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Why web3 is disruptive?

- Transparency

With web3 technologies, it is possible to build more transparent and open systems, as all data and transactions are recorded on a decentralized ledger (such as a blockchain) that is open for anyone to see. Security

Because web3 technologies are decentralized, they are less vulnerable to attacks or censorship by a single entity. This makes them more secure and resistant to manipulation.

- Efficiency

Web3 technologies have the potential to streamline processes and remove intermediaries, which can lead to greater efficiency and cost savings.

Web3 is revolutionary and disruptive because it represents a significant shift in the way we interact with the internet and with each other.

Web3 technologies, such as decentralized applications (dApps) and decentralized finance (DeFi) platforms, are powered by decentralized networks of computers rather than by a central authority.

This means that they are not controlled by any single entity or organization, but rather by the collective actions of the users and participants in the network.

This decentralization has the potential to bring about significant changes in a number of areas.

𝐇𝐨𝐰 𝐭𝐨 𝐞𝐧𝐭𝐞𝐫 𝐖𝐞𝐛3, 𝐍𝐅𝐓 𝐚𝐧𝐝 𝐭𝐡𝐞 𝐌𝐞𝐭𝐚𝐯𝐞𝐫𝐬𝐞 𝐚𝐬 𝐚 𝐛𝐫𝐚𝐧𝐝?

𝐄𝐱𝐩𝐞𝐫𝐢𝐞𝐧𝐜𝐞 𝐟𝐢𝐫𝐬𝐭, 𝐬𝐩𝐞𝐜𝐮𝐥𝐚𝐭𝐢𝐨𝐧 𝐬𝐞𝐜𝐨𝐧𝐝

The Space thrives on the stories of how a JPG becomes a retirement plan. This has fuelled the hype. As a brand, however, this should not be the declared goal, because with each of these projects there are only a few winners and a whole lot of losers. Is that good for a brand's image?

Don't let overwhelm you. Almost no product increases in value after you have bought it. So why every NFT?

The current expectation is that NFTs will increase in value.. This clearly shows why the buyers bought the NFT. Not for the experience or utility, but as a kind of ... or rather . The higher the entry price for an NFT, the greater the expectation of an increase in value.

With this in mind, the currently popular OPEN EDITIONS are a great opportunity for brands. Free or very cheap mints, usually limited in time but not in quantity. Burning mechanisms then add value – if any.

We are talking about a high value again, but only because of a unique experience. There are many open edition projects that don’t outperform the market, but still delights collectors.

#1 make it easy to get started, experiment with Open Editions, for example.
#2 don't promise anything... then you can only surprise in a positive way
#3 play with dynamic NFTs, change the metadata, surprise your collectors
#4 use burn mechanisms to offer a utility that fits the amount of initially minted editions
#5 create a market, you can now start earning money through royalties

Utilities can be many, new NFTs, vouchers, tickets, exclusive access,...

are still a niche. Make it easy for your customers to get started and don't promise them to become millionaires with your NFT, instead build a great experience. Then the NFT will also increase in value... and if not, it was a great brand experience.

Every year we see how regulators increase the pressure on crypto.

This is done not only to protect investors but also simply because the crypt creates risks for the traditional financial system.

🇨🇳 3 reasons why regulators in various countries will continue to tighten the screws:

• Negative impact on central banks

In a traditional system, central banks control when and how to print money. They also regulate the distribution of money and can set various restrictions.

While Bitcoin is a decentralized system where everyone is equal and can make exchanges without centralized intermediaries. And the "printing" of new coins is controlled by an algorithm, not by a small group of people.

People trust such a system more, which reduces the authority of central banks.

• Circumvention of state capital control

In critical situations, many countries severely restrict the outflow of capital abroad in order to reduce the depreciation of the state currency.

For cryptocurrencies, this is not a problem, because no one can prevent users from sending money anywhere in the world through the crypt.

For example, in 2020, Chinese citizens could only withdraw $50,000 a year abroad. But some Chinese investors bypassed this restriction with the help of cryptocurrencies (BTC/USDT) and withdrew at least $50 billion in 12 months.

• Difficult to track and tax

Despite the fact that all transactions and wallets are publicly available, it is difficult for regulators to track who is behind a particular wallet. Mixers and anonymous cryptocurrencies compound this.

