Boyd Digital

Our Head of Growth Cheryl is gearing up to compete in Finding Your Feet Amputee Charity's It's A Knockout tomorrow - good luck Cheryl! 🏃‍♂️🤸‍♀️🤾‍♂️🫧🏆 👯‍♂️

Introducing our amazing teams who are taking on It’s A Knockout tomorrow! 🫣 They’ll be getting foamed up, mucky and having the time of their lives - all to support amputees!

For anyone wondering whether the event is going ahead - we can confirm it will be. A wee bit of Scottish weather isn’t putting our Knockout organisers off of ensuring we all have a cracking day. 🤸

Elevate your blog's SEO game with our game-changing checklist! 🚀 From dominating high-value keywords to crafting content that outshines the competition, we've got the secrets to making your blog SEO-worthy. Ready to boost your blog's visibility?

Contact Us Today - boyddigital.co.uk

With 42.2% of people in the UK enjoying camping annually and over 1 in 25 Brits being avid campers, the demand for quality camping gear is on the rise. Particularly, those camping enthusiasts who indulge in the outdoor experience monthly represent a significant market.

Notably, the keyword ‘camping gear’ creates monthly traffic of 3.8k in the UK, showcasing the substantial interest in this niche. As the Lake District emerges as the UK’s most sought-after camping spot this year, the appeal for top-notch camping equipment is evident, presenting a prime opportunity for businesses in the outdoor industry to meet the growing needs of this enthusiastic and diverse market.

cotswoldoutdoor.com is taking up the 14th ranking position for the same keyword.

To earn a spot in Google’s top 10 results listings, moving up by four positions, cotswoldoutdoor.com will need to:

⛺️ Improve mobile site speed to reach the top 10 listings’ average of 30.

⛺️ Work on the technical SEO aspects of your website, such as metadata, internal linking index-ability and more.

⛺️ Maintain and grow your site’s authority by developing at least 90 high-quality backlinks to your target page.

⛺️Create at least 3,641 words of SEO content targeting the keyword ‘camping gear’.

Are you craving customised insights to catapult your business to new heights? Shoot us an email at [email protected]. Let’s secure your spot in the top 10! 🚀 💼

Stat Source: https://www.u-buy.co.uk

Thank you greatly for working with us and sharing your positive review 🙏

🚀 Seeking to enhance your online visibility in Glasgow? Your search ends here!
Boyd Digital, your local SEO marketing experts, are committed to advance the digital success of Glasgow-based businesses 🏴

Services we offer:

✅ SEO / SEO Migration
✅ E-commerce SEO
✅ Pay-Per-Click Management
✅ Social Media Marketing
✅ Link Building & Local SEO
✅ Analytics & Reporting
✅ ...And More!

With a team of dedicated SEO enthusiasts, we aim to transform your website into a potent marketing asset. 📈

Ready to elevate your Glasgow business to new heights?

Contact Us!📱

📌 176 Bath Street, Glasgow, G2 4HG
🌍 boyddigital.co.uk
📞 0141 332 0063

It has now become the new norm for many people to be working from home at least a few times a week. Especially with homeowners creating an outside garden office. To enjoy working in the sun during summer. Statistics showed that 8 in 10 people were working a ‘hybrid’ or ‘remote’ role in 2023, with an expected increase this year again.

As a result, the keyword ‘garden office’ has become a popular commercial term, currently receiving around 24K monthly searches in the UK.

Did you know that https://www.gardenrooms.scot/offices/ is taking up the 12th ranking position for the same keyword?

To earn a spot in Google’s top 10 results listings, moving up by two positions, Gardenrooms will need to:

🏠 Improve mobile site speed to reach the top 10 listings’ average of 37.
🏠 Work on the technical SEO aspects of your website, such as metadata, internal linking index-ability and more.
🏠 Maintain and grow your site’s authority by developing at least 55 high-quality backlinks to your target page.
🏠 Create at least 5,362 words of SEO content targeting the keyword ‘garden office.’

Are you keen on receiving similar insights tailored to your business? Feel free to share your thoughts in the comments or reach out via email to [email protected].

Let's Get Started!

The fitness industry has changed dramatically since the pandemic in 2020, as the temporary closure of gyms has prompted people to exercise from home. This has led to a massive sales boom of home-fitness gear. Based on the current population, 16% of people in the UK are gym members. This has grown by 2% since last year and is expected to increase this year.

‘Gym Equipment UK’ currently receives around 2.9K monthly searches in the UK. A specialist gym equipment supplier, ‘https://originfitness.com/, is taking up the 13th ranking position for the same keyword. This keyword has the potential to get you 17k monthly views.

