotland.

❓ You know what returns you want from your digital marketing but you don’t know what platform to use and the best way of securing results.

❓ Marketing’s just another spinning plate you’re struggling to keep going amongst everything else – you have big ideas but no time to get them out there.

❓ You love being hands-on with your social media content but you are finding it hard to keep up and often throwing together content at the last min or missing key dates to publish.

🙋 We’re Twain – a readymade marketing dream team for hire. We’re experts in digital marketing and showcasing the best of your brand with a full array of services, allowing you to get back to what you do best.

Ready to work together? https://loom.ly/03j-3rM

Image description: A meme of a smirking gorilla with the caption: "tfw, you hire a ready-made marketing dream team & just wait for results".

Fab copy + fab design = soulmates. 🐧🐧 Luckily, we're proven experts in both so your business gets double the results.

Image description: Two penguins walk side by side, labelled "fab copy" and "fab design"

Us, learning new skills cause AI's made our human marketing jobs obsolete. 🥹🤖

Humans for hire! www.wearetwain.com

Image description: An AI-generated image of people learning to cook that's badly distorted.

Unlike readymade, generic templates, we tailor all our digital marketing to your specific needs & goals.

We pride ourself on making customers as excited about your brand as we are!

All priced on resources needed to do the job well & not a penny more.

Get in touch to get started. https://loom.ly/03j-3rM

Image description: An inspired team gather around a blueprint design.

We all know you need a mix of specialist skills to run any business. That's why you invest in tools & people.

So why keep marketing on your plate? You're not sure what to do with it & it's often left off a busy to-do list.

This you? We can help! We provide a full suite of expert digital marketing stategy & management to achieve your business goals.

Get in touch to get started. https://loom.ly/640Rprw

Image description: A business owner frowns at their laptop.

Getting back to it can be hard after the holiday season. Make your to-do list a little kinder this January. 😅

How? Repurpose some of your old content! Can you tweak previously successful social posts or blogs? Can you update an 2022 email newsletter? Go for it!

Let's champion quality over quantity and taking pressure off. 💪

Image description: A meme of two people wrestling with captions "You, running a business" and "Your content".

2022 renewed questions about brands' fierce push for purpose.

"Not every brand has to have a purpose when a function and positioning will suffice. Stretching for one will only not only make you look inauthentic, it will also test the credulity of customers and investors alike": https://loom.ly/ZTr4d8I

We specialise in marketing that proudly celebrates the humans we are. 🏳️‍🌈🏳️‍⚧️♿

Can we work with you in 2023 to tell your authentic story to people like you?

2022 marketing year in review: It’s been a bad year for… From the over focus on performance and the purpose backlash to brands' inserting themselves into situations they don't belong, 2022 has not been a good year for everyone in the marketing world.

"Despite a looming recession, the IAB expects the UK retail media market to grow 17% next year to just under £4bn, before reaching £7.9bn by 2026." https://loom.ly/FbtUh0c

What is retail media? Marketing that targets shoppers near the point of sale.

Why is it big news? It catches buyer's attention when their mindset is ideally more receptive (mid-purchase).

Follow for more digital marketing trends & tips! 🧠

2022 marketing year in review: It’s been a good year for… From women’s sport and retail media to a focus on loyalty and the rise of discounters, 2022 has been a good year for shaking up the status quo.

We feel you. Thinking up social media content in December is hard - there's lots going on but everyone's posting similar things. 😐🤔

To standout, try to really add value to your customers - what can you do to make their seasonal shopping easier? 🛍️

Still needing some help? We're experienced social media consultants who can gladly give your content strategy a boost. https://loom.ly/640Rprw

Image description: A happy shopper ladden with bags.

TWAIN | Brand Identity and Digital Content Specialists We are brand identity and digital content specialists – here to help you showcase what makes your business unique.

We also design Christmas Cards - a perfect way to express thanks to clients and co-workers and an effective branding tool!

