Hybrid Anchor

I hope everyone had a great New Year and family time.

The festive break was a little longer this year (always a plus to get more family time) just thought I would post to share that Hybrid Anchor is officially back for 2024!

Writing Great Case Studies ⭐⭐⭐⭐⭐

Most businesses sit on their greatest asset "Success Stories".

We do this naturally in networking, but remember your website doesn't have you there to add value. It is easy to forget to take the time to tell the stories of the people we have helped previously.

Tell your story!

Writing Great Case Studies | Flipchart Friday Case Studies are what help your prospective client work out what you have offered as solutions in the past. It's a quick and effective way to communicate the...

Looking to raise awareness on charity issues beyond traditional methods?

This week I'm sharing some thoughts on how Charities can now reach wider audiences, engage the masses, and drive positive social change using eLearning platforms.

Awareness Courses are brilliant ways of achieving this.

The article covers:

✅ Breaking Geographical Barriers
✅ Interactive and Engaging Learning Experiences
✅ Personalised Learning Journeys
✅ Cost-Effectiveness and Scalability
✅ Collaboration & Community Building

https://www.linkedin.com/pulse/elearning-how-charities-can-raise-awareness-effectively

www.linkedin.com

I was recently interviewed about start-up culture and my unique approach to building companies in a portfolio for a column in The Herald.

It's been a very interesting landscape for the past 15 months, and having experienced a better than expected performance from our companies, we are excited about what the next 15 months will bring.

This year has seen us invest in two companies and build/support a roster of 60 brilliant clients on the agency side. We have found our footing in a number of heavily regulated sectors as well as our ongoing SME projects. I am very positive about the future of the Scottish business landscape.

It's good coming home and learning you won a wee cheeky tender 🤣 Maybe it's because they are harder to win than private work.

You can close large scale software over a can of Pepsi Max and a chat, but tendering is its own animal.

Proposal process on steroids. Rewarding though.

Set Goals and work for them.

If you are persistent, you will get it.
If you are consistent, you will keep it.

Vive la Revolution: Spreadsheets to Web Apps

We all love a spreadsheet, for many business owners, it's the go-to.

Having data and structure in front of you helps break information down. Regardless of if you are tracking staff, creating reports, or scheduling work; a good old spreadsheet does the job.

Sadly they are also a few downsides to using them in business:

1. A single wrong character or value can break a calculation
2. Staff members can steal or lift your intellectual property
3. All the logic is exposed and can also be lifted or broken
4. It leads to more mistakes and places importance on that sheet remaining correct.

This is why we build software, as it combats all of those issues and more

1. Machines don't make mistakes, they are told what to calculate and they do it perfectly; forever
2. Staff can't steal what they don't have access to (the code itself)
3. The logic is not exposed, no one but you and the developer knows how it works out its numbers or results
4. The data remains correct

https://youtu.be/TL82hvtV2R8

On pancake Tuesday, apart from the delicious, I always think about the recipe.

Someone asked me last week what our logo design process was, then after I let them see some of the inner workings, suggested we should share it. I've always found the best way to design a logo is to sketch through the examples and hit on an idea that might be suitable, before diving into illustrator.

This is a recent logo we created for Impart Engine, which is focused on the eLearning space.

The little owl is Atticus. Brownie points if you can tell me the origin of that name in literature.

Decor Panels - Website Video Audit Testimonial

*****

"I was given easy-to-follow bespoke advice and solutions with options for me to consider. The no-pressure approach, passion, and professionalism of the team instantly made me feel like I was working with people whom I could trust and they really were not only an extension of my business but added so much value and experience that we didn't have in-house.

Highly recommended Hybrid Anchor. Thanks so much 🙏"

Deborah Allan
Decor Panels

https://www.youtube.com/watch?v=70cefWyLDcg

Decor Panels - Website Video Audit Testimonial The Importance Of Auditshttps://www.hybridanchor.com/audit/---Website audits should form an important part of your digital marketing strategy. Regular audits...

Optimising eCommerce Stores for Google Search 🔎🛒

To win business you must be visible.

Having a great website is absolutely useless unless you can drive traffic.

There are a number of ways to achieve this from the costly but quick method of buying traffic. Pay Per Click, Public Relations, and other methods. Or the longer tail strategies such as Search Engine Optimisation.

About 79% of consumers find what they want and order them via the Internet. With these staggering statistics on how modern technology has now affected shoppers’ behavior, it’s not surprising to see that more and more people want to launch an online business.

https://www.youtube.com/watch?v=HbU5z3zTKMg

Optimising eCommerce Stores for Google Search To win business you must be visible. Having a great website is absolutely useless unless you can drive traffic. There are a number of ways to achieve this fr...