To earn a spot in Google’s top 10 results listings and potentially get a minimum of 50% increase in organic traffic, Origin Fitness will need to:

🍎 Improve mobile site speed to reach the top 10 listings’ average of 37.
🍎 Work on the technical SEO aspects of your website, such as metadata, internal linking index-ability and more.
🍎 Maintain and grow your site’s authority by developing at least 194 high-quality backlinks to your target page.
🍎 Create at least 1,166 words of SEO content targeting the keyword ‘gym equipment uk.’

Doing these things could significantly improve Origin Fitness’ organic visibility, resulting in more leads, sales, and long-term customers for the company.

Would you like to see similar insights about your business? Make sure to drop us a comment or email [email protected]

Concerned about the launch of a high-stakes new website? Website migration, if mishandled, could have severely impacted your online visibility and organic growth.

Trade Radiators, a valued Boyd Digital client, trusted us for their new site launches. We safeguarded seven-figure monthly revenues with expert SEO-led migration support.

Partnering with an agency with extensive experience in managing intricate migrations was essential for success.

Dive into our case study for a closer look 👇 Like what you see? Contact Us Today: boyddigital.co.uk

Your reviews keep us at Boyd Digital motivated and super happy on a Friday!

Contact us today: https://www.boyddigital.co.uk

Boyd Digital excels in empowering businesses to thrive in the digital world. Our team of SEO specialists, with a combined experience exceeding 79 years, leads the charge of staying up-to-date on the latest digital trends. Committed to driving significant traffic and revenue growth, we adhere to ethical and effective SEO practices.

Collaborating with businesses globally, we provide a range of services, including website development, technical audits, and thorough keyword research, whether local or international; businesses of various sizes trust us to enhance their online presence.

Embark on your SEO journey with Boyd Digital today! For inquiries, contact us via our website at https://www.boyddigital.co.uk/contact-us/ or contact Cheryl, Grant or Colin directly.

Let's Get Started!

Boyd Digital is actively seeking an experienced SEO Copywriter to join our team. In this role, you will be instrumental in optimising online content for search engines, conducting keyword research, and crafting engaging offsite content.

Your responsibilities will also include helping to develop content strategies, staying current on SEO trends and more. If you're passionate about storytelling, possess a keen eye for detail, and want to contribute to the success of our client's digital marketing efforts, apply now through our website at https://www.boyddigital.co.uk/contact-us/ or send your CV and cover letter to [email protected]

Join Boyd Digital and become part of a team that values creativity, innovation, and impactful results.

The keyword 'budget tyres’ receives around 4.5K monthly searches in the UK. budget-tyres.co.uk is one of the UK’s well-known online tyre retailers, and they currently take up the 15th ranking position for the same term.

Moving up by just five ranking positions could boost budget-tyres.co.uk organic site traffic by a large fraction from 134 to 1,800+ monthly visitors. This projection also accounts for potential visitors driven by semantically related keywords.

If you’re in the car industry and want to claim a spot on Google’s first results page, we recommend improving the following:

🚗 Create at least 2,431 words of SEO Content targeting the keyword 'budget tyres’.

🚗 Maintain and grow your site’s authority by developing high-quality backlinks from at least four referring domains to your target page.

🚗 Work on the technical SEO aspects of your website, such as metadata, internal linking and index-ability.

🚗 Improve your desktop and mobile site speed to more than 47 and 39 to reach the top 10 listings.

By improving the FOUR areas mentioned above, you can increase your ranking position on Google while achieving a competitive advantage over lower-ranking websites and assuring more sales!

If you’d like to see amazing insights like this for your business, Contact Cheryl, Grant or Colin! Let’s start your marketing journey with Boyd Digital Today!

Outdoor running has unsurprisingly seen a huge surge in popularity after Christmas. Reflecting this trend, the commercial term ‘running shoes’ currently receives around 39K monthly searches in the UK.

The sports brand on-running.com is taking up the 11th ranking position for the same keyword.

For On-Running.com to earn a spot on Google’s first results page, they would need to improve the following:

🏃‍♂️Improving your desktop and mobile site speed to more than 68 and 28 to reach the top 10 listings.

🏃‍♂️Create at least 1,166 words of SEO Content targeting the keyword ‘running shoes.

🏃‍♂️Massively boost the number of referring domains pointing to their landing page from 53 to the top 10 listings’ average of 59, which isn’t far off!

🏃‍♂️Improve their site’s information architecture to increase the SEO value passed throughout their website.

By fixing these areas, On-Running may improve its SEO rankings considerably, leading to more organic sales, greater brand visibility, and lower paid search advertising costs.

