AdBeat Marketing

AdBeat out in the wild for fest- day 1!

Great talk from all about the do's and don't's of AI.

Key take aways from the session that I'll be implementing in my clients work:

-Keep training the systems, building out clear prompts and then finding what works to use across other chatbots. Test and learn is at the heart of everything I do and AI is no different.

-Tell AI to stop hallucinating! I didn't even think to use that as part of a prompt but I'll definitely be using it going forward.

- Analysing my internal processes for greater efficiency using AI support. Medium effort for maximum reward, setting objectives, kpis and detailed outcomes. The more I can improve my own efficiencies, the more my clients will benefit!

More sessions to come!!

Meta will make you murderous if you let it...

I've only now been able to recover from my meltdown I had last week after I got locked out of my Facebook account following a super annoying glitch from Meta.

These are such simple and small things but after experiencing this for myself, I made the mistake of going onto Reddit for support and found hundreds of small businesses who had all experienced a glitch or not managed their access professionally, and found themselves locked out of their business accounts for years.

Most businesses don't have a Meta rep (which I am lucky to have) so it's crucial we all follow these simple fail safes to keep our accounts and businesses secure.

Google wants your money, but think carefully before you go handing it over!

Google Ads is a fantastic tool for driving traffic to your website specifically to those people who are in market for your products and services.

But there's a lot to consider before you dive straight in.

Read my latest article for my full recommendations on Google's PPC offering and whether it's right for your business- https://adbeatmarketing.com/advertising/when-should-i-consider-using-ppc-does-my-business-need-ppc/

Brought to you by GeorgAI, a snapshot of some of the marketing and business credentials I've gained over the years!

🏅 Pinterest certified media buyer- knowledge and expertise of the platform for paid advertising

🏆 IPA Foundation and Advanced certificate- an extensive course on marketing strategy, behavioural economics and measurement

🔎 Google fundamentals of digital marketing- a standard course any digital marketeer should have which shows the knowledge and understanding of the Google platforms and services for digital marketing

🎓 Yale's Science of Wellbeing course- a deeper understanding of happiness and wellbeing, crucial for business success and peace of mind!

Lovely review from Paul at Latitude Wellness whom I recently helped with their digital marketing strategy.

Sometimes the solution is obvious and I can jump straight into fixing their marketing challenges.

But most of the time, it's important to take a step back and really delve into a business to uncover where improvements can be made.

I can't wait to see this strategy come to life and help this amazing business flourish!

So lucky to work with the team at Crowdsec!

B2B social media has its nuances and learning the ways of Cyber security has been mind boggling but I have so much fun working with such a forward thinking, international client.

Since working with them, I have grown their LinkedIn USA base by 5% (hard to crack audience) and improved on conversion rates (30%) from visitors to followers Vs last quarter.

I provide everything from B2B & international social media strategy through to content creation and delivery. They always have some new and exciting announcement about their open-souce cyber security offering and working with a team dotted around Europe means a much more varied and collaborative way of working.

Drop me a message to hear more about these services and how I can help with your social media strategy!!

Last week I did some co-working with my fellow contractor

I mainly work from home when I'm not out meeting clients and recording content but I'm lucky to have a great office set up and my own space to be creative.

was a really nice change of scenery and offered me everything I needed to focus on my tasks for the day (this is not a paid post, I genuinely enjoyed working there!)

I'm also lucky to be based in a city that values independent businesses. is an amazing place for sole traders and independent businesses to thrive and there's so much development happening here that will only improve that offering.

I love Leeds, I love West Yorkshire and I'm so glad I get to work with all these amazing northern clients, with northern colleagues getting their hustle on!

LinkedIn Does Influencer Marketing!!?? Or should we say Linkedin-fluencers?!

B2B influencer marketing is the new kid on the block over on planet LinkedIn and we're all very excited for it. But what does it actually mean?

Check out our no BS explainer on 'Thought Leader Ad's' and how it will work. And if you're still confused, you know where to find us!

Don't underestimate the power of WOM marketing...

Bit of backstory from me, I grew up in this small village called Haworth. And still to this day, everyone knows everyone and they rely on the word of their neighbour. (Especially when a bomb squad appears in the village next door (keep reading...) )

No not because they don't have the internet or social media, but because they have close knit relationships with those that live in the same village and so they trust and lean on their opinion.

I know a lot of businesses in area's like these that don't have a website, or social media or a fancy app. They just have a name and a logo and lots of great recommendations.

It's not so much the same in cities and towns because you might not know your postwoman/man's name or who the local electrician is. So a lot of my clients do rely on social media and digital marketing to get their name out there.

But don't forget... your name and your face and the stories people tell about that name and that face still matter, enormously... Especially in the little village I once lived in, where when that bomb squad appeared in the neighbouring village, you can bet your life on it the villagers found out before the press did (true story).

But for those of who you need help getting that name and face out there to cut through the sea of people, I'm here to help.

Our handy guide to understanding one of social media's biggest nuisance...

Fake and bot accounts!

We explain why they exist, how they impact businesses and where to visit our full guide to detection and deletion.

Just click our LinkTree URL via and get the full guide to resolving your bot botherers

Yesterday was my last day at as their Digital and Social Senior Comms and Marketing Officer!

My journey has been a wild one!

2019- Left agency life and joined the public sector with the hope of working on more community based projects.

2020- Covid hit and I was placed to lead the team on all digital and social marketing (be careful what you wish for!)