Therefore, some users easily avoid taxes with the help of cryptocurrencies.

🙅‍♂️ But not all countries hate crypto

For some, the crypt is a problem, and for others, it is an opportunity. Developing countries see more pros than cons in cryptocurrencies.

For example, El Salvador and the Central African Republic (CAR) have adopted Bitcoin as a state currency to strengthen their economies, because they are heavily dependent on remittances from abroad, and people have almost no access to financial services. Also, some countries use the crypt to circumvent sanctions.

With blockchains, transactions can be made securely, decentralized, and transparent.

However, one of the biggest challenges faced by blockchains is scalability.

Let's dive into the basics of what Scalability means.

Scalability refers to the ability of a blockchain to handle a large number of transactions per second (TPS) without compromising on decentralization and security.

This is crucial to ensure the widespread adoption of blockchain technology.

Currently, most blockchain networks face scalability issues

with the most well-known blockchain, Bitcoin, having a TPS of just 7.

Ethereum, the second largest blockchain, has a TPS of 27.

This is far below the TPS of traditional centralized payment systems like VISA

which can process up to 1,700 TPS.

There are several proposed solutions to the scalability issue, including;

▪️ sharding.

▪️ off-chain transactions.

▪️ consensus algorithms.

🔷 Sharding

Sharding involves dividing the blockchain into smaller pieces.

which can be processed equally.

This reduces the workload on each node, allowing for higher TPS.

🔷 Off-chain transactions

Off-chain transactions allow for certain transactions to be processed outside the blockchain

reducing the number of transactions that need to be processed on-chain.

🔷 Consensus algorithms

Consensus algorithms, such as Proof of Stake (PoS)

allow for faster and more efficient decision-making on the network, leading to higher TPS.

In conclusion, scalability is a crucial challenge for blockchain technology to overcome to gain mass adoption.

There is potential in the solutions mentioned above, but further research and development are required.

Thanks for reading. 🙌

For more on blockchain concepts follow us DigitacDigitac.

🔥Strategic Partnership Announcement🔥

️We are thrilled to announce our partnership with Cyberscope 🎉

Cyberscope is one of the leading audit firms, having audited more than 1000+ blockchain projects and NFTs. It is also official partners with the major launchpads such as PinkSale, DxSale, and UniCrypt.

To find more about Cyberscope:
https://www.cyberscope.io/

4 questions that will help your brand keep growing.

✨What did I do today to achieve my big goal?
✨Am I looking at the right data?
✨Am I connecting with my customers?
✨What’s the next asset I need to build?

Asking yourself that every day helps you keep the big picture in mind, and take those small actionable steps towards the future you want to build for your brand.

What’s your favorite question from the list?

9 key internet marketing channels:

•SEO
•Content marketing
•Social media marketing
•Pay-per-click (PPC) advertising
•Email marketing
•Affiliate marketing
•Influencer marketing
•Video marketing
•Podcasting

Internet marketing refers to any marketing activity that happens online.

People are spending more time online than ever, and internet marketing allows you to meet your audience where they are.

The ultimate goal of internet marketing is to grow your business.

You can create engaging content and share it on these channels. Which allows you to educate prospects about the value of your product, gain trust, and earn leads who become paying customers. 😉

#

If you are a small business and wondering if digital marketing is too complicated for you?

Then think again.

Digital marketing platforms are on the rise every year.

📈 With increasing numbers of internet consumers, building a digital marketing strategy has become essential for every business.

For a start-up, you don't need to have a massive budget to reach out to your target leads.

You can start with a few simple and consistent strategies at the right time and have great exposure.💯

Digital marketing is different from advertising where you need to invest cash, But a broad umbrella that covers various cost-effective marketing aspects as well.

Digital marketing can encourage more reach with less expensive and time-saving strategies. 📊

With digital marketing, you can directly target those people that are already looking for your products and services.

You can better use your budget and have greater ROI.

Digital marketing has become a major part of the small business world and with each year, it faces new trends and unexpected trends.💯

If you intend to stay in line with your competitors, then you need to stay updated on digital marketing trends.⚠️

Here are top marketing trends to follow in 2022:

⭐️ Short videos

⭐️ Personalization

⭐️ Marketing automation

⭐️ Conversational AIs

⭐️ Machine learning

Use these trends and get ahead in the digital market.