Boosting your business's online presence is what we do best at Boyd Digital. 💼💻 From strategic SEO to captivating content, we've got the expertise to elevate your brand. 🚀💡 These are just a few ways we can help you shine online, and there's so much more in our toolkit. Ready to take the leap? Contact us today for a tailored strategy to amplify your digital presence. 📈✨

Tap into the power of Boyd Digital for a game-changing SEO experience. 🚀 Elevate your business and enhance your online presence. Contact us today to kickstart your SEO journey.

It was a pleasure connecting with Najaam of Helder Sports in Pakistan, a prominent sports apparel manufacturer to the likes of to Kelme, Nike, Adidas, and Zara 😍

During our meeting, We provided guidance on effectively attracting new clients for their sports wear brand globally through multilingual SEO research and targeted strategies.

Najaam aims to significantly expand the company's presence in the U.S. sports wear market and enhance their football wear manufacturing capabilities.

If you are thinking of doing the same for your business - Get in touch today! ⚙️

It’s ! Today we are at St Andrew's and St Brides's high school to meet & inspire the students. We are proud to be supporting BIMA alongside EPAMSystems and Vue Cinemas NL for this initiative which seeks to close the nation’s . https://bit.ly/BIMA-DigitalDay

Cheryl, Our Head of Growth, spent a fantastic day on Friday at the Thistle Help Go Purple event, all in supporting Ayrshire Hospice 💜☕ We cannot wait to hear how much you have raised!

🚀 Looking to boost your online presence in Glasgow? Look no further!

At Boyd Digital, we're your local SEO marketing experts dedicated to helping businesses in Glasgow thrive online. 🏴󠁧󠁢󠁳󠁣󠁴󠁿

Our services include:
✅ SEO
✅ E-commerce SEO
✅ Pay-Per-Click Management
✅ Social Media Marketing
✅ Link Building & Local SEO
✅ Analytics & Reporting
✅ ...And More!

With a team of SEO enthusiasts, we're here to turn your website into a powerful marketing tool. 📈

Ready to take your Glasgow business to the next level? Let's chat! 📲

📍 176 Bath Street, Glasgow, G2 4HG
🌐 boyddigital.co.uk
📞 0141 332 0063

Boyd Digital: we set the SERPS on fire, not the office 💥

Today, we were on a mission to level up our fire safety knowledge and let me tell you, it was an absolute BLAST (pun intended)! 🧑‍🚒

Robert guided us through every aspect of fire safety, from understanding the different types of fires to properly handling fire extinguishers. We even got hands-on experience trying out various extinguishers – talk about an adrenaline rush! 😍

Huge thanks to Robert and the entire Onguard Fire Protection team for such an informative and interactive session.

The Role of Blockchain in Enhancing eCommerce SEO Security 🔒

Blockchain tech, often linked to cryptocurrencies like Bitcoin, has broader uses, notably in eCommerce for bolstering SEO security. Conventional platforms face security risks—data breaches, fraud, counterfeits—yet blockchain offers inventive remedies.

Here's a closer look at how some blockchain can play a significant role in enhancing eCommerce SEO security:

1. Enhanced Data Security
💡 Traditional Method: In traditional eCommerce platforms, customer data is stored centrally, making it vulnerable to hacking and unauthorised access.
⛓️ Blockchain Solution: By decentralising data storage across a blockchain network, the risk of a single point of failure is eliminated, thereby providing a higher level of security.

2. Fraud Prevention
💡 Traditional Method: Payment fraud is a significant issue in eCommerce, where transactions can be manipulated or fake orders can be created.
⛓️ Blockchain Solution: Blockchain's intelligent contracts automatically enforce terms, cutting fraud risk.

3. Verified Reviews
💡 Traditional Method: Online reviews can be easily manipulated, which hampers the SEO rankings and affects customer trust. # # #
⛓️ Blockchain Solution: Blockchain verifies reviews via unalterable records, boosting trust and benefiting SEO.

4. Secure Payments
💡 Traditional Method: Credit card information and other financial transactions are susceptible to hacks and unauthorised access.
⛓️ Blockchain Solution: Blockchain-based payments, often facilitated using cryptocurrencies, are secure and tamper-proof, adding an additional layer of security.

5. Improved SEO Metrics through Better UX
💡 Traditional Method: Poor user experience can hurt SEO rankings due to slow load times and lack of trust.
⛓️ Blockchain Solution: As blockchain enhances security and trust, this can contribute to better user experiences, indirectly improving SEO metrics such as time-on-site and bounce rates.

🌐 The New Frontier for eCommerce SEO 🌐

In the competitive eCommerce realm, businesses aim for innovation to engage and drive purchases. While traditional SEO persists, dynamic personalisation is emerging as the new frontier for optimisation.

Dynamic personalisation tailors content, products, and promotions based on user behaviour, enhancing their shopping experience.