2022- Took a well earned break from Covid and went travelling for a year

2023- rejoined the team as they supported me towards the creation of AdBeat Marketing!

So as of next week (once I return from my holiday in Hong Kong) I'll be full time with AdBeat and fully open to take on more amazing clients!

Ventured out into the cold today to catch up with my new client

Last time I was down at the docks was when I was working as a full time media manager at a busy agency.

It's nice to be back in a new capacity, brainstorming and collaborating with other agencies and discussing forward thinking approaches to marketing.

Blue Monday? Not for me! Other than my hands being blue from the cold!!!

What a start to 2024!

I'm so excited to share this feedback from The Little Waxing Company Wakefield & Leeds who I started working with late last year.

My services for Claire and the team span the full social media package- content planning, creation, delivery, reporting and profile optimisation.

Aside from this, I've mentioned before about my desire to support local independent businesses and so I want to leave some feedback myself.

I was a customer of The Little Waxing Co before they became my client and I cannot recommend them highly enough. The entire team's passion, professionalism and female support is far beyond what you would expect from a waxing salon. Don't just take my word for it, go check out their Google reviews!

The tree is decorated, the presents are wrapped and it's my last day in the 'office' for the Christmas holidays!

What a whirlwind year it's been! I've got lots to be thankful for and even more to be excited about for 2024 as I begin work with new clients and continue to develop with my existing ones.

Thank you to all the wonderful businesses who have chosen to work with me this year. It's always daunting starting a new project but I've met some amazing people and created exciting campaigns with all of them!

Next year I'll get to share more of my work with you all so stay tuned and see you on the flip side!

Having an inclusive mindset and approach towards business and marketing means that everyone thrives.

We learn and grow from new perspectives, we open ourselves up to new ideas and we celebrate diverse thinking which benefits your business and your audience.

So how do your make your content and marketing more inclusive, for the betterment of everyone and to avoid being tokenistic?

Swipe through to see my top 5 approaches for better inclusivity in your content and marketing without being tokenistic!

It's been nearly 3 months since I launched AdBeat Marketing and when I started, I wasn't sure what businesses most needed from my marketing services (as I offer so many!).

Now my feet are firmly under the desk, there has become a very obvious pattern of needs and requirements from businesses that I have been able to support with.

These are a list of my top 5 most popular services that I get asked about time and time again. What this means is that I can start to really hyper focus my energy in these areas to provide the very best expertise and help my clients thrive.

See something you like, or need help with a niche problem? Give me a shout and we can talk through your marketing needs together!

Hey, didn't you hear? It's Halloween next week!

But some of these brands couldn't wait (including ourselves!) and they've already started shouting about the spooky season! Here's a few of our favourites for 2023 so far.

We also thought we should get into the Halloween spirit, so our branding has taken a Beating....

Is your business making the most of the Halloween period? Need some help maximising your marketing strategy? Get in touch!!

Have you been rethinking your social media strategy recently?

You're not alone.

Many organisations and businesses have been in a moral dilemma this year over what to do about their X (formerly Twitter) account, and whether it's enough of a reason to get rid of it just so they don't have to type out 'X formerly Twitter' every time they reference the platform.

I've pulled together a simple guide on how to tackle the issue if you do decide to say goodbye to the big X.

If you do need help with your social media strategy, give us a shout. We can talk through your dilemma together and help you tackle your social media nightmare together.

When I launched AdBeat Marketing over a month ago, I didn't have any expectations over what I would achieve so early into my journey.

I certainly didn't expect to be this busy!

It's been incredible to work with so many new people and businesses and develop and grow as a business owner and as a person. I can't wait to see what the next month brings!

If you would like any marketing support for your business, or just want to have a chat about what services I provide, get in touch!

Trialling some new social media tiles using Canvas magic design.

I took one of my old posts and played around with the content to make it pop using my brand colours and font!

What do you think? I love the contrasting colours and how it was able to incorporate my personality with my brand icons.

If you're looking to spruce up your social media- particularly if you have a lot to say and struggling with how to connect with your customers, give us a shout!!

Tiktok is adapting constantly to user behaviour and now, following increased use of the app for searching local amenities, they've partnered with Wikipedia.

It's not fully rolled out everywhere and it doesn't show for every result, but it's a step towards the app developing towards a search platform.

What does that mean for businesses? Scroll through to find out!

Interested in increasing your business's presence across social and search? Give us a shout! Contact details in

I've had a few conversations recently about whether brands and businesses should be leaving X entirely.

It's been a rocky road for X (formerly known as Twitter) this year and many brands have seen a huge impact to their performance, follower numbers and engagement.

But deeper questions linger around what it says about a business that continues to use a platform that doesn't seem to care about protecting users from hate crime and abuse...

There's a lot to think about, so we've recapped the recent dramz going on across X, what it means for the platform, and what it means for you if you choose to pull an Irish exit.

An article I wrote for The Drum magazine, discussing the importance of SME's to the UK economy and how big data changes have huge and potentially damaging consequences for them.

If any businesses need any support with digital marketing and tracking performance of their sites and platforms, get in touch!

SMEs weren’t ready for the GA4 tidal wave Georgia Beattie, founder of AdBeat Marketing, has been helping onboard SMEs on to next-gen analytics platform GA4. She worries a generation of businesses won’t keep up.

Despite the result on Sunday, we couldn't be prouder of our Lionesses and for all the footballers who represented their country and women across the world!

Here's our roundup of all the highs and lows of brands who too gave their support (or didn't in some cases) for our incredible athletes!