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Did you know that email marketing has the biggest ROl?

Therefore you need best email conversion strategies.

The best email marketing strategy is one that drives traffic to your site, not just clicks.

Use these strategies to drive traffic.

1. Use personalized messaging.

2. Use email segmentation.

3. Create a sale funnel.

4. Attractive subject line.

5. Create a strong CTA.

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Are you always looking for ways to boost your brand?

Running a successful business is hard and requires perseverance.

With proven strategic efforts, you can achieve both your short-term and long-term goals.

We have listed some of the best result-driving strategies for your business:

💡 Market research.

Don't underestimate the importance of strategic market research. Detail information about the target market, demographics, and consumers are vital to make decisions that are right.

💡 Create long-term strategies.

Many businesses want overnight growth and sometimes opt for quick tactics to boost their businesses.

Don't make this mistake and create strategies that will get you long-term effect.

💡 Track your activity.

Many start-ups make the mistake of ignoring costs and resources and can risk completely losing track. Track your activity to ensure a smooth flow.

💡 Don't miss SEO.

Seo gives your brand better visibility and is a valuable tool for brand awareness, authority, and trust. The more you get exposure, the more likely you can gain your customer's trust.

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How to attract maximum leads.

If you have a website and want to attract much audience to feed your lead generation funnel...

DON'T MISS THIS POST.

Here are some key points to drive leads to your landing pages.

📍 Optimize your website.

You need to optimize your website and make it attractive and user-friendly for your prospects to let them know where they need to be.

📍 Value-based content.

Providing value through your content will help build trust in your brand and make people interested in your services.

📍 Targeting ads.

You can run PPC ads to target your potential clients and land them on your website.

📍 Ranking in search engine.

Appearing at the top of search engine can effectively influence customers and easily accessible.

📍 Attractive offers.

You can use this strategy to help buyers make a timely decision when they land on your page.

Want to learn more about the latest strategies to grow online?

HIT THE FOLLOW BUTTON.

Building a marketing funnel is hard work, but it's not nearly as difficult as you think.

Before you can build a strong marketing funnel that actually converts, you need to understand your it's working first.

AWARENESS

Trust and recognition are developed with advertising, trade shows, content (blog posts, infographics, etc.), webinars, direct mail, viral campaigns, social media, search, media mentions, and more.

INTEREST

Marketers nurture leads through emails, more targeted content, classes, brands and newsletters, and more.

DESIRE

Prospects start showing interests that they want your product. Marketers need to make a strong case for why their product is the best choice for a buyer.

ACTION

This is where sales take care of the purchase transaction.
How your marketing funnel works.

A positive experience on the part of the buyer can lead to referrals that fuel the top of the marketing funnel, and the process begins again.

We share daily tips and updates.

Follow to stay tuned!

7 ways you can start making more sales today.

Struggling to make sales?

1. Follow up with previous leads.

2. Talk about your offer.

3. Invite potential clients to sales calls.

4. Get on stories and sell.

5. Have more DM conversations.

6. Engage with potential clients.

7. Make sure your niche & messaging is clear.

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7 things you need to know about .

1. DeFi is short for decentralized finance.

It is a new vision of banking and financial services based on peer-to-peer payments through blockchain technology.
It allows “trust-less” banking, sidestepping traditional financial middlemen such as banks or brokers.

2. How does DeFi work?

DeFi works on blockchain technology.

DeFi's goal is to provide many of the financial services that customers and businesses currently have access to — loans, interest on deposits, payments — but to do so using decentralized technology.

3. Blockchain is a ledger technology that tracks all transactions on a given financial platform.

4. “The building blocks of DeFi are smart contracts, which are executable codes that can store cryptocurrencies and interact with the blockchain according to its rules,” says Oleksandr Lutskevych, CEO and founder the firm that facilitates DeFi and cryptocurrency.

5. To enable DeFi, smart contracts automatically execute transactions among participants.

6. “DeFi allows for smart contracts on the blockchain to take the place of trusted intermediaries — such as banks or brokerage firms — for peer-to-peer transactions,” says David Malka, CEO of Yieldfarming, which helps investors earn income from cryptocurrency.

7. “These peer-to-peer transactions in DeFi can include everything from payments, investments, lending and more.”