People Over Profit
Always Provide Value
Never Stop Learning

When you have clear company values, you come across quotes that resonate with your thinking. We loved this so much and wanted to share it.

"Build a team so strong you don't know who the boss is."

We have always followed this premise, it's very much part of our hiring policy to always hire up. Better than we were yesterday, better than today.

The Hybrid Anchor team is comprised of all senior talent (experience, not age). To be specific, we have more than a decade of experience per person, and this translates into faster, higher quality output that is grounded in having been there before.

Many of our testimonials from clients list the entire team by name that has worked on their project. That is something we are very proud of.

To all our clients. Thanks for being awesome 🤛

Thanks to Lee Foster from Revitalise for today's interview.

Lee asked me to share my top three golden tips on developing effective eLearning, challenges on growing your business, how networking plays an important part to your business plan, and much more.

Full Episode is available over on YouTube:

https://www.youtube.com/watch?v=a0FgsJnMrlk

Are you developing your E learning effectively with John Loudon of Hybrid Anchor Great to welcome to the Revitalise Meets interview, John Loudon of Hybrid Anchor. John shares his golden top 3 tips on developing your E learning effectively...

WordAnchor 1 6/6

⬛⬛🟨🟨⬛⬛
🟨⬛⬛🟨⬛⬛
⬛⬛🟨🟨⬛⬛
⬛⬛⬛⬛🟩⬛
⬛⬛⬛⬛🟨⬛
🟩🟩🟩🟩🟩🟩

Announcing "WordAnchor" with millions of users (including me) visiting this great little word game we had to have a bit of fun creating our own mock-up of one.

Well done to Josh Wardle in his successful sale to The New York Times yesterday. Proving that all it takes is a simple idea built with passion (for his girlfriend to play during lockdown) and it's resulted in a brilliant success for him

Hybrid Anchor don't just mock-up variants of popular applications, we design and build bespoke ones for our clients in a number of industries. You will be glad to hear unlike Wordle the purchase of said software won't be costing you "low seven figures either".

If you have a great idea you would like to bring to life, please do feel free to reach out to us.

Claim Your Google My Business!

Turn people who find you on Google Search and Maps into new customers with a free Business Profile for your storefront or service area. Personalise your profile with photos, offers, posts, and more.

In today's market, there is no end to the methods you can use to increase awareness for your business, it can be so overwhelming considering everything you need to do to win sales and get your fair share of the leads.

A very easy, free, and incredibly helpful tactic that any business can implement is to claim their Google My Business​ location. This is known to increase the SEO footprint of the website, make's it easier for customers to find your location and telephone number, without having to navigate your website or social media accounts.

https://www.youtube.com/watch?v=D3FkvhDxLmg

Claim Your Google My Business! Turn people who find you on Google Search and Maps into new customers with a free Business Profile for your storefront or service area. Personalise your prof...

Writing Great Case Studies | Flipchart Friday

Case Studies are what help your prospective client work out what you have offered as solutions in the past. It's a quick and effective way to communicate the types of businesses you support, and the experience that you have in your field.

Rather than have a wall of testimonials that no one is likely to read, try instead to focus on telling the story of how your client found you, why did they select you, what did you do that a competitor wouldn't, and importantly what was the impact of the work?

In this Flipchart, we tackle how Hybrid Anchor recommends case studies be written and planned out.

https://www.youtube.com/watch?v=3ffetrWl4Wk

Writing Great Case Studies | Flipchart Friday Case Studies are what help your prospective client work out what you have offered as solutions in the past. It's a quick and effective way to communicate the...

Social Media Videos | Flipchart Friday

Marketing your business through video is an effective method to leverage the power of public speaking in your ongoing marketing effort. In addition to this, your video library of content is an ever-green resource library of the topics you specialise on and help would-be customers find you online.

In this flipchart video, John covers the benefits of using video in your marketing strategy. We have used video many times and find it a long-term investment when measuring your return on it as a marketing method.

However, once you get established with your video content it's one of the best ways of generating tailored business opportunities in the area you cover.

https://www.youtube.com/watch?v=3FIcN6rI7co

Social Media Videos | Flipchart Friday Marketing your business through video is an effective method to leverage the power of public speaking in your ongoing marketing effort. In addition to this, ...

Is Print Dead ?!? Has the world truly embraced digital?

The world went digital during the pandemic, but what is the future of promotion now?

As we head back to face-to-face meetings and events, it's essential we think about all the great physical media we used to leverage to help showcase what our business does.

https://www.youtube.com/watch?v=H8bkYZ1QEQQ

Is Print Dead ?!? Has the world truly embraced digital? The world went digital during the pandemic, but what is the future of promotion now? As we head back to face-to-face meetings and events, it's essential we t...