Fancy a bespoke touch to keep your business fresh in their mind? www.wearetwain.com

Image description: Card envelopes surrounded by Christmas decorations.

Our gift to you? Top !

Get a handle on your content calendar. If you're not already scheduling ahead of time and building up a backlog of content, now's the time to start.

We're talking about everything from posting on Instagram to creating blog posts that can be shared across all social channels.

Secondly, make sure your audience is seeing all of this great content!

Need help with your social media management and content strategy?

We're a readymade marketing dream team for hire with some great tips on how to grow your reach! Get in touch!

Image description: Wrapped gifts along side Christmas decorations.

Unlike other content creators, we are experts in organic and paid social — so you can be sure that all of your efforts and investment will be successful!

We don't offer expensive, quick fixes because we know they don't work without first building up a consistent and compelling social media presence.

Let's get started in growing your online marketing for 2023!

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is the perfect time for us to raise much needed awareness about HIV.

Today we remember that marketing is not just about sales but also making a better future for HIV rights and ending stigma!

Proud to and be a HIV Ally!

Image description: A red ribbon sits in the palms of a person's hands.

Tae aw who celebrate - happy St Andrew's Day!

Did ye ken, the national animal of Scotland is the unicorn? We love tae showcase a bit of magic and sparkle! 🦄

Can we help ye to dae the same? 🤩

Image description: A unicorn stands in a field.

Almost 75% opt for online shopping - a great chance for small businesses like yours. Looking for holiday marketing ideas?🎄

Decorate content - a santa hat on a logo + a holiday-themed cover photo adds some extra magic. 🧑‍🎄

Seasonal email campaigns - share offers, bundles + the best gifts to their inbox (+ keep in their mind). 🥳

Offer gift-wrapping (if you can) to save time. 🎁

Say thanks - acknowledge the customers + clients who've supported you. This can be a card, email or a heartfelt post on socials. 🥰

We can add an extra sparkle to all the above and make your festive sales, one to remember! Get in touch! 💜

Image description: A hand holds up a small wrapped gift while using a laptop.

If your content always ends up a little last minute, we're on hand to help!

We can create engaging holiday posts for you (with a minimum of 48 hours notice so we can make them extra special). All you have to do is enjoy the returns! 🎁

Get in touch! www.wearetwain.com

Image description: A hand scrolls a smartphone with Black Friday content on the screen.

Our unique talent is marketing for humans, not corporate checklists.

We want to showcase what makes you unique and help you grow your presence online. With real, authentic connections to the people who need you.

Let's work together.

Image description: A tatooted creative gets to work at their desk.

How to grow your following on Facebook?

1. Post consistently (a content calendar is a great tool to use!)
2. Vary post content but keep it relevant to your audience
3. If your budget allows, try out ads
4. Don't ignore optimal post timings unless you have a good reason
5. Engage with similar pages
6. Follow for more tips or get in touch to see how we can help with all of the above! 😘

Image description: A person scrolls Facebook with a tablet device.

"Tolerance is respect, acceptance and appreciation of the rich diversity of our world's cultures, our forms of expression and ways of being human."

Intolerance is so not the vibe - pass it on! 💜🏳️‍🌈🏳️‍⚧️♿

Image description: A group of friends pose for a happy selfie.

How to grow your Insta followers? ⬇️

1. Start a content calendar and post consistently

2. Create a catchy, relevant bio

3. Try out reels

4. Find the right hashtags

5. Deliver a strong, unique, professional aesthetic for your page

6. Follow for more tips or get in touch to see how we can help with all of the above! 😘

Image description: Close-up on a hand liking a Instagram post on their phone.

Let's talk Twitter. How to grow your following?

-Use relevant hashtags in your tweets. This will help you keep track of the conversations you're having, and it will also help others follow along and find your tweets!

-Make sure you're using Twitter's analytics to find out who's engaging with your content, so that you know what resonates with your audience.

-When people engage with your content, make sure to follow them back so that they can see when you post again.

Image Description: Person scrolling Twitter on their phone.