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3 levels of storage of crypto assets (know this or lose all funds)

1. Hot wallet: the browser wallet not backed by a hardware wallet (but it can be), used for day-to-day transactions, airdrops, and with small amount of money.

2. Cold wallet: the hardware wallet for farming, staking, and short-term / mid-term trading, with a limited number of smart-contract approves.

3. Ultra cold wallet: the hardware wallet with assets kept for the long-term, without any smart-contract approves (only in-out transactions).

You can't be safe without this structure

PS. 100% of people who have been hacked in crypto regret not using a hardware wallet

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🚨 alert!🚨

In recent weeks, 2 types of scams have become more active.

1. PAMP tokens of abandoned projects:

Against the background of the colossal growth of the long-dead SONM project, scammers began to buy back the issue of the same abandoned accounts with long trading history. Then they buy advertising in a variety of resources and publish everything at about the same time, creating unprecedented activity for a coin in a glass, showing multiple growths and calmly merging on high into the purchases of the unfortunate

2. Scam smarter:

Against the backdrop of the bankruptcy of exchanges, especially FTX, scammers have appeared who are allegedly ready to get your funds from the exchange for $. Here on two fronts:

1) They just collect cash and do nothing, feeding naive breakfasts.

2) They pour out terms in your PC and ask for access to your PC through Team Viewer. At worst, they try to beg for screenshots of the console, and then through remote access, they steal those funds that they get.

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7 crucial lessons to know in sales.

1. Stop trying to sell to everyone and anyone.
Know your ideal client.

2. Offering discounts is only ever a race to the bottom.

3. Some clients are ready to make a purchase right away, while others require more nurturing.

4. By understanding people properly, objections are eliminated.

5. Detach yourself from the outcome of the sale.

6. Before pitching a solution make sure you understand the problem

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Marketing in the web3 space is way different from web2 marketing.

Before you even start a project you want already real people to follow you.

-BUILD CONNECTIONS
>grow your network
One person can lead you to 7 other people that might add a lot of value to you but only if you provide value to this one person.

We are living in a world where people just want more and more and take and take... everything for free

-GIVING
When you provide value to somebody, naturally if you ask them for a favor they will probably help you.

Do this and provide value to a lot of people/communities and you have a lot of leverage and people will check you out.
Chain reaction.⛓️

Connections are everything in this space.

UNIQUE MARKETING which requires innovation and that's why it is so hard to master.

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You aren't closing sales because of these things.

1. How you communicate with your clients.

2. Trust has not being built.

3. You dont know how to show the value.

4. Your offer isn't clear enough.

5. Your clients aren't qualified.

6. You never ask for the sale.

7. Talking about the price makes you feel uncomfortable.

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Why Is Web3 Marketing On The Rise?

There are a number of reasons for this, but the three main ones are:

- The increasing popularity of decentralized applications (dApps): As dApps become more popular, so does Web3 marketing. This is because dApps are powered by decentralized technologies, such as blockchain, which are at the heart of Web3 marketing.

- The growing awareness of data privacy and security concerns: With the Cambridge Analytica scandal and the GDPR coming into effect, there is a growing awareness of data privacy and security. This has led to a greater demand for privacy-focused Web3 applications, such as decentralized social media platforms and email providers.

- The rise of the Internet of Things (IoT): As more and more devices are connected to the internet, there is a growing need for a decentralized platform to handle all this data. Web3 marketing is well-positioned to take advantage of this trend, as it can use decentralized technologies.

The future of Web3 marketing is looking very bright indeed. As more and more businesses and consumers become aware of the benefits of decentralized technologies, we can expect to see a continued rise in the adoption of Web3 marketing applications and strategies.

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5 REASONS WHY PEOPLE DON'T BUY FROM YOU.

They don't know about your product or they simply don't care.

They are not sure how you can help them.

Your sales process is too complicated.

Your offer is not good enough.

You didn't communicate the value effectively.

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Does your online marketing have you stumped?

We get it.

We hear it all the time from our clients.

There are so many options; where do you begin?

We recommend starting with the foundational pieces of your business:

A solid understanding of WHO your ideal client is.

Razor-sharp messaging that speaks directly to your
ICA.

An amazing client journey that leads them from where they are today to where they want to be (and you are the guide)!

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Here are some tips that will help in your first steps in business.