Here's how:

1. Real-time Data Gathering
Dynamic personalisation collects live user data—browsing, buying, searching—for personalised suggestions. Boosts engagement, trims bounce rates, and elevates SEO with extended dwell time.

2. Enhanced User Experience
Traditional SEO prioritises search engines over users. Dynamic personalisation shifts to enhance user experience, aligning with Google's evolving emphasis.

3. Predictive Search
Dynamic personalisation employs machine learning to predict user interests. Integrated into searches, this enhances results, boosting your site's SEO.

4. Tailored Content
Tailored content aligns with user behaviour, like custom pages and blogs. This sharpens long-tail keyword targeting, diversifying your SEO approach.

5. Improved Engagement Metrics
Personalisation enhances engagement metrics: session time, pages per visit, click-through rates. Crucial for contemporary SEO, these signals impact page rankings by search engines.

6. Geolocation-Based Personalisation
Geolocation shapes product offerings using user location, aiding local SEO. As local searches rise in importance, geolocation personalisation capitalises on this trend.

7. Better Customer Retention
Personalisation heightens post-purchase engagement through tailored content, nurturing repeat business. SEO benefits from customer retention, elevating site authority and rankings through recurring visits.

Dynamic personalisation isn't merely a trend; it's vital for eCommerce competitiveness. Harmonised with robust SEO, it enhances shopping and bolsters rankings for an unmatched experience.

💬 Preparing for the Chatbot Takeover 💬

Commerce evolves rapidly. Chatbots aiding shopping were sci-fi; now they're real and expected. Ahead businesses use chatbots for better customer experience and SEO enhancement. So, how can we prepare for this chatbot takeover in the context of SEO?

The Chatbot-SEO Connection:
Integrating chatbots and SEO takes time to reveal. Chatbots work on messaging, and SEO optimises web pages for algorithms. Lines between them start to blur.

Chatbots can contribute to a more robust SEO strategy:

User Engagement
Search engines are increasingly prioritising user experience. A chatbot that answers queries promptly and efficiently can boost user engagement, which in turn can positively impact SEO rankings.

Content Distribution
You can program your Chatbot to distribute content relevant to user queries, directing users to your blog posts, product pages, or FAQs. This ensures your content reaches the right audience and boosts your SEO value.

Voice Search Optimisation
As voice searches rise, optimising for natural language queries is vital. Chatbots, skilled in understanding user language, collect query data to enhance voice search content optimisation.

Preparing for the Chatbot Takeover:

Integrate Existing SEO Efforts
Your Chatbot should not operate in isolation. Make sure it's an integral part of your overall SEO strategy. For example, integrate Google Analytics into your Chatbot to track interactions and glean insights that could be useful for SEO.

Leverage Rich Snippets & Schema Markup
Rich snippets and schema markup can provide search engines with additional information about the content and functionality of your Chatbot. This can make your bot discoverable directly in search engine results, driving more organic traffic.

With chatbots in shopping, merging SEO and chatbot functions offers a competitive edge. The chatbot shift is present, not future. Are you Ready? 🫵

The Impact of 5G Technology on eCommerce SEO: What You Need to Know!

As the world moves into the era, all sectors must adapt, and is no exception. Have you ever wondered how 5G technology might impact your eCommerce SEO strategies? Let's dive in! 🌐🌏

Speed Matters
One of the most immediate impacts of 5G is speed. Websites will load faster, videos will stream without buffering, and interactive UI elements will be more responsive. Faster load times improve user experience, a known factor Google considers for SEO. So, if your website still needs to be optimised for speed, now's the time!

Mobile-First Indexing 📲
5G is particularly transformative for mobile experiences. As Google prioritises mobile-friendly websites, introducing 5G could set new standards for what "mobile-friendly" means. Now, not just having a mobile version but how fast and interactive that mobile experience is could become a crucial SEO factor.

Hyperlocal Searches
The improved speed and responsiveness of 5G can make hyperlocal searching more prevalent. Your eCommerce site should be optimised for local SEO. Think 'near me' searches and local business listings! Video

Content and AR 📽️
5G can handle video and augmented reality (AR) more efficiently. As these formats become more prevalent on product pages for better user experience, how well you optimise them could affect your SEO rankings.

Internet of Things (IoT)
The proliferation of IoT devices will give you new data points for a personalised customer experience. Optimising for voice search and IoT interfaces can also become an increasingly important SEO strategy.

The Bottom Line 💡
5G technology will inevitably change the SEO landscape for eCommerce. The winners will be those who adapt and optimise for this faster, more interactive web experience. So, optimise your eCommerce site for the 5G revolution!



Feel free to share your thoughts below! 👇