Niche - be a big fish in a small pond (w/ money in it).

Service - start with a premium-priced service.

Offer - promise an incredible result, backed by a guarantee.

The premium price part is important.

Getting 1,000 people to give you money for anything is hard -regardless of what you charge.

Getting 100 people to pay you a premium price for a premium service is easier.

If you found this helpful, follow Digitac.

If you are struggling right now with getting clients and sales.

What you need to do is..

Reach out to 10x new people a day.
Introduce yourself.
Don't pitch straight away.
Learn how to have the right conversations.
Build relationships.
Watch what happens next.

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Binance to fully acquire FTX.
The two crypto exchange giants signed a non-binding letter of intent, Binance CEO Changpeng "CZ" Zhao confirmed on Twitter.

Binance said Tuesday it has signed a letter of intent to acquire FTX, delivering a surprising twist following a public spat between the world's two largest crypto exchanges that contributed to several digital tokens taking a tumble Tuesday. The firms didn't disclose the value of the deal, which is non-binding and pending the due diligence process.
The deal follows Binance founder Changpeng Zhao and
FTX founder Sam Bankman-Fried's months-long clash on social media, which escalated earlier this week.
In a series of tweets, Zhao (pictured above) said Tuesday that Binance reached the decision after FTX asked the firm for help. "To protect users, we signed a non-binding LOl, intending to fully acquire FTX and help cover the liquidity crunch. We will be conducting a full DD in the coming days," he said.
Binance, the world's largest exchange, is the first investor that backed FTX, but as the younger firm grew in popularity, the relationship between the two firms started to wither.
The two billionaires have hurled snarky remarks at each other for several months, but the relationship between the two hit an all-time low earlier this week after Zhao revealed that Binance was selling its holding of FTT, the native token of FTX exchange that it had received as part of an exit from the firm last year. Zhao said the firm was liquidating its FTT holdings as a "post-exit risk management," giving some credence to a widely-circulated rumor about Alameda Research's financial health.

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The wrong Web3 agency can be the death of a startup.

1. Does the agency have experience in successful Web3 projects? Have they previously achieved the results that they are saying they can achieve with us?

2. Do they have the capacity to take on the scope of your project?
In the Web3 world, there is a high demand for marketing, this often leads to capacity issues in marketing teams. So, asking whether the marketing team can actually take on your project becomes a critical question.

3. Does the agency have employees that understand Web3?
Many agencies have been struggling with hiring top marketing talent with crypto & NFT experience. In order to succeed with your marketing, the agency must have employees with a proven track record of Web3 projects and a demonstrated understanding of the space.

4. Do you have the resources needed to invest in marketing with the agency?
Web3 marketing can be a large investment that yields a great return if the community resonates with your project.

5. Does the marketing agency understand community building?
The core of Web3 marketing is building a community around your project, these will be your core supporters that will help the project succeed.

6. Is the team behind the agency credible?
Does the agency show their faces on their website? Or are they trying to hide behind avatars or fake names? In order for the agency to have skin in the game it's important that you know the leadership team of the agency so that they are accountable for the marketing output.

7. Determine your marketing goals?
Before looking for a Web3 agency, it is critical to define your goals. What are the ideal results you would like to achieve? Do you want to increase brand awareness? Do you want to build a community? 8, Do they measure the results of campaigns?
Does the agency work in a data-driven approach with reports, and KPIs that you can track and monitor in order to understand if you are on the right track?

9. Does the agency have the right PR, influencer, and partners?
In crypto and Web3, partners are core to success. When starting with a marketing agency it's important to leverage their connections in order to get the most out of the working relationship with the agency.

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How Can PR packages Become A 3x Benefit?

When a brand sends a package to a celebrity, blogger, influencer, or someone they align with, they are positive about the fact that they will receive a good amount of publicity, they often prefer this form of advertising because it is cheaper and it shows instant results either way.

So, The Importance of PR packages is that they benefit not only the company and influencer but also the audience because they can easily learn the benefits and drawbacks from someone they can relate to. Sometimes they too enjoy the extra benefits as the brand offers them some exclusive benefits. And as for the influencers and brand, it is a mutual benefit.

The more popular the influencer is among the brands, the more collaborations they are a part of in the future.
Well, as for the brands it becomes easier to reach out to them and expand the influencer